A new product offering combining marketing and sales data with social media marketing to bring the magic of marketing together with the science of sales
9 + 1 steps to get your Marketing Transformation rolling - Emma Storbacka, AvausAvaus
Ten (9+1) requirements for digital transformation of B2B marketing. Presentation from Emma Storbacka, Head of B2B at Avaus Marketing Innovations. Presented during Avaus Sweden's event B2B Marketing Transformation (2016/02/25) in Stockholm.
Brief insight of why digital marketing is important and what are best services and tools to optimize your success in the digitalized era.
Choosing best tools or services for online marketing can be both easy and difficult to figure which one is best suited for you or your company there are many to choose from, in just two slides you will find the best tools or get an idea where to look
Digitization of sales and marketing seminar in stockholm 17 october 2014Kimmo Kanerva
Seminar presentation in Stockholm on 17 October 2014.
Successful Digitization Requires: Clear Vision and Road Map, Agile Governance, Renewing Processes, New Competences and Data Orientation.
SLIDE 2: Digitalization of customer facing activities means e.g. product data management, eCommerce, CRM, knowledge management, marketing automation
SLIDES 3: Digitization Roadmap
SLIDE 4: Digitalization changes processes
SLIDE 5: Too many difficult concepts like knowledge management
SLIDE 6: Good vision & agile governance is required in order to be successful
SLIDE 7: Digital + Data = Sales Productivity
SLIDE 8: New marketing competences like customer experience, analytics, content marketing
SLIDE 9: New sales competences like social selling, analytics, digital collaboration
SLIDE 10-13: Predictive analytics. Sales want to have more consultative discussions
SLIDE 14-17: Ruukki B2C lead managment process and results
SLIDES: 18-22. Ruukki marketing automation example. Eloqua global winner of the Markie Award "The Best IT - Marketing Collaboration"
SLIDE 23: Summary: Renew processes, strategy and governance, new capabilities
Thought Leaders @ Webrepublic: Know-How Session by Gergely Kalmár – Senior Co...Webrepublic
In this presentation, we will take you on a walk through Programmatic Advertising's exciting data landscape and show you the tools and techniques that can help you turn these data sets into valuable business insights. Want to learn more about digital analytics? Check out this success story: http://wbrp.li/2hm50i8.
Restaurant Wi-Fi Primer: Retail Analytics and Social Integration AirTight Networks
Part of Hospitality Technology Magazine's webinar "Restaurant Wi-Fi Primer". View the on-demand webinar at http://hospitalitytechnology.edgl.com/web-event/Restaurant-Wi-Fi-Primer--Network-Design---Optimization90930
17 statistics from industry analysts that will help you make the case for using Marketing Automation software. If you need some facts to support the adoption of marketing automation software these should do the job.
9 + 1 steps to get your Marketing Transformation rolling - Emma Storbacka, AvausAvaus
Ten (9+1) requirements for digital transformation of B2B marketing. Presentation from Emma Storbacka, Head of B2B at Avaus Marketing Innovations. Presented during Avaus Sweden's event B2B Marketing Transformation (2016/02/25) in Stockholm.
Brief insight of why digital marketing is important and what are best services and tools to optimize your success in the digitalized era.
Choosing best tools or services for online marketing can be both easy and difficult to figure which one is best suited for you or your company there are many to choose from, in just two slides you will find the best tools or get an idea where to look
Digitization of sales and marketing seminar in stockholm 17 october 2014Kimmo Kanerva
Seminar presentation in Stockholm on 17 October 2014.
Successful Digitization Requires: Clear Vision and Road Map, Agile Governance, Renewing Processes, New Competences and Data Orientation.
SLIDE 2: Digitalization of customer facing activities means e.g. product data management, eCommerce, CRM, knowledge management, marketing automation
SLIDES 3: Digitization Roadmap
SLIDE 4: Digitalization changes processes
SLIDE 5: Too many difficult concepts like knowledge management
SLIDE 6: Good vision & agile governance is required in order to be successful
SLIDE 7: Digital + Data = Sales Productivity
SLIDE 8: New marketing competences like customer experience, analytics, content marketing
SLIDE 9: New sales competences like social selling, analytics, digital collaboration
SLIDE 10-13: Predictive analytics. Sales want to have more consultative discussions
SLIDE 14-17: Ruukki B2C lead managment process and results
SLIDES: 18-22. Ruukki marketing automation example. Eloqua global winner of the Markie Award "The Best IT - Marketing Collaboration"
SLIDE 23: Summary: Renew processes, strategy and governance, new capabilities
Thought Leaders @ Webrepublic: Know-How Session by Gergely Kalmár – Senior Co...Webrepublic
In this presentation, we will take you on a walk through Programmatic Advertising's exciting data landscape and show you the tools and techniques that can help you turn these data sets into valuable business insights. Want to learn more about digital analytics? Check out this success story: http://wbrp.li/2hm50i8.
Restaurant Wi-Fi Primer: Retail Analytics and Social Integration AirTight Networks
Part of Hospitality Technology Magazine's webinar "Restaurant Wi-Fi Primer". View the on-demand webinar at http://hospitalitytechnology.edgl.com/web-event/Restaurant-Wi-Fi-Primer--Network-Design---Optimization90930
17 statistics from industry analysts that will help you make the case for using Marketing Automation software. If you need some facts to support the adoption of marketing automation software these should do the job.
Web Analytics, Multiplicity, & Synergy - PixelMEDIAPixelMEDIA
Slides from a Pixel presentation at University of New Hampshire with the latest information on Web Analytics, Multiplicity, & Synergy. Producing insights, not reporting.
By Jonathan B. O'Donnell
Website analytics is the cornerstone of any digital marketing strategy as it allows you to make decisions which are data-driven.
This SlideShare will help CMOs understand what Google Analytics Premium can do in helping you derive those critical business insights!
Datalicious Google Analytics Premium Reseller InformationDatalicious
Datalicious is now a Google Analytics Premium reseller. If you're looking for a premium analytics solutions, talk to Datalicious about Google Analytics Premium.
Tech Talk with Quantcast: RTB: The Connected OpportunityDigiday
In this session, Peter O'Sullivan, Sr. Director Sales for Quantcast will deliver an overview of key ingredients for running highly-effective, smart marketing campaigns utilizing big data, real-time modeling, and RTB buying.
Google Analytics Premium for Better Data-Driven Decisions With Swapnil SinhaTatvic Analytics
Google Analytics Premium is basically everything you love about Google Analytics along with More Power, Better Support and Faster Insights. You get access to 200 custom dimensions & metrics, unsampled reports, bigquery export, multi channel attribution modelling, access to data in 4 hours or less & much more.
Join Swapnil Sinha (Head of Conversion, Google India) to learn how enterprises can use Google Analytics Premium to make better data-driven decisions.
You'll Learn:
* What is GA Premium
* Difference between Standard & Premium Version
* Who Should Use Google Analytics Premium?
* Key Features & Applications of Google Analytics Premium
Aan de slag met account-based marketing - Laura Haasnoot & Ingrid Archer B2B Marketing Forum
Er is van alles aan de hand in B2B. Er zijn veel nieuwe aanpakken voorhanden en soms lijkt het lastig om te kiezen voor die ene aanpak die jou het meest kan opleveren. Account-based marketing (ABM) is een geschikte benadering als je kunt afbakenen en kunt kiezen voor een segment of kleine groep ‘key’ prospects die een hoge klantwaarde vertegenwoordigen.
Account-based marketing is vooral interessant als je te maken hebt met een ingewikkeld koopproces, waarbij veel informele en formele beslissers betrokken zijn. En is vooral geschikt als je een goede relatie hebt met sales. In deze workshop gaan we aan de slag met het stappenplan voor account-based.
Tech Talk with Quantcast: Meeting the Demands of Brands Digiday
As brand budgets transition from TV to digital, audience guarantees and validation are becoming more commonplace. In a world where brands are seeking greater accountability, publishers must deliver in-target audiences with great efficiency and accuracy – using fewer impressions to reach a brand's target means overall inventory can be better monetized. With the availability of data and innovations in targeting, publishers now have a wealth of options to meet campaign needs. In this session we'll explore the ways in which publishers can take advantage of audience data to help meet guarantees and garner exceptional yield.
Know where customers fail to convert - Measure your wins using Custom FunnelsTatvic Analytics
If you want to understand your customers’ actual behaviors and remarket to the right audience, Custom Funnels – a Google Analytics 360 feature – are the solution. But are they really useful?
Through this webinar, you’ll find out:
- Why and Where users are failing to convert?
- Can historical data be analyzed using funnels?
- How to analyze custom funnels to discover several remarketing audience segments?
... plus, much more!
Jyot Patel, who leads a team of Google Analytics Consultants at Tatvic, explains in this free webinar, how to understand where potential customers drop-off using visual representations of customers’ journey.
Only 20% of the marketers understand their customers, make sure you’re in that segment!
Watch the webinar here - http://www.tatvic.com/webinar/google-analytics-custom-funnels/
This presentation covers the key facts you need to know about the current and upcoming PCI compliance requirements.
Key take-aways:
*What are the new PCI Compliance changes (current and planned)
*When the changes go into effect & how they impact your business
*How to automate the PCI Compliance processes
Web Analytics, Multiplicity, & Synergy - PixelMEDIAPixelMEDIA
Slides from a Pixel presentation at University of New Hampshire with the latest information on Web Analytics, Multiplicity, & Synergy. Producing insights, not reporting.
By Jonathan B. O'Donnell
Website analytics is the cornerstone of any digital marketing strategy as it allows you to make decisions which are data-driven.
This SlideShare will help CMOs understand what Google Analytics Premium can do in helping you derive those critical business insights!
Datalicious Google Analytics Premium Reseller InformationDatalicious
Datalicious is now a Google Analytics Premium reseller. If you're looking for a premium analytics solutions, talk to Datalicious about Google Analytics Premium.
Tech Talk with Quantcast: RTB: The Connected OpportunityDigiday
In this session, Peter O'Sullivan, Sr. Director Sales for Quantcast will deliver an overview of key ingredients for running highly-effective, smart marketing campaigns utilizing big data, real-time modeling, and RTB buying.
Google Analytics Premium for Better Data-Driven Decisions With Swapnil SinhaTatvic Analytics
Google Analytics Premium is basically everything you love about Google Analytics along with More Power, Better Support and Faster Insights. You get access to 200 custom dimensions & metrics, unsampled reports, bigquery export, multi channel attribution modelling, access to data in 4 hours or less & much more.
Join Swapnil Sinha (Head of Conversion, Google India) to learn how enterprises can use Google Analytics Premium to make better data-driven decisions.
You'll Learn:
* What is GA Premium
* Difference between Standard & Premium Version
* Who Should Use Google Analytics Premium?
* Key Features & Applications of Google Analytics Premium
Aan de slag met account-based marketing - Laura Haasnoot & Ingrid Archer B2B Marketing Forum
Er is van alles aan de hand in B2B. Er zijn veel nieuwe aanpakken voorhanden en soms lijkt het lastig om te kiezen voor die ene aanpak die jou het meest kan opleveren. Account-based marketing (ABM) is een geschikte benadering als je kunt afbakenen en kunt kiezen voor een segment of kleine groep ‘key’ prospects die een hoge klantwaarde vertegenwoordigen.
Account-based marketing is vooral interessant als je te maken hebt met een ingewikkeld koopproces, waarbij veel informele en formele beslissers betrokken zijn. En is vooral geschikt als je een goede relatie hebt met sales. In deze workshop gaan we aan de slag met het stappenplan voor account-based.
Tech Talk with Quantcast: Meeting the Demands of Brands Digiday
As brand budgets transition from TV to digital, audience guarantees and validation are becoming more commonplace. In a world where brands are seeking greater accountability, publishers must deliver in-target audiences with great efficiency and accuracy – using fewer impressions to reach a brand's target means overall inventory can be better monetized. With the availability of data and innovations in targeting, publishers now have a wealth of options to meet campaign needs. In this session we'll explore the ways in which publishers can take advantage of audience data to help meet guarantees and garner exceptional yield.
Know where customers fail to convert - Measure your wins using Custom FunnelsTatvic Analytics
If you want to understand your customers’ actual behaviors and remarket to the right audience, Custom Funnels – a Google Analytics 360 feature – are the solution. But are they really useful?
Through this webinar, you’ll find out:
- Why and Where users are failing to convert?
- Can historical data be analyzed using funnels?
- How to analyze custom funnels to discover several remarketing audience segments?
... plus, much more!
Jyot Patel, who leads a team of Google Analytics Consultants at Tatvic, explains in this free webinar, how to understand where potential customers drop-off using visual representations of customers’ journey.
Only 20% of the marketers understand their customers, make sure you’re in that segment!
Watch the webinar here - http://www.tatvic.com/webinar/google-analytics-custom-funnels/
This presentation covers the key facts you need to know about the current and upcoming PCI compliance requirements.
Key take-aways:
*What are the new PCI Compliance changes (current and planned)
*When the changes go into effect & how they impact your business
*How to automate the PCI Compliance processes
first of 2 sessions focusing on including and teaching struggling readers in the class with choice, open-ended strategies, and a focus on background knowledge.
This presentations explains the foundations of Stream Processing and shows how elegant Stream Processing Architectures can be built by using in synergy DDS and CEP.
Getting Started & Accelerating ABM with Drupal & AcquiaAcquia
For B2B marketers, traditional demand gen tactics are becoming less and less effective. Content strategies with undifferentiated content targeted to thousands of leads simply doesn’t work anymore. How can marketers break through the noise?
Account Based Marketing (ABM) has been a strategy favored by large enterprises for years. Through identifying and targeting key accounts, tailoring content, and executing strategies for the specific audiences’, companies that practice ABM see stronger marketing results.
A successful ABM campaign requires a targeted strategy, alignment between sales and marketing, and an integrated martech stack that can deliver personalized content to audiences.
In this webinar we will cover:
- How to get started with ABM the right way — and the tools you need to get the job done
- How integrating ABM platforms with Drupal can result in greater effectiveness with lead generation, increased retention and new market growth
- How personalized experiences with Acquia Lift and other technologies can help strengthen your ABM campaigns
Tackling both the strategic sales and marketing technology aspects of ABM, you'll walk away from this webinar with insights to improve your demand gen campaigns right away.
Companies are facing increasing pressure to provide their employees with the highly connected tools and information that match today’s consumer social networking experiences. By empowering employees to work in an environment that is more connected, companies have an opportunity to improve the value of customer relationships, respond to opportunities with speed and intelligence, and gain an advantage over competitors. With familiar social tools that are seamlessly integrated into your existing applications, employees can easily share ideas and collaborate with colleagues, regardless of their location and better understand and address customer perceptions and market trends more quickly.
Microsoft is uniquely positioned to help its customers take advantage of the opportunities that social computing presents by offering a connected experience to end users and a connected platform for IT.
Traditional retailers are under assault from the demands of the digital economy. The power is shifting from the enterprise to consumers, who are demanding interactive, personalized experiences, wherever they are, whenever they need it. For these consumers, a different retailer is just a click away.
In this webcast, Norman Woodard from Accenture and Apigee’s Brian Pagano describe the latest technologies retail companies use to analyze and understand their customers: where they are, on what channels and devices, and how they interact with the retailer. We will explore how building deep insights about customers' context helps retailers provide the relevant, individualized experiences that increase customer engagement.
Join to learn:
- Consumer trends and the opportunities for retailers
- Evolving legacy systems with adaptive apps and APIs
- Achieving success as a digital retailer
- Retailers that have already started their digital journey
Download Podcast: http://bit.ly/1ym9mbc
Episode 3: How to Execute a Persona-based Content Strategy at ScaleAcquia
You can’t personalize content without knowing the interests and behaviors of your audience. And you won’t be able to understand their preferences without first having a holistic view of customer data across systems.
After Episode Two you should have an understanding of what data to collect and how to define your customer segments. Now you are ready to tackle the challenge of developing and executing on a persona-based content strategy, at scale.
In Episode Three, you will learn tips for accelerating your content creation and delivery in order to continuously drive engagement and conversions across all of your individual segments, including:
Determining value propositions for each of your individual personas
Creating diverse types of content to support each stage of the buyer’s journey
Increasing content efficiency by repurposing relevant materials
Evaluating and iterating your content strategy in order to capitalize on your content marketing efforts
Today’s client is smart and getting smarter by the minute. From virtually anywhere, they can find out about you, your firm, your competitors, whether your clients are happy—and most importantly, with a mere 140 characters, they can impact your brand.
• Today, law firms must face the reality of super consumers. They are unbelievably informed, highly fickle, and extremely powerful with a nearly unpredictable purchase path.
• They have unprecedented access to information, the ability to easily compare firms, fees or feedback in a matter of clicks, access to reviews—whether from a trusted confidant, highly rated industry source, or someone merely taking to their social network to make their experience known.
• And they can easily do the same—joining the social conversation with their experience and recommendation to others – giving a “like”, “thumbs up”, happy face, or not, and with a click of the button can make an impression on your brand.
• Everyone has probably heard the United Breaks Guitars story; it epitomizes the challenge firms face – each individual now has a powerful voice. In this example, United Airlines was unresponsive to a passenger’s complaints that his guitar was broken by negligent baggage handlers (he actually saw them throwing his beloved instrument through the air as he was waiting to deplane). This treatment lead him to record a song about his experience that he posted on YouTube. Over 12 million views later, this YouTube sensation has written a book on the very topic of how powerful one voice can be in the age of social media.
Real-time Single Customer View
Create a single customer view of your prospects and customers with data from your website, mobile apps, social and phone calls. Use the out of the box dashboards to generate advanced and actionable insights based on your customer data.
Cloud-based Incentives: A Channel Marketer's GuideWorkStride
Learn how having a cloud-based channel incentives platform can increase ROI and revenue, reduce fraud, and improve efficiency and brand awareness in your indirect channel.
New Requirements for Optimizing Your Modern B2B Customer ExperienceAcquia
In the conclusion of this 3-part webinar series, our marketing experts will share their proven tips and tricks to help you execute a successful personalization campaign. This includes setting up a process for easy, repeatable execution, making the necessary transition to omnichannel, and best practices for measurement.
Join the final webinar of our Acquia Lift + Mautic Series on Thursday, 9/19 @ 10:00AM ET to find out how to optimize your modern B2B customer experience by embracing open marketing and personalizing across multiple channels, identifying the right metrics to measure, and monitoring performance for all of your campaigns.
In this webinar, we’ll cover:
- How to optimize your personalized customer experience
- Setting up your teams for success
- Transitioning to omnichannel
- The right metrics to measure to ensure success in your modern CX
- How Acquia Lift in conjunction with Mautic makes executing personalized campaigns easier than ever
Missed parts 1 and 2 of our Acquia Lift + Mautic Webinar Series? Don’t worry! Catch up here:
Part 1: New Requirements for Building a B2B Customer Experience / Part 2: New Requirements for Personalizing Your B2B Customer Experience
Atelier Lumikha - Data Acquisition & ManagementHarry Fozzard
Atelier Lumikha develops integrated data programs that engender a virtuous cycle of data collection, management, and use to achieve our clients’ business objectives.
https://lumikha.co/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
6. Active Channel removes mystery of how your product is priced, promoted and talked about online by delivering actionable data to save time, money and create opportunities for greater success and profit
7. What is Active Channel? A data gathering and analysis tool that enables product marketing to have access to data in a timely,actionable way