Availpro is a hotel booking engine that aims to simplify management and increase sales for hoteliers by providing centralized inventory and access to various distribution channels. With over 7,500 clients and continuous growth since its founding in 2001, Availpro offers services such as a direct click & ratescreener and Facebook booking engine. The document outlines strategies for reaching more customers through segmentation, positioning on emerging channels, and effective channel management using a two-way XML channel manager.

1. Reach MORE customers
in MORE countries
Prague – Tuesday 22nd November, 2012
Gregor Halek

2. Summary
Who is Availpro
What is our mission
How can you reach more customers in more countries?
Segment your customers types
Give each customer segments what they want
Present your offer on the appropriate channels
Position your booking engine on emerging channels
Build your CRM and recommendations
Take advantage of the billboard effect painlessly
Manage all those channels from one single planning
Demonstration

3. Who is Availpro
Availpro in a few figures
Availpro in a few dates
• 11 years of existence now!
• 2001: Availpro was created by Philippe Lamarche and
Sebastien Boher • Since being founded, 10 million nights were sold and
managed through Availpro. Represents 1 billion € of
• 2003: The software is launched. First hotel user is the turnover for the hotels
Hôtel Maubeuge in Paris
• 2003: The Online money collection is proposed on the • En 2010 solely , 240 millions € were manageed through
booking engine Availpro
• 2004: Connexion to the Booking.com distributor site
• Availpro’s turnover is in constant growth.
• 2008: The 2 million of nights sold is reached +60% en 2010, +36% in 2011
• 2009: Successful launch of new version of the extranet • More than 7,500 clients worldwide.
60% of the independent hotels in Paris use us!
• 2010: Opening of international branches:
UK, Spain, Portugal…
• We collaborate with more than 300 partners (distributor
• 2011: Availpro celebrates its 10th anniversary and sites, web agencies, PMS providers)
launches its Facebook booking engine
• 2012: Availpro launches its Direct Click & RateScreener • A team of 50 people at your service
+ Availpro opens offices in Czech Republic and Poland

4. Our mission: simplify the life of hoteliers
Thanks to Availpro, the hotelier will benefit from:
Booking engines which optimise the sales on your website, Facebook page
An automatic access to the distribution sites and systems (no waste of time)
A centralised management of your offer which results in optimisation of your sales, prices
Inventory of
4 single……………..120 €
your hotel
7 double ……………..
147 €
3 suite …………….. 180 €

5. How you can reach MORE customers in MORE countries
5

6. 1. Segment your customer types
Trip purpose
Business Leisure
Individuals contract occasional regular occasional reco
Trip mode
Groups contract occasional local foreign
Define which customers you want to reach and choose the adequate
channels…
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7. 2. Give each customer segments what they want
Tourism Business
Early Booking rate
Rates non refundable
Flexible rate
Bottle of champagne Airport transfer
Extras Excursion Breakfast
Availability
on the
appropriate
channels
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8. 3. Present your offer on the appropriate channels
You are thinking « Oups, which ones should I use? »
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9. No worries, we are here to counsel you!
• You want to reach the business segment?
Be present on the GDS and develop a mobile version of your
website
• You want to reach the Asian market?
Be present on IDSs such as
• You want to reach the young adults segment?
Be present on
Do not hesitate to inquire about the IDS that are made for you and for business.
Name it, we have it!
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10. 4. Position your booking engine on emerging channels
New distribution plateforms arise: mobile, Facebook, TripAdvisor, Trivago…
Your booking sites Your social medias
More to come soon…

11. 5. Build your CRM and recommendations
Cross and Upsell
Comments
and ratings
Recommendations
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12. 6. Take advantage of the billboard effect painlessly
Search engine Search engine Marketing
Billboard effect
optimization marketing activities
Web By presenting their offer on distribution
Facebook sites, hoteliers can increase their direct
Mobile Web booking by 7.5% to 14.1% (Center
sites for Hospitality Research, Cornell U. study)

13. Manage all those channels from one single planning
13

14. 1. Pre-requisite to an optimum management
Manage all your channels and distribution from one single planning.
• Booking
engine
• IDS
• GDS
• Facebook
Page
Use a state of the art Channel Manager!

15. 2. But what is a Channel Manager?
1st generation of channel management
Your hotel
website
1 single….119 € 1 single….120 € 1 single….120 € 1 single….120 € 0 single……. N/A
2 double….149 € 2 double….147 € 2 double….150 € 0 double…….N/A 0 double….147 €
1 suite….179 € 1 suite….180 € 1 suite….180 € 0 suite…….N/A 0 suite……. N/A
Inventory of your hotel:
4 single……………..120 €
7 double …………….. 147 €
3 suite …………….. 180 €
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16. 2. But what is a Channel Manager?
2nd generation of channel management
Your hotel
website
1 single….119 € 1 single….120 € 1 single….120 € 1 single….120 € 0 single……. N/A
2 double….149 € 2 double….147 € 2 double….150 € 0 double…….N/A 1double….147 €
1 suite….179 € 1 suite….180 € 1 suite….180 € 0suite…….N/A 0 suite……. N/A
Inventory of your hotel:
4 single……………..120 €
7 double …………….. 147 €
3 suite …………….. 180 €
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17. 3. Our 2 way XML Channel Manager simplifies the
life of hoteliers
Your hotel
website
4 single….119 €
2 double….149 €
1 suite….179 €
17

18. Differences between a scrapper and a 2 way XML
Manual 1 way 2 way
Le site management management management
Internet de (scrapper) (Smart Channel Manager)
votre hôtel
Benefit from Central Inventory No No Yes
4 single….119 € 4 single….119 €
2 double….149 € 2 double….149 €
1 suite….179 € 1 suite….179 €
Save time No Yes
But not sales optimisation Yes
Yes
Automatic synchronisation if No With delays and possible
price and availability surbooking may occur
Yes
Price parity ensured No No
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19. 4. What does a Channel Manager can do for you?
‘’2 way’’ connectivity working 24/24, 7/7
Management of prices and availabilities in real time
Bookings sent to your hotel in real time
More than 150 internet distributors and
the GDS available
Availpro develops new connectivities on a
regular basis

20. 5. Advantages of a Channel Manager
You’ll be able to sell your offer on a wide range of
channels thanks to the central inventory. Why?
Each distributor has more room to sell
Rate parity is ensured
The hotel always has complete control of amending
prices, inventory, opening and closing sales, etc...
Optimisation of the ranking of your hotel on each distribution channel
No overbooking
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21. 6. Automatizes even further your distribution
Benefit of a PMS connectivity
Simplification of the work of the hotelier with the synchronisation in real time of your PMS with the
bookings received online
Availability, bookings udpated in real-time
Secure your direct bookings: Collect payment online
Possibility to collect payment online (full or partial)
It secures your booking and diminishes the no show
Promotion with immediate payment
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22. Demonstration of the easiness of multiple
channel management in Availpro
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23. Conclusion: Availpro simplifies the life of hoteliers
Your hotel
website
4 single….119 €
2 double….149 €
1 suite….179 €
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24. A single interface to manage your ENTIRE distribution
Homepage Rate plans and sales conditions
Price and availability planning Statistics
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25. + many options to boost your business!
Client satisfaction survey Your booking engine on TripAdvisor, Kelkoo, trivago
Tracking of the origin of bookings RateScreener: Optimise your prices!
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26. Thank you for your attention!
... Any questions or comments?
We are available for you after the conference
Jennifer Frederiksen
Directrice des ventes
jfrederiksen@availpro.com
01 58 62 58 15