A Tool for Social Media Monitoring &
Management

About Radr
• At Neev, we build technology that enables real-
time brand management
• Our product – Radr
– Radr tracks conversations around brands, products,
people, competitors and ideas across the social
Web.
– It tells organizations what people are talking about
their brands - good, bad, or ugly - and let's them
make more customer-centric decisions about their
business.
– It's akin to a market research study with a focus
group of millions.
– Radr even allows organization to be a part of the
conversation and measure the impact of their
social media initiatives.
• We have complemented our product Radr with a
services offering
• Geographical presence in Bangalore, Delhi &
Mumbai Business Intelligence for Organizations
Radr – Monitoring Tool
for the Social Web
Analytics, Research &
Consulting Services
Real-time conversations from across the web –
customers, prospects, employees, stakeholders,
critics and media
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Our product, Radr, allows you to…
Monitor every
conversation about your
brand and competitors
News, Blogs, Forums, Social Networks,
Microblogging Services, Videos, PPTs
Listen
using a single dashboard
Classify conversations
by relevance, tonality,
criticality and theme
Additionally, keyword search
makes it easy to find old conversations
Organize
using curation tools
Respond to customers,
critics and prospects
quickly and easily
Allows the right stakeholder to respond - Cust.
Service, PR, Marketing, Top Mgmt
Participate
using team collaboration features
Generate interactive
charts to analyze your
social media efforts
Buzz Volume, Share of Voice, Sentiment,
Media, Themes, Resolution Rate & Time
Measure
using custom reports
Using the interactive charts
derive valuable insight on your
digital media outlayCampaign
effectiveness, Measurement of ROI,
,Effectiveness of Social Media Agency
Insights
Derive valuable information
Empower the stakeholders to
respond to the customer quickly
Dynamic responses to customer issues,
real time crisis management , providing
instant value for customers
Actionables
Empowerment of stakeholders
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Feature List: Listening
Search any track term
Enter track terms to monitor conversations
which mention specific brands, products,
people, competitors, events and ideas across
the social Web in real-time
Boolean logic
Use Boolean logic (AND / OR / NOT) to refine
your search to a more specific set
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Feature List: Listening
Geography & Language
Focus your search on content from a particular country and/or content from
a particular language. Support is available for multiple languages in the tool.
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Feature List: Listening
Source
Choose the source categories you wish to listen to – News, Blogs, Forums, Social
Networks, Micro blogging Services, Videos, PPTs
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Feature List: Organizing
Granular search options:
Organize data (mentions) using a
combination of various criteria such as
date, source, relevance, tonality, track
term or theme.
Keyword and mention ID-based search:
We've added a keyword search to search
through the archive of mentions and each
mention is given a unique identification
number to facilitate communication
between various stakeholders.
Human filtering:
We understand that even the most
advanced computer analysis features will
never fully interpret the sentiment of a
mention for different contexts - which is
why our tool includes a phase of human
filtering.
Note: Automated Curation is also
available in our tool in case the brand
/product mentions require the same.
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Track term-level curation within a mention:
In cases where a mention corresponds to multiple track terms, you can curate the mention at a track-term level. For
example, an article comparing two brands may paint a positive picture for one brand and negative for the other. Our
tool allows you to curate the same mention differently for each brand it corresponds to.
Influence of a source:
Each source is assigned a score which determines its influence and veracity. This score is using different algorithms
based on the source and the same determines the rating. of the source with respect to other sources.
Feature List: Organizing
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Prioritization:
Our tool gives you the ability to prioritize individual mentions which puts them in a list
of actionables that can be assigned to different team members
Feature List: Organizing
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Tagging:
You can tag a mention to reflect the key messages carried in the conversation or to
associate the mention with a particular department in your organization.
Feature List: Organizing
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Feature List: Participating
Roles & privileges
Assign roles and privileges to the different stakeholders within and outside your organization - thus
making the tool fit in to your organizational hierarchy and so that it can be managed by your
agency.
Sharing:
Mentions can be shared and escalated to specific stakeholders via e-mail or to your network on
Facebook, Twitter and LinkedIn
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Feature List: Measuring
Recurring Reports:
Every company operates on its own internal schedule, which is why our reports can be delivered on a customized schedule
- daily, weekly, monthly or even immediate updates of urgent Actionables.
Custom Reports:
We provide you with filters for date, relevance, tonality, track terms and tags so that you can create custom reports over
and above the recurring reports.
Export to CSV, HTML or PDF:
Export social media content and/or graph data as .csv, .html or .pdf - making it easy for use to convert and represent data
in to a more intelligible output.
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Sentiment Analysis
Our tool generates useful reports to measure sentiment
of the conversations related to your brand/product
Our tool allows you to track sentiment based on track
terms. For Eg, if you are comparing 2 track terms sets
namely Coke and Pepsi, our tool would help you classify
the mention as positive for Coke and negative for Pepsi if
the mention is “I like Coke over Pepsi”.
Our tool makes sentiment analysis a reliable forecasting
method by keeping track of the competitors, providing
reviews of a particular product and providing valuable
feedback.
Feature List: Insights
Understanding your social Web presence
Our tool generates interactive charts to analyze your social media efforts - Buzz Volume, Share of Voice,
Sentiment, Media Segmentation, Themes, Resolution Rate & Time.
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Feature List: Insights
Drill-down:
Drills into the reports to understand which significant event is having an inordinate impact.
Making sense of huge data
Our Analysis shows that 90% of mentions contain irrelevant data. However the 10% we identify could have deep impact in
affecting the value of the brand /product.
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Feature List: Actionables
Collaboration:
A built-in actionable management system so that engagement/participation tasks arising
out of a mention can be assigned to a person, given a status, and tracked by others.
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Feature List: Actionables
Tracking your team's performance:
To ensure that the engagement team is on top of their to-do's, we also
measure the performance of resolution rates and resolution times for each
team member.
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Feature List: Scheduled Reports
•Automated reports can be scheduled to be sent to multiple recipients for
their perusal.
•Schedule/frequency of the reports can be customized.
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Feature List: Dashboard for different users
•Once a user logs in, the
dashboard shows the most
relevant data with respect
to the primary
brand/product.

Feature List: Dashboard for different users
•Presents a wide number of
different metrics in a single
consolidated view.

Snapshot of Features
• Real-time Social Media Monitoring
Social Conversations are prevailing all the time. Radr provides providing users with
real time results from a database that is re-indexed throughout the day. The
information thus derived is realtime and thus helps you to take immediate action if
required.
• Geography and Demographics
One needs to identify the customers’ and where they are located around the world.
Radr provides user-friendly charts that show an overall snapshot, as well as trends
over time to quickly display geographic information. You can also drill down and
segment opinions based on specific factors. For example, we can easily identify
people talking about Hamam soaps based in Chennai.
• Comparisons and Trends
Compare multiple competitors or issues across different geographic areas, languages .
Access and analyze trends based on historical data archive and continuously updated
real-time data.

Snapshot of Features
• Influencer Identification and Engagement
Identify the people driving the conversations, and understand who they are
and their authority/relevance to your company, brand or products.
Then, engage with key influencers and opinion leaders to build, nurture and
manage relationships.
• Collaboration and Workflow Management
Share information and insight with co-workers and team members by saving
and tagging searches and content. The entire workflow -
listen, measure, understand and engage - can be managed within the same
platform, and include multiple team members. You can also easily extract
insights in PDF / CSV (MS Excel), and use graphics to prepare reports.

Sample List of Reports
• Sentiment Analysis
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Sample List of Reports
• Media Segmentation
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Sample List of Reports
• Share of Voice
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Sample List of Reports
• Tags
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Sample List of Reports
• Top Keywords
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Sample List of Reports
• Resolution
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Sample List of Reports
• Team Performance Card
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India - Bangalore USA Sweden
The Estate, # 121,6th Floor,
Dickenson Road
Bangalore-560042
Phone :+91 80 25594416
Neev Information Technologies Pvt. Ltd.
1121 Boyce Rd Ste 1400,
Pittsburgh PA 15241
Phone : +1 888-979-7860
Neev AB, Birger
Jarlsgatan 53, 6tr,
11145, Stockholm
Phone: +46723250723
sales@neevtech.com
India - Pune
#13 L’Square, 3rd Floor
Parihar Chowk, Aundh,
Pune – 411007.
Phone : +91-64103338
Singapore
#08-03 SGX Centre 2, 4
Shenton Way,
Singapore 068807
Phone: +65 6435 1961
For more info on our offerings, visit www.neevtech.com