Securewify offers a platform that allows businesses to provide WiFi access to customers and engage with them in real time through automated feedback, notifications, and campaigns. It aims to be the first to offer this "WiFi as a service" with no infrastructure costs for businesses. The key value is real-time customer engagement and marketing through secured public WiFi access points. The target customers are retail stores, malls, coffee shops, restaurants, and hospitality businesses. Securewify will measure the number of partnered networks and currently promotes itself through references, direct contact, and email with the goal of signing annual subscription deals.

1. Problem Solution
Key metrics
Unique value proposition Unfair advantage Customer Segments
Channels
Cost Structure Revenue Streams
top 3 problems top 3 features target customers
key activities we measure
path to customers
The Business Model Canvas Securewify.com
Designed for:
Raghuvamshi
Designed by: On: 11/1/2016
Iteration # 1
Seamless
connectivity to
secured Public
WiFi hotpots
Ash Maurya's lean canvas adaptation of the original google draw template by scrumology.net based on the work of Alexander Ostenwalder . Lucas Cervera
Securewify is the first
and only platform that
enables businesses to
offer “WiFi as a service”
to engage with
customers and get
feedback,offer real-time
campaigns and do brand
promotion with Zero
infrastructure cost.
Customer
engagement with
WiFi as medium
Automated Real time
campaign for in store
customers
1. One Click connect to
secured public WiFi.
2. Customer engagement
with storyboard, social
media integration and
automated feedback.
3. Real time campaign
management to offer
discounts and
notifications to in store
customers.
First company offering
digital marketing solution
to reach out to
customers over WiFi in
real time.
● Retail outlets and
brick & mortar
stores.
● Malls
● Coffee shops
● Restaurants &
Pubs
● Governments
● Resorts &
hospitality
industry.
Number of partnered
networks.
Currently in process of
creating brand awareness
and approaching customers
using -
● References
● Direct
● Email
● Lean cost structure with inhouse development.
● Cloud hosting mostly using free tier offerings for now.
● Virtual office with no fixed cost.
● Tier customers starting with limited free service extending to
annual subscription model.
● Automated feedback, customer notification and campaign
management tools primary saleable feature.