"You need to hire a marketer, increase your budget, get more social, implement more processes, spend cash!" Sound familiar? Lately it feels like recruitment marketers and leaders are bombarded with lots of new things they must do to improve. We're seeing a lot of this with our clients – and they’re so busy trying to improve that they don’t see all the things holding them back. Tracey and Lisa are known for their expertise in recruitment PR, digital marketing and social recruiting. They’re delivering this webinar to show you the 5 things you can STOP doing in 2017 to become more successful and profitable. In thirty minutes we'll reveal how you can get back more time, be happier and increase lead generation (and profit!) by focusing on what really works and have a truly successful 2017! See more at: http://www.barclayjones.com/blog/social-media-for-recruiters/5-things-you-need-to-stop-doing-with-your-recruitment-marketing/

1. 5 Things to STOP in 2017

2. we make recruiters more successful
We support recruitment leaders to grow their businesses

4. We’ve won an award!

5. Tweet during the webinar!
#RecruitClever

6. What is 2017 all about?

7. Sick of…

8. Poll

9. Poll

10. Chat Question

11. Listen to our
STOP webinars

12. Our 5 “STOPs” for
Recruitment
Marketing in 2017

13. ROI – not just about £$€
Time
Content
Emotion
Clicks
Community
Cash

14. Poll:

15. STOP:
looking at PR as a
vanity project – have
objectives and
measure outcomes
Your Directors will want to
be in the FT – ask them
why?

16. It’s not a vanity
project – it’s a business
development tool

17. PR as part of the content
strategy





18. Measuring success – The holy
grail?




19. The proof

That’s your ROI!

20. Poll

21. STOP:
creating content and
not marketing it
Content is a tactic,
not a goal!

22. Content
shortage? There’s a
relevant
content
shortage…

23. A content
strategy or just
a content plan?

24. Think Clickbait!
Abbott Ditches its Drug Business
Amputation may improve Abbott’s prognosis
Before: 795
After: 2995 + 277%

25. Repurpose your press coverage



Stretch that content!

26. Create less content and…
Market it more effectively
Use your channels more
successfully
Expect more from less

27. Poll

28. STOP:
writing crap job
adverts and then
blaming the advert and
the talent who applies
If you think your job ads
aren’t working – you may
be the problem!

29. History of the
job advert

30. Just after the
dinosaurs

31. 3000bc (ish)

32. 1500 (ish)

33. 2000 (ish)

34. 2003 (ish)

35. We don’t charge for
adverts, and we don’t
spend time… mmm…
recruiters make
it look so easy…
I’ll give it a go
myself!
We demonstrate to clients that
crap adverts place talent!

36. 2017 - Job Adverts have a Job to do…

37. Just stop:
mmm…
recruiters make
it look so easy…
I’ll give it a go
myself!
Treating job
adverts as admin
Thinking that
there’s a best
time to post
Creating
overly long or
overly short
job adverts
Creating job adverts
for code breakers
and illiterates!

38. Poll

39. STOP:
sending out press
releases about what
you do… no-one cares

40. Having something to say

41. What you know about– The
People Agenda!

42. Demonstrating knowledge

43. Poll

44. STOP:
using billers to write
blogs
Seriously – you want
them stop billing to
write a blog?

45. Don’t take billers away
from Billing!

46. What will 2017 be about?

47. What are you taking away?

48. 3 words to describe this webinar!

52. For free
recruiter
advice,
tutorials and
guides…