More Related Content
Similar to Semantic Engagement Index (SEI)
Semantic Engagement Index (SEI)
- 1. Copyright Bottom LineAnalytics, LLC - All Rights Reserved, 2013 SEITM Email : simon@bottomlineanalytics.com UK Office : 44 (0) 1398 320169 US Office : (001) 770.485.0270 www.bottomlineanalytics.com A BREAKTHROUGH APPROACH! INTRODUCING THE SEMANTIC ENGAGEMENT INDEX SEITM DRIVING INSIGHTS AND ROI THROUGH WORD OF MOUTH / SOCIAL CONVERSATIONS “Our Approach Focuses on the Meaning of Conversations… To Help Marketers Develop Content and Messaging That Create Strong Emotional Bonds with Their Customers”
- 2. Copyright Bottom LineAnalytics, LLC - All Rights Reserved, 2013 SEITM Introducing The Semantic Engagement Index • A unique metric that serves as a basis and standard of measurement for word of mouth and social conversations that has been validated like nothing else (across a diverse set of companies with collective sales of over £100 billion) • We capture the voice of the consumer across any digital conversation: Social Media, Transcripts, Call Centres, Focus Groups, and Online • Our social conversation metric is based on language and context (even understanding sarcasm!), not number of ‘likes’ or conventional word-counting sentiment • Based on Linguistics rules that have been academically published, peer reviewed & validated • Creates Predictive marketing models, to drive better business decisions and increase ROI Stance-Shift Analysis Unobtrusive Superior Research & Modeling Unbiased Social Conversations SEITM Actionable Insights Unmoderated “SEITM directly linking and influencing brand sales”
- 3. Copyright Bottom LineAnalytics, LLC - All Rights Reserved, 2013 SEITM The Linkage & Influence To Sales Over Time Shows That SEITM Has Predictive Power Proven Linking With Brand Sales Correlation = 86.4% Correlation = 84% Correlation = 81.1% Correlation = 83% Correlation = 83%
- 4. Copyright Bottom LineAnalytics, LLC - All Rights Reserved, 2013 SEITM 4 Marketing Strongly and directly linking specific conversations to sales enabling accurate predictive marketing models Market Research Finds the answers to the questions by linking the conversations – being able to compare the past to the present and predicting more accurate influences Customer Insight Finds the conversations which are providing genuine customer feedback into what is affecting and influencing customer engagement Public Affairs & PR Quantifies and monetizes how relevant public issues affect your brand and the degree these issues are connected to broader public concerns Advertising Being able to link advertising to the conversations and then measure the impact of the advertising through conversations to brand sales. Social Media Measuring and linking conversations to brand sales and providing actionable insight Real Conversations Means True Reflections = Monetized! Key Areas SEI™ Provides Actionable Insight For?
- 5. Copyright Bottom LineAnalytics, LLC - All Rights Reserved, 2013 SEITM 82.9% 14.8% 9.9% 7.7% 5.9% 2.8% -3.2% -20% 0% 20% 40% 60% 80% 100% SEMANTIC ENGAGEMENT INDEX POS/NEG RATIO METRIC 5 POS/NEG RATIO METRIC 1 POS/NEG RATIO METRIC 4 POS/NEG RATIO METRIC 6 POS/NEG RATIO METRIC 2 POS/NEG RATIO METRIC 3 POS/NEG RATIO Comparison of linking directly to sales versus six leading sentiment metrics SEITM can show which conversations are strongly linking and influencing brand sales more than any comparable metric across multiple verticals and studies “SEITM directly linking and influencing brand sales”
- 6. Copyright Bottom LineAnalytics, LLC - All Rights Reserved, 2013 SEITM • Our solution combines the best of Business Intelligence, Innovative Modeling Techniques and Superior Language Models, enabling us to generate better insights across many areas of the client organization, such as consumer insights, media, marketing strategy and public relations. • A powerful tool for social media ROI measurement providing deep insight into relevant issues of brand positioning, brand reputation and brand image, the consumer experience with your brand and what ideas and content are most relevant in creating and driving the passion for your brand. • By uncovering what is really important to consumers in word of mouth & social media conversations we can compare what really engages consumers versus competitors and what particular topics are driving the engagement Understanding The Semantic Engagement Index This is the foundation for understanding consumer engagement with a brand!
- 7. Copyright Bottom LineAnalytics, LLC - All Rights Reserved, 2013 SEITM 7 Social Media ROI In-Market Execution Content Strategy & Insight Brand Reputation Management 1) Quantify the ROI of your social media strategy and campaigns. Monetise your customer experience 3) Use a deep understanding of consumer conversations to develop Content and Marketing Strategy 4) Monitor and Manage consumer conversations that are impacting your brand reputation. 2) Enhance the in- market execution of Promotions, Sports Sponsorships and events based on consumer conversations Actionable Solutions
- 8. Simon Brock Client ServicesDirector - EMEA Bottom-Line Analytics E : simon@bottomlineanalytics.com M : 44 (0) 7824 305325 UK Office : 44 (0) 1398 320169 US Office : (001) 770.649.0472 www.bottomlineanalytics.com
- 9. Copyright Bottom LineAnalytics, LLC - All Rights Reserved, 2013 SEITM OUR TEAM’S EXPERIENCE