SearchLove London 2018 - Andi Jarvis - People Are Predictable

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Many marketers think marketing is about the latest tech, or advertising hack or way to game Google. But it's not. At its heart, marketing is about people. This presentation is about the bad decisions people make, why they make them and how you can use this to make better marketing decisions. Delving into academic research to find studies about how people behave, outline the implications and give examples of best practice from companies making the most of this knowledge.

People Are
Predictable
What you need to
know about how
your customers behave
@AndiJarvis @EximoMarketing

@WilReynolds @AndiJarvis @EximoMarketing

@AndiJarvis @EximoMarketing
Racism
Stupidity
Perceptual Learning

@andijarvis @eximomarketing
Data
StrategyImplementation
@AndiJarvis @EximoMarketing

@andijarvis @eximomarketing@AndiJarvis @EximoMarketing

Features Advantages Benefits
@AndiJarvis @EximoMarketing

FeaturesBenefits Advantages
@AndiJarvis @EximoMarketing

@andijarvis @eximomarketing
Slide Deck
eximomarketingstrategy.com/searchlove
Perceptual Learning: http://sites.clps.brown.edu/cpl/files/2012/07/Watanabe_Nature_01.pdf
Fish attention span: https://www.scribd.com/document/265348695/Microsoft-Attention-Spans-Research-Report
Attention span bullshit: https://www.bbc.co.uk/news/health-38896790 & https://policyviz.com/2016/01/29/the-attention-span-statistic-fallacy/
Star Reviews: https://news.stanford.edu/2017/09/06/online-consumers-choose-inferior-products/
Wine study: https://www.sciencedirect.com/science/article/pii/S0963996917302235?via%3Dihub
@AndiJarvis @EximoMarketing

Eximo
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@EximoMarketing@AndiJarvis

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