This document summarizes a presentation given at a HubSpot User Group meeting. The presentation discussed how to make digital advertising more inbound-focused by using different ad types like search, display, and social media ads appropriately. It also covered best practices for keyword selection, ad copy, targeting methods, and measuring success. The presenter explained how HubSpot's tools can help with digital ads by integrating them into the CRM and allowing measurement of true ROI.
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
Understand basic of Google Adwords, benefits, scope and how it can be created easily. You can also understand to create Search campaign, account structure.
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
How can display advertising benefit your business?Infront Webworks
Online advertising reaches customers through ad placements across millions of publisher sites
Customers consider, purchase and advocate brands online
95% of users’ time online is spent on content sites
Google Display Targeting Methods, a Semetis approachSemetis
Semetis is a Search & Web Analytics agency who likes to share best practices approaches. You will find here a detailed presentation on Google Display Network targeting methods compiled with thanks to Semetis expertise and know-how.
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
Understand basic of Google Adwords, benefits, scope and how it can be created easily. You can also understand to create Search campaign, account structure.
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
How can display advertising benefit your business?Infront Webworks
Online advertising reaches customers through ad placements across millions of publisher sites
Customers consider, purchase and advocate brands online
95% of users’ time online is spent on content sites
Google Display Targeting Methods, a Semetis approachSemetis
Semetis is a Search & Web Analytics agency who likes to share best practices approaches. You will find here a detailed presentation on Google Display Network targeting methods compiled with thanks to Semetis expertise and know-how.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
DoubleClick for Advertisers is an Ad Management and Ad Serving solution that helps Agency and Advertisers manage the entire scope of digital advertising.
Follow me to get more updates regularly.
The steps to take your B2B Software or Service company from horizontal market focus to a vertical market focus in 60 days. PS: You don't need IP to do it.
This deck talks about everything an advertiser on Twitter would need to know. Starting from basic understanding of Twitter as a social platform to campaign creation and management, this deck covers it all.
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
#GoogleAdscourse #digitalmarketing #samiruddinconsultancy Google Ads course|I...MD SAMIR UDDIN
#GoogleAdscourse #digitalmarketing
#googleadscourse #samiruddinconsultancy #digitalmarketing
Google Ads course|Important facts related to Google Ads|Deadly Google Ads Mistakes To Avoid|(Part-1)
Learn Google Ads course during lockdown that will boost your career as Google Ads manager
Want to master in Google ads
Enroll now -
https://m.youtube.com/channel/UC4k3h0...
In this video I'm trying to explain some facts related to Google Ads and reason why our Google Ads not performing well and there will be a Playlist for Google Ads in depth course that we'll update soon
So don't forget to watch the entire play list.
Ads course | Google Ads course|Important facts related to Google Ads|Deadly Google Ads Mistakes To Avoid|(Part-2) (Part-2)
This course included
1. Complete in depth knowledge about Google Ads.
2. In depth concept with live examples
3. We'll give you hands on project
4. Provide you free materials
For any query mail me at - iamsameer1997@gmail.com
Facebook - https://www.facebook.com/samiruddinco...
Instagram - I'm on Instagram as @iamsamir_creator. Install the app to follow my photos and videos. https://www.instagram.com/invites/con...
Linkdin - https://www.linkedin.com/in/md-samir-...
Telegram - @samiruddinconsultancy
I'm also available on patron let's find me on others social media and comment in any video
ProTableau is a programmatic digital media buying specialist agency serving marketers, advertisers and agencies. We plan and buy online advertising across all digital media formats using the latest programmatic technology, data and cost efficiency - for better campaign ROI.
If you're selling products online, you need to see this webinar.
Whether you're looking to create Google Shopping Ads from scratch, or maximize results with existing ones, this live webinar is for you.
Attendees will walk away knowing:
- How to set up top performing Google Shopping campaigns
- What do with all your product data
- Best Practices for Google Shopping based on industry benchmarks
This is one webinar you'll definitely want to 'check out'.
Vizury's Demand Side Platform enables a marketer to chose Audiences & Display Inventory, Provide customized messaging options and campaign outcomes, all in a unified interface.
Grow your business with cosmocrat softwares, an award-winning home services digital marketing agency helping the trades generate more leads and sales, optimize your marketing costs, and differentiate your brand online
This presentation, given at BarCamp Memphis 2011, provides a good overview of the online media planning process. If you are considering placing any ads online, be sure to take a look. Let us know if we can be of service.
Facebook Advertising Objectives - Best Formats and Placement for Each ObjectiveZach Anderson
If you want to grow your business, you have to reach new customers. Facebook ads put your business in front of those new customers.
You can bet that a large cross-section of your customer base is using Facebook and Instagram every day. But you need to set the right objectives to be effective.
Facebook ad objectives let you set up campaigns that let you reach a highly targeted audience with ads that get the results you want.
Facebook Advertising Objectives PDF:
--> What Facebook ad objectives are
--> The most effective ad formats for each objective
--> The best placement for your ads
Google display network, it is brand-engagement campaign to build awareness of and positive associations with your company and its products and services.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
DoubleClick for Advertisers is an Ad Management and Ad Serving solution that helps Agency and Advertisers manage the entire scope of digital advertising.
Follow me to get more updates regularly.
The steps to take your B2B Software or Service company from horizontal market focus to a vertical market focus in 60 days. PS: You don't need IP to do it.
This deck talks about everything an advertiser on Twitter would need to know. Starting from basic understanding of Twitter as a social platform to campaign creation and management, this deck covers it all.
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
#GoogleAdscourse #digitalmarketing #samiruddinconsultancy Google Ads course|I...MD SAMIR UDDIN
#GoogleAdscourse #digitalmarketing
#googleadscourse #samiruddinconsultancy #digitalmarketing
Google Ads course|Important facts related to Google Ads|Deadly Google Ads Mistakes To Avoid|(Part-1)
Learn Google Ads course during lockdown that will boost your career as Google Ads manager
Want to master in Google ads
Enroll now -
https://m.youtube.com/channel/UC4k3h0...
In this video I'm trying to explain some facts related to Google Ads and reason why our Google Ads not performing well and there will be a Playlist for Google Ads in depth course that we'll update soon
So don't forget to watch the entire play list.
Ads course | Google Ads course|Important facts related to Google Ads|Deadly Google Ads Mistakes To Avoid|(Part-2) (Part-2)
This course included
1. Complete in depth knowledge about Google Ads.
2. In depth concept with live examples
3. We'll give you hands on project
4. Provide you free materials
For any query mail me at - iamsameer1997@gmail.com
Facebook - https://www.facebook.com/samiruddinco...
Instagram - I'm on Instagram as @iamsamir_creator. Install the app to follow my photos and videos. https://www.instagram.com/invites/con...
Linkdin - https://www.linkedin.com/in/md-samir-...
Telegram - @samiruddinconsultancy
I'm also available on patron let's find me on others social media and comment in any video
ProTableau is a programmatic digital media buying specialist agency serving marketers, advertisers and agencies. We plan and buy online advertising across all digital media formats using the latest programmatic technology, data and cost efficiency - for better campaign ROI.
If you're selling products online, you need to see this webinar.
Whether you're looking to create Google Shopping Ads from scratch, or maximize results with existing ones, this live webinar is for you.
Attendees will walk away knowing:
- How to set up top performing Google Shopping campaigns
- What do with all your product data
- Best Practices for Google Shopping based on industry benchmarks
This is one webinar you'll definitely want to 'check out'.
Vizury's Demand Side Platform enables a marketer to chose Audiences & Display Inventory, Provide customized messaging options and campaign outcomes, all in a unified interface.
Grow your business with cosmocrat softwares, an award-winning home services digital marketing agency helping the trades generate more leads and sales, optimize your marketing costs, and differentiate your brand online
This presentation, given at BarCamp Memphis 2011, provides a good overview of the online media planning process. If you are considering placing any ads online, be sure to take a look. Let us know if we can be of service.
Facebook Advertising Objectives - Best Formats and Placement for Each ObjectiveZach Anderson
If you want to grow your business, you have to reach new customers. Facebook ads put your business in front of those new customers.
You can bet that a large cross-section of your customer base is using Facebook and Instagram every day. But you need to set the right objectives to be effective.
Facebook ad objectives let you set up campaigns that let you reach a highly targeted audience with ads that get the results you want.
Facebook Advertising Objectives PDF:
--> What Facebook ad objectives are
--> The most effective ad formats for each objective
--> The best placement for your ads
Google display network, it is brand-engagement campaign to build awareness of and positive associations with your company and its products and services.
http://www.pointit.com - This presentation discusses new Google Ad formats, the content network, international PPC, GEO targeting PPC, and working with search engine representatives.
Learn how get a reach to customers through Internet Marketing?Neil BHardwaj
Learn how get a reach to customers through Internet Marketing?
In this presentation i am showing how to get good reach of customers through Internet Marketing
Nuevas herramientas de Google para Marketing Oscar García
Google Q3 presenta nuevas herramientas de marketing digital para aumentar el posicionamiento SEO de las empresas. Estas diapositivas muestran todos las nuevas posibilidades de posicionamiento web que Google pone al alcance de todos.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
Generate more business with Google Advertising. At Search Engine People we provide services in internet marketing to help your brand stand out from competitors.
How to Show your ads on different websites with Google dispay networkleadsdubai
Your users spend more time on websites then search. Show them text, image video ads based on content they visit. Its highly relevant ads. more tools discussed. Leads Dubai is a Lead generation company
Chatbots are becoming increasingly popular as you can leverage chatbot technology to generate new leads and enhance your customers' overall experience. Our virtual Knoxville HUG event on December 18th was an educational workshop covering how to create a chatbot strategy and how to build out a chatbot in HubSpot.
Account-Based Marketing (ABM) is a growth strategy that relies on marketing and sales working closely together to influence multiple stakeholders for a select set of high-value companies. Our virtual Knoxville HUG event on June 30th focused on the five steps for building and executing an ABM strategy and HubSpot's new tools that support ABM.
Smart Content: Using Personalization to Increase ConversionsKnoxville HUG
Our Q4 Knoxville HUG Event covered why personalization matters in your content, what kind of difference it can make, and how to implement real-time personalized content using HubSpot's Smart Content. Considering that 67% of digital consumers say it's important for a brand to automatically adjust content to them, personalized content makes a huge difference!
How to Increase Revenue Using Customer Feedback and AdvocacyKnoxville HUG
Did you know that companies who prioritize improving customer experience generate 60% higher profits? Happy and engaged customers also buy 90% more often and spend 60% more per transaction! That's why our Q3 Knoxville HubSpot User Group (HUG) event for 2019 was focused on customer feedback and advocacy.
Reporting Tips to Specify & Strategize for Your Business GoalsKnoxville HUG
Your business’ success relies on more than just good ideas and luck. To get where you want to go, you need a strategy for achieving your vision and gaining a greater foothold in the market. Data drives every business landscape. Reporting tools and the information you glean from them can help you to gain a valuable advantage against the competition. At our Q2 Knoxville HUG, HubSpot Academy professor, Jorie Munroe, shared tips for:
• Defining your company’s objectives
• Setting up dashboards and high-level reports
• Identifying the correct metrics to use
• Understanding what types of reports are ideal for use with those metrics
• Best practices and trend monitoring
• HubSpot tools to make data analysis and reporting easier
Secrets to Leveraging Video for Marketing & Sales SuccessKnoxville HUG
In our Q1 Knoxville HubSpot User Group (HUG) meetup, Holly Yalove (KnoxHUG Leader and VIEO Design Principal & Cheif Strategist) presented "Secrets toLeveraging Videofor Marketing & Sales Success." At this first meetup of 2019, our HUG members learned tips and best practices for using video in sales, marketing, and service tactics including how to use HubSpot's new video integration.
Money Talks: Using Live Chat & Conversational Strategies to Increase Sales & ...Knoxville HUG
In our Q4 Knoxville HubSpot User Group (HUG) meetup, Holly Yalove (KnoxHUG Leader and VIEO Design Principal & Cheif Strategist) presented "Money Talks: Using Live Chat & Conversational Strategies to Increase Sales & Customer Delight." At this last meetup of 2018 our HUG members learned how to plan and execute conversational strategies using HubSpot's CRM and conversation tools.
Funnel to Flywheel: Growing Your Business in an On Demand WorldKnoxville HUG
HubSpot Director of Marketing and #KnoxHUG Guest Speaker Debbie Farese covers the latest shift in inbound sales and marketing and how to use it to delight your prospects and customers.
Winning Keyword ResearchStrategies for 2018Knoxville HUG
Our #KnoxHUG Meetup for Q1 2018 covered winning strategies for keyword research in 2018. This presentation includes insights on how search and search engines have changed over the years and how SEO focus has shifted to topics and content structure vs. trying to rank for single keywords.
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...Knoxville HUG
HubSpot's Sarah Posnak joined our 3rd quarter HubSpot User Group meetup to talk about personalization. Did you know that smart content can help cut the number of steps to conversion?!
Our fourth quarter Knoxville HubSpot User Group (HUG) event was very exciting! Nick Salvatoriello (a.k.a. Nick Sal), Principal Inbound Professor at HubSpot, gave an amazing presentation on how to build, optimize, and accelerate growth for your marketing contact database. Enjoy!
Our third Knoxville HubSpot User Group (HUG) event was a blast! Chad Elmore, Director of Communication at Pyxl gave a presentation on the different stages of the buyer's journey. Enjoy!
Our second Knoxville HubSpot User Group (HUG) event was one to remember! HubSpot sent Evan Dean all the way from Boston to share some exciting tips and tricks for email marketing. Here's his presentation--we hope you enjoy it!
We’re calling the event “Cheers to Inbound Marketing,” and what better place to hold it than at a craft beer market? From 5:30–8 pm, we will have food, drink, networking, prize drawings, and a little inbound education.
During the Cheers to Inbound Marketing event, we’ll also be announcing the dates for the remaining quarterly HUG meetings, all of which will be at Casual Pint Hardin Valley. We’ll tackle lots of in-depth inbound marketing and HubSpot topics in 2015, and we’re taking requests
The other dates are:
• Q2 Knoxville HUG Meetup: 5/19/15
• Q3 Knoxville HUG Meetup: 8/11/15
• Q4 Knoxville HUG Meet Up: 10/13/15
The Casual Pint is located at 10677 Hardin Valley Road, Knoxville, TN 37932, just off Pellissippi Parkway.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
Drab to Fab: Transform Inbound Marketing with Digital Ads
1. Drab to Fab:
Transform Inbound Marketing
with Digital Ads
#KnoxHUG knoxville.hubspotusergroups.com
2. •HUG Introductions
•HUG News
• Next meetup – save the date!
• HubSpot product and feature updates
•Speaker Introduction
•Presentation and Q&A
#KnoxHUG knoxville.hubspotusergroups.com
What We’ll Cover
4. Q4 HUG: Thursday, November 8th
#KnoxHUG knoxville.hubspotusergroups.com
Next HUG Meetup
5. HubSpot Product Update
Highlights
The New Growth Suite: New product bundle that gives access to all of
HubSpot’s marketing, sales, and customer service software — fully
integrated and discounted at 25% off standalone prices. Available in
Free, Starter, Professional, and Enterprise editions.
6. HubSpot Product Update
Highlights
New Products and Product Features Released
• Service Hub FREE: Ticketing, live chat, conversational bots, meeting
scheduling, customer service reporting, and more!
• Service Hub Starter: New entry level service package that helps
build a basic help desk. What’s in Free + conversation routing and
email sequences.
• Service Hub Enterprise: A new package of service tools for
sophisticated service teams. Includes all Pro features + new tools.
For details see: www.hubspot.com/new
7. HubSpot Product Update
Highlights
New HubSpot Enterprise-Level Features
Brand new lineup of features across the enterprise editions of HubSpot’s
marketing, sales, and customer service software.
For Marketing:
• New Facebook Messenger tools
• Email throttling (email send protection)
• Enhanced social permissions
• Custom event funnels, custom analytics filtering, advanced revenue
attribution reports, and more
8. HubSpot Product Update
Highlights
New HubSpot Enterprise-Level Features
For Sales:
• Automatic call transcription
• Integrated sales playbooks
• Tracking for recurring revenue
• Seamless quote creation and approvals with e-signatures (on quotes
and other documents)
• Accept payments with Stripe, and more
9. HubSpot Product Update
Highlights
New HubSpot Enterprise-Level Features
For Customer Service:
• Agent goals - for tracking things like average ticket response time
• Customer health scoring - to identify those at risk for leaving
• Centralized help desk tools
• Playbooks, and more
10. HubSpot Product Update
Highlights
• [Now Live] HubSpot Video: New native video
functionality woven throughout the HubSpot platform
(available to Pro and Enterprise users)
• [Now Live] Deal-based and Ticket-based Workflows:
• Deal workflows are available to all Sales Hub Professional users
• Ticket workflows are available to all Service Hub Professional
users
• [New] Standalone HubSpot CMS: Lots of smart content
options to fully personalize and customize user
experience
11. HubSpot Product Update
Highlights
• [Now Live] Advanced Website Audiences for Ads add-
on users:
• Target ads based on interactions with specific content, such as a blog
post
• Create a website audience within a flexible time period to customize
your targeting based on how recent a website interaction was
• Combine multiple rules using ‘OR’ logic
• All of these audiences can be created simultaneously across all
advertising accounts and networks you have connected to HubSpot
15. #KnoxHUG knoxville.hubspotusergroups.com
3 Must-Haves to Make a Digital Ad Inbound-y
1. The ad is shown to the right people, at the right time
2. The ad presents a direct solution to a search query
3. The ad moves the searcher further down the Buyer's Journey.
18. #KnoxHUG knoxville.hubspotusergroups.com
Different Ad Types
Display Image Ads
1. Targeting users that are not necessarily in “shopping mode”
2. Good for branding campaigns or if you have a lengthy sales process
3. Ideal for “sexy” products or video ad content
21. #KnoxHUG knoxville.hubspotusergroups.com
Different Ad Types
Social Media Ads
1. Targets users in a more personal setting
2. Great for content promotions, product coupons, and local businesses
3. Ideal for ecommerce and influencer branding
23. #KnoxHUG knoxville.hubspotusergroups.com
Keyword Selection & Ad Copy
Broad Match
Ads may show on searches that include misspellings, synonyms, related
searches, and other relevant variations. So, if your keyword is “women’s
hats,” someone searching for “buy ladies’ hats” might see your ad.
1. Use to get data on a new account
2. Use to reach a wide audience
3. Move away from Broad as you optimize
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Keyword Selection & Ad Copy
Phrase Match
Ads may show on searches that match a phrase, or are close variations of that phrase,
with additional words before or after. Ads won't show, however, if a word is added to
the middle of the phrase, or if words in the phrase are reordered in any way.
1. Use to further optimize your ads, without limiting quality impressions
2. Ideal for middle of the funnel targeting & moving people through the funnel
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Keyword Selection & Ad Copy
Exact Match
Ads may show on searches that match the exact term or are close variations of that
exact term. Designated with brackets, the keyword [women's hats] could show when
someone searches on Google for “hats for women.”
1. Use when you know your customer well
2. Good when you have a specific product or offer to showcase
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Targeting Methods
Behavioral Targeting — The practice of targeting and serving ads to groups of people who exhibit
similarities in how they act and react online. This involves tracking and targeting specific subjects,
content, and shopping categories.
Geo-targeting — Geo-targeting allows the advertiser to specify where ads will or won’t be shown
based on the searcher’s location, enabling more localized and personalized results.
Lookalike Audience — Users who are similar to your existing target audience. This will help
increase awareness, consideration, and conversion.
Retargeting — This allows marketers to target users who have already been to your site and have
experience with your brand or service and lead them back to your site.
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Measuring Success
Common Mistakes
• Not creating AdGroup-specific ad extensions
• Setting up automatic bidding too early
• Setting up conversions incorrectly
• Not utilizing negative keywords
• Making too many changes
• Follow Google’s Self Promotion Opportunities tab:
What Google is trying to solve for you is a lack of clicks, not a lack of
conversions or revenues and profits for your business. They do this by:
• Encouraging you to increase budget
• Encouraging you to bid more
• Encouraging you to add keywords”
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Measuring Success
Best Practices
• Use shared budgets
• Use a variety of ad types
• Create specific AdGroups
• A/B test (use Google ad experiments, ad copy, etc.)
• Use RLSAs – combine display remarketing with active searchers
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Measuring Success
Quality over Quantity
• Click-Through Rate (CTR) — A metric that measures the number of clicks an ad gets per number of impressions.
Clicks / Impressions = CTR. For example, if 10,000 people see your ad and 20 people click your ad, your CTR is
0.2%.
• Conversion— An action that’s counted when someone interacts with your ad (clicks, video views) and then takes
an action that you’ve defined as valuable to your business. This includes online purchases or a calls to your
business from a mobile phone.
• Cost-Per-Acquisition (CPA) — The measurement of the cost of acquiring a customer who clicks on a website link
or completes any action — in other words, the return on marketing investment. Cost / Acquisitions = CPA.
• Quality Score — A search engine’s rating of the relevance and quality of keywords used in Search Engine
Marketing campaigns. It is largely determined by the expected CTR, the relevance of ad copy, landing page
quality and relevance, and other factors.
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SEO & Digital Ads: Better Together
1. Visibility in SERPs & social media (especially on mobile)
2. Shared keyword data - Search Terms Report
3. Ad copy to influence content strategy & vice versa
4. SEO takes longer to work
• Digital ads can build up traffic to the site to help boost traffic
while you work on SEO
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How Can HubSpot Help?
• HubSpot’s Ads Tool (add-on)
• HubSpot’s Facebook Lead Ads (free and paid versions)
See details at: www.hubspot.com/products/marketing/ads
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How Can HubSpot Help?
HubSpot’s Ads Tool (for Facebook, Instagram, AdWords, LinkedIn) will:
1. Measure True ROI
HubSpot’s ads tool goes beyond traditional ad metrics like impressions, clicks,
and cost-per-click to report on actual leads and ROI generated by every
Facebook and Google ad. You’ll be able to combine deal data with ad data
and know exactly how your paid advertising contributes to the bottom line.
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How Can HubSpot Help?
HubSpot’s Ads Tool (for Facebook, Instagram, AdWords, LinkedIn) will:
2. Use Smart Lists as Ad Audiences
Form a bond between any HubSpot list and Facebook or Google ad audience.
Go a step further by building lookalike audiences in Facebook from smart lists
and reach more potential customers who are like your current buyers.
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How Can HubSpot Help?
4. HubSpot’s Facebook Lead Ads
• Available in HubSpot CRM accounts (free)
• Extended functionality when you have
the Ads add-on
Facebook lead ads allow potential
customers to sign up for your offers right on
Facebook and give you accurate contact
information for follow up.