This document outlines the career path and key learnings of a creative director, including ideas, brands, agencies, clients, pitches, storytelling, and technology. It discusses some of the attributes of great ideas, brands, agencies, and creative directors. It also provides tips for crafting intelligent briefs, improving pitch chances, the power of storytelling, and adapting to technological changes while maintaining truth and transparency.
This session explores how to generate ideas, how to assess whether an idea has potential, the skills required for entrepreneurial success, and how to handle initial failures. Delivered at Bath Spa University on 7/1015
I Know I've Seen Them Before - Using Archetypes to Create Engaging SpacesLoretta Hudelot
Did you know there are always the types of people that come to an event, no matter what that event is? Our research found there are attendee and exhibitor archetypes whose view of the world is surprisingly predictable. By knowing what archetypes need, you can design engaging spaces that make powerful emotional connections and delight audiences.
This session explores how to generate ideas, how to assess whether an idea has potential, the skills required for entrepreneurial success, and how to handle initial failures. Delivered at Bath Spa University on 7/1015
I Know I've Seen Them Before - Using Archetypes to Create Engaging SpacesLoretta Hudelot
Did you know there are always the types of people that come to an event, no matter what that event is? Our research found there are attendee and exhibitor archetypes whose view of the world is surprisingly predictable. By knowing what archetypes need, you can design engaging spaces that make powerful emotional connections and delight audiences.
Starting a business is hard, especially when you're a student or recent graduate. This webinar will guide you through those early stages of starting a startup, getting early traction and attracting investment. In 2014 there is a huge amount of optimism for startups and technology with a greater amount of investment and support available than in recent years but this does not mean it is easy! This webinar will equip you with the knowledge, skills and network to be able to startup and seek the first investment necessary for your business.
Matthew is a co-founder, with Christian Jakenfelds and Nick Wheeler, of @StudentUpstarts. Student Upstarts invests up to £15,000 in exchange for up to 8% into student and graduate teams to start and run their own business. Matthew and Christian also co-founded @UpstartsConnect - a co-working space in Kings Cross, London, and Matthew is a co-founder of @9others - a global network solving the problems of business that keep entrepreneurs up at night - all over a good meal with 9others.
Show Me The Money - The Ying and Yang of Entrepreneurial FinanceJohn Landry
Presentation of 12-time CTO/Entrepreneur and Entrepreneur-in-Residence John Landry (https://www.linkedin.com/in/leaddogvc) to Babson College Alumni and Students on the ins-and-outs of financing (or bootstrapping!) entrepreneurial ventures.
Created: 4/17/19 - Landry Babson Speaker Series #4
Finding a Fit: How to Evaluate a Company's Culture and the OpportunityPoornima Vijayashanker
Ever looked at a job description and thought, "Wow I am totally NOT qualified..." Or left an interview thinking, "Hmm I don't even know what it's like to work there." Or wonder, "What happens after I accept this offer?"
If you've ever been too afraid to apply for a position, thinking that it might be a stretch, but desperately wanted to be more than just gainfully employed, and instead feel fulfilled, challenged, and appreciated, then the first forum on 2014 is for YOU!
In this upcoming forum titled Finding a Fit, you'll learn:
• Why it's important that you apply to positions even though you might feel under-qualified
• How to determine if a company has a culture that meets your needs
• How to confidently and compassionately set standards for you boss and colleagues before you accept an offer
I presented a short talk on innovation and building breakthrough ideas at in5, Innovation Centre (part of Dubai Internet City). The event was part of UAE Innovation Week program #UAE_Innovates. My session covered a number of lessons and insights from my experience on how to think in an innovative way.
You can read more about the program and watch the talks here: www.tecomgroup.ae/innovates/
Starting a business is hard, especially when you're a student or recent graduate. This webinar will guide you through those early stages of starting a startup, getting early traction and attracting investment. In 2014 there is a huge amount of optimism for startups and technology with a greater amount of investment and support available than in recent years but this does not mean it is easy! This webinar will equip you with the knowledge, skills and network to be able to startup and seek the first investment necessary for your business.
Matthew is a co-founder, with Christian Jakenfelds and Nick Wheeler, of @StudentUpstarts. Student Upstarts invests up to £15,000 in exchange for up to 8% into student and graduate teams to start and run their own business. Matthew and Christian also co-founded @UpstartsConnect - a co-working space in Kings Cross, London, and Matthew is a co-founder of @9others - a global network solving the problems of business that keep entrepreneurs up at night - all over a good meal with 9others.
Show Me The Money - The Ying and Yang of Entrepreneurial FinanceJohn Landry
Presentation of 12-time CTO/Entrepreneur and Entrepreneur-in-Residence John Landry (https://www.linkedin.com/in/leaddogvc) to Babson College Alumni and Students on the ins-and-outs of financing (or bootstrapping!) entrepreneurial ventures.
Created: 4/17/19 - Landry Babson Speaker Series #4
Finding a Fit: How to Evaluate a Company's Culture and the OpportunityPoornima Vijayashanker
Ever looked at a job description and thought, "Wow I am totally NOT qualified..." Or left an interview thinking, "Hmm I don't even know what it's like to work there." Or wonder, "What happens after I accept this offer?"
If you've ever been too afraid to apply for a position, thinking that it might be a stretch, but desperately wanted to be more than just gainfully employed, and instead feel fulfilled, challenged, and appreciated, then the first forum on 2014 is for YOU!
In this upcoming forum titled Finding a Fit, you'll learn:
• Why it's important that you apply to positions even though you might feel under-qualified
• How to determine if a company has a culture that meets your needs
• How to confidently and compassionately set standards for you boss and colleagues before you accept an offer
I presented a short talk on innovation and building breakthrough ideas at in5, Innovation Centre (part of Dubai Internet City). The event was part of UAE Innovation Week program #UAE_Innovates. My session covered a number of lessons and insights from my experience on how to think in an innovative way.
You can read more about the program and watch the talks here: www.tecomgroup.ae/innovates/
This workshop is based on the book the power of habit. If you like the workshop, please buy Charles Duhigg book to learn about the theory behind this. (And read his stories & examples)
How to Write a Screenplay or Tell a Better Story Victor Pineiro
For anyone who wants to tell a better story, or specifically write a screenplay, I thought I'd share advice I've learned on the road.
I wrote this for friends who've wanted me to give them a one hour crash course on storytelling and screenwriting.
I hope this helps!
Slides shown an entrepreneurship workshop at Inaburra School in Sydney for 17/18 year olds.
Students were either doing economics or business studies
The McDonalds video TED-ED is here
https://ed.ted.com/on/CDNvs735
I didn't have time to show the Tim Minchin UWA 9 life lessons which I also very much recommend.
https://ed.ted.com/on/05dsYuv4
Richard Lucas
Startup ShowCase is a unique platform to showcase, market and raise your business through crowd funding,events, investor, social networking & marketplace
British Jewellers' Association, "Growing your Business" seminar 25/07/2013The_BJA
The BJA recently held a “Growing Your Business” seminar at its Vyse Street offices that was open to both members and non members. Aimed to cover a wide range of topics all with the purpose of providing useful and practical business advice, the event attracted over 40 guests, who listened to presentations from a variety of jewellery industry stalwarts and industry experts.
By the end of this module you will have a clear understanding on whether or not a creative career is the correct pathway for you. This module aims to put a spotlight on creative, self- employed mind sets, whilst also discussing the emerging trends in creative entrepreneurship and distinguishing between a creative brain versus a business brain.
“Innovate or die!” “Let’s create an innovation culture!” “Ideas, ideas, ideas!” “Great brainstorming session. Woohoo, now we’re innovators!”
All organizations strive to innovate. So why do so many companies, especially B2B companies, fall short on truly innovating? Join JJ Rorie, Managing Director of product management consultancy Envision Advisory, as she dives into these common pitfalls of B2B product innovation:
• Not having a clear understanding of what innovation really means
• Thinking of innovation as a time-boxed activity
• Mistaking “customer-ruled” for being “customer-focused”
• Not knowing your customers’ customers
• Trying to be something that you’re not
• Ignoring product portfolio management
Participants will learn:
1. The difference between B2B and B2C innovation
2. How their organization should define innovation
3. How to recognize common pitfalls and combat them
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
Using Every Part of the Buffalo Webinar: How to Get More Mileage Out of Your ...Visually
Webinars, reports, and videos can take weeks or months to create. So how do you make sure you get the most out of effort and resources you put into your big bets?
Led by Visually’s CEO, Matt Cooper, this webinar will walk you through his approach to “using every part of the buffalo" when you create visual content, including:
- Best practices and examples on how to turn tent-pole content into derivative content
- How to employ visual content across your buyer’s journey
- How to effectively scale visual content production
Quick guide to people-centered design by Michael Koenka of MDK Strategy. This covers processes, deliverables, plus handy insights into when to use it and why. Hats off and mad props goes out to the great peeps at Google Ventures, IDEO and Stanford Design for influencing this deck.
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
12. What makes a great idea?
Process <----------------------- --------------------> Creativity
Ordinary Magic
Predictable Dysfunctional
13. Irreverence
Definition:
• Showing a lack of respect for people or things
that are generally taken seriously
• Inspires fresh thinking
• Stimulating way to capture peoples
imagination and attention
• Humour and irreverence work
14.
15.
16.
17. 2. BRANDS & AUDIENCES
A brand is the most
valuable piece of
property in the world
– a corner of
someone’s mind
18.
19. What are the key attributes
of a great brand?
• Trust
• Audiences, not consumers
• Never stop thinking like your audience
• Fame
• Fashiontainment
23. What does it take to be a great
Creative Director?
• Management versus mayhem
• The soul of the agency
• Recognise and nurture ideas ‘through the
corridors of comprise’
• Only as good as the work you inspire
• Earn the respect of your team
• Be generous with your ideas
• Stay Objective
• Fearlessness
25. What makes an intelligent brief?
• Control / process vs. liberation / unexpected
• Crafting a brief is a fine line between both
• Good briefs should be the starting point to ignite
creativity, not restrict it
• Face to face
• Focus on client problems
• Ask why - challenge it, interrogate it, question it
27. How to improve your changes of
winning a pitch?
• Lifeblood of the advertising industry
• Lotto
• Are you right for them and are they right for
you?
• Have a point of view
• Change the rules
• Define the brands future
• Reputation
29. The most powerful form of
communication
• Simplest, most memorable device we have for
engaging, learning, entertaining and persuading.
• Is storytelling outdated?
• Can change behavour but not human nature
• ‘come in late, leave early’
• The power of reduction
31. Creative Destruction
• Opportunity to occupy a greater space in the
audience’s mind
• Note of caution – truth & transparency
• Leveled the playing field
• We’re still in the business of persuasion
• Get over it!
• From ‘learn and do’ to ‘do and learn’
