This is a condensed version of some other talks I've done, that I presented at Mission Measurement on June 9, 2014. In this 10-minute presentation, I give a high level introduction of the design process, how it's used as a means to solve ambiguous problems, and how it is an improvement over more traditional linear methods. I go through a case study of a recent project, in which we use the design process: asking the end user for specific problems and use cases, brainstorming with quantity over quality, prototyping with throwaway mockups and minimum viable products, and most importantly, iteration in a continuous feedback loop.