This document provides an overview of the past, present, and future of customer relationship management (CRM). It discusses the evolution of CRM from the eras of mass marketing and segmentation in the 1960s-1980s to the rise of relationship marketing and call centers in the 1990s. The present section outlines common CRM practices like promotion campaigns and feedback services. Looking ahead, the future of CRM is predicted to involve increased retention and sales, reduced costs, a significant technological role, and a focus on customer individuality and information in a globalized marketplace.
BNC Direct-to-consumer Webinar - November 2015 - Brian O'LearyBookNet Canada
Brian O'Leary, principal of Magellan Media Consulting, presents eight methods book publishers can use to leverage content marketing for successful ROI, along with the tools to implement a successful content marketing strategy at your publishing house. In this free one-hour webinar, he describes the models most beneficial to publishers, ways to attract and retain an audience, and how to monetize the process.
This document provides an overview of content marketing and principles for creating effective content. It defines content marketing and lists common types of content used. It outlines four key principles for developing a content marketing strategy: 1) creating customer personas, 2) mapping the customer engagement cycle, 3) developing the brand story, and 4) developing a content marketing channel plan. Finally, it provides an activity for creating a customer persona template. The overall message is that content marketing should be planned, designed to achieve customer-focused objectives, integrated across communications channels, and be relevant, useful, and engaging for target audiences.
The document provides an overview of epic content marketing strategies. It defines content marketing and discusses why an epic content marketing approach is important. It outlines various types of content that can be created, such as blogs, eBooks, videos, and podcasts. It emphasizes the importance of developing a content platform and social media strategy to distribute content. Key takeaways include determining what existing content you have, assigning someone to coordinate the content process, using a blog as a core communication tool, hiring an editor, focusing on inspiring customers rather than just promoting the company, and being willing to experiment with different content approaches.
This document provides an overview of content marketing, including its benefits and challenges. It defines content marketing as creating relevant content to attract and engage an audience, encouraging customer action. The benefits are improving brand awareness, developing relationships, and positioning as an expert. Challenges include creating a content plan and producing quality content consistently. It provides tips for effective content marketing, such as understanding the audience and focusing on regularly published quality content.
Kay Grieves and Jan Dodshon "How do you like your eggs in the morning?"CILIP ARLG
The document provides an overview of a 7 step marketing toolkit for libraries. It discusses how the toolkit was developed at the University of Sunderland to help build customer relationships and strategic marketing plans. The toolkit involves identifying customer segments, defining targeted service offers to meet customer needs, articulating the benefits of services, and communicating messages through customer conversations. Attendees of the session would learn the benefits of strategic marketing, get an overview of the 7 steps, and explore techniques to apply the toolkit to their own organizations.
This document provides an overview of the past, present, and future of customer relationship management (CRM). It discusses the evolution of CRM from the eras of mass marketing and segmentation in the 1960s-1980s to the rise of relationship marketing and call centers in the 1990s. The present section outlines common CRM practices like promotion campaigns and feedback services. Looking ahead, the future of CRM is predicted to involve increased retention and sales, reduced costs, a significant technological role, and a focus on customer individuality and information in a globalized marketplace.
BNC Direct-to-consumer Webinar - November 2015 - Brian O'LearyBookNet Canada
Brian O'Leary, principal of Magellan Media Consulting, presents eight methods book publishers can use to leverage content marketing for successful ROI, along with the tools to implement a successful content marketing strategy at your publishing house. In this free one-hour webinar, he describes the models most beneficial to publishers, ways to attract and retain an audience, and how to monetize the process.
This document provides an overview of content marketing and principles for creating effective content. It defines content marketing and lists common types of content used. It outlines four key principles for developing a content marketing strategy: 1) creating customer personas, 2) mapping the customer engagement cycle, 3) developing the brand story, and 4) developing a content marketing channel plan. Finally, it provides an activity for creating a customer persona template. The overall message is that content marketing should be planned, designed to achieve customer-focused objectives, integrated across communications channels, and be relevant, useful, and engaging for target audiences.
The document provides an overview of epic content marketing strategies. It defines content marketing and discusses why an epic content marketing approach is important. It outlines various types of content that can be created, such as blogs, eBooks, videos, and podcasts. It emphasizes the importance of developing a content platform and social media strategy to distribute content. Key takeaways include determining what existing content you have, assigning someone to coordinate the content process, using a blog as a core communication tool, hiring an editor, focusing on inspiring customers rather than just promoting the company, and being willing to experiment with different content approaches.
This document provides an overview of content marketing, including its benefits and challenges. It defines content marketing as creating relevant content to attract and engage an audience, encouraging customer action. The benefits are improving brand awareness, developing relationships, and positioning as an expert. Challenges include creating a content plan and producing quality content consistently. It provides tips for effective content marketing, such as understanding the audience and focusing on regularly published quality content.
Kay Grieves and Jan Dodshon "How do you like your eggs in the morning?"CILIP ARLG
The document provides an overview of a 7 step marketing toolkit for libraries. It discusses how the toolkit was developed at the University of Sunderland to help build customer relationships and strategic marketing plans. The toolkit involves identifying customer segments, defining targeted service offers to meet customer needs, articulating the benefits of services, and communicating messages through customer conversations. Attendees of the session would learn the benefits of strategic marketing, get an overview of the 7 steps, and explore techniques to apply the toolkit to their own organizations.
This document discusses business model design techniques, focusing on customer insights. It emphasizes that understanding customers is essential for designing successful business models. Customer insights should inform value propositions, distribution channels, customer relationships, and revenue streams. The document provides examples of how companies like Apple developed business models based on deep customer understanding. It also discusses techniques for gaining customer insights, such as empathy mapping and customer profiling, to guide business model design choices.
The document discusses techniques for business model design, including customer insights, ideation, visual thinking, prototyping, and storytelling.
1) Customer insights involve developing an understanding of customers to inform business model choices regarding value propositions, distribution channels, customer relationships, and revenue streams. Customer profiling tools like empathy maps can help gain insights.
2) Ideation is a creative process for generating business model ideas through techniques like brainstorming, "what if" questions, and visual tools to represent concepts.
3) Visual thinking uses visual representations like diagrams and sketches to explore, discuss, and communicate business models in a concrete way.
4) Prototyping business models allows exploring different design
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
This document provides an overview of content strategy and how to do content strategy. It begins by defining what content strategy is, including the key questions it addresses such as what content to create, for whom, how, etc. It then discusses different types of content strategy including content strategy for UX, adaptive content strategy, and enterprise content strategy. The document outlines the typical content strategy process including assessment and analysis, developing the strategy, architecture and design, implementation, and maintenance. It provides examples and templates for various aspects of the content strategy process such as goals, teams, content models, workflows, governance, and roadmaps. The document is a comprehensive guide for understanding and executing a content strategy.
This document discusses jobs that can provide entrepreneurial skills and opportunities to gain experience relevant to starting a business. It describes how jobs in areas like advertising, marketing, design, management, real estate, and sales can equip someone with skills in business development, customer outreach, product creation, and leadership. The document emphasizes that the work experience gained for an employer can enhance someone's skillset and provide transferable abilities to help start and grow their own business in the future.
6 things every cmo needs to remember in 2013ThinkDigital
1. CMOs need to master all digital media in order to understand how consumers use different devices and media channels.
2. They must lead the charge on attribution by creating clear attribution models and showing the impact of different marketing channels on sales.
3. CMOs should re-invent how they measure customer lifetime value by looking at cumulative purchases, repeated purchases, loyalty, recommendations, and brand advocacy over time.
This document provides an introduction to content marketing, including definitions, examples, and principles for creating effective content. It defines content marketing as "the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action." Content marketing strategies should go beyond conventional segmentation by communicating directly with individuals. Content should be planned to achieve specific customer-focused objectives and be integrated into the overall communications strategy. The content should be relevant, useful, engaging and shareable.
Consumers are demanding more personalized and interactive experiences on websites. Companies are understanding the importance of transparency to share information and give customers power. The objectives are to create long-lasting customer relationships and loyalty, develop a better understanding of consumer preferences, and create a dialogue to make consumers more interactive in the innovation process. Various tools like social media, blogs, and search engines can be used to achieve these goals.
Consumers are demanding more personalized and interactive experiences on websites. Companies are understanding the importance of transparency to share information and give customers power. The objectives are to create long-lasting customer relationships and loyalty, develop a better understanding of consumer preferences, and create a dialogue to make consumers more interactive in the innovation process. Various tools like social media, blogs, and search engines can be used to achieve these goals.
A presentation put together by myself and Tony Donnellan on helping SMB's with Content Management focused around B2B.
It explains why content marketing is worth doing and how to go about doing it.
@tonester & @brandjoe
This document summarizes key points from the book "The 4 Lenses of Innovation" by Rowan Gibson. It discusses the four lenses of innovation: 1) challenging orthodoxies, 2) harnessing trends, 3) leveraging resources, and 4) understanding customer needs. It emphasizes that developing skills in these four areas through deliberate practice can help stimulate innovation. Some suggested exercises are asking "why" questions, researching industry trends, identifying underutilized resources, and focusing on customer frustrations. The overall message is that applying the four lenses framework can help improve an organization's innovative capacity.
This document discusses how businesses need to rethink their approach to customers in the digital age. It outlines five core customer behaviors - access, engage, customize, connect, and collaborate - that are driven by digital experiences. It also presents a "customer network model" where customers are nodes within dynamic networks rather than passive consumers. The document provides strategies around each of the five customer behaviors and a tool to help generate customer network strategies based on objectives, customers, and concepts. It notes challenges that traditional enterprises may face in adopting this new customer-centric paradigm.
10 Things Your Competitors Can Teach You About Content MarketingCamas Media Pvt. Ltd.
Your competitors can prove to be a valuable source of lesson. If they are succeeding in their tactics, you can assess what they are doing and devise a plan accordingly. If you see them heading south, you can learn from their mistakes and perfect your plan to avoid the same mistakes.
The 8-step document outlines a content strategy process that includes defining target personas, inventorying existing content, identifying content gaps, prioritizing channels, creating an editorial calendar, promoting and socializing content, monitoring and participating in discussions, and measuring and revising the strategy based on analytics. The steps are grouped into the phases of due diligence, planning, and execution to develop a comprehensive content marketing strategy that engages targets and moves them through the sales cycle.
Content marketing is a strategic marketing process that focuses on creating and distributing valuable content to attract and retain an audience. The goal is to drive profitable customer actions. It uses blogs, social media, and storytelling to create an emotional connection and provide value to the audience. An effective content marketing strategy involves identifying buyer personas, trends, and competitors' activities to develop ideas and create a long-term content plan aligned with buyer's journeys.
The document provides tips for creating an effective content marketing plan in 7 steps:
1. Identify your goals such as lead generation or brand awareness
2. Set priorities like engaging content or understanding your audience
3. Ensure your content marketing aligns with and supports your overall organizational goals
4. Research and understand your target audience through analytics and surveys
5. Clearly define your audience personas
6. Choose content types like guides, case studies or interviews that match your strengths and audience needs
7. Optimize content for search engines using keywords so your content is found by users searching online
Here are 5 pieces of content addressing the RACE model and including clear calls to action for the "designed is better" main idea:
1. Blog post:
R: Explain why design matters for businesses.
A: Share case studies of companies that improved sales through better design.
C: Encourage businesses to audit their design and identify areas for improvement.
E: Call readers to schedule a free design consultation.
2. Infographic:
R: Visualize how design impacts customer experience at each touchpoint.
A: Cite research showing design influences purchasing decisions.
C: Note common design mistakes that hurt brands.
E: Promote download of checklist for evaluating own design
How to Create an Effective Inbound Marketing Campaign | Part 1: Develop an OfferVIEO Design
The first step in creating an effective inbound marketing campaign is to come up with something to offer potential customers or clients. You need to show them how your business can benefit them – and you do that with marketing offers.
These offers come in many forms, but most of them will be different types of content, including e-books, white papers, webinars, podcasts, and infographics.
This was originally a blog post from the VIEO Design blog here: http://bit.ly/1vilzMn
Essential tips & effective tactics for social media & quality content marketingAdashmore Creative, LLC
This document provides tips and strategies for effective social media and content marketing. It discusses defining goals and target audiences, understanding the social media landscape, choosing appropriate outlets, crafting effective messages, experimenting with content, tracking performance, making changes over time, and remaining aware of shifts in technology and regulations. The key recommendations are to know your goals, deeply understand your target audience, invest where your audience engages, carefully craft messaging, experiment with content, track key metrics, and adapt strategies over time.
Myplanet values innovation, humanity, transparency, focus, and excellence. It trusts an agile approach to governance, procedures, guidance, organizational structure, policies, and decision-making. The document discusses how Myplanet uses agile principles and practices like short sprints, frequent progress meetings, prioritizing work based on business value, and continually adapting based on feedback.
How to incrementally integrate QA in an Agile Development ProcessMyplanet Digital
This document outlines an incremental approach to QA that combines elements of QA, agile practices, and automation. It emphasizes valuing individuals, working software, customer collaboration, and response to change over rigid processes, documentation, contracts, and plans. The approach involves embedding QA specialists within cross-functional teams to collaboratively develop high-quality software through open discussion.
More Related Content
Similar to Learning from Shopkeepers: Content Strategy for eCommerce
This document discusses business model design techniques, focusing on customer insights. It emphasizes that understanding customers is essential for designing successful business models. Customer insights should inform value propositions, distribution channels, customer relationships, and revenue streams. The document provides examples of how companies like Apple developed business models based on deep customer understanding. It also discusses techniques for gaining customer insights, such as empathy mapping and customer profiling, to guide business model design choices.
The document discusses techniques for business model design, including customer insights, ideation, visual thinking, prototyping, and storytelling.
1) Customer insights involve developing an understanding of customers to inform business model choices regarding value propositions, distribution channels, customer relationships, and revenue streams. Customer profiling tools like empathy maps can help gain insights.
2) Ideation is a creative process for generating business model ideas through techniques like brainstorming, "what if" questions, and visual tools to represent concepts.
3) Visual thinking uses visual representations like diagrams and sketches to explore, discuss, and communicate business models in a concrete way.
4) Prototyping business models allows exploring different design
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
This document provides an overview of content strategy and how to do content strategy. It begins by defining what content strategy is, including the key questions it addresses such as what content to create, for whom, how, etc. It then discusses different types of content strategy including content strategy for UX, adaptive content strategy, and enterprise content strategy. The document outlines the typical content strategy process including assessment and analysis, developing the strategy, architecture and design, implementation, and maintenance. It provides examples and templates for various aspects of the content strategy process such as goals, teams, content models, workflows, governance, and roadmaps. The document is a comprehensive guide for understanding and executing a content strategy.
This document discusses jobs that can provide entrepreneurial skills and opportunities to gain experience relevant to starting a business. It describes how jobs in areas like advertising, marketing, design, management, real estate, and sales can equip someone with skills in business development, customer outreach, product creation, and leadership. The document emphasizes that the work experience gained for an employer can enhance someone's skillset and provide transferable abilities to help start and grow their own business in the future.
6 things every cmo needs to remember in 2013ThinkDigital
1. CMOs need to master all digital media in order to understand how consumers use different devices and media channels.
2. They must lead the charge on attribution by creating clear attribution models and showing the impact of different marketing channels on sales.
3. CMOs should re-invent how they measure customer lifetime value by looking at cumulative purchases, repeated purchases, loyalty, recommendations, and brand advocacy over time.
This document provides an introduction to content marketing, including definitions, examples, and principles for creating effective content. It defines content marketing as "the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action." Content marketing strategies should go beyond conventional segmentation by communicating directly with individuals. Content should be planned to achieve specific customer-focused objectives and be integrated into the overall communications strategy. The content should be relevant, useful, engaging and shareable.
Consumers are demanding more personalized and interactive experiences on websites. Companies are understanding the importance of transparency to share information and give customers power. The objectives are to create long-lasting customer relationships and loyalty, develop a better understanding of consumer preferences, and create a dialogue to make consumers more interactive in the innovation process. Various tools like social media, blogs, and search engines can be used to achieve these goals.
Consumers are demanding more personalized and interactive experiences on websites. Companies are understanding the importance of transparency to share information and give customers power. The objectives are to create long-lasting customer relationships and loyalty, develop a better understanding of consumer preferences, and create a dialogue to make consumers more interactive in the innovation process. Various tools like social media, blogs, and search engines can be used to achieve these goals.
A presentation put together by myself and Tony Donnellan on helping SMB's with Content Management focused around B2B.
It explains why content marketing is worth doing and how to go about doing it.
@tonester & @brandjoe
This document summarizes key points from the book "The 4 Lenses of Innovation" by Rowan Gibson. It discusses the four lenses of innovation: 1) challenging orthodoxies, 2) harnessing trends, 3) leveraging resources, and 4) understanding customer needs. It emphasizes that developing skills in these four areas through deliberate practice can help stimulate innovation. Some suggested exercises are asking "why" questions, researching industry trends, identifying underutilized resources, and focusing on customer frustrations. The overall message is that applying the four lenses framework can help improve an organization's innovative capacity.
This document discusses how businesses need to rethink their approach to customers in the digital age. It outlines five core customer behaviors - access, engage, customize, connect, and collaborate - that are driven by digital experiences. It also presents a "customer network model" where customers are nodes within dynamic networks rather than passive consumers. The document provides strategies around each of the five customer behaviors and a tool to help generate customer network strategies based on objectives, customers, and concepts. It notes challenges that traditional enterprises may face in adopting this new customer-centric paradigm.
10 Things Your Competitors Can Teach You About Content MarketingCamas Media Pvt. Ltd.
Your competitors can prove to be a valuable source of lesson. If they are succeeding in their tactics, you can assess what they are doing and devise a plan accordingly. If you see them heading south, you can learn from their mistakes and perfect your plan to avoid the same mistakes.
The 8-step document outlines a content strategy process that includes defining target personas, inventorying existing content, identifying content gaps, prioritizing channels, creating an editorial calendar, promoting and socializing content, monitoring and participating in discussions, and measuring and revising the strategy based on analytics. The steps are grouped into the phases of due diligence, planning, and execution to develop a comprehensive content marketing strategy that engages targets and moves them through the sales cycle.
Content marketing is a strategic marketing process that focuses on creating and distributing valuable content to attract and retain an audience. The goal is to drive profitable customer actions. It uses blogs, social media, and storytelling to create an emotional connection and provide value to the audience. An effective content marketing strategy involves identifying buyer personas, trends, and competitors' activities to develop ideas and create a long-term content plan aligned with buyer's journeys.
The document provides tips for creating an effective content marketing plan in 7 steps:
1. Identify your goals such as lead generation or brand awareness
2. Set priorities like engaging content or understanding your audience
3. Ensure your content marketing aligns with and supports your overall organizational goals
4. Research and understand your target audience through analytics and surveys
5. Clearly define your audience personas
6. Choose content types like guides, case studies or interviews that match your strengths and audience needs
7. Optimize content for search engines using keywords so your content is found by users searching online
Here are 5 pieces of content addressing the RACE model and including clear calls to action for the "designed is better" main idea:
1. Blog post:
R: Explain why design matters for businesses.
A: Share case studies of companies that improved sales through better design.
C: Encourage businesses to audit their design and identify areas for improvement.
E: Call readers to schedule a free design consultation.
2. Infographic:
R: Visualize how design impacts customer experience at each touchpoint.
A: Cite research showing design influences purchasing decisions.
C: Note common design mistakes that hurt brands.
E: Promote download of checklist for evaluating own design
How to Create an Effective Inbound Marketing Campaign | Part 1: Develop an OfferVIEO Design
The first step in creating an effective inbound marketing campaign is to come up with something to offer potential customers or clients. You need to show them how your business can benefit them – and you do that with marketing offers.
These offers come in many forms, but most of them will be different types of content, including e-books, white papers, webinars, podcasts, and infographics.
This was originally a blog post from the VIEO Design blog here: http://bit.ly/1vilzMn
Essential tips & effective tactics for social media & quality content marketingAdashmore Creative, LLC
This document provides tips and strategies for effective social media and content marketing. It discusses defining goals and target audiences, understanding the social media landscape, choosing appropriate outlets, crafting effective messages, experimenting with content, tracking performance, making changes over time, and remaining aware of shifts in technology and regulations. The key recommendations are to know your goals, deeply understand your target audience, invest where your audience engages, carefully craft messaging, experiment with content, track key metrics, and adapt strategies over time.
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Drupal 8 aims to improve its ability to output data in formats like XML and JSON through web services and a RESTful interface. This will allow Drupal to better support delivering content to different devices in varying page layouts tailored for each device. The goal is to make Drupal equally capable of outputting non-HTML formats as it currently is with HTML pages.
Coding For Config: Install Profile Development Using FeaturesMyplanet Digital
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Open Advocacy - Citizens Connected Goes Open SourceMyplanet Digital
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Drupal With SMS And Telephony For Fun And ProfitMyplanet Digital
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2) Benefits of integrating these services like accessing existing data, automation, and ability to store data.
3) The current state of Drupal 7 modules for SMS and VoIP integration, and opportunities to build custom modules using the Twilio API.
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This document discusses the importance of designing content to be adaptive and responsive. It recommends structuring content into chunks and using metadata to make it flexible across different devices and contexts. Content should be technology agnostic and work in any environment. Structured and meaningful content that is created once can be published everywhere, keeping organizations flexible to meet changing user needs.
This document contains a list of proposed new pages and content for the museum's website, organized by section. It includes proposed page URLs, existing content, new content to be added, estimated word counts, priorities, and notes. Sections include Exhibitions & Galleries, with subsections for specific galleries, as well as World Cultures galleries. Marketing will be involved in content development for some pages. The document provides an overview of planned new and updated content for the museum website.
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The Royal Conservatory provides music and arts education to over 5 million students nationwide. It is launching a new digital initiative called myDigitalRCM to create an online community for students, teachers, and patrons. This will include social networking, digital marketing, online learning, and distributing multimedia content. The Royal Conservatory is selecting Drupal as its new content management platform to power this digital transformation and achieve its vision of being interactive, relevant, and connecting its community.
This document summarizes BMO's implementation of a Drupal-based community platform to support its online initiatives. It discusses BMO's business needs, including a unified platform for communities, content sharing, and flexibility. It describes how Drupal met these needs with features like multisite setup and reusable functionality. The platform launched on time and facilitated new sites. BMO has observed the implementation and identified next steps like integrating new sites and mobile.
This document summarizes information about Acquia and Drupal adoption in government. It discusses that Acquia has 170 employees and supports Drupal through subscription services, hosting, and a partner program. It also notes that Drupal powers over 2% of websites and has been adopted by many governments around the world, including examples from Canada.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Top mailing list providers in the USA.pptxJeremyPeirce1
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
4. Learning From The Shopkeeper
• Technology continues to evolve
and expand the scope of
Ecommerce
• We can learn a lot from the
fundamentals of sales
• Translate their wisdom to the
world of content and user
experience in Ecommerce
• 8 learning lessons
5. 1. Start With A
Purpose
Shopkeepers have a clearly
defined mission and
understand how to deliver on
it.
7. 1. Start With A Purpose
• Define a clear vision that can
guide content and design
decisions
• Core Strategy (coming up…)
• Focus on users and define
yourself in their terms
• Use your content to
demonstrate this vision to
customers
8. 1. Start With A Purpose
• Core Strategy
• Central idea for using content to fulfill
user goals and achieve business
objectives
• Guide content creation and governance
• Focused audience, approach and niche
• Examples
• Curating and promoting high quality
Japanese and Scandinavian
housewares for young professionals
settling down in Toronto
9. 2. Be More
Than Just A
Store
Shopkeepers understand that
successful shops become
more than a place to buy
things.
11. 2. Be More Than Just A Store
• What separates you from the
rest?
• Think about ways to add
value to user’s beyond being
a retailer
• Editorial strategy
• Engage customers with
relevant, educational, and
entertaining content across
channels
12. 2. Be More Than Just A Store
• Editorial strategy
• Creating relevant content for your
audience that retains their attention and
enriches your brand
• Let’s your voice shine through
• Supports business goals
13. 3. Talk With
Customers
Shopkeepers understand that
making conversation builds
relationships and gives you
deep insight into your
customers.
15. 3. Talk With Customers
• Engage your customers and
learn from them
• Find out their interests, lifestyle and
opinion
• User research
• Evolve: put insight into action
• Never underestimate the
power of asking “how are you
doing?”
• Personalize and connect
16. 3. Talk With Customers
• User Research
• Online retailers can’t talk directly to
every customer, but pick a few and
begin
• Surveys, one-on-one interviews,
metrics, usability tests all provide
tremendous insights
• Examples
• What are their interests and how can
you support these?
• How do they use your store and how
can you improve the experience?
19. 4. Have A Passionate Personality
• Content is your voice online
• Images, text, communications,
messaging
• Use content to communicate
a consistent and unique
voice
• Think back to your core strategy!
• Let your customers know
how passionate you are
20. 5. Be A Part Of The
Community
Shopkeepers weave
themselves into the fabric of
their neighbourhood, learning
from competitors and also
making friends
22. 5. Be A Part Of The Community
• Leverage knowledge of your
users
• “Be” where they “live” (where it makes
sense)
• Learn from competitors
• Analyze what they’re doing right and
wrong
• Learn how to improve and differentiate
• Partner up to build strength
• Curate content from others
• Share resources
23. 6. Have A Good
Memory
Shopkeepers never forget a
face and utilize their memory
to deliver personalized and
relevant service
25. 6. Have A Good Memory
• Demonstrate your
understanding of customer
goals, interests and attributes
• Build the experience around them
• Tailor content to them
• Reach out when it matters to
them
• Pull vs. push
• Tailor messaging and communications
to match the customer
26. 7. Know Your
Products
Shopkeepers build trust by
believing in and being
knowledgeable about the
products they sell and
showing them off to
customers.
28. 7. Know Your Products
• Choose products you believe
in and fulfill your vision
• Do inventory to be sure
everything is up to date and
on point
• Content Audit (more to come)
• Evolve your stock over time
to ensure your offering is
meeting user needs
29. 7. Know Your Products
• Content Audit
• Inventory and assessment tool to help
manage and maintain content, ensuring
it meets stakeholder and user goals
• Assess each piece of content against a
series of criteria, determine if it’s
acceptable, needs improvement or no
longer necessary and take action
• Repeat on schedule to ensure content
is current, effective and properly
maintained
32. 8. Structure Your Environment
• Graphic design and
interactive elements are key,
but so is structure
• Arrange shop furniture to
fulfill user behaviours and
business needs
• Information Architecture
• Group products together
artfully to paint the picture for
customers
33. 8. Structure Your Environment
• Information Architecture
• The art and science of organizing
information, merging content, context
and users into a cohesive structure
• Content Modeling
• Information Architecture for a single
type of content, what goes where and
why.
• Well structured content can be easily
adjusted to suit changing contexts, and
re-used for other purposes
34. 8. Structure Your Environment
• Don’t forget to label and tag
items
• Taxonomy
• Build relationships between products
to provide relevant referrals
• Example
• If you liked that, you might like this
35. Learning From The Shopkeeper
1. Start With A Purpose
2. Be More Than Just A Store
3. Talk With Customers
4. Have A Passionate Personality
5. Be A Part Of The Community
6. Have A Good Memory
7. Know Your Products
8. Structure Your Environment
Customer focus culture Implement ideas (take them seriously) Committed to wowing each and every customer Refer if needed
Website dedicated to use of voice Not prescribed quotes, examples and guidance Focus on user feelings and quaotes
Relevance to a community of users Relies on community input and reaction
Items matching your taste Connection to your friends, favourites and more Hi, Nate!
Toyls of Labur goods manufactured by longstanding, heritage firms from around the world still make their products where they are owned and operated. Warkworth, ON
Recommendations Taxonomy IA Product details page
Customer focus culture Implement ideas (take them seriously) Committed to wowing each and every customer Refer if needed