Next-best offer refers to the use of predictive analytics solutions to identify the products or services your customers are most likely to be interested in for their next purchase.
Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. This presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
- Why customer analytics is complex now?
- One metric answers all the question
- Predictive customer lifetime value prediction
- Campaign analytics and DiD methods
Do you want to segment customers by their purchase history and relevancy? Then, RFM segmentation is for you.
If you want to learn even more about the RFM segmentation, sign up for the Customer Value Optimization course https://academy.omniconvert.com/courses/cvo-course
On Thursday, March 9th 2017, Lena Chudasama, Sr. Success Manager at Taboola, Jonathan Riftin, Taboola Partners Lead, and guest speaker Christopher Butlin, CEO of Stringo Media, joined to host the live session of "All Things Taboola." This was the first broadcast in the three-part series in which they will cover everything you need to know about Taboola's discovery platform. Why is this the best solution for your agency and how to pitch it to your clients. Join the team and become an expert in a few steps!
What is Keyword Research & How to Do it ? Jam Hassan
Keyword Research is Most talk about Section of SEO . Our Whole Organic Campaign based on good selection of Keywords .I will explain What is Keyword Research & How to do it for your SEO Campaigns.
From Digital Analytics to Insights: Data-Driven Decision Making & Changes in Consumer Trends to Effectively Develop Below-the-Line Campaigns / Guest speaking on Nov 25, 2015 at Asia Business Connect's Conference on
"Effective Below-the-Line Marketing Strategies"
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...Kissmetrics on SlideShare
In this webinar with Ryan Koonce, you’ll learn how to utilize UTM parameters to accurately track your marketing and advertising efforts, and report on them using different attribution models to correctly calculate your cost of acquisition (COA).
Ryan is the founder of SaaS Management Group, a leading growth marketing and analytics consultancy who has founded a number of startups and was a pioneer in viral marketing and landing-page testing and optimization.
In his talk, he wants to teach you how create effective tracking links using explicit UTM parameters instead of Google Auto-Tagging and what you should look out for if you are running Twitter, Facebook, and Google advertising campaigns when calculating an accurate COA.
- What is marketing attribution and why it matters for your business
- Best practices for creating different types of links with UTM parameters
- How common online advertisers (i.e. Google, Facebook, Twitter) attribute the success of their campaigns and what this means for you
- How to build reports to understand attribution and allocate cost data
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
- Why customer analytics is complex now?
- One metric answers all the question
- Predictive customer lifetime value prediction
- Campaign analytics and DiD methods
Do you want to segment customers by their purchase history and relevancy? Then, RFM segmentation is for you.
If you want to learn even more about the RFM segmentation, sign up for the Customer Value Optimization course https://academy.omniconvert.com/courses/cvo-course
On Thursday, March 9th 2017, Lena Chudasama, Sr. Success Manager at Taboola, Jonathan Riftin, Taboola Partners Lead, and guest speaker Christopher Butlin, CEO of Stringo Media, joined to host the live session of "All Things Taboola." This was the first broadcast in the three-part series in which they will cover everything you need to know about Taboola's discovery platform. Why is this the best solution for your agency and how to pitch it to your clients. Join the team and become an expert in a few steps!
What is Keyword Research & How to Do it ? Jam Hassan
Keyword Research is Most talk about Section of SEO . Our Whole Organic Campaign based on good selection of Keywords .I will explain What is Keyword Research & How to do it for your SEO Campaigns.
From Digital Analytics to Insights: Data-Driven Decision Making & Changes in Consumer Trends to Effectively Develop Below-the-Line Campaigns / Guest speaking on Nov 25, 2015 at Asia Business Connect's Conference on
"Effective Below-the-Line Marketing Strategies"
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...Kissmetrics on SlideShare
In this webinar with Ryan Koonce, you’ll learn how to utilize UTM parameters to accurately track your marketing and advertising efforts, and report on them using different attribution models to correctly calculate your cost of acquisition (COA).
Ryan is the founder of SaaS Management Group, a leading growth marketing and analytics consultancy who has founded a number of startups and was a pioneer in viral marketing and landing-page testing and optimization.
In his talk, he wants to teach you how create effective tracking links using explicit UTM parameters instead of Google Auto-Tagging and what you should look out for if you are running Twitter, Facebook, and Google advertising campaigns when calculating an accurate COA.
- What is marketing attribution and why it matters for your business
- Best practices for creating different types of links with UTM parameters
- How common online advertisers (i.e. Google, Facebook, Twitter) attribute the success of their campaigns and what this means for you
- How to build reports to understand attribution and allocate cost data
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
SEO Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3e1jxud
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
What really are recommendations engines nowadays?
This presentation introduces the foundations of recommendation algorithms, and covers common approaches as well as some of the most advanced techniques. Although more focused on efficiency than theoretical properties, basics of matrix algebra and optimization-based machine learning are used through the presentation.
Table of Contents:
1. Collaborative Filtering
1.1 User-User
1.2 Item-Item
1.3 User-Item
* Matrix Factorization
* Stochastic Gradient Descent (SGD)
* Truncated Singular Value Decomposition (SVD)
* Alternating Least Square (ALS)
* Deep Learning
2. Content Extraction
* Item-Item Similarities
* Deep Content Extraction: NLP, CNN, LSTM
3. Hybrid Models
4. In Production
4.1 Problematics
4.2 Solutions
4.3 Tools
Presentation on Lean Analytics at MicroConf 2013. Understanding what metrics are the most value, when, for your type of business.
* What makes a good metric?
* Types of metrics (qualitative vs. quantitative, vanity vs. actionable, etc.)
* Lean Analytics framework
Shared a number of case studies: Airbnb, Buffer, ClearFit, OffceDrop and others.
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 EconomyBoulder SEO Marketing
Webinar slides of "Digital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy". Learn more at https://boulderseomarketing.com/seo-and-social-media-classes/digital-marketing-course/
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
A primer on how ab testing can be set-up for success in an e-commerce environment. Includes guidelines of how to set-up ab tests including hypotheses definition, sample size determination, statistical testing and avoiding bias that can come in any experiment's set-up
Learn the importance of Keyword Research and competition analysis for SEO.
Keyword Research is a process of finding the good keywords for website to optimize the site.
Competition Analysis is a process of finding the difficulty level of keywords compared with existing competition for keywords.
Recommendations are everywhere : music, movies, books, social medias, e-commerce web sites… The Web is leaving the era of search and entering one of discovery. This quick introduction will help you to understand this vast topic and why you should use it.
Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
SEO Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3e1jxud
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
What really are recommendations engines nowadays?
This presentation introduces the foundations of recommendation algorithms, and covers common approaches as well as some of the most advanced techniques. Although more focused on efficiency than theoretical properties, basics of matrix algebra and optimization-based machine learning are used through the presentation.
Table of Contents:
1. Collaborative Filtering
1.1 User-User
1.2 Item-Item
1.3 User-Item
* Matrix Factorization
* Stochastic Gradient Descent (SGD)
* Truncated Singular Value Decomposition (SVD)
* Alternating Least Square (ALS)
* Deep Learning
2. Content Extraction
* Item-Item Similarities
* Deep Content Extraction: NLP, CNN, LSTM
3. Hybrid Models
4. In Production
4.1 Problematics
4.2 Solutions
4.3 Tools
Presentation on Lean Analytics at MicroConf 2013. Understanding what metrics are the most value, when, for your type of business.
* What makes a good metric?
* Types of metrics (qualitative vs. quantitative, vanity vs. actionable, etc.)
* Lean Analytics framework
Shared a number of case studies: Airbnb, Buffer, ClearFit, OffceDrop and others.
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 EconomyBoulder SEO Marketing
Webinar slides of "Digital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy". Learn more at https://boulderseomarketing.com/seo-and-social-media-classes/digital-marketing-course/
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
A primer on how ab testing can be set-up for success in an e-commerce environment. Includes guidelines of how to set-up ab tests including hypotheses definition, sample size determination, statistical testing and avoiding bias that can come in any experiment's set-up
Learn the importance of Keyword Research and competition analysis for SEO.
Keyword Research is a process of finding the good keywords for website to optimize the site.
Competition Analysis is a process of finding the difficulty level of keywords compared with existing competition for keywords.
Recommendations are everywhere : music, movies, books, social medias, e-commerce web sites… The Web is leaving the era of search and entering one of discovery. This quick introduction will help you to understand this vast topic and why you should use it.
Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.
Deep.bi - Real-time, Deep Data Analytics Platform For EcommerceDeep.BI
Deep.bi It helps ecommerce teams improve their performance by providing current and detailed insights.
It bring operational excellence and performance for:
- Category Managers / Merchandisers
- Marketers
- Customer service
- UX / Design Team
- Tech / IT
- Executives / Managers
Mohanbir Sawhney, Robert R. McCormick Tribune Foundation Clinical Professor of Technology Kellogg School of Management, Northwestern University presents at the 2012 Big Analytics Roadshow.
Companies are drinking from a fire hydrant of data that is too big, moving too fast and is too diverse to be analyzed by conventional database systems. Big Data is like a giant gold mine with large quantities of ore that is difficult to extract. To get value out of Big Data, enterprises need a new mindset and a new set of tools. They also need to know how to extract actionable insights from Big Data that can lead to competitive advantage. The Big Story of Big Data is not what Big Data is, but what it means for business value and competitive advantage.... read more: http://www.biganalytics2012.com/sessions.html#mohan_sawhney
InData Labs. How we leverage Big Data - 5 use casesInData Labs
Wondering what InData Labs is all about? Check out the presentation explaining how our team combines technology and data science to make sense of big data and help businesses implement data-driven decisions.
Contents:
2 slide: About InData Labs:
Leveraging the latest big data technologies with a highly professional & talented team of data engineers, statisticians & mathematicians, we help our clients solve high impact business problems
3: Our solutions:
• Big Data strategy consulting.
• Big Data platform engineering and technical support.
• Data Science: High-end predictive analytics solutions.
4: Leverage advantages of MoneyGraph product to strive your business forward:
• Process social data
• Precise segmentation
• Trending topics monitoring
• Finding opinion leaders
5-11 slides: We master the following cases:
• A/B testing
• Customer churn
• Personalized product offerings
• Real-time fraud detection
• Risk management
indatalabs.com
Big Data Done Right by Successful OrganizationsEuro IT Group
Euro IT Group can help you unlock the tones of information already flowing through your organization, analyze it, extract value and transform it into insight that drives growth and revenue. Furthermore, by going through one of our big data quick wins programs, you will be able to enjoy the benefits of big data extremely fast, test and validate big data technologies and make better strategic decisions for managing your overall company data; our quick win program enables you to enjoy quickly new insights and measurable results by putting at work your existing data streams and to test and validate Big Data Technologies that can complement your legacy BI / DWH infrastructure.
Operationalizing Customer Analytics with Azure and Power BICCG
Many organizations fail to realize the value of data science teams because they are not effectively translating the analytic findings produced by these teams into quantifiable business results. This webinar demonstrates how to visualize analytic models like churn and turn their output into action. Senior Business Solution Architect, Mike Druta, presents methods for operationalizing analytic models produced by data science teams into a repeatable process that can be automated and applied continuously using Azure.
Google Analytics Premium for Better Data-Driven Decisions With Swapnil SinhaTatvic Analytics
Google Analytics Premium is basically everything you love about Google Analytics along with More Power, Better Support and Faster Insights. You get access to 200 custom dimensions & metrics, unsampled reports, bigquery export, multi channel attribution modelling, access to data in 4 hours or less & much more.
Join Swapnil Sinha (Head of Conversion, Google India) to learn how enterprises can use Google Analytics Premium to make better data-driven decisions.
You'll Learn:
* What is GA Premium
* Difference between Standard & Premium Version
* Who Should Use Google Analytics Premium?
* Key Features & Applications of Google Analytics Premium
Customer Event Hub – a modern Customer 360° view with DataStax Enterprise (DSE)Guido Schmutz
Today, companies are using various channels to communicate with their customers. As a consequence, a lot of data is created, more and more also outside of the traditional IT infrastructure of an enterprise. This data often does not have a common format and they are continuously created with ever increasing volume. With Internet of Things (IoT) and their sensors, the volume as well as the velocity of data just gets more extreme.
To achieve a complete and consistent view of a customer, all these customer-related information has to be included in a 360 degree view in a real-time or near-real-time fashion. By that, the Customer Hub will become the Customer Event Hub. It constantly shows the actual view of a customer over all his interaction channels and provides an enterprise the basis for a substantial and effective customer relation.
In this presentation the value of such a platform is shown and how it can be implemented.
Conversions, Personalisation and Context - Where We Are Today and What The Fu...Lab
Presentation delivered at Technology for Marketing & Advertising show 2014 (TFM&A), where Lab director Tom Head talked on the topic of conversions, personalisation, and Sitecore. Best practice conversion techniques - The power of personalisation as it relates to conversion - Where the future is going and the power of context in personalisation.
Time-to-Event Models, presented by DataSong and Revolution AnalyticsRevolution Analytics
Companies are doing a better and better job of collecting data that explains why consumers behave the way they do. These diverse data sets cause us to rethink some of the workhorse algorithms for data analysis. Specifically, the traditional binary response model leaves much room for improvement in how it embraces time. Cross–sectional models allow much rich data to fall through the cracks. We’ll discuss real-world scenarios and how to better use data with time to event modeling.
Mes trois moyen âge : une période de 1000 ans comprise entre Ve et XVe siècleMichel Bruley
Le Moyen Âge est une période mal connue et mal aimée qui est pourtant très intéressante. Cette note cherche à montrer les différentes phases qui se sont succédées entre le Ve et le XVe siècle : déclin, développement, grandes épreuves.
Propos sur l'âme, extraits de recherches numériquesMichel Bruley
Notes de recherches essentiellement numériques avec Google ou en utilisant des intelligences artificielles génératives, pour aborder le thème de l'âme : existence ou pas, type d'âmes (mortelle, immortelle ...), position des religions, des grandes civilisations, des philosophes.
4 parties : le concept d'âme, l'âme vue par les religions et les civilisations, par la science, par les philosophes.
Ce texte reprend la description de l'évasion de René Puig en 1914, rédigé par lui même et des éléments sur l'ensemble de son activité militaire, notamment dans l'aviation en 1918.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. Next Best Offer Batch Use case
Smart Outbound Personal Banker Calls example
Situation
Opportunity to analyze customer banking
activity to detect opportunities for personal
banker to cross- and up-sell.
Problem
Information in transactional systems needed
to be pulled together and analyzed.
Solution
All customer activity is loaded into the AEI
Warehouse. 300 business rule queries scan
the customer database every night to direct
significant customer events to trigger out the
best opportunities. Information is driven to
banker desktops for outbound calls.
www.decideo.fr/bruley
Impact
• Scan 2.7M daily
customer events
• 3M annual opportunities
• 500,000 relevant calls
• >40% response rate
3. Personalized Offers via The Call Center?
Personalized Offers
Customer
X
Cindy Bifano
Renewals: 07/02/09
Affinities: e-Nest3
Product links
Trigger
1168 Barroilhet Dr.
Savings
Hillsborough, CA, 94010
555-954-5929
Customer Value score: 87
Attrition score: 32
Accounts
708009838228
Email
Lending
LB@gmail.com
Household
Joint account
Summary
Date
Call Ctr
Inbound
03/02/07
Call Ctr
www.decideo.fr/bruley
Inbound
X
I see you made a large deposit
4/13/07. Do you have any plans
for this? Can I suggest a high yield
bond?
Did you know you are near your
overdraft limit? Would you like to
consolidate this into a term loan?
04/18/07
04/21/07
My Sales Targets & Scores
Offers Made
Target
75
Actual
63
Sales
$ Target
81%
X
Hand
offs
>
<
Personalized offers
X
Contact
Outbound !
Acct Age: 7
Last order: 01/15/07
Last offer: B707
!
Customer History
email
<
Customer View
>
21
4. WHAT IS A RECOMMENDATION
ENGINE?
Recommendation engines form a
specific type of information filtering
system technique that attempts to
present information items that are likely
of interest to the user.
www.decideo.fr/bruley
9. SHORT SCIENCE RECOMMENDATION
ALGORITHMS
Recommendation in general:
•Possible to use a wide palette of recommendation algorithms
•The best fitting algorithms are selected – after careful analysis of the data – to the given
recommendation problem and the corresponding optimization task
Overview of recommendation algorithms:
•Collaborative filtering (CF): Based on events generated in your service (Vod purchase,
Live channel watching event), finds similar behavior on users, and similarity on items
(VoD content, live schedule, etc.)
•Content based-filtering (CBF): Using only user/item metadata. Recommendations are
based on matching keywords.
Measuring Recommendation Quality:
•Average Relative Position (ARP): The distance between the prediction and the user’s
choice
•Top 10 Recall: the probability of hitting the chosen item from the top 10 items of the
personalized list
www.decideo.fr/bruley
10. Early generation recommendation
solutions…
… Did not offer really personalized recommendations for each and every user…
Not personalized
Only based on part of
the available information
Low customer retention
(if any)
www.decideo.fr/bruley
Minimal revenue
increase
Lower conversion rate
Increase of customer
satisfaction is
questionable
12. Teradata Solutions
Applications that utilize the data
and insight to address key
business functions
BUSINESS
APPLICATIONS
Integrated data
foundation
for competing
on analytics
www.decideo.fr/bruley
DATA
WAREHOUSING
BIG DATA
ANALYTICS
Technology and
solutions to drive
greater insights
from new forms of
data (exploding
volumes and
largely
untapped)
13. Next Best Offer: customer centric
marketing
•
•
Action can take multiple forms
- Purchase recommendation
- Pricing recommendation
- Advertising recommendation
- Promotion recommendation
- …
Recommendations can be based on multiple
factors
- Product affinity
- Pricing affinity
- Behavior affinity
- Lifecycle affinity
- Attribution analysis
- …
Ability to customize actions to get more favorable outcomes
www.decideo.fr/bruley
14. Understand Affinity between
Departments
Drive Sales by Cross-selling Products
Home & Garden,
Home & Garden,
Bedding and Bath &
Bedding and Bath &
Furniture have high
Furniture have high
affinity
affinity
Low Affinity
Low Affinity
between certain
between certain
departments
departments
www.decideo.fr/bruley
15. Overview of Cross-Basket Affinity
Challenge
•
Difficult to do in a relational DB due to
the sheer size of the combinatorial
permutations of the various purchasing
sequences.
Requires good customer recognition via a
credit card database or a customer loyalty
card program.
Cross-Channel Transactions
X Customers X Marketing Campaigns
Transactional DB
Customer Loyalty
With Teradata Aster
•
•
Use nPath/Sessionization to identify
“super” baskets within a time window.
Tighter time window implies higher
affinity.
Run Basket Generator to identify the
most frequent affinity items &
subcategories.
TransID
UserId
Date/Time
Item
UPC
874143
10001
11/12/24
83321
543422
20001
11/12/28
73910
632735
30002
11/12/24
39503
452834
10001
11/12/30
49019
•
Enables more accurate targeting of
customer needs; reduce direct marketing
spend, increase revenue yield.
www.decideo.fr/bruley
Address
Phone
10001
10 Main St
555-3421
20001
24 Elm st
232-5451
534 Rich
232-5465
Retail EDW
Product/Item Hierachy
Item UPC
Category
Dept
83321
Heels
Shoes-Womens
73910
Impact
UserId
30002
•
Handbags
Accessories
39503
Dresses
ApparelWomens
49019
Perfumes
Cosmetics
Marketing/Promotions
Date
CampaignID
UserId
11/12/24
3241
10001
11/12/28
2352
20001
11/12/24
3241
30002
11/12/30
2352
10001
16. Barnes & Noble: Using Aster SQLMapReduce
Dynamic Consumer Personalized Recommendations
How to increase relevancy of cross-category offers ?
Analyze Cross-Channel Consumer Data
• Both “known” members and non-Members
• Purchases and browsing behavior online, in-store, and mobile
• Rapidly change targeting strategies & models
Drive personalized recommendations across products
and categories through any in-bound or out-bound
delivery
•Co-purchase analysis and category affinity scoring
•Customer recommendations:186 million product pairs
•Keep scoring models updated across changes in both customer and
aggregate actions
•Ensure that model output is available to all consumer communication
channels: in-bound and out-bound
www.decideo.fr/bruley
17. Increased Conversions from
Personalized Recommendation Engine
Aster Data Business Impact and ROI
•
•
•
Increase conversions from recommendations; analyze patterns across eBook
(Nook) customers; 360 degree view of customer across in-store
and .com behavior
Build revenue attribution models to link every purchase to a site feature
Analytics Efficiencies:
- Payment processing and analytics; from 1 day to 1 minute processing with SQL-MR
- eBook analysis (downloads, reader preferences…); from 4-5 hours to 1-3 minutes
- Web log data processing: from 7 hours to 20 minutes
- Web Analytics data loading from Coremetrics: from 4 hours to 30 minutes including
geographical IP look-up
www.decideo.fr/bruley
18. Advanced Site Behavior and
Personalization
Personalization
How to increase purchase size with personalized recommendations?
Interpret individual user site visit behavior
•Customer example: Growing from 10TB to 20TB of
semi-structured clickstream data
•Capture behavior patterns in a site visit using Aster
Data Sessionization operator
•Determine who put what in their cart and if they
checked out
Deeper, personalized recommendations cross-product
and cross-category with graph analysis
•Improve recommendations beyond “people like you”
•Identifies relationships between pairs of product
types, association and direction of relationship
Behavioral pattern analysis for site optimization
•Discover order in which customers add/remove items
to/from carts
www.decideo.fr/bruley
19. Global Architecture Solution In Detail
…
1. Observed patterns pushed to Channel
2.
Inbound
Channel
Customer Interacts
with a Channel
Prioritized / Personalized
Content, Message, Offer
4. Returns offer
3. Begin
Processing
5. Continuous learning
and updated models
Dynamic
Profiling
360 degree view
Demographics
Transaction data
Contextual
No data
replication
www.decideo.fr/bruley
Multidimensional
Analytics
Business
Rules
Campaigns activation
and qualification
Offers governance
Offers history
Automatic real-time
targeting
Likelihood estimation
Response prediction
Message
Strategies
Aligns customer
interests and
organization objectives
Balances channel and
marketing
Using Aster Discovery Platform, you can identify when customers are transitioning from one department to other and use this insight to better understand the affinity between departments. In the visual, lines represent number of visits going from one node to another across unique sessions.
Home & Garden, Bedding and Bath & Furniture have high affinity as indicated by the thicker line connecting these departments.
Low Affinity between certain departments – e.g. customers are not moving from Crafts to Luggage or vice versa.
Such a affinity analysis can be used to:
Strategically place ads in one department to drive cross sell of products from another department with high affinity
As a retailer with a brick and mortar presence, you can also look into whether you should change the layout of the physical store. E.g. place Furniture and Home and Garden together.