1. Introducing the new app from Absa,
for the Apple Watch.
In early August Absa will be the first bank in South Africa to launch an app for the Apple Watch - the watch will also be launched in SA at
around this time. With other banks planning on launching apps of their own soon after, our task is to let SA know that Absa are / will be the
first to market with this technology. We are not selling the Apple Watch, nor are we focusing on the functionality of the app. Our goal is to
let people know that we are innovative (soft sell), awesome, and the first in SA to bring banking to your watch.
Teaser
Internal Newsflash
Media Release (Business, Tech/Lifestyle and Social Media influencers)
Social Media (Facebook and Twitter)
Launch
Print
Social
Digital
(Sunday Times
Rapport
City Press)
(Twitter
Facebook
YouTube)
(owned and paid media)
Momentum
Media - release and targeted follow-ups
Social Media
Digital (owned and paid media)
Amplification
SuperSport Competition
Social Media (Facebook and Twitter)
Digital (owned and paid media)
7Au
gust
11-14
August
9Au
gust
8 Au
gust
The Absa app will be available in the App Store by 12 August 2015. Authorised Financial Service Provider. The Jupiter Drawing Room 58114
58114 Absa Apple Watch infographicv2.indd 1 8/7/15 5:08 PM