Why is SEO still important to content marketing and content creation professionals? Because search engines are getting better at optimizing for humans!
Structure Matters - Information Architecture for SEO and UXAscedia
Information architecture is increasingly important in all aspects of business. Search engines and users are placing the burden of information organization and structure on website owners and rewarding or penalizing brands according to their accessibility. From domain structure to sitemap hierarchy to page layout, content architecture can directly affect lead generation, website engagement and conversion rates. Not understanding best practices or performing diligent testing can quickly impede search engine rankings and user experience. Learn the necessary steps required to properly architect your website's content and data.
Structure Matters - Information Architecture for UX & ConversionsJackie Burhans
Presented at World Information Architecture Day, my presentation explores how the power of driving information has shifted from content creators to content consumers and how your message can reach your audience in a constantly changing digital landscape.
Search is not just the place your users go to when they are lost or have something specific to find. It is also a place where your users go to to have a conversation about their needs. Avinash Kaushik remind us that search is the only place that gets used more than 10% of the time. So, how are we designing this conversation? In this presenation for the IXDA Singapore community, I share a framework to design the search experience.
With the maturing of technologies such as natural language understanding, conversational interfaces and analytics, how can we design better search experiences? I explore these topics in this presentation for the Intranets 2017 Conference in Sydney.
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
[DevDay 2017] Using analytics, focusing on SEO and unability - Keys to develo...DevDay.org
Competition for customers time and money is high and growing, especially in local and regional markets. Developers need to do more than just deliver functionality and good code. They must work with others on their teams to develop sites and apps with an eye on actual user data from Analytics, SEO research, and usability. We will talk about how a developer or a team can get into such a mindset.
Structure Matters - Information Architecture for SEO and UXAscedia
Information architecture is increasingly important in all aspects of business. Search engines and users are placing the burden of information organization and structure on website owners and rewarding or penalizing brands according to their accessibility. From domain structure to sitemap hierarchy to page layout, content architecture can directly affect lead generation, website engagement and conversion rates. Not understanding best practices or performing diligent testing can quickly impede search engine rankings and user experience. Learn the necessary steps required to properly architect your website's content and data.
Structure Matters - Information Architecture for UX & ConversionsJackie Burhans
Presented at World Information Architecture Day, my presentation explores how the power of driving information has shifted from content creators to content consumers and how your message can reach your audience in a constantly changing digital landscape.
Search is not just the place your users go to when they are lost or have something specific to find. It is also a place where your users go to to have a conversation about their needs. Avinash Kaushik remind us that search is the only place that gets used more than 10% of the time. So, how are we designing this conversation? In this presenation for the IXDA Singapore community, I share a framework to design the search experience.
With the maturing of technologies such as natural language understanding, conversational interfaces and analytics, how can we design better search experiences? I explore these topics in this presentation for the Intranets 2017 Conference in Sydney.
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
[DevDay 2017] Using analytics, focusing on SEO and unability - Keys to develo...DevDay.org
Competition for customers time and money is high and growing, especially in local and regional markets. Developers need to do more than just deliver functionality and good code. They must work with others on their teams to develop sites and apps with an eye on actual user data from Analytics, SEO research, and usability. We will talk about how a developer or a team can get into such a mindset.
My Learnings on SEO and Marketing from Mozcon 2013 and Beyond!!Aisra Shervani
I had a great time at MozCon 2013. Learned a lot and have compiled my notes here....this will give you a quick overview of some of the presentations on Branding, Customer Loyalty, Social Media, SEO, Ecommerce and more...
Covering the Top 8 SEO Trends any marketers should consider in its SEO strategy for 2019. Going from content optimization to voice search, along with technical SEO and RankBrain, take the right actions to improve your business' performance.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines
First Things First, What Is SEO?
SEO is simply any work carried out to increase the number and more importantly the quality of visitors to your website by making sure the website ranks in the search engines (Google etc.) for words and phrases related to what you are selling. If you sell car insurance then you want to be on page 1 of Google, preferably number 1, when someone types in car insurance. Simple.
How Do You Start SEO?
You research what words and phrases people use to buy the products and services you are selling, this is known as keyword research. The purpose of this it to make sure your pages are optimised for relevant words and phrases. It's worth noting, just because lots of people use a particular phrase doesn't mean you should optimise for it, if the competition for the phrase is tough (lots of other established sites are chasing the phrase) then you might be better chasing other less competitive phrases.
OK, I Get That, What Next?
Next you optimise your pages using the words and phrases you found. There are certain elements of a web page (title, meta, headers) that search engines focus on and these need to be set-up correctly.
Is That It?
Sadly not, because anyone can carry out keyword research and optimise their pages there are loads of well optimised pages about any given subject so Google needs a way of deciding which ones are best. It does this by measuring the number and quality of the links to your pages from pages on other websites.
How Do I Do Link Building?
In summary there are two approaches to link building. You can buy them, which is against Google's guidelines or earn them, our preferred method.
What Do I Need to Watch For When Buying SEO?
Nobody can guarantee a ranking unless they are using techniques that could get you banned from the search engines, which isn't ideal.
And Finally...
SEO can get your head in a spin. Like many things in life there are lots of different opinions on what works and what doesn't. Although there may be some magical formulae kicking around - doubtful - one thing is for sure, if you get your basic site structure and on page tagging right you will be on track for search engine success.
GinzaMetrics defines how to create good content in your digital marketing efforts that will help your brand get found. Learn more about GinzaMetrics' search and content marketing platform at: ginzametrics.com. Sign up for our free 14-day trial.
Tuning Up Site Search - IA Summit 2007Chris Farnum
Site search for portals, intranets, e-commerce, and e-service sites often fails to deliver the results that users expect. If your search system isn’t delivering on these high expectations, an important question to ask is what (if anything) has been done to configure and optimize your site search tool. Given the fact that many organizations have already made a big investment in purchasing a search engine, it makes sense to explore ways to tune up your search engine before sending it to the digital scrap heap.
If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from the low-hanging fruit (taking better advantage of existing features) to the more robust solutions, which are possible when you have the option of customizing your search engine.
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
10 ways that words affect your organic search engine rankings. The mastery of placement, variety, readability, and credibility of words can boost your website into top rankings.
Content Marketing - How Can You Stand out in 2016White Hat Media
With the Internet full of publishers, how can you make your content cut through the digital noise? Presentation given at the 2016 New Year Digital Briefing (UK).
How to use contexts for content - Put your site on a dietKoen Verbrugge
My 2013 Search university presentation talks about the side-effects that information overload has on the use of Google. About the decline of core searches and the benefit of using other verticals/ specific content platforms for your brand story.
In the context of a Search University (Seminar by Bloovi) I focussed on how to use SEO-tactics in finding & optimizing the ideal context for your content.
As of 2014, 55% of teens and 41% of adults use voice search more than once a day. Voice search is a new way that search engines use techniques like Natural Language Processing and Text-to-Speech to understand the meaning of a search request and return the most accurate solution. As more people are expected to use this new way of search, how will it change the world of SEO and how should marketers optimize our sites and content? Take a look at this presentation. We will give you an easy-to-understand and clear answer.
How Just a Little Data Analysis Can Improve your ContentJoe Pairman
Slides from a webinar given on February 5th, 2013, organized by Comtech Services (http://comtech-serv.com/ ). Abstract as follows:
In the past, it was often difficult for information development teams to obtain quantitative data on how their content was used. In recent years, with the spread of online content delivery, it has become easier to obtain such data. Now, the challenge is how to interpret it in order to make content more effective.
In this webinar, Joe Pairman from HTC's User Education team will show how content usage data, ratings by users, and search query records can:
• Indicate appropriate vocabulary
• Contribute to taxonomy development
• Suggest areas of focus for content improvements
• Help to answer specific questions about designing effective content
Search engine optimization (SEO) is the process of affecting
the visibility of a website or mobile app in a search engine's
unpaid results—often referred to as "natural", "organic", or
"earned" results or search engine results pages (SERP).
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
Basic SEO by Andrea H. Berberich @webpresenceoptiAndrea Berberich
SEO stands for Search Engine Optimization and everyone who uses the Internet will eventually use a search engine. SEO is a huge field and everyone who works in the digital sphere is impacted by the guidelines, findings and rules of SEO.
My Learnings on SEO and Marketing from Mozcon 2013 and Beyond!!Aisra Shervani
I had a great time at MozCon 2013. Learned a lot and have compiled my notes here....this will give you a quick overview of some of the presentations on Branding, Customer Loyalty, Social Media, SEO, Ecommerce and more...
Covering the Top 8 SEO Trends any marketers should consider in its SEO strategy for 2019. Going from content optimization to voice search, along with technical SEO and RankBrain, take the right actions to improve your business' performance.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines
First Things First, What Is SEO?
SEO is simply any work carried out to increase the number and more importantly the quality of visitors to your website by making sure the website ranks in the search engines (Google etc.) for words and phrases related to what you are selling. If you sell car insurance then you want to be on page 1 of Google, preferably number 1, when someone types in car insurance. Simple.
How Do You Start SEO?
You research what words and phrases people use to buy the products and services you are selling, this is known as keyword research. The purpose of this it to make sure your pages are optimised for relevant words and phrases. It's worth noting, just because lots of people use a particular phrase doesn't mean you should optimise for it, if the competition for the phrase is tough (lots of other established sites are chasing the phrase) then you might be better chasing other less competitive phrases.
OK, I Get That, What Next?
Next you optimise your pages using the words and phrases you found. There are certain elements of a web page (title, meta, headers) that search engines focus on and these need to be set-up correctly.
Is That It?
Sadly not, because anyone can carry out keyword research and optimise their pages there are loads of well optimised pages about any given subject so Google needs a way of deciding which ones are best. It does this by measuring the number and quality of the links to your pages from pages on other websites.
How Do I Do Link Building?
In summary there are two approaches to link building. You can buy them, which is against Google's guidelines or earn them, our preferred method.
What Do I Need to Watch For When Buying SEO?
Nobody can guarantee a ranking unless they are using techniques that could get you banned from the search engines, which isn't ideal.
And Finally...
SEO can get your head in a spin. Like many things in life there are lots of different opinions on what works and what doesn't. Although there may be some magical formulae kicking around - doubtful - one thing is for sure, if you get your basic site structure and on page tagging right you will be on track for search engine success.
GinzaMetrics defines how to create good content in your digital marketing efforts that will help your brand get found. Learn more about GinzaMetrics' search and content marketing platform at: ginzametrics.com. Sign up for our free 14-day trial.
Tuning Up Site Search - IA Summit 2007Chris Farnum
Site search for portals, intranets, e-commerce, and e-service sites often fails to deliver the results that users expect. If your search system isn’t delivering on these high expectations, an important question to ask is what (if anything) has been done to configure and optimize your site search tool. Given the fact that many organizations have already made a big investment in purchasing a search engine, it makes sense to explore ways to tune up your search engine before sending it to the digital scrap heap.
If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from the low-hanging fruit (taking better advantage of existing features) to the more robust solutions, which are possible when you have the option of customizing your search engine.
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
10 ways that words affect your organic search engine rankings. The mastery of placement, variety, readability, and credibility of words can boost your website into top rankings.
Content Marketing - How Can You Stand out in 2016White Hat Media
With the Internet full of publishers, how can you make your content cut through the digital noise? Presentation given at the 2016 New Year Digital Briefing (UK).
How to use contexts for content - Put your site on a dietKoen Verbrugge
My 2013 Search university presentation talks about the side-effects that information overload has on the use of Google. About the decline of core searches and the benefit of using other verticals/ specific content platforms for your brand story.
In the context of a Search University (Seminar by Bloovi) I focussed on how to use SEO-tactics in finding & optimizing the ideal context for your content.
As of 2014, 55% of teens and 41% of adults use voice search more than once a day. Voice search is a new way that search engines use techniques like Natural Language Processing and Text-to-Speech to understand the meaning of a search request and return the most accurate solution. As more people are expected to use this new way of search, how will it change the world of SEO and how should marketers optimize our sites and content? Take a look at this presentation. We will give you an easy-to-understand and clear answer.
How Just a Little Data Analysis Can Improve your ContentJoe Pairman
Slides from a webinar given on February 5th, 2013, organized by Comtech Services (http://comtech-serv.com/ ). Abstract as follows:
In the past, it was often difficult for information development teams to obtain quantitative data on how their content was used. In recent years, with the spread of online content delivery, it has become easier to obtain such data. Now, the challenge is how to interpret it in order to make content more effective.
In this webinar, Joe Pairman from HTC's User Education team will show how content usage data, ratings by users, and search query records can:
• Indicate appropriate vocabulary
• Contribute to taxonomy development
• Suggest areas of focus for content improvements
• Help to answer specific questions about designing effective content
Search engine optimization (SEO) is the process of affecting
the visibility of a website or mobile app in a search engine's
unpaid results—often referred to as "natural", "organic", or
"earned" results or search engine results pages (SERP).
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
Basic SEO by Andrea H. Berberich @webpresenceoptiAndrea Berberich
SEO stands for Search Engine Optimization and everyone who uses the Internet will eventually use a search engine. SEO is a huge field and everyone who works in the digital sphere is impacted by the guidelines, findings and rules of SEO.
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
Search engines have changed a lot over the last 15 years and optimizing Websites for them must keep up. This presentation looks at the search landscape and present strategies and tactics for optimizing for today's search.
Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Search Engine Journal
If you want your online business to thrive, you have to establish website authority – and the key to successful authority building, within any field, is to increase trust with your audience.
With the rise of AI tools like ChatGPT, it’s important that you’re publishing high-quality content that stands out from your competition.
In this webinar, you’ll learn how content promotion, link building, and authentic subject matter expertise can help you rank higher on SERPs and elevate your online authority.
Key Takeaways:
- Discover why building authority online is so important, especially with the rise of AI-generated content.
- Learn how to leverage authentic subject matter expertise to increase your website authority.
- Uncover the benefits that outreach has beyond simply generating backlinks.
Check out Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share expert tips to help supercharge your marketing efforts and answer your most pressing content promotion questions.
Watch now and get key insights into how your competitors are building authority online – plus, access the free tools and resources you need to outperform them every step of the way.
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...Paul Shapiro
For a detailed recap: http://pshapi.ro/SemanticKWR
My BrightonSEO presentation...
1st Half: What is semantic search and why does it matter to SEOs.
2nd Half: Using KNIME to do semantic keyword research using SERP and Twitter data.
SEO and Inbound Marketing for Schools - New Answers to Old Questions for Grow...Higher Education Marketing
The competition has never been more fierce to rank as the first school in front of a prospective student’s online search for a program you offer. Even the places where they’re searching online are shifting. It’s proven that organic leads are more valuable than those acquired by advertising, so what can you do to attract more organic traffic in this evolving marketplace?
HEM will share its insights of building organic followings for schools in this webinar, “SEO and Inbound Marketing for Schools - New Answers to Old Questions of Growing Organic Website Traffic”. We’ll cover the still-relevant foundational aspects of SEO keyword research, audience research, and content creation. We’ll also help you understand the new factors of SERP Features, AI, and Content Clusters and provide HEM’s answers to their developing questions.
Make sure your school is prepared to meet and beat the opposition in this evolving battle for organic website traffic.
Search marketing tactics for startups @ Barcelona startup week 2017Teodora Curelciuc
Launching a start-up is a massive endeavour and in today’s online world search marketing is crucial for the success of any project. From understanding your prospects and how they search online, to defining your unique selling proposition and planning out a measurement framework, this is an essential toolbox that will set your business up for success.
Teodora Curelciuc and Hampus Hansson share their expertise based on insights from Vistaprint's large audience of micro business owners and startup founders.
SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI?
There are more opportunities for your school’s content to show up on search engines today than ever before, such as “structured snippets”, “people also ask", and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
But if you’re not optimizing your content with the right SEO, you’re losing critical opportunities to reach prospects when they’re searching for you and letting your competitors attract those users and build relationships with them.
Winning the SEO Game for Schools: How to Dominate Organic Search and Get in Front of the Right Students in 2023, a fast-paced executive briefing for schools on what you need to know about SEO in 2023 and how to ensure you “steals” every opportunity to show up on search engines for relevant searches entered by your potential students.
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPORob Garner
Extensive 101 of SEO considerations in a web site redesign. Includes both technical, creative, and organizational considerations required to get the job done. Over 60 slides.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
Understanding Search Engine Optimization and Analytics for Law FirmsSteve Hennigs
The topics of SEO and Analytics can be daunting to legal marketers who have many jobs beyond their firm's presence on the web. This presentation aims to shed some light on the basics of each discipline to give legal marketers a fighting chance whether they decide to take on the task internally or look for some help outside the firm.
The world of search engine optimization is changing faster than ever, thanks to artificial intelligence, and marketers are clamoring for new updates to websites to meet these changes.
What changes are most important to the website and how do you manage these? What should you be proactive about, and how do you stay on track with an ever-evolving discipline?
Learning Objectives & Outcomes:
In this session, attendees will learn the key points behind the biggest changes in search, and the common requests they'll hear from their marketing teams. Attendees will leave equipped to speak to these requests and prioritize according to their capacity and impact on site performance.
Similar to The Relationship Between SEO & Content (20)
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
3. The Raspberry Pi:
A low cost, credit-card sized
computer that plugs into a computer
monitor orTV, and uses a standard
keyboard and mouse.
It is a capable little device that enables
people of all ages to explore computing,
and to learn how to program in languages
like Scratch and Python.
It’s capable of doing everything you’d
expect a desktop computer to do, from
browsing the internet and playing high-
definition video, to making spreadsheets,
word-processing, and playing games.
4. Which page
can be found
onGoogle’s
Page 1?
Search term:
raspberry pi uses
This is a Press Release
that appeared on UC
San Diego News
Center:
http://ucsdnews.ucsd.edu/pressrelease/sds
c_uses_meteor_raspberry_pi_cluster_to_t
each_parallel_computing
5. Which page
can be found
onGoogle’s
Page 1?
Search term:
raspberry pi uses
This is a slideshow article
that appeared on Network
World:
http://www.networkworld.com/article/2290
609/computers/153240-20-cool-things-you-
can-do-with-a-Raspberry-Pi.html
6. Which page
can be found
onGoogle’s
Page 1?
Search term:
raspberry pi uses
This is an event recap that
appeared on O’Reilly
Community:
http://www.oreilly.com/pub/e/2922
9. A little bit
about me.
Experience APPLYING SEO to Content
BA from ISU in English Rhetoric &
Professional Communication
TMP Directional Marketing: AM for
Local Search Agency
Andersen Windows: Web team of 1.
Led content dev for
Andersenwindows.com,
Stormdoors.com SEO switcheroo
Imation: Digital Content Strategist
and CMS Admin on large cross-
functional team responsible for
marketing-led sales.
https://storagetopia.imation.com
10. Primary goal=
audience
experience
You ask:
What is my central idea?
Who am I writing for?
How can I get my message across?
Does it have a call to action or describe
the benefits of following the advice
given?
Search engines ask:
What is the primary topic?
Does this page match the search intent?
Did the content answer the reader’s
question?
Will the reader want to visit the site
again?
Writing Purpose vs. SEO Purpose
11. Identifying
search intent
Writing Purpose vs. SEO Purpose
Scientific approach:
Predictive modeling: a process to create a statistical model of future behavior.
Semantic search: a data technique in which a search query aims to not only find
keywords, but to determine the intent and contextual meaning of the words a
person is using for search.
To Disambiguate a term is to clearly differentiate its different meanings,
that is to say, find the different contexts in which it can be used.
References:
https://www.searchenginejournal.com/seo-101-semantic-search-care/119760/
https://www.google.com/insidesearch/howsearchworks/algorithms.html
Aspects of search:
• Autocomplete: predicts what you might be searching for and understands terms with
more than one meaning.
• Query understanding: gets to the deeper meaning of the words you type.
• Spelling: identifies and corrects possible spelling errors and provides alternatives.
• Synonyms: recognizes words with similar meanings.
• Universal search: blends content types and personal content into a single unified
search result.
• User context: provides results based on geographic region and web history.
13. Identifying
search intent
Writing Purpose vs. SEO Purpose
Informational Commercial
Investigation
Transactional
• Non-transactional
• Quick answers
• Learn information on a
topic
• Discovering options for
future purchases
• Find a local business
• Make a purchase online
• Complete a task
“how to learn
programming”
“raspberry pi projects” “raspberry pi prices”
“raspberry pi kits with
screens”
14. Tie search
intent to
content
priorities
Awareness of a
Problem
Considering a
Purchase
Final Purchase
Decision
Questions How do I teach my
daughter
programming?
What projects can I
do with a raspberry
pi?
Where can I buy a
raspberry pi?
Who has the
cheapest raspberry
pi?
ContentTypes • Checklists
• Infographics
• Educational
Content
• FAQs
• Opinion/commen
tary
• Customer stories
• How tos
• Lists
• Interviews
• Q&A
• Reviews,
testimonials
• Comparisons
• Purchasing
guides
• Calculators
16. #1:Topically
relevant
UC San Diego:
8 results for raspberry pi
Network World:
317 results for raspberry pi
The site covered a topic in-depth.
Influence: 7.87/10
19. #4:SEO terms
found in page
structure
Keyword terms used in scannable
elements (8 second rule)
Influence: 7.87/10
20. #4:SEO terms
found in page
structure
Keyword terms used in scannable
elements (8 second rule)
Influence: 7.87/10
“8 second rule”
21. #4:SEO terms
found in page
structure
Keyword terms used in scannable
elements (8 second rule)
Influence: 7.87/10
“8 second rule”
22. Writing
forSEO
In writing structure, the
biggest factors are
scannable elements:
Headings
Bulleted text
Italics
Images
1.You can improve SEO
optimization and readability by
adding scannable elements.
Reference:
http://contentmarketinginstitute.com/2016/01/improve-page-ranking-keyword/
https://moz.com/learn/seo/on-page-factors
23. Writing
forSEO
2.Think about the content gap and
moving the audience through their
journey.
“Communicate that the business has a broad view of the problem at hand
and deep insights into how to solve it”
- Terms related to the competitive landscape
- Terms with semantic relation
- Terms that indicate community membership (speak their language)Reference:
http://contentmarketinginstitute.com/2016/03/future-content-rankings/
Informational Commercial
Investigation
Transactional
• Non-transactional
• Quick answers
• Learn information on a
topic
• Discovering options for
future purchases
• Find a local business
• Make a purchase online
• Complete a task
“how to learn
programming”
“raspberry pi projects” “raspberry pi prices”
“raspberry pi kits with
screens”
26. Tool:On-
Boarding Doc
Who are you and what do you have to
say?Why would people listen?
Uses:
• Helps determine business’ unique
area of expertise (core content)
• Helps define audience’s potential
needs
DRAFT
32. SEO &Content
1. Prioritize content
uniqueness
(and client’s expertise)
2. Blogs are great for
Informational searches,
which is content often
missing from clients’
sites
3. Add structure for search
engines and scanners
(8 second rule)
4. Answer the reader’s
question, but also think
about the questions
they will have next
(content gaps)
5. Keywords matter, but
people matter more
33. What about
social?
SEO= audience is searching for an answer to their question.
Social= audience is unintentionally finding information shared
by their network.
Good content considers both.
Good content