4. Defini0on
of
Crowdsourcing
Estellés
and
González
(2012)
"Crowdsourcing
is
a
type
of
par4cipa4ve
online
ac4vity
in
which
an
individual,
an
ins4tu4on,
a
non-‐profit
organiza4on,
or
company
proposes
to
a
group
of
individuals
of
varying
knowledge,
heterogeneity,
and
number,
via
a
flexible
open
call,
the
voluntary
undertaking
of
a
task.
The
undertaking
of
the
task,
of
variable
complexity
and
modularity,
and
in
which
the
crowd
should
par4cipate
bringing
their
work,
money,
knowledge
and/or
experience,
always
entails
mutual
benefit.
The
user
will
receive
the
sa4sfac4on
of
a
given
type
of
need,
be
it
economic,
social
recogni4on,
self-‐esteem,
or
the
development
of
individual
skills,
while
the
crowdsourcer
will
obtain
and
u4lize
to
their
advantage
that
what
the
user
has
brought
to
the
venture,
whose
form
will
depend
on
the
type
of
ac4vity
undertaken.”
5. General
aspects
of
Crowdsourcing
• Task:
– problem-‐solving
– produc0on
• Flavours:
– Explicit
crowdsourcing:
lets
users
work
together
to
evaluate,
share,
and
build
different
specific
tasks
– Implicit
crowdsourcing:
users
solve
a
problem
as
a
side
effect
of
something
else
they
are
doing
• Mutual
benefit:
– Mo0va0on
for
crowdsourcers
– Mo0va0on
for
users
16. Crowdsourcers
Mo0va0ons
for
businesses
to
use
crowdsourcing
to
– accomplish
tasks
– find
solu0ons
for
problems
– gather
informa0on
• the
ability
to
offload
peak
demand
• access
cheap
labor
and
informa0on
• generate
bePer
results
• access
a
wider
array
of
talent
than
might
be
present
in
one
organiza0on
• undertake
problems
that
would
have
been
too
difficult
to
solve
internally
18. Mo0va0ons
• Intrinsic
mo0va0ons:
– enjoyment-‐based:
mo0va0ons
related
to
the
fun
and
enjoyment
that
the
contributor
experiences
through
their
par0cipa0on
• skill
variety
• task
iden0ty
• task
autonomy
• direct
feedback
from
the
job
• pas0me
– community-‐based:
mo0va0ons
related
to
community
par0cipa0on
• community
iden0fica0on
• social
contact.
• Extrinsic
mo0va0ons:
– immediate
payoffs:
the
immediately
received
compensa0ons
given
to
those
who
complete
tasks,
monetary
payment.
– delayed
payoffs:
benefits
that
can
be
used
to
generate
future
advantages,
such
as
• training
skills
• being
no0ced
by
poten0al
employers.
– social
mo0va0ons:
the
rewards
of
behaving
pro-‐socially,
such
as
• altruis0c
mo0va0ons
• pres0ge
• status
23. ACTP
-‐
Features
ACTP
=
Autodesk
Collabora0ve
Transla0on
Pla[orm
• Web
applica0on
with
mul0-‐
browser
support
• Sign
in
via
Autodesk
ID
• Limited
user
data
collec0on
with
simple
user
profile
42. Par0cipate?
• Send
an
email
to
Bernard@catenacycling.com
• 4
winners
will
be
selected
on
01/06/2013
who
can
choose
from:
– 2
x
2
VIP-‐0ckets
for
the
Belgian
Championship
Tijdrijden
or
Mountainbike
2013
-‐
2014
– 2
ou[its
Catena
Cycling
43. Replace
tradi0onal
transla0on
providers
• Community
languages
are
typically
those
that
don’t
make
the
cut
for
the
tradi0onal
process.
If
they
weren’t
done
by
the
community
they
wouldn’t
be
done
