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Technology for SME

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28.4.2018 တြင္ျပဳလုပ္က်င္းပသည့္ SME Technology Day တြင္ ဆရာဦးတင္ဇံေက်ာ္ ေဟာေျပာသည့္ Presentation File

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Technology for SME

  1. 1. w
  2. 2. Introduction §Access to Finance §Access to Human Resources §Access to Management §Access to Technology §Access to Market
  3. 3. Vision Structure Strategy System Technology Culture
  4. 4. People & Process Balanced by Leaders
  5. 5. Lean as a Social & Technical System Social
  6. 6. Lean as a Social & Technical System Technical
  7. 7. People & Process – aligned by leaders to achieve purpose
  8. 8. Technology for SME The only CONSTANT in RETAIL is CHANGE TECHNOLOGY empowers you to STAY FIT and GROW in this CHANGING TREND
  9. 9. Technology for SME 3C’s of Modern Retail Constant Overhauling of Business Model for Growth and Success of Retail 1. Competition, 2. Challenge 3. Change
  10. 10. Business Success Elements SALE STOCK STAFF AREA CUSTOMER MARGIN EXPENSES SUPPLIER ADMINISTRATION
  11. 11. Business Success Elements These elements are 1. Scientifically planned 2. Sensibly executed 3. Purposefully supervised 4. Analytically reviewed 5. Effectively controlled
  12. 12. Trends and Opportunities
  13. 13. Modern Economy Key Features Technology Driven Customer-driven economy Rapidly changing business environment Shortening life cycle of products and services Creativity-driven entrepreneurial economy Globalization
  14. 14. Key Features of Modern SMEs Technology - powered Creative and innovative Opportunity - driven Empowered people Extended enterprise Engaged customers
  15. 15. Key Drivers in Creating Market Opportunities Change in customer needs Changes in technology Changes in government regulations Opening up of new geographical markets
  16. 16. Technology Trends: Market Shifts Heavyweight Lightweight Acquisition Subscription From To Individual work Collaboration Data silos Data anywhere Fixed office Flexible office Desktop-fixed device Bring your own device Customer service Customer engagement
  17. 17. Top 10 SME- relevant Technology Trends Mobile Devices Bring Your Own Device Infrastructure as a Service Software as a Service Mobile Apps M-Commerce Augmented Reality Internet of Things Online Consumerization Crowdfunding Portals
  18. 18. Technology Leaders: Business Benefits Early Adopters of Each New Wave of Technology Growth Grow well above the rate of GDP growth Revenue Outpace other SMEs in revenue growth Workforce Employ more people, especially skilled ones Management Manage their employees with less effort and more effectively Customers Are more likely to have geographically disperse customers
  19. 19. Benefits of e-Business Organization Production Customer • More flexible infrastructure • Enhanced business intelligence and information management • Better and faster decisions • Higher efficiency • Leaner value chain • Higher employee engagement • Reduced costs • More effective and efficient marketing programs • Streamlined order fulfillment • Improved customer service
  20. 20. Modern Technology-powered Value Chain Market Learning Supply Chain Production ProcessesMarketing and Selling Customer Service Market Intelligence Business Intelligence Test Marketing Automation Suggestion Systems Virtual Teams Online Search e- Procurement Co- innovation Technology-powered Marketing Customer Engagement e- Commerce Staying in Touch Getting Feedback Outsourcing
  21. 21. Value Drivers Entities that increase the value of a product or serviceby improving the perceptionof the item and essentially providing a competitive advantage. Value drivers can come in many forms such as cutting-edge Technology, Brand Recognition,or SatisfiedCustomers.
  22. 22. Type of Technology for SME
  23. 23. Why SMEsChoose Technology
  24. 24. Enterprise Resource Planning ERP Functional Areas Management Accounting Human Resources Financial Accounting Project Management Supply Chain Management Customer Relationship Management Manufacturing Data Services
  25. 25. ERPBenefits Typical Improvements and Cost Savings
  26. 26. Technology-powered Marketing Channels Search Engine Marketing Social Media Marketing Content Marketing Affiliate Marketing e-Mail Marketing SMS Marketing Ad Targeting Augmented Reality
  27. 27. Social Media Marketing Tactics
  28. 28. Big Data for SMEs Focused and Lean Data Analysis Uncover new insights by combining internal and external data Devise and fine-tune effective marketing strategies Do deeper analysis of online sales and trends Understand market and technology trends and patterns Key Benefits
  29. 29. Leading SMEs Good Technology Practices Invest in new technologies in a smarter, more profitable way Assess the value of technologies in a smart way Use online tools to harness corporate capabilities Create innovative business combination and customer value Focus on their core competence and outsource the rest Approach technology vendors for advice & support Leverage new tools with flexible payment models Use Web-based tools to manage their dispersed workforce Innovate, experiment, and embrace new business models
  30. 30. Global Leaders – English Skills “The ability to communicate with a Global Language.” The Common language of International Business (English) § Listening § Reading § Writing, Grammar § Speaking, Pronunciation § Vocabulary
  31. 31. Leaders – Human Skills “The ability to get people involved, and to lead them.” § Communication skills § Persuasion & negotiation § Strong passion (high energy level) § Motivation § Develop the abilities of subordinate staff members § Leadership ability
  32. 32. TECHNOVATE SKILLS § Technology and Business Models § Data-Driven Marketing § Industry Update § Lean Startup § Design Thinking and Experience Value
  33. 33. TECHNOVATE THE WORLD InnovateTechnovate = Technology + § Commerce tech: Amazon, Alibaba, Rakuten § Media tech: newspapers acquired by IT companies § Fintech: will banks disappear? § Autotech: Tesla and Google, threatening even Toyota? § Ed-tech: education is becoming tech oriented So leaders have to change..
  34. 34. PRODUCT INNOVATION Product Innovation T E C H N O L O G Y M A R K E T ü Segmentation ü Captive market ü Brand Loyalty ü Core Technology ü Derivative Technology ü Technology Acquisition
  35. 35. Access to Market
  36. 36. Sell products Industrial Revolution Mass Buyers with Physical Needs Product development Product specification Functional One-to-Many Transaction Satisfy and retain the consumers Information Technology Smarter Consumer with Mind and Heart Differentiation Corporate and Product Positioning Functional and Emotional One-to-One Relationship Make the world a better place New Wave Technology Whole Human with Mind, Heart and Spirit Values Corporate, Vision, Values Functional, Emotional, and Spiritual Many-to-Many Collaboration MARKETING 1.0 MARKETING 2.0 MARKETING 3.0 Product-centric Marketing Consumer-oriented Marketing Value-driven Marketing Objective Enabling Forces How companies see the market Key marketing concept Company marketing guidelines Value propositions Interaction with consumers
  37. 37. Rethinking Marketing Customer 4.0 HUMAN Marketing 4.0 SUPER HUMAN Business 4.0 ROBOTIC Customer 3.0 PERSONAL Marketing 3.0 DIGITAL Business 3.0 ELECTRONIC Customer 2.0 ASPIRATIONAL Marketing 2.0 INTEGRATED Business 2.0 INNOVATIVE Customer 1.0 DEMANDING Marketing 1.0 COMMUNICATING Business 1.0 MECHANICAL
  38. 38. Marketing 1.0 Marketing 2.0 Marketing 3.0 Marketing 4.0 Product Centric Customer Centric Value Centric Digitalization From Products to Customers to Human Spirit Moving From Traditional to Digital Mind Heart Spirit Online/ Offline, Machine to Machine to Man Artificial Intelligent Full loT Support
  39. 39. Marketing Channels and Their Relationship to the Business Organization
  40. 40. Multi Channel or Holistic Approach
  41. 41. Focusing on Mobile Commerce in the “Now” Economy As more and more customers make purchases on mobile phones – mobile commerce was 30 percent of the total U.S. E-commerce in 2015
  42. 42. Optimizing Omnichannel Experience with Big-Data Analytics
  43. 43. Traditional vs. Modern Trade (Developed vs. Developing) ALMOST NON EXISTENT SOLID
  44. 44. Traditional Trade is here to STAY (Asia)
  45. 45. Step-by-Step Omnichannel Marketing
  46. 46. E-Commerce/ Modern Trade
  47. 47. E-Commerce
  48. 48. What is Modern Trade? Modern Trade is any form of trade that efficiently uses technology to manage and operate store infrastructures in order to serve CUSTOMERS NEEDS for a variety of products and services.
  49. 49. Hypermarket, Supermarket, Department store, Convenience store, Outlet, Cosmetics store, Brand shop, Drugstore, Duty freeshop Offline Internet mall, Door-to-door, Delivery, TV Home-shopping&Catalogue order Omni-Channel What is the definition of MODERN TRADE?(today) Online ONLINE-OFFLINE: Shopping Experience is SEAMLESS
  50. 50. Hypermarket/Superstore Convenience Sector Department Store & Shopping, Community Mall Specialty Stores Category Killer Supermarket Sector Cash & Carry Modern Trade: OFFLINE- (Thailand) Cosmetic Store Duty-free
  51. 51. Internet Shopping Delivery CatalogueOrder Shopping Application Door-to-Door TV Home Modern Trade: ONLINE - MULTICHANNEL
  52. 52. Omni-channel: Customer is ‘The Center of Gravity’ Business Strategy Touch Points Seamless Continuation Dynamic Increase Sells
  53. 53. Awareness PurchaseResearch Pick-up Support At home In public Online Friends In Store Support CUSTOMER JOURNEY
  54. 54. Examples of Innovative Services: Modern Trade in Thailand (RETAILING) – (I’ve experienced myself so far)
  55. 55. How to Add Value to Modern SMEs INCREASE § Revenue § Profit § Growth § Market § Share § Retention § ROA or ROI § Efficiency § Cash Flow § Visibility REDUCE § Cost § Time/Effort § Complaints § Risk § Turnover § Conflict § Paperwork IMPROVE § Productivity § Process § Service § Information § Morale § Image § Reputation § Skills § Quality § Loyalty CREATE § Strategy § System § Process § Business § Product § Service § Brand
  56. 56. The future leaders of Marketing are below 30 because they are Digital Natives …..
  57. 57. Thank You

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