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Baltic Household
Outlook

October 2013
Household income

Edmunds Rudzitis
SEB Latvia
Labour market improvements continue
Unemployment (job-seekers*) rate, (%)
Latvia

Lithuania

Average gross wages and salaries
(%, YoY)

Estonia

Latvia

Lithuania

Estonia

21
10%

18
8%

15
6%

12
9

4%

6

2%

3
0%
* Persons aged 15-74
Source: National Statistics

Source: National Statistics

•

Unemployment is at the lowest level since 2008 and well below the peak level

•

In Estonia the unemployment rate has decreased to 8.1 per cent, while in other Baltic countries the
unemployment rate is still above the 10 per cent level.

2013-10-23

3
Workers’ purchasing power is improving…
Real wages (%, YoY)

Average net wages (in euros)

Latvia

Latvia

Lithuania

Estonia

Lithuania

Estonia

6%

900

778

800

4%

716
686

700

2%

660

600

500

0%

450

464

470 475

488 485

514 506

-2%

400

-4%
300
2Q10

2Q11

2Q12

2Q13

Source: National Statistics

•

Source: National Statistics

In the first half of 2013 real wage growth was positive in all Baltic countries due to wage growth
and lower inflation

2013-10-23

4
… but real income are still below the pre-crises level
Dynamics of real wage (1Q2005=100)
Latvia

Lithuania

Estonia

170
160
150
140
130
120
110
100

Source: National Statistics, SEB calculations

•

Compared to 2008, the average real wage is approximately 13 per cent lower in Lithuania, 8 per
cent lower in Latvia. In Estonia the real wage is below the pre-crisis level by approximately 3 per
cent.

2013-10-23

5
Household consumption
and liabilities

Triin Messimas
SEB Estonia
Household consumption and GDP
Consumption in GDP, Estonia

Consumption of household sector
share of GDP (%)
Estonia

Latvia

Y-o-Y Change (real values)
Contribution to GDP growth (%)

Lithuania

10

80

5
70

0
-5

60

-10
50

-15
-20

40

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2009
Source: Eurostat

2010

2011

2012

2013

Source: Statistics Estonia

•

In Lithuania the share of household consumption is the highest at 65%, in Latvia at 63% and in
Estonia at the lowest 51%. The EU average is 55%

•

However, the contribution of household consumption to GDP growth has increased as the other
components (export) is modest.

2013-10-23

7
Household consumption developments
Retail trade (deflated turnover)
y-o-y change, %

Consumption of household sector
(y-o-y real change, %)
Estonia

Latvia

Estonia
Lithuania

Lithuania

Latvia
EU27

20

40
30

15

20

10

10

5

0
0

-10
-5

-20

-10

-30

Source: Eurostat

Source: Eurostat

•

The real consumption growth of households has remained in the lower level compared to the
pre-boom period, namely at 4%-6%

•

The growth levels in the Baltics are on higher levels than EU average which has been negative
since the beginning of 2012

2013-10-23

8
Plans for major purchases
Major purchases at present
August 2012

Major purchases next 12 months
August 2012

August 2013

15

August 2013

0
9.8

10

6.8

-5

5

-10

0

-15

-5

-20
-5.5

-10

-8.4

-13.6

-25

-15

-24.0

-30

-14.7

-16.7

-20
-25

-10.3

-35
-40

-24.1

-30

-38.1

-39.6

-45
Estonia

Latvia

Lithuania
Source: Eurostat

Estonia

Latvia

Lithuania
Source: Eurostat

•

Lithuanians are most optimistic in their assessment about conducting major purchases at present
and in the future.

•

Compared to the assessments a year ago, Latvians have improved their assessment about major
purchases now but they are more pessimistic about major purchases in the coming year.

2013-10-23

9
Share of compulsory expenses
Share of housing costs from total
consumption (%)

Share of food consumption (%)
2004

2007

30

2009

2012

2004

28

2007
26

20

25

23
20

19

19

17

18

2012

30
25 25 25

25

2009

19 19

20

15

13 13 13 13

20 19

21

21 22

15

14

5

0

16 16

10

5

21 22

20

15

10

24 24

23

0
Estonia

Latvia

Lithuania

EU27

Estonia

Latvia

Lithuania

EU27
Source: Eurostat

•

The share of food consumption is in the Baltic states higher than is the EU average; it is the
highest in Lithuania

•

The share of compulsory expenses has increased in 2012 compared to 2007 most in Estonia (by
3pp) and slightly less in Latvia and Lithuania (by 2 pp)

2013-10-23

10
Changes in household liabilities
Changes in housing loan portfolio, Y-o-Y
Estonia

Latvia

Indexed volume of new housing loans, 2011Q1=100
Estonia

Lithuania

Latvia

Lithuania

250

2%
0%

200

-2%
150
-4%
100

-6%
-8%

50

-10%
0

-12%

Source: National Central Banks

Source: National Central Banks

•

The downward trend on the housing credit market is halting in Estonia and Lithuania which show
positive movements. The housing loan volume +0.14% in Estonia

•

The deleveraging continues in Latvia, the housing loan volume -4.7%. Although the new loan
volumes are highest in Latvia, it does not outweigh the write-offs and repayments of the housing
loans.

2013-10-23

11
Consumer loan and other borrowing
Changes in consumer credit and other lending
portfolio, Y-o-Y
Estonia

Latvia

Indexed volume of new consumer credit and other
borrowing, 2011Q1=100
Estonia

Lithuania

Latvia

Lithuania

200

0%
-5%

150

-10%

100
-15%

50
-20%

0

-25%

Source: National Central Banks

Source: National Central Banks

•

Consumer loan and other borrowing continues the downward trend: -20.6% in Latvia, -8.6% in
Estonia and -5.7% in Lithuania

•

There are no signs for increasing volumes of new consumer loans in Lithuania, while in Estonia
and Latvia show increase of 13-14%

•

Consumers use alternative financing methods (hire purchases)

2013-10-23

12
Savings and investments

Julita Varanauskienė
SEB Lithuania
Household puzzle in the environment of the low interest rates
TO CONSUME?

REASONING
• To avert the risk of economic depression

TO SAVE?

• To offset excessive increase in borrowing costs

SIDE EFFECTS
• Depressed returns of safe assets

TO BORROW?

• To counter deflationary pressures

• Boosted asset prices

TO INVEST?
2013-10-23

14
Assets larger than liabilities in Estonia and Latvia – for the first
time
Latvia

Estonia
Financial assets (mEUR)

Liabilities (loans, mEUR)

Financial assets (mEUR)

Lithuania

Liabilities (loans, mEUR)

Financial assets (mEUR)

9000

12000

12000

7500

10000

10000

8000

8000

6000

6000

4000

4000

2000

Liabilities (loans, mEUR)

2000

6000
4500
3000
1500

0
0

0
2008

2008

2009

2010

2011

2012

IIQ 2013

2009

2010

2011

2012

IIQ
2013

2008

2009

2010

2011

2012

IIQ
2013

Source SEB estimates

• Increase in financial assets of households to a large extent depends on growing income of households and favourable
environment prevailing in the securities markets.
• Estonians – most persistent to accumulate financial assets
• Different pace of increase in financial assets was the result of each country-specific factors: - higher perceived
necessity to save money in Estonia,
-finally improving expectations, which decreased the need of savings for a rainy-day in Lithuania.
-euro introduction expectations in Latvia

15
Latvians’ “saving image” shaped by cash-to-deposits flows
Household deposit dynamics in 2013
(y-o-y)
Estonia

Latvia

Households' cash to deposits ratio
Estonia

Lithuania

10%

35%

Lithuania

40%

9%

Latvia

8%

Upcoming Euro
introduction

30%

7%

25%

6%

20%

5%
4%

15%

3%

10%

2%

5%

1%

0%

0%
Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Source: Central banks

Source: Central banks

• Households bring their cash holdings to ensure a smoother currency exchange process
• The situation once observed in Estonia repeats itself in Latvia
• It is doubtful if lower cash-to-deposits ratio persists
2013-10-23

16
Investments into real estate become more and more attractive
as an alternative form of asset accumulation
Indicator of housing price expectations

Index of real estate (houses and
appartments) purchase contracts
(average 1Q2011 = 100)
Estonia*

Latvia

Lithuania

Latvia

Lithuania

50
45
40
35
30
25
20
15
10
5
0

180
170
160
150
140
130
120
110
100
2011

2012

2013

* all real estate, not limited w ith houses and appartments
Source: Statistics Estonia, Latio, Oberhaus, SEB estimates

Mar Jun Sep Dec Mar Jun Sep
2012 2012 2012 2012 2013 2013 2013
Source SEB

• Real estate market is getting more and more active
• Expectations of households related to the real estate prices in future are improving
• However, a significant amount of such investment and much higher requirements related to quality of the real
estate does not allow everyone who has such intentions to accumulate savings in such form

2013-10-23

17
Low interest rates – not the only criteria for household
financial decisions
The strongest positive trend of consumption is observed in Lithuania.
The situation in Latvia is most undetermined.
No major changes related to consumption are expected in Estonia.

TO CONSUME?
TO SAVE?

TO BORROW?

National factors determine higher
perceived necessity to save money
in Estonia. Savings accumulation in
Latvia is pushed by approaching
euro
introduction.
Improving
situation and expectations in
Lithuania decrease the need to
accumulate new savings.

Households are still very cautious to
finance their consumption needs
through borrowing. The volume of
mortgage borrowings of Estonian
households will continue to grow .
Lithuanians will follow more gradual
revival. Latvia has not reached the
bottom of the housing volumes yet.

TO INVEST?
Interest for alternative saving and investment options will remain rather high. Whereas the overall
saving levels, financial literacy and awareness about more complex financial products and
affordability of investments into real estate remains low, the traditional saving forms will prevail.

2013-10-23

18
What to expect in household
finances?

Edmunds Rudzitis
SEB Latvia
More money in households’ pockets

WAGES

INFLATION

LV

5.5%

LV

2.8%

LT

4.5%

LT

2.8%

EE

6%

EE

2.7%

•

The increase in households’ purchasing power is expected to continue as income growth will
outpace the increase in consumer prices

2013-10-23

20
Income and taxation
Increase in net salary starting January 2014 (EUR)
2 dependants

1 dependant

Without dependants

Gross wage (LVL)

1000

500

350

0

5

10

15

20

25

30

35

Source: SEB calculations

•

Families with children and low-income employees could benefit the most from the planned
decrease in the tax burden on labour

2013-10-23

21
Baltic Household
Outlook

Questions?

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SEB bankas Baltijas mājsaimniecību apskats

  • 3. Labour market improvements continue Unemployment (job-seekers*) rate, (%) Latvia Lithuania Average gross wages and salaries (%, YoY) Estonia Latvia Lithuania Estonia 21 10% 18 8% 15 6% 12 9 4% 6 2% 3 0% * Persons aged 15-74 Source: National Statistics Source: National Statistics • Unemployment is at the lowest level since 2008 and well below the peak level • In Estonia the unemployment rate has decreased to 8.1 per cent, while in other Baltic countries the unemployment rate is still above the 10 per cent level. 2013-10-23 3
  • 4. Workers’ purchasing power is improving… Real wages (%, YoY) Average net wages (in euros) Latvia Latvia Lithuania Estonia Lithuania Estonia 6% 900 778 800 4% 716 686 700 2% 660 600 500 0% 450 464 470 475 488 485 514 506 -2% 400 -4% 300 2Q10 2Q11 2Q12 2Q13 Source: National Statistics • Source: National Statistics In the first half of 2013 real wage growth was positive in all Baltic countries due to wage growth and lower inflation 2013-10-23 4
  • 5. … but real income are still below the pre-crises level Dynamics of real wage (1Q2005=100) Latvia Lithuania Estonia 170 160 150 140 130 120 110 100 Source: National Statistics, SEB calculations • Compared to 2008, the average real wage is approximately 13 per cent lower in Lithuania, 8 per cent lower in Latvia. In Estonia the real wage is below the pre-crisis level by approximately 3 per cent. 2013-10-23 5
  • 7. Household consumption and GDP Consumption in GDP, Estonia Consumption of household sector share of GDP (%) Estonia Latvia Y-o-Y Change (real values) Contribution to GDP growth (%) Lithuania 10 80 5 70 0 -5 60 -10 50 -15 -20 40 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2009 Source: Eurostat 2010 2011 2012 2013 Source: Statistics Estonia • In Lithuania the share of household consumption is the highest at 65%, in Latvia at 63% and in Estonia at the lowest 51%. The EU average is 55% • However, the contribution of household consumption to GDP growth has increased as the other components (export) is modest. 2013-10-23 7
  • 8. Household consumption developments Retail trade (deflated turnover) y-o-y change, % Consumption of household sector (y-o-y real change, %) Estonia Latvia Estonia Lithuania Lithuania Latvia EU27 20 40 30 15 20 10 10 5 0 0 -10 -5 -20 -10 -30 Source: Eurostat Source: Eurostat • The real consumption growth of households has remained in the lower level compared to the pre-boom period, namely at 4%-6% • The growth levels in the Baltics are on higher levels than EU average which has been negative since the beginning of 2012 2013-10-23 8
  • 9. Plans for major purchases Major purchases at present August 2012 Major purchases next 12 months August 2012 August 2013 15 August 2013 0 9.8 10 6.8 -5 5 -10 0 -15 -5 -20 -5.5 -10 -8.4 -13.6 -25 -15 -24.0 -30 -14.7 -16.7 -20 -25 -10.3 -35 -40 -24.1 -30 -38.1 -39.6 -45 Estonia Latvia Lithuania Source: Eurostat Estonia Latvia Lithuania Source: Eurostat • Lithuanians are most optimistic in their assessment about conducting major purchases at present and in the future. • Compared to the assessments a year ago, Latvians have improved their assessment about major purchases now but they are more pessimistic about major purchases in the coming year. 2013-10-23 9
  • 10. Share of compulsory expenses Share of housing costs from total consumption (%) Share of food consumption (%) 2004 2007 30 2009 2012 2004 28 2007 26 20 25 23 20 19 19 17 18 2012 30 25 25 25 25 2009 19 19 20 15 13 13 13 13 20 19 21 21 22 15 14 5 0 16 16 10 5 21 22 20 15 10 24 24 23 0 Estonia Latvia Lithuania EU27 Estonia Latvia Lithuania EU27 Source: Eurostat • The share of food consumption is in the Baltic states higher than is the EU average; it is the highest in Lithuania • The share of compulsory expenses has increased in 2012 compared to 2007 most in Estonia (by 3pp) and slightly less in Latvia and Lithuania (by 2 pp) 2013-10-23 10
  • 11. Changes in household liabilities Changes in housing loan portfolio, Y-o-Y Estonia Latvia Indexed volume of new housing loans, 2011Q1=100 Estonia Lithuania Latvia Lithuania 250 2% 0% 200 -2% 150 -4% 100 -6% -8% 50 -10% 0 -12% Source: National Central Banks Source: National Central Banks • The downward trend on the housing credit market is halting in Estonia and Lithuania which show positive movements. The housing loan volume +0.14% in Estonia • The deleveraging continues in Latvia, the housing loan volume -4.7%. Although the new loan volumes are highest in Latvia, it does not outweigh the write-offs and repayments of the housing loans. 2013-10-23 11
  • 12. Consumer loan and other borrowing Changes in consumer credit and other lending portfolio, Y-o-Y Estonia Latvia Indexed volume of new consumer credit and other borrowing, 2011Q1=100 Estonia Lithuania Latvia Lithuania 200 0% -5% 150 -10% 100 -15% 50 -20% 0 -25% Source: National Central Banks Source: National Central Banks • Consumer loan and other borrowing continues the downward trend: -20.6% in Latvia, -8.6% in Estonia and -5.7% in Lithuania • There are no signs for increasing volumes of new consumer loans in Lithuania, while in Estonia and Latvia show increase of 13-14% • Consumers use alternative financing methods (hire purchases) 2013-10-23 12
  • 13. Savings and investments Julita Varanauskienė SEB Lithuania
  • 14. Household puzzle in the environment of the low interest rates TO CONSUME? REASONING • To avert the risk of economic depression TO SAVE? • To offset excessive increase in borrowing costs SIDE EFFECTS • Depressed returns of safe assets TO BORROW? • To counter deflationary pressures • Boosted asset prices TO INVEST? 2013-10-23 14
  • 15. Assets larger than liabilities in Estonia and Latvia – for the first time Latvia Estonia Financial assets (mEUR) Liabilities (loans, mEUR) Financial assets (mEUR) Lithuania Liabilities (loans, mEUR) Financial assets (mEUR) 9000 12000 12000 7500 10000 10000 8000 8000 6000 6000 4000 4000 2000 Liabilities (loans, mEUR) 2000 6000 4500 3000 1500 0 0 0 2008 2008 2009 2010 2011 2012 IIQ 2013 2009 2010 2011 2012 IIQ 2013 2008 2009 2010 2011 2012 IIQ 2013 Source SEB estimates • Increase in financial assets of households to a large extent depends on growing income of households and favourable environment prevailing in the securities markets. • Estonians – most persistent to accumulate financial assets • Different pace of increase in financial assets was the result of each country-specific factors: - higher perceived necessity to save money in Estonia, -finally improving expectations, which decreased the need of savings for a rainy-day in Lithuania. -euro introduction expectations in Latvia 15
  • 16. Latvians’ “saving image” shaped by cash-to-deposits flows Household deposit dynamics in 2013 (y-o-y) Estonia Latvia Households' cash to deposits ratio Estonia Lithuania 10% 35% Lithuania 40% 9% Latvia 8% Upcoming Euro introduction 30% 7% 25% 6% 20% 5% 4% 15% 3% 10% 2% 5% 1% 0% 0% Jan Feb Mar Apr May Jun Jul Aug Source: Central banks Source: Central banks • Households bring their cash holdings to ensure a smoother currency exchange process • The situation once observed in Estonia repeats itself in Latvia • It is doubtful if lower cash-to-deposits ratio persists 2013-10-23 16
  • 17. Investments into real estate become more and more attractive as an alternative form of asset accumulation Indicator of housing price expectations Index of real estate (houses and appartments) purchase contracts (average 1Q2011 = 100) Estonia* Latvia Lithuania Latvia Lithuania 50 45 40 35 30 25 20 15 10 5 0 180 170 160 150 140 130 120 110 100 2011 2012 2013 * all real estate, not limited w ith houses and appartments Source: Statistics Estonia, Latio, Oberhaus, SEB estimates Mar Jun Sep Dec Mar Jun Sep 2012 2012 2012 2012 2013 2013 2013 Source SEB • Real estate market is getting more and more active • Expectations of households related to the real estate prices in future are improving • However, a significant amount of such investment and much higher requirements related to quality of the real estate does not allow everyone who has such intentions to accumulate savings in such form 2013-10-23 17
  • 18. Low interest rates – not the only criteria for household financial decisions The strongest positive trend of consumption is observed in Lithuania. The situation in Latvia is most undetermined. No major changes related to consumption are expected in Estonia. TO CONSUME? TO SAVE? TO BORROW? National factors determine higher perceived necessity to save money in Estonia. Savings accumulation in Latvia is pushed by approaching euro introduction. Improving situation and expectations in Lithuania decrease the need to accumulate new savings. Households are still very cautious to finance their consumption needs through borrowing. The volume of mortgage borrowings of Estonian households will continue to grow . Lithuanians will follow more gradual revival. Latvia has not reached the bottom of the housing volumes yet. TO INVEST? Interest for alternative saving and investment options will remain rather high. Whereas the overall saving levels, financial literacy and awareness about more complex financial products and affordability of investments into real estate remains low, the traditional saving forms will prevail. 2013-10-23 18
  • 19. What to expect in household finances? Edmunds Rudzitis SEB Latvia
  • 20. More money in households’ pockets WAGES INFLATION LV 5.5% LV 2.8% LT 4.5% LT 2.8% EE 6% EE 2.7% • The increase in households’ purchasing power is expected to continue as income growth will outpace the increase in consumer prices 2013-10-23 20
  • 21. Income and taxation Increase in net salary starting January 2014 (EUR) 2 dependants 1 dependant Without dependants Gross wage (LVL) 1000 500 350 0 5 10 15 20 25 30 35 Source: SEB calculations • Families with children and low-income employees could benefit the most from the planned decrease in the tax burden on labour 2013-10-23 21