The true art of customer journey management is the ability to continuously improve your digital touchpoints based on real-world feedback from your audience. This session will explain how agile marketing—a well-structured management methodology—helps marketers work in a more iterative and adaptive fashion that is more responsive to the ongoing evolution of customer journeys.
Agile Marketing: Managing Marketing in High Gearion interactive
There are two kinds of companies in the digital world: the quick and the dead.
Marketing software empowers you with the technology to act and react swiftly to new opportunities. But to take advantage of that power, marketing needs to adapt how it manages its activities to thrive at this new clockspeed. Agile marketing is the ideal management methodology for this environment.
Learn:
- The process of agile marketing
- Examples of how other companies have adopted it
- Steps for getting started
- How other companies are integrating agile with budgeting, long-term planning, metrics & multi-team coordination
Creating a team or plan requires a framework executives can relate to. By framing your goals into a V2MOM, explaining your goals in terms of Vision, Values, Methods, Obstacles and Measures, you will be able to evaluate your success on a quarterly basis and across all teams.
Secrets to Leveraging Video for Marketing & Sales SuccessKnoxville HUG
In our Q1 Knoxville HubSpot User Group (HUG) meetup, Holly Yalove (KnoxHUG Leader and VIEO Design Principal & Cheif Strategist) presented "Secrets toLeveraging Videofor Marketing & Sales Success." At this first meetup of 2019, our HUG members learned tips and best practices for using video in sales, marketing, and service tactics including how to use HubSpot's new video integration.
Benzne Webinar : Running a sprint with JiraSwatiKapoor43
Scrum is one of the most widely used Agile frameworks for iterative and incremental project delivery and Jira is the most widely used tool to drive a scrum project. While we may understand Scrum very well or we are very experienced with JIRA, often we come across a scenario where we want help with either one of them. Join us in this free webinar where we will discuss how to utilize JIRA effectively to manage, monitor and drive a scrum project.
Agile marketing may take different forms across various applications; still, any organization can adopt the practice. Here are six critical components to making that happen. Case study included.
Marketing the Agile Way - Applying Scrum Outside of DevelomentKirsten Knipp
Using agile development methodologies in marketing is becoming more prevalent. This presentation defines scrum and describes how it's used in practice at HubSpot to gain greater transparency, manage prioritization better and achieve more predictability in our marketing efforts.
How can marketers respond to the rapidly changing marketplace today? Agile or Scrum methodology could be one of the answers. This deck describes agile and the way that the team at HubSpot uses it to make marketing fast, focused, prioritized and predictable.
Agile Marketing: Managing Marketing in High Gearion interactive
There are two kinds of companies in the digital world: the quick and the dead.
Marketing software empowers you with the technology to act and react swiftly to new opportunities. But to take advantage of that power, marketing needs to adapt how it manages its activities to thrive at this new clockspeed. Agile marketing is the ideal management methodology for this environment.
Learn:
- The process of agile marketing
- Examples of how other companies have adopted it
- Steps for getting started
- How other companies are integrating agile with budgeting, long-term planning, metrics & multi-team coordination
Creating a team or plan requires a framework executives can relate to. By framing your goals into a V2MOM, explaining your goals in terms of Vision, Values, Methods, Obstacles and Measures, you will be able to evaluate your success on a quarterly basis and across all teams.
Secrets to Leveraging Video for Marketing & Sales SuccessKnoxville HUG
In our Q1 Knoxville HubSpot User Group (HUG) meetup, Holly Yalove (KnoxHUG Leader and VIEO Design Principal & Cheif Strategist) presented "Secrets toLeveraging Videofor Marketing & Sales Success." At this first meetup of 2019, our HUG members learned tips and best practices for using video in sales, marketing, and service tactics including how to use HubSpot's new video integration.
Benzne Webinar : Running a sprint with JiraSwatiKapoor43
Scrum is one of the most widely used Agile frameworks for iterative and incremental project delivery and Jira is the most widely used tool to drive a scrum project. While we may understand Scrum very well or we are very experienced with JIRA, often we come across a scenario where we want help with either one of them. Join us in this free webinar where we will discuss how to utilize JIRA effectively to manage, monitor and drive a scrum project.
Agile marketing may take different forms across various applications; still, any organization can adopt the practice. Here are six critical components to making that happen. Case study included.
Marketing the Agile Way - Applying Scrum Outside of DevelomentKirsten Knipp
Using agile development methodologies in marketing is becoming more prevalent. This presentation defines scrum and describes how it's used in practice at HubSpot to gain greater transparency, manage prioritization better and achieve more predictability in our marketing efforts.
How can marketers respond to the rapidly changing marketplace today? Agile or Scrum methodology could be one of the answers. This deck describes agile and the way that the team at HubSpot uses it to make marketing fast, focused, prioritized and predictable.
Create achievable marketing goals with our visually appealing ready to use Agile Marketing Powerpoint Presentation Slides. Showcase key principles of agile marketing using agile methodology PPT visuals. The professionally designed scrum marketing PowerPoint complete deck contains content ready templates such as Agile marketing introduction, how does it work, outline, values, role of agile marketing team, agile marketing process, value proposition, manifesto, agile approach to marketing, key pieces of implementation, sprints, stand-up meetings, board to track project progress, teamwork, benefits, etc. Additional slides like our team, comparison, financial, about us, dashboard, location, post-it notes, our mission, mind map, Venn, our target, stacked bar, clustered bar, pie chart, area chart and thank you slide, etc can help in simplifying your work. You’ll find all the PPT slides fully customizable and easy to edit. Download agile sales to increase the speed, quality, flexibility, and effectiveness of the marketing department. Cut down the intervals with our Agile Marketing Powerpoint Presentation Slides. Be able to ensure fewer gaps.
Building a ProACTive Customer Success Team in the age of “Reactive by Default”Customer Growth Advisors
Creating customer fans can be achieved by switching out of the default reactive state to a proactive state of mind. Find out how to drive customer success by way of these three key components (1) onboarding, (2) ongoing success (3) support.
Originally presented at the CS100 Summit 2016.
Establishing a working relationship between customer success and sales is essential for effective customer interaction. Communication, automation, and monitoring the transactions are all key components for smooth transitions and collaboration.
Originally presented at Pulse 2016.
Data Con LA 2020
Description
The Agile Scrum Overview training will provide you with the essentials to effectively practice scrum as a scrum team member. You'll gain knowledge on the agile manifesto's values and principles, scrum framework, ceremonies, and tools used with practicing scrum. You'll be inspired and on boarded as an agile scrum practitioner!
*Agile history, background and the agile manifesto's values and principles.
*Agile Scrum framework for software development
* Scrum roles: Product Owner, Scrum Team, Scrum Master
*Sprint Ceremonies: Sprint Planning, Daily Stand-up, Sprint Review (Demo), Sprint Retrospective
*High performing teams, velocity charts, burndown charts
Speaker
Sonia Macias, Consultant, Scrum Master / Project Manager
From Project to Product: Don't You Dare Mess With PlanningCprime
If you work in tech, you probably have a love/hate relationship with project planning. We dislike it because to get it right, we need to accurately predict the future, a largely impossible task. On the other hand, we like it because it gives business leaders the "predictability" they long for in order to make sound decisions that drive business growth.
Some in the agile community have resisted the need for planning, while others have simply encouraged planning in shorter cycles. As the shift from project thinking to product thinking becomes mainstream, we need to reconsider the impact on planning.
Take a deep dive into planning and discusses how this changes for the better as we shift from project to product. We explore:
- The difference between project plans and product horizons
- Turning the Iron Triangle over: Time, Budget, Scope is still a "pick two"
- How to estimate in ranges
- Ways to create roadmaps and product horizons at the portfolio, product family, and product levels
- The reasons to steer the conversation from "When will you be done?" to "What are we investing in next?"
It’s the Experience That Makes the Product, Not the FeaturesFITC
It’s the Experience That Makes the Product, Not the Features
with Lee Dale
presented on March 07 2015
at FITC's Spotlight UX/UI
More info at www.fitc.ca
OVERVIEW
All too often, products are brought to market with a feature-first approach. A list of functions that are needed to meet business goals such as sign-ups or downloads, views or shares. There’s little thought that’s gone into who the user of the product will be, what their goals are, and what it will take to provide meaningful value to them.
We’ll look at what it means to bring a focused, valuable Minimum Viable Product (MVP) to market. An MVP that can help you learn how to better serve your users, and the business that’s footing the bill.
OBJECTIVE
To understand that no great product began with a list of features. It’s the experience that engages users and drives adoption, so it’s the experience that you need to focus on when bringing a product to market.
TARGET AUDIENCE
Product Owners, Developers, Founders, UX/UI Designers.
ASSUMED AUDIENCE KNOWLEDGE
This should be a great introduction for folks who are thinking of bringing a product to market or are working on a product which isn’t quite connecting with its intended audience.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
Great digital products do just one thing really well.
They serve a target that can’t live without that one thing.
Features are a byproduct of the product experience—they don’t drive the experience.
You need to deliver a focused MVP to market.
Then learn from that MVP and continue to refine the experience for your users, and your business.
Meghan Wilkinson from Level 3 Communications and Barre Hardy of the consulting firm CMG will jointly present their experience working together to introduce and implement Agile Marketing practices at Level 3. The North American marketing team at Level 3 has been operating using Agile Marketing for over a year now.
Meghan and Barre will take you through their process of piloting Agile Marketing with a smaller team and then scaling up across the entire North American marketing organization. They will share stories of their triumphs and fails over the course of the implementation, as well as the adjustment to a new way of working. They will share the benefits Level 3 has realized over the year as well as what you can expect as you adopt Agile Marketing methodologies across a large, diverse team of marketers.
How to Build Your Customer Onboarding PlaybookAmity
Onboarding is a key Customer Success responsibility that can make or break your relationship. During onboarding, a CSM has the opportunity to trigger behavior change, set realistic goals, and define success plans. This opportunity comes with a responsibility - that of ensuring the customer gets value as quickly as possible.
In order to improve that time to first value, you need to create and perfect your onboarding playbook to closely define the tools and actions you’ll need for success.
With a set of documented standard steps, you'll be able to streamline and unify your onboarding process into a proactive game plan.
Agile is not “the latest rage” or just a tech buzzword; Agile methodologies have been transforming organizations all over the world since the unveiling of The Agile Manifesto in 2001. Agile philosophies are helping companies of all sizes create and maintain a tremendous competitive edge in today’s intense global marketplace. Agile is the wave of right now and the wave of the future; helping successful companies eliminate waste and forge a clear path to continuous improvement.
Driving Market Impact by Operationalizing Agile MarketingCMG Partners
There's a difference between "doing Agile" and "BEING Agile" - we give case studies from our experience coaching enterprise companies through Agile Marketing adopting.
Agile masterclass - The Most Important Agile Concepts to Know and the Critica...Striking Group Pty Ltd
Watch the full presentation here https://agilesumo.com/agile-masterclass-replay
Learn about key agile concepts from frameworks such as Scrum and Kanban, how the differ and how to choose the right one. Other topics include Agile estimating & planning, Agile Governance and more.
Watch the full presentation here https://agilesumo.com/agile-masterclass-replay
Agile Methodology For Marketing Powerpoint Presentation SlidesSlideTeam
Showcase tactical market approaches by employing Agile Methodology For Marketing PowerPoint Presentation Slides. You can demonstrate the role of agile marketing teams such as align with leadership and set teams’ expectations using this professionally designed scrum methodology PowerPoint slideshow. Validate learning over opinions and demonstrate the process of customer discovery by utilizing the agile market research PPT slides. This marketing PowerPoint slideshow will help your team to identify the most important projects that need attention, develop campaigns, and execute strategies to quickly achieve the set goals. Also, this scrum marketing approach involves working in short sprints often two-week sprints to execute the campaign. The scrum marketing process presentation slides are also useful to track project progress and find successful business ideas. Our agile framework PPT covers all these sections thoroughly and give you a perfect starting point to help your organization switch from traditional marketing to this tactical approach and achieve marketing results faster and better. https://bit.ly/30pGWAV
Aligning customer support and success: A workshopPaul Reeves
This workshop contains instructions and notes to help Customer Support and Customer Success leaders to educate, onboard, and align teams and colleagues. You can do all of the workshop in a 90-minute session, or do portions of it as part of your ongoing team meetings. The workshop helps teams in support and success to both understand their own domains deeply, and understand and appreciate a complementary function. Executives can use key slides to educate peers on key distinctions between the support and success teams. HR can use it for career pathing discussions.
The goal of this presentation is to explore the most efficient way to manage the product backlog, using blitz planning, story maps (walking skeleton) and improving the quality of our stories by focusing on stronger acceptance criteria, as well as using personas. The benefit of having a better way to organize and visualize the product backlog is to improve our ability to conduct release and iteration planning, as well as produce a better product road map. By attending this session you will be better equipped to help your team and product owner work with the product backlog. As a project manager, you will be introduced to simple techniques that will help you better manage your Agile project and improve visibility to all the work.
The Product Backlog Refinement refers to activities that help us keeping the product backlog in optimal form. This overview presents all important aspects of this important analysis activity in SCRUM.
Create achievable marketing goals with our visually appealing ready to use Agile Marketing Powerpoint Presentation Slides. Showcase key principles of agile marketing using agile methodology PPT visuals. The professionally designed scrum marketing PowerPoint complete deck contains content ready templates such as Agile marketing introduction, how does it work, outline, values, role of agile marketing team, agile marketing process, value proposition, manifesto, agile approach to marketing, key pieces of implementation, sprints, stand-up meetings, board to track project progress, teamwork, benefits, etc. Additional slides like our team, comparison, financial, about us, dashboard, location, post-it notes, our mission, mind map, Venn, our target, stacked bar, clustered bar, pie chart, area chart and thank you slide, etc can help in simplifying your work. You’ll find all the PPT slides fully customizable and easy to edit. Download agile sales to increase the speed, quality, flexibility, and effectiveness of the marketing department. Cut down the intervals with our Agile Marketing Powerpoint Presentation Slides. Be able to ensure fewer gaps.
Building a ProACTive Customer Success Team in the age of “Reactive by Default”Customer Growth Advisors
Creating customer fans can be achieved by switching out of the default reactive state to a proactive state of mind. Find out how to drive customer success by way of these three key components (1) onboarding, (2) ongoing success (3) support.
Originally presented at the CS100 Summit 2016.
Establishing a working relationship between customer success and sales is essential for effective customer interaction. Communication, automation, and monitoring the transactions are all key components for smooth transitions and collaboration.
Originally presented at Pulse 2016.
Data Con LA 2020
Description
The Agile Scrum Overview training will provide you with the essentials to effectively practice scrum as a scrum team member. You'll gain knowledge on the agile manifesto's values and principles, scrum framework, ceremonies, and tools used with practicing scrum. You'll be inspired and on boarded as an agile scrum practitioner!
*Agile history, background and the agile manifesto's values and principles.
*Agile Scrum framework for software development
* Scrum roles: Product Owner, Scrum Team, Scrum Master
*Sprint Ceremonies: Sprint Planning, Daily Stand-up, Sprint Review (Demo), Sprint Retrospective
*High performing teams, velocity charts, burndown charts
Speaker
Sonia Macias, Consultant, Scrum Master / Project Manager
From Project to Product: Don't You Dare Mess With PlanningCprime
If you work in tech, you probably have a love/hate relationship with project planning. We dislike it because to get it right, we need to accurately predict the future, a largely impossible task. On the other hand, we like it because it gives business leaders the "predictability" they long for in order to make sound decisions that drive business growth.
Some in the agile community have resisted the need for planning, while others have simply encouraged planning in shorter cycles. As the shift from project thinking to product thinking becomes mainstream, we need to reconsider the impact on planning.
Take a deep dive into planning and discusses how this changes for the better as we shift from project to product. We explore:
- The difference between project plans and product horizons
- Turning the Iron Triangle over: Time, Budget, Scope is still a "pick two"
- How to estimate in ranges
- Ways to create roadmaps and product horizons at the portfolio, product family, and product levels
- The reasons to steer the conversation from "When will you be done?" to "What are we investing in next?"
It’s the Experience That Makes the Product, Not the FeaturesFITC
It’s the Experience That Makes the Product, Not the Features
with Lee Dale
presented on March 07 2015
at FITC's Spotlight UX/UI
More info at www.fitc.ca
OVERVIEW
All too often, products are brought to market with a feature-first approach. A list of functions that are needed to meet business goals such as sign-ups or downloads, views or shares. There’s little thought that’s gone into who the user of the product will be, what their goals are, and what it will take to provide meaningful value to them.
We’ll look at what it means to bring a focused, valuable Minimum Viable Product (MVP) to market. An MVP that can help you learn how to better serve your users, and the business that’s footing the bill.
OBJECTIVE
To understand that no great product began with a list of features. It’s the experience that engages users and drives adoption, so it’s the experience that you need to focus on when bringing a product to market.
TARGET AUDIENCE
Product Owners, Developers, Founders, UX/UI Designers.
ASSUMED AUDIENCE KNOWLEDGE
This should be a great introduction for folks who are thinking of bringing a product to market or are working on a product which isn’t quite connecting with its intended audience.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
Great digital products do just one thing really well.
They serve a target that can’t live without that one thing.
Features are a byproduct of the product experience—they don’t drive the experience.
You need to deliver a focused MVP to market.
Then learn from that MVP and continue to refine the experience for your users, and your business.
Meghan Wilkinson from Level 3 Communications and Barre Hardy of the consulting firm CMG will jointly present their experience working together to introduce and implement Agile Marketing practices at Level 3. The North American marketing team at Level 3 has been operating using Agile Marketing for over a year now.
Meghan and Barre will take you through their process of piloting Agile Marketing with a smaller team and then scaling up across the entire North American marketing organization. They will share stories of their triumphs and fails over the course of the implementation, as well as the adjustment to a new way of working. They will share the benefits Level 3 has realized over the year as well as what you can expect as you adopt Agile Marketing methodologies across a large, diverse team of marketers.
How to Build Your Customer Onboarding PlaybookAmity
Onboarding is a key Customer Success responsibility that can make or break your relationship. During onboarding, a CSM has the opportunity to trigger behavior change, set realistic goals, and define success plans. This opportunity comes with a responsibility - that of ensuring the customer gets value as quickly as possible.
In order to improve that time to first value, you need to create and perfect your onboarding playbook to closely define the tools and actions you’ll need for success.
With a set of documented standard steps, you'll be able to streamline and unify your onboarding process into a proactive game plan.
Agile is not “the latest rage” or just a tech buzzword; Agile methodologies have been transforming organizations all over the world since the unveiling of The Agile Manifesto in 2001. Agile philosophies are helping companies of all sizes create and maintain a tremendous competitive edge in today’s intense global marketplace. Agile is the wave of right now and the wave of the future; helping successful companies eliminate waste and forge a clear path to continuous improvement.
Driving Market Impact by Operationalizing Agile MarketingCMG Partners
There's a difference between "doing Agile" and "BEING Agile" - we give case studies from our experience coaching enterprise companies through Agile Marketing adopting.
Agile masterclass - The Most Important Agile Concepts to Know and the Critica...Striking Group Pty Ltd
Watch the full presentation here https://agilesumo.com/agile-masterclass-replay
Learn about key agile concepts from frameworks such as Scrum and Kanban, how the differ and how to choose the right one. Other topics include Agile estimating & planning, Agile Governance and more.
Watch the full presentation here https://agilesumo.com/agile-masterclass-replay
Agile Methodology For Marketing Powerpoint Presentation SlidesSlideTeam
Showcase tactical market approaches by employing Agile Methodology For Marketing PowerPoint Presentation Slides. You can demonstrate the role of agile marketing teams such as align with leadership and set teams’ expectations using this professionally designed scrum methodology PowerPoint slideshow. Validate learning over opinions and demonstrate the process of customer discovery by utilizing the agile market research PPT slides. This marketing PowerPoint slideshow will help your team to identify the most important projects that need attention, develop campaigns, and execute strategies to quickly achieve the set goals. Also, this scrum marketing approach involves working in short sprints often two-week sprints to execute the campaign. The scrum marketing process presentation slides are also useful to track project progress and find successful business ideas. Our agile framework PPT covers all these sections thoroughly and give you a perfect starting point to help your organization switch from traditional marketing to this tactical approach and achieve marketing results faster and better. https://bit.ly/30pGWAV
Aligning customer support and success: A workshopPaul Reeves
This workshop contains instructions and notes to help Customer Support and Customer Success leaders to educate, onboard, and align teams and colleagues. You can do all of the workshop in a 90-minute session, or do portions of it as part of your ongoing team meetings. The workshop helps teams in support and success to both understand their own domains deeply, and understand and appreciate a complementary function. Executives can use key slides to educate peers on key distinctions between the support and success teams. HR can use it for career pathing discussions.
The goal of this presentation is to explore the most efficient way to manage the product backlog, using blitz planning, story maps (walking skeleton) and improving the quality of our stories by focusing on stronger acceptance criteria, as well as using personas. The benefit of having a better way to organize and visualize the product backlog is to improve our ability to conduct release and iteration planning, as well as produce a better product road map. By attending this session you will be better equipped to help your team and product owner work with the product backlog. As a project manager, you will be introduced to simple techniques that will help you better manage your Agile project and improve visibility to all the work.
The Product Backlog Refinement refers to activities that help us keeping the product backlog in optimal form. This overview presents all important aspects of this important analysis activity in SCRUM.
Agile Marketing: 5 Principles of Agility for Content Marketing - Scott BrinkerMarketo
Scott Brinker, CTO of ion interactive, discusses the five principles of agility for content marketing and how to apply the agile process to your projects.
Keeping the Vision Alive: UX Leadership in Long-Term ProjectsDesign for Context
Lisa Battle and Laura Chessman
Presentation at User Focus, the UXPA DC Chapter conference, Washington, D.C. – October 17, 2014
For long-term projects, it can be challenging to sustain the overall vision of the product through all the compromises and implementation decisions. This presentation offers some of our approaches for executives, project managers and developers.
Startup Thinking 101 for Libraries: WorkshopM.J. D'Elia
This half-day workshop covers the basic thinking behind launching a new product or service. It uses the Business Model Canvas as a starting point followed by an application of the Customer Development Framework. Helen Kula and M.J. D'Elia presented this workshop at Internet Librarian 2014 in Monterey, California. The workbook (.doc) from the session has also been added to SlideShare.
Why the humble whiteboard will trump technology in 2015Reading Room
As digital channels continue to proliferate, audience behaviour and business practice are evolving rapidly. Organisations must get back to basics and focus on audience insight in order to succeed in an increasingly complex digital environment. This presentation highlights the importance of understanding the emerging customer experience and developing a strategy that focuses your digital activity where it is most effective. It also suggests simple practical approaches like journey mapping and behavioural psychology to research and identify opportunities to create value for customers and organisations alike.
In the masterclass customer-journey mapping and innovation, service design plays a major role. Service designer Caroline Beck takes you through a quick course in customer journey thinking, which puts the customer at the center in a practical and applicable way.
Product Development Demystified: Launching Faster with Confidence through Hum...Aggregage
Kandice Durden is here to discuss how leading organizations build, validate, and embed customer feedback into their development cycles. It’s time to take the guesswork out of product development by putting your customers at the center of your decisions!
Getting your voice of the customer program up and running can be challenging. But, successful implementation will determine whether yours is a high performing program with actionable insights, or a data collection system that drowns in information overload.
Join Kyle Goff, former JetBlue VoC Analyst, and Innes Vanderniepen of Brussels Airlines, as they share their experiences implementing successful VoC programs that increased brand ROI and transformed customer interactions. You’ll learn how to create a high-level VoC implementation plan, and build a powerful program to increase your return on investment.
B2B Marketing Automation Case Study - Marketo implementation at MobifyLuke Starbuck
Learn about how to select a marketing automation solution, the pitfalls and shortcuts, and see the results of a marketing automation implementation at a SaaS company selling into enterprise B2B accounts.
#mktgnation14 @marketo
The Most Valuable Google AdWords Features for the PPC Account ManagerHanapin Marketing
Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there’s a lot of data and a lot of different features to try – how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and Dynamic Search Ads, this webinar recording gives a detailed breakdown on what features you should be using and how they can make the most impact for you as an Account Manager.
In the webinar recording, Hanapin Marketing and AdStage experts breakdown the most valuable Google AdWords features, rated on a scale of 1 – 10.
You’ll get expert-level PPC tips like:
*Using Auction Insights to find competitors to use outrank bidding strategies on
*How to receive the ideal conversion volume and cost/converted click at positions 1-3 or lower
*Utilizing Dynamic Search Ads as a keyword mining tool
Increasing bids on qualified, previous site visitors
Similar to #CNX14 - Rapid Evolution of Customer Journeys with Agile Marketing (20)
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
JourneyBuilder is the next generation marketing automation tool that allows developers to leverage the power of building and invoking interactions programmatically. This session will introduce the audience to the anatomy of an interaction, and demo how to use interaction APIs to create and invoke interactions with their customers.
Ruby is just over 20 years old. It's no longer young or hip, and that’s a good thing! In the last decade, Ruby has matured as a web technology. It's being used in many successful companies out there such as Hulu, GitHub, and Bloomberg. The ecosystem is comprised of many stable libraries and tools to handle most common web tasks, allowing you to focus on adding features to improve your product and better serve your customers. We'll talk about how you can build scalable and reliable software, but still maintain fast development turnaround by leveraging the maturity and creativity of the Ruby community.
ExactTarget Fuel offers a comprehensive set of APIs that enable you to automate your marketing campaigns and seamlessly integrate your marketing, analytics, and other business software. In this session, we'll provide an overview of Fuel's APIs with an emphasis on the latest and greatest additions to the REST API. We'll also highlight several examples of how to use these APIs to address core platform use cases such as automation and integration.
Customers expect more than just simple messaging from your brand—they want a complete personalized experience. In this session, learn how to take your application to the next level and go beyond sending email to provide an interactive journey that will engage and impress.
Node.js has proven itself as an amazing technology that has quickly changed how we build products. Node.js encourages a lightweight, composable design which gives developers more focus on features rather than chores. In this session, we'll learn how Node.js is able to provide a team with this power and how to integrate it with the product team.
Learn the basics of Heroku, the platform as a service optimized for high fidelity customer facing apps and brand experiences. You'll learn what Heroku is, and why developers love it as we walk you through getting started. We'll cover Dashboard, Dynos, Postgres, and Add-Ons, as well as Git and the command line interface.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
Generate better leads
Nurture and qualify leads for sales
Increase close rates
Provide marketing insight for your go-to-market team
Force.com can automatically generate user interfaces, but in some cases you might want to build a more custom UI. Join us to learn about Visualforce, the component-based UI framework that lets you build attractive, dynamic, reusable user interfaces. We'll cover code walk-throughs, common use cases, leveraging Apex on the server side, debugging techniques, and how to utilize the component framework to make your code portable and maintainable.
Salesforce1 is a powerful tool for web developers to build beautiful, responsive web apps. Developers can draw on their skills with JSP, ASP.NET, and PHP and go even faster with Visualforce. Join us for a fun tour where you'll learn how to use HTML, CSS, Javascript, and Visualforce to make awesome apps quickly. We'll show you how to use Twitter Bootstrap for CSS, access and bind Salesforce data with Javascript, and optimize your App using server side controllers and Visualforce markup.
Steve Jobs once said, "The people who are crazy enough to think they can change the world are the ones who do." Join us for a panel of those who dared to dream big—big enough to disrupt an industry. You'll hear from thought leaders at Uber and Getty Images who have changed an industry by taking their customers on truly delightful journeys.
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...Salesforce Marketing Cloud
The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.
In high-touch, complex industries customers still rely on trusted advisors to make purchasing decisions. These sales associates ask questions and observe customer behavior to personalize the experience and usher the customer to a sale. Learn how one retailer is leveraging the power of Predictive Intelligence online to help visitors find the perfect piece and become a customer for life.
Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it in intuitive dashboards, and make it actionable across messaging platforms in order to drive real-time, relevant marketing.
#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud
Reaching your target audience across multiple devices, locations, and times is key for maximum impact. With the rapid advancement toward mobile and identity-focused advertising, and platforms like Facebook, Twitter, and LinkedIn leading the way, you'll learn how innovative brands are adapting to this new paradigm.
Learn how you can launch and scale your social marketing operations. What pitfalls to avoid, how you can optimize for upside, and what are the key KPIs to guide your journey.
Social customer service is the newest member of marketing. In this session, learn how to drive organizational change while delivering a great customer experience and humanizing your brand. Plus, you'll learn how prominent companies have engaged millions of consumers and transformed the customer experience.
Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.
Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.
Mentoring is the key to learning, advancing, and gaining insight through the benefit of the knowledge and wisdom of others. Enlisting a personal Board of Directors to offer understanding, power, perspective, and insight to the business world can bridge the gap between your personal knowledge and experience and that which is needed to take your career to a whole new level. Join Dr. Elcira Villareal of Mentoring Women's Network as she dissects the roles of a Board of Directors, and digs into why cultivating these relationships can help you achieve your goals.
#CNX14 - Propelling Your Career with Mentors & Sponsors
#CNX14 - Rapid Evolution of Customer Journeys with Agile Marketing
1. Track: Customer Journey Showcase
#CNX14
#CNX14
Agile Marketing: 5 Principles of Agility
Scott Brinker, @chiefmartec
2. Track: Customer Journey Showcase
#CNX14
Co-founder & CTO
Software and services
for marketing apps.
Author & Editor
Blog on the entwining of
marketing & technology.
Program Chair
Marketing tech
conference.
18. Track: Customer Journey Showcase
#CNX14
Adaptability.
Shift happens.
Embrace and benefit
from change instead
of fighting it.
Respond to feedback from
real customers.
19. Track: Customer Journey Showcase
#CNX14
Prioritization.
When everything is high
priority, nothing is.
Give everyone a
mechanism to agree on
what is important.
20. Track: Customer Journey Showcase
#CNX14
Transparency.
Helps teams coordinate
in a highly dynamic
environment.
Give knowledge
workers knowledge.
21. Track: Customer Journey Showcase
#CNX14
Empowerment.
Give teams greater
responsibility to make a
difference, to shape their
work — and to be
recognized for their
contributions.
22. Track: Customer Journey Showcase
#CNX14
Experimentation.
Enable ways for teams to try
new innovations quickly,
frequently, and on a small
scale.
Create the flexibility to scale up
the winners and drop the duds.
24. Track: Customer Journey Showcase
Plan #CNX14
Review
Produce
Deploy
“Waterfall” marketing
management — often a
quarterly or yearly plan.
“Waterfall” is a
predictive approach
to management.
30. Write down nominated tasks:
Track: Customer Journey Showcase
#CNX14
Update
Backlog
• Write a case study
• Configure new nurture
email campaign in MAP
• Create a landing page
• Launch new Google
keyword group
• Connect with a social
media influencer
Transparency.
Experimentation.
31. Track: Customer Journey Showcase
#CNX14 1 2 3 4
5 6 7 8
9 10 11
Rank the nominated tasks
in order of importance.
Update
Backlog
Prioritization.
Transparency.
32. Track: Customer Journey Showcase
#CNX14 1 2 3 4
5 6 7 8
9 10 11 1
2
3
To Do In Progress Done
4
5
Sprint Planning
Empowerment.
Team
commits to
tasks for the sprint.
33. Track: Customer Journey Showcase
#CNX14 Sprint
Sprints typically are
1-4 weeks long — the
team focuses on
completing its work. Empowerment.
High ratio of work time
to process overhead.
Minimize “fire drills” that
derail work in progress
34. Track: Customer Journey Showcase
#CNX14
To Do In Progress Done
Sprint
Teammates
take tasks in
order of
priority, move
them to in
progress and
then done.
Transparency.
Empowerment.
37. Track: Customer Journey Showcase
#CNX14 Sprint Every day, the team meets
for a 15 minute “stand up.”
1. What did I do
yesterday?
2. What am I going
to do today?
3. Are there any
impediments in my way?
Transparency.
39. Track: Customer Journey Showcase
#CNX14
If there’s an issue in
Europe, I want the
head of African
diplomacy to know
about it.
40. Track: Customer Journey Showcase
#CNX14
1 3 4 5
Prioritization.
6 7 8 9
11 12
2
10
Sprint
If something
must be added
mid-sprint, then
it is prioritized
relative to the
other tasks —
and may bump
others out.
Transparency.
41. Track: Customer Journey Showcase
#CNX14
To Do In Progress Done
Sprint Review
At the end of
the sprint, the
team meets to
discuss/demo
what was
completed.
43. Track: Customer Journey Showcase
Sprint Review #CNX14
Collect ideas for further
iterations of completed
tasks — as well as entirely
new ideas inspired by what
was produced/learned.
Add them to the backlog.
Adaptability.
Experimentation.
44. Track: Customer Journey Showcase
#CNX14
Focusing on
how things
were done, not
just what was
done.
Sprint Retrospective
After the review, the
team has a separate
meeting just among
themselves to discuss
their process — and
suggests changes for
the next sprint.
48. Track: Customer Journey Showcase
#CNX14
One Big Waterfall
vs.
Many Small Agile Sprints
Adaptability.
49. Track: Customer Journey Showcase
#CNX14
Adaptability.
Experimentation.
Each sprint cycle provides an opportunity to:
• Reap the benefits of a smaller deliverable
• Adjust your approach based on feedback
• Stop wasting time on things that aren’t effective
— rebalance your investment
• Experiment with innovative, new ideas
50. Track: Customer Journey Showcase
#CNX14
1
2
3
To Do Prevent burnout
4
5
by prioritized,
self-committed
work — and by
postponing most
interruptions to
the next planning.
Empowerment.
51. Track: Customer Journey Showcase
#CNX14
Part I Part II Part III
Agile is clearly great for
small projects that are
produced and deployed
within a single sprint.
But you can build a larger
project over several sprints.
Each part can benefit from
points for internal review.
Adaptability.
52. Track: Customer Journey Showcase
#CNX14
Part I Part II Part III Version 1 Version 2 Version 3
This is an incremental
approach — each step
offers you a chance to
adjust your trajectory.
This is an iterative
approach — each step
offers you a chance to
refine your deliverable
based on feedback.
Adaptability.
53. Track: Customer Journey Showcase
#CNX14
Version 1 Version 2 Version 3
This is an iterative
approach — each step
offers you a chance to
refine your deliverable
based on feedback.
Adaptability.
Experimentation.
An iterative approach lets
you “fail fast” — try new
ideas on a small scale
before scaling them.
54. Track: Customer Journey Showcase
#CNX14
What about quality?
Is everything done “quick and dirty?”
55. Track: Customer Journey Showcase
#CNX14
Quality is To Do In Progress Done
primarily
enforced
through the
definition of
done.
Managers can still
exercise control over when
something “ships” to the world.
56. Track: Customer Journey Showcase
#CNX14
time
marketing productivity
Agile
Marketing
Robust
“Done”
Agile
Marketing
Weak
“Done”
Traditional
Marketing
Rushing out
sloppy work
ends up costing
you time
57. Track: Customer Journey Showcase
#CNX14
What about a larger version?
Is everything just planned on-the-fly?
58. Track: Customer Journey Showcase
#CNX14 Prioritization of
the backlog
A strong, clear vision is
the fuel that powers the
agile process.
Sprint review
feedback
Minimize “fire drills”
and maintain focus
59. Track: Customer Journey Showcase
#CNX14
What about work that doesn’t seem to
fit the agile process?
74. Download a free copy of my book at Track: chiefmartec.Customer Journey Showcase
com
#CNX14
“…helps the reader to understand how
technology can be used for both successful
marketing strategy and execution.”
– Jonathan Becher, CMO
SAP
“…the key meta-trends that will define
how all marketing is done in a world of
technology enablement...”
– Terence Kawaja, CEO
LUMA Partners
75. Track: Customer Journey Showcase
#CNX14
Reach me at:
sbrinker@ioninteractive.com
Twitter: @chiefmartec
ion interactive, inc.
http://ioninteractive.com
Chief Marketing Technologist
http://chiefmartec.com
MarTech Conference
http://martechconf.com
76. Track: Customer Journey Showcase
#CNX14
Take the after-session survey!
Take the Survey in
the Connections
2014 Mobile App
Join the
Conversation!
#CNX1
4
$50
Starbucks
Gift Card
78. Track: Customer Journey Showcase
#CNX14
CUSTOMER JOURNEY
SHOWCASE
MARKETING
THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY
& ROADMAP
PERSONAL
TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB
MARKETING
DEVELOPERS HANDS-ON
TRAINING
INDUSTRY
TRENDSETTERS
CREATIVITY &
INNOVATION
SALESFORCE FOR
MARKETERS
ROUNDTABLES