Jennifer Boulanger, Head of Global Recruiting & Operations, Booking.com
Brendan Bank, CIO, Booking.com
Have you built your company culture yet? Research has shown that people are more likely to stay in an organisation because of the people and culture in the workplace. More and more companies are creating a culture in their organisations and programs to bring people together. Learn how you can do it too. Learn how Booking.com has used their culture to attract and relocate 79% of their new hires from across EMEA, APAC and America to work in The Netherlands.
Elevate Exhibition & Sponsorship Guide 2019 Andrew Keable
Join 300 CEO's, Entrepreneurs, Heads of HR, People, Recruitment, Culture & Team Leaders + 30 leading exhibitors with the right solutions & technologies driving business
Amcham Finland is an international business network based in Helsinki. Could it be your access point to the Northern European market - or your point of departure when you go conquer the world?
User Experience as a Strategic Pillar for Innovation SuccessJose Coronado
In today’s world, consumers demand that the products they interact with deliver value through an optimal and transparent user experience. Many organizations, from established multinationals to technology startups are realizing the strategic value of User Experience in the success of their product design and innovation programs. The product road must be paved with a desire to explore, reward fast learning and recognize the value of risk taking. This keynote presentation will provide a wide array of industry examples and leave the audience with key takeaways that they can apply within their organizations to create sustainable product innovation and transformation ecosystems.
Jennifer Boulanger, Head of Global Recruiting & Operations, Booking.com
Brendan Bank, CIO, Booking.com
Have you built your company culture yet? Research has shown that people are more likely to stay in an organisation because of the people and culture in the workplace. More and more companies are creating a culture in their organisations and programs to bring people together. Learn how you can do it too. Learn how Booking.com has used their culture to attract and relocate 79% of their new hires from across EMEA, APAC and America to work in The Netherlands.
Elevate Exhibition & Sponsorship Guide 2019 Andrew Keable
Join 300 CEO's, Entrepreneurs, Heads of HR, People, Recruitment, Culture & Team Leaders + 30 leading exhibitors with the right solutions & technologies driving business
Amcham Finland is an international business network based in Helsinki. Could it be your access point to the Northern European market - or your point of departure when you go conquer the world?
User Experience as a Strategic Pillar for Innovation SuccessJose Coronado
In today’s world, consumers demand that the products they interact with deliver value through an optimal and transparent user experience. Many organizations, from established multinationals to technology startups are realizing the strategic value of User Experience in the success of their product design and innovation programs. The product road must be paved with a desire to explore, reward fast learning and recognize the value of risk taking. This keynote presentation will provide a wide array of industry examples and leave the audience with key takeaways that they can apply within their organizations to create sustainable product innovation and transformation ecosystems.
Andy Taylor, Global Employer Branding Director at Schneider Electric presents their EVP journey, highlighting the importance of clearly identifying objectives and ensuring that internal stakeholders are kept engaged throughout the whole process. Andy emphasises that candidate attraction is the same as customer attraction which means that your EVP belongs to everyone. This means that building an EVP is about educating all stakeholders at the outset and throughout the process. Whilst it may seem an obvious point, he also warns that it has to be aligned with the corporate brand and company values – a point which many organisations forget.
Hiring Hacks: How Twitter’s Head of Talent Acquisition Approaches Inclusion a...GreenhouseSoftware
Everyone can recognize the importance of building a diverse company, yet achieving diversity is a challenge for many companies. But there really are concrete steps you can take to drive change.
In this Hiring Hacks webinar find out what Steve Wells, Head of Talent Acquisition at Twitter is doing with Twitter’s diversity and inclusion programs. Steve will share what changes he’s made from getting executive buy-in to iterating on the hiring process, including blind testing and pipeline analysis.
In this webinar, you’ll learn:
- Which strategies Twitter has put in place to achieve their diversity goals and the outcomes they’ve had so far
- How to measure your company’s candidate pipeline and hiring track record
- Specific strategies for working with executives to achieve diversity recruiting goals
- Tips on how to calculate the ROI of different tools and techniques
A leader has multiple jobs! Everything from business strategy, customer engagement, sales, operations to employee experience.
How can a leader do everything? Leverage the power of your teams!
Would you like to explore ways to empower your teams to collaborate more to be high performing?
Open yourself to new possibilities & perspectives by leveraging the creative Points of You tools and taking action to become a more inspiring & stronger leader.
The “Innovation Through Education” (ITE) Program: Teaching and Encouraging In...Gavin Suss
The “Innovation Through Education” (ITE) Program:
Teaching and Encouraging Innovation For
Middle Management includes The seven points to achieve excellent innovation through education among middle level managers. (based on paper published in "The International Journal of Knowledge, Innovation and Entrepreneurship"
Volume 2 No. 2, 2014, pp. 16—25)
How can a business become the most desirable brand in its space? And how can it sustain its popularity?In today’s world, building a strong brand has become even more important due to the changes in the media landscape and the way consumers choose businesses to buy from. People are craving brands with a strong purpose, a focus on building authentic relationships and engaging communication.Building a strong brand is not just ‘nice to have’, it’s necessary in order to thrive. Marketing is attracting prospects, branding is the reason they’ll choose to buy from you instead of someone else.In this presentation you’ll discover how to win the minds and hearts of strangers and turn them into raving fans and how to master the power of storytelling and leverage a smart narrative. Franziska and Julia will share insights into their The Brand Alchemy Method™ and the importance of brand strategy.
Key Takeaways:
- The eight elements of building a #1 brand in your industry.
- How to use your brand strategy internally to create a team culture people want to be a part of.
- The Brand Alchemy Method™, a practical methodology to create a compelling, effective and sustainable brand strategy.
Andy Taylor, Global Employer Branding Director at Schneider Electric presents their EVP journey, highlighting the importance of clearly identifying objectives and ensuring that internal stakeholders are kept engaged throughout the whole process. Andy emphasises that candidate attraction is the same as customer attraction which means that your EVP belongs to everyone. This means that building an EVP is about educating all stakeholders at the outset and throughout the process. Whilst it may seem an obvious point, he also warns that it has to be aligned with the corporate brand and company values – a point which many organisations forget.
Hiring Hacks: How Twitter’s Head of Talent Acquisition Approaches Inclusion a...GreenhouseSoftware
Everyone can recognize the importance of building a diverse company, yet achieving diversity is a challenge for many companies. But there really are concrete steps you can take to drive change.
In this Hiring Hacks webinar find out what Steve Wells, Head of Talent Acquisition at Twitter is doing with Twitter’s diversity and inclusion programs. Steve will share what changes he’s made from getting executive buy-in to iterating on the hiring process, including blind testing and pipeline analysis.
In this webinar, you’ll learn:
- Which strategies Twitter has put in place to achieve their diversity goals and the outcomes they’ve had so far
- How to measure your company’s candidate pipeline and hiring track record
- Specific strategies for working with executives to achieve diversity recruiting goals
- Tips on how to calculate the ROI of different tools and techniques
A leader has multiple jobs! Everything from business strategy, customer engagement, sales, operations to employee experience.
How can a leader do everything? Leverage the power of your teams!
Would you like to explore ways to empower your teams to collaborate more to be high performing?
Open yourself to new possibilities & perspectives by leveraging the creative Points of You tools and taking action to become a more inspiring & stronger leader.
The “Innovation Through Education” (ITE) Program: Teaching and Encouraging In...Gavin Suss
The “Innovation Through Education” (ITE) Program:
Teaching and Encouraging Innovation For
Middle Management includes The seven points to achieve excellent innovation through education among middle level managers. (based on paper published in "The International Journal of Knowledge, Innovation and Entrepreneurship"
Volume 2 No. 2, 2014, pp. 16—25)
How can a business become the most desirable brand in its space? And how can it sustain its popularity?In today’s world, building a strong brand has become even more important due to the changes in the media landscape and the way consumers choose businesses to buy from. People are craving brands with a strong purpose, a focus on building authentic relationships and engaging communication.Building a strong brand is not just ‘nice to have’, it’s necessary in order to thrive. Marketing is attracting prospects, branding is the reason they’ll choose to buy from you instead of someone else.In this presentation you’ll discover how to win the minds and hearts of strangers and turn them into raving fans and how to master the power of storytelling and leverage a smart narrative. Franziska and Julia will share insights into their The Brand Alchemy Method™ and the importance of brand strategy.
Key Takeaways:
- The eight elements of building a #1 brand in your industry.
- How to use your brand strategy internally to create a team culture people want to be a part of.
- The Brand Alchemy Method™, a practical methodology to create a compelling, effective and sustainable brand strategy.
Define Your WoW! Factor – Create an Unforgettable BrandVerticalResponse
A strong identity helps make your business memorable for customers and prospects and stand out amongst other competitors. But branding is more than just shiny logos and punchy mottos. It’s about developing an essence and helping customers see themselves as ‘belonging to’ your brand. Learn how to refresh your brand and how to keep it consistent across different sites.
This webinar will cover several different key elements of strong branding, including:
-The Brand Wheel
-Integrated messaging across platforms
-Creating solid logo identity
The first of three capability building seminars for the Northern Ireland Food & Drink sector. This session looks at strategic planning, when, how and why you need to do it (whatever your business).
Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget.
Define Your WOW! Factor - Creating an Unforgettable BrandDeluxe Corporation
Learn how to create a brand that keeps customers talking and forces competitors to take a new approach with their marketing to catch up with your success, using these valuable tips.
Robert Sherry : Digital Media Sales Fundamentals 2-27-18Robert Sherry
A Media Sales tutorial focused on influencer marketing, digital, and social media sales fundamental, yet relevant for all media salespeople and marketers.
A presentation outlining an approach to the re-brand of a private 6th Form College. It includes explanation of the different elements of building a brand and factors to consider for private colleges in particular.
Referral marketing is the same as helping your business to grow, all by itself. But referrals don't just happen. This presentation explores ways to be better with your referral processes. Presented to Sage Australia/New Zealand at the Partner Insights Summit.
Slides from a workshop put on for City Club of Portland intended to help their members and other nonprofits Use Brand Strategy to Get Noticed and Communicate Smarter. Curriculum was chosen with help from City Club of Portland Marketing team members. Workshop given by: www.AliciaNagel.com
From a session at OMEP's Manufacturing the Future Summit, January 14, 2014. By: Douglas K. Woods, President of AMT (The Association for Manufacturing Technology)
From a session at OMEP's Manufacturing the Future Summit, January 14, 2014. By: Katie Moore Global Industry Manager – Food & Beverage GE Intelligent Platforms
Dialogue Continues to Build Manufacturing’s Future
OMEP has heard the manufacturing community’s desire (as expressed through the MESH/FUSE online conversation of this past spring) to focus learning opportunities on productivity through moderated roundtable conversations with their peers. This direction leads OMEP to focus on the elements of productivity (people, technology, and method) in an ongoing program of two roundtables and a symposium. Please save the dates as follows:
• Tuesday, September 24-Roundtable I
• Tuesday, November 5-Roundtable II
• Tuesday, January 14-Manufacturing the Future Summit
Let’s collaborate to make this a rich learning environment for all involved!
These are slides from a talk I gave at Barcamp Portland 2012 on Branding Your Start-up, based on past speed branding workshops I’ve given.
p.s. Earlier I uploaded a large PPT file that I think might be too large for people to view, so this is the same deck but a reduced file size pdf.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
2. AGENDA
• One Path to Becoming a Brand Storyteller
• KAA Design Group
• A Definition of Brand Experience
• Case Studies
• Some Careers Involved in Brand Experience
3. ONE PATH TO BECOMING A BRAND STORYTELLER
• Education
– Boston University : Advertising / Anthropology
• Work Experience
– Small Advertising Agency : Hub Strategy
• A Little Bit of Everything
– Big Ad Agency : TBWAChiatDay
• Print Production Artist
– Multi-disciplinary Design: KAA
• Brand Storytelling
• Traits I Feel Help Me Become a Brand Storyteller
– Artist
– Therapist
– Visual Communicator
– Problem-solver
4. KAA DESIGN GROUP
• Multi-disciplinary Design Firm: 4 Studios
– Architecture, Interiors, Landscape
– Specialize in private residences
– Growing portfolio of mixed-use and hospitality projects
– Brand Experience
– Operates with other disciplines as well as alone
• Brand Experience Projects Include
• Identity: Logo, Stationery, Website
• Marketing Materials: Brochure, Portfolio, Postcard
• Signage & Wayfinding
• 3-D Modeling
• Brand Experience’s Role in Our Projects
– Define the Story
– Keep Efforts Inline with the Story
– Communicate Brand Story through deliverables
www.kaadesigngroup.com
5. DEFINITION: BRAND EXPERIENCE
• What is a Brand?
• Essence
• Who you are
• How is that Brand experienced?
• Through Touchpoints
• Personal Brand as example
• Company Touchpoints
• Identity / logo
• Physical space
• Language
• Service / Interaction
• Name
6. BRAND EXPERIENCE DESIGN: THE DELIVERABLE
• Examples of Brand Experience Deliverables – Multiple
Touchpoints
• Style guide for using an identity system
• Masterplan for campus
• Restaurant Concept
• Name, logo, color palette, interior space, lighting, menu, uniform,
the whole package
• Website
8. CASE STUDY 1: KAA Holiday Mailer
BRAND EXPERIENCE PROCESS
• Needs: Concept Goals:
– Communicate the Four Disciplines
– Keep Customers Engaged
– Non-limiting Promotion Experience
• Can be used all year
• No religious, seasonal, gender affiliations
– Mailable + Cost of Production
– Showcase Talent
• Process
• Internal Email Survey
• Hot Group
• Inspirational Imagery
14. CASE STUDY 1: KAA Holiday Mailer
INSIGHTS GATHERED
• Prioritize Goals
– Define a budget from the beginning
• Don’t just tell a story, tell YOUR story
– Compared to last year’s
• Push the creativity
– Patterns
– Inspire Recipient’s Creativity
• Limitations can make you innovate
– Packaging
15. CASE STUDY 2: Bluewater Equity
STARTING FROM SCRATCH
• Needs
• Process
– Brand Audit / Questionnaire
– Experience Keyword Map
– Brand Promise
• Deliverables
• Define Story
• Refine Existing Logo
• Define Visual Language
• Website
16. CASE STUDY 2: Bluewater Equity
Brand Audit / Questionnaire
1. What business are you in?
2. What is your company’s mission? What are your three most important goals?
3. Why was this company created?
4. What differentiates you from your competition?
5. What are your firm's strongest qualities or attributes?
6. If you asked your best clients why they value you, what would they answer?
7. What are the "nuances" that define your style and identity?
8. What mythic or psychological archetype does your firm embody?
9. What are your core competencies?
10. What is your firm's "personality"?
11. Who is the target audience you want to reach?
12. Who is your competition? Is there a competitor that you admire most? If so, why?
13. How do you market your product and services?
14. What are the trends and changes that affect your industry?
15. How do you want to be perceived 5 years from now? 10 years?
16. How does your company measure success?
17. What values and beliefs unify your employees and drive their performance?
18. What are the potential barriers to the success of your product or service?
19. If you could communicate a single message about your company, what would it be?
17. CASE STUDY 2: Bluewater Equity
Experience Keyword Map
22. CASE STUDY 2: Bluewater Equity
Brand Promise BRAND PROMISE
CLIENT: BlueWater Equity Partners
Visionary Real Estate Investment. Tangible Results.
BlueWater Equity Partners has the knowledge and experience to offer stability and
reliability, and the passion and drive to exceed expectations, including our own.
We truly are a partner in real estate investment – we share the risk of ownership by
having a significant portion of our personal assets allocated to each project. You
can't get much more invested than that. We offer our investors a unique
opportunity to invest in properties they otherwise wouldn't have access to,
providing superior returns and all the benefits of real estate investment without
hands-on involvement. With BlueWater Equity Partners as the active operators, our
investors reap the benefits of our experience and intuition. This is not your average
business relationship – we measure our success together.
So what's in it for us? This is our passion. Our drive. Our Raison d'être. We live for
the challenge and draw on our decades of experience to continue our formidable
track record. Blue water is where the most promising opportunities lie. As
experienced and astute guides we make them attainable. We thrive on the
challenge, intrigue, chase, testing of our skill – out here, we are at the top of our
game.
BlueWater Equity is the partner that does all the legwork while our investors call
the shots. We are committed to continuous communication, dedicated to an open
dialogue designed to maximize results candidly and efficiently. We set out into the
blue, growing, achieving, moving upward, together.
BlueWater Equity Partners is ready for the next challenge, the next test, the next
opportunity on the horizon. It is fixed in our gaze and we are steadfast in our
pursuit. Get onboard.
23. CASE STUDY 2: Bluewater Equity
INSIGHTS GATHERED
• Meet In Person
– Brand Audit Resistance & Confusion
• Business Partners With Differing Visions
– Now there is only one
24. CASE STUDY 3: Mastro’s
WE ARE A BRAND, NOT A CHAIN
• Needs
• Tell the story
• Define the brand
• Process
• Site visits
• Hot Groups
• Inspiration Imagery
• Deliverables / Tools
• Brand Book
• Brand Elements /
Design Elements
33. CASE STUDY 3: Mastro’s
INSIGHTS GATHERED
• Brand Experience – a constant presence
– Architecture and Interiors-focused meetings are enhanced by
regular Brand Experience presence
• Defining the Scope
– Try to get the client to voice budget limitations asap
34. CASE STUDY 4: Caroline Lily
COMMUNICATING THE STORY
• Needs
• What is my story?
• Process
• Client meetings
• Hot Groups
• Imagery
• Deliverables/ Tools
• Brand Vision
• Name
• Logo
• Brand Color
• Brand Book
• Business Card, Shopping Bag,
39. CASE STUDY 4: Caroline Lily
• Architectural Artist Rendering
40. CASE STUDY 4: Caroline Lily
INSIGHTS GATHERED
• Getting Inspired By Location
– Relevant Color Palette
• Brand Book as Investor Tool
– Conceptual / Graphic Business Plan
41. CASE STUDY 5: Beauvallon
Selling Not Just an Architectural Design But A
Lifestyle Story
• Needs
• Paid Pitch: 3 Architectural Firms
• Vision for Estate
• Process
• Hot Group
• Artist Renderings
• Imagery
• Deliverables / Tools
• Brand Book
• Materials / Tangibles
• Presentation Boards
46. CASE STUDY 5: Beauvallon
INSIGHTS GATHERED
• Engage the Client: Interactive Presentation
– Using mood lighting, music, wine, cheese, materials, gifts,
unexpected details to help the client envision the experience
– Success of Storytelling
– Clients responded more to a story of their experience than to a
description of the product
47. CASE STUDY 6: Chadwick School
Translating a Brand Into an Identity and Campus
• Needs
• School Masterplan: Landscape, Signage & Wayfinding
• School Logo, Athletics Logo, Coat of Arms
• Stationery System, Marketing Matls., Style Guides
• Brand Experience Process
• Site Survey
• Focus Groups
• 3-Phase Books: Identifying Themes, Inspirational Imagery,
Goals Matrixes, Artist Renderings
• Deliverables / Tools
• Vision Imagery
• Materials / Tangibles
• Phase & Implementation Documents
48. CASE STUDY 6: Chadwick School
School Logo
Athletics Logo
Coat of Arms
49. CASE STUDY 6: Chadwick School
School Masterplan: Landscape,Signage & Wayfinding
• Deliverables: Phase 1, 2, 4
• Phase 3 is Design Development
Phase 1 Phase 2 Phase 4:
Final Deliverable
50. CASE STUDY 6: Chadwick School
Phase 1: Needs Assessment and Vision
51. CASE STUDY 6: Chadwick School
Phase 2: Design Concept Exploration
52. CASE STUDY 6: Chadwick School
INSIGHTS GATHERED
• Engage Key Client Representatives
– Approval by Board
• Engage Client in Creative Process
– In progess presentations
– Stick with your idea and be convicted