Search Marketing Shakeup - February 2014

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This document discusses various topics related to search engine optimization (SEO), including how search engines work, spammy content practices that are no longer effective for ranking sites, notifying website owners of issues, reconsideration requests, the problem with unnatural linking, the use of quality content, and SEO tools and metrics. It also promotes a 10 hour SEO consulting package for $1250.

Technology Design

How Search Works

http://www.youtube.com/watch?v=BNHR6IQJGZs

@sagerock

The Google Index is
100,000,000 gigabytes
that took 1 million
computing hours to
build.
@sagerock

http://www.google.com/intl/en_us/insidesearch/howsearchworks/thestory/

@sagerock

What once worked but now no longer does.

Hacked site
Some pages on this site may have been
hacked by a third party to display
spammy content or links. Website
owners should take immediate action
to clean their sites and fix any security
vulnerabilities.

@sagerock

What once worked but now no longer does.

Cloaking and/or sneaky redirects
Site appears to be cloaking (displaying
different content to human users than
is shown to search engines) or
redirecting users to a different page
than Google saw.

@sagerock

What once worked but now no longer does.

Hidden text and/or keyword stuffing
Some of the pages may contain hidden
text and/or keyword stuffing.

@sagerock

What once worked but now no longer does.

Parked domains
Parked domains are placeholder sites
with little unique content, so Google
doesn’t typically include them in search
results.

@sagerock

What once worked but now no longer does.

Pure spam
Site appears to use aggressive spam
techniques such as automatically
generated gibberish, cloaking, scraping
content from other websites, and/or
repeated or egregious violations of
Google’s Webmaster Guidelines.

@sagerock

$What once worked but now no longer does. Spammy free hosts and dynamic DNS providers Site is hosted by a free hosting service or dynamic DNS provider that has a significant fraction of spammy content. @sagerock$

What once worked but now no longer does.

Thin content with little or no added
value
Site appears to consist of low-quality or
shallow pages which do not provide
users with much added value (such as
thin affiliate pages, doorway pages,
cookie-cutter sites, automatically
generated content, or copied content).

@sagerock

What once worked but now no longer does.

Unnatural links from a site
Google detected a pattern of
unnatural, artificial, deceptive or
manipulative outbound links on this
site. This may be the result of selling
links that pass PageRank or
participating in link schemes.

@sagerock

What once worked but now no longer does.

User-generated spam
Site appears to contain spammy usergenerated content. The problematic
content may appear on forum
pages, guestbook pages, or user
profiles.

@sagerock

Reconsideration Requests by Week

@sagerock

Where spam is still winning:
“Buy Cheap Viagra”

@sagerock

Google has taken action on
several dozen newspapers in US
and UK that were not labeling
advertorials and native
advertising as such, and that
were passing PageRank.
@sagerock

My Personal Pet Peeve:

The policy is to never meet
one on one with a partner,
advertiser or client with
Google quality or web
spam.

@sagerock

Is there any hope?
Is SEO finally dead?

@sagerock

The Knowledge Graph

http://www.youtube.com/watch?v=mmQl6VGvX-c

@sagerock

Quality Content Is The Key
Anything creative.
Create a voice.
Go back to the basics.

Blogs. Forums. Local
newspapers.
That's SEO folks.

@sagerock

The key in 2014 is quality
Understand your strengths.
Understand what your prospect
truly wants.
Where those meet is where you
want to focus your content.

@sagerock

Top SEO Tools
Google Webmaster Tools
Moz
Open Site Explorer
MajesticSEO
Screaming Frog
Bing Webmaster Tools
Yoast
SEMrush
Ahrefs
Firebug

Moz
2014
Industry
Survey

@sagerock

TOP 5 SEO METRICS:
Moz
Conversion rate and performance
2014
metrics: 68.8 percent.
Landing page traffic: 66.2 percent. Industry
Google Webmaster Tools data: 57.9
Survey
percent.
Estimated traffic based on other data: 40.5
percent
Social data (tweets, Likes, +1's, etc.): 36.7
percent.

@sagerock

10 HOURS OF CONSULTING
(THEY NEVER EXPIRE)
$1250
@sagerock

This an update on my previous presentation on Kermit. This was presented at the Brighton SEO conference on April 7th 2017. This is for Kermit v0.8 and this client-side Javascript framework will help you with: - tagging page views including virtual page views generated by single page applications using AngularJS for example - tagging interactions (covered in the previous presentation) - managing your cookie consent, in particular which elements will provide implicit consent - catch potential losses of analytics reporting caused by code changes made by your developers before these changes go live

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An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers. The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 . The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .

Northern Engraving | Nameplate Manufacturing Process - 2024

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Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!

Must Know Postgres Extension for DBA and Developer during Migration

Mydbops

Mydbops Opensource Database Meetup 16 Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting Date & Time: 8th June | 10 AM - 1 PM IST Venue: Bangalore International Centre, Bangalore Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle. Key Takeaways: * Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities. * Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom. * Discover how these key extensions can empower both developers and DBAs during the migration process. * Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends. Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL. Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability. Contact us: info@mydbops.com Visit: https://www.mydbops.com/ Follow us on LinkedIn: https://in.linkedin.com/company/mydbops For more details and updates, please follow up the below links. Meetup Page : https://www.meetup.com/mydbops-databa... Twitter: https://twitter.com/mydbopsofficial Blogs: https://www.mydbops.com/blog/ Facebook(Meta): https://www.facebook.com/mydbops/

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Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they? Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality. You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.

Skybuffer SAM4U tool for SAP license adoption

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Dandelion Hashtable: beyond billion requests per second on a commodity server

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This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).

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Search Marketing Shakeup - February 2014

2. @sagerock

3. @sagerock

4. How Search Works http://www.youtube.com/watch?v=BNHR6IQJGZs @sagerock

5. The Google Index is 100,000,000 gigabytes that took 1 million computing hours to build. @sagerock

6. http://www.google.com/intl/en_us/insidesearch/howsearchworks/thestory/ @sagerock

7. What once worked but now no longer does. Hacked site Some pages on this site may have been hacked by a third party to display spammy content or links. Website owners should take immediate action to clean their sites and fix any security vulnerabilities. @sagerock

8. What once worked but now no longer does. Cloaking and/or sneaky redirects Site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting users to a different page than Google saw. @sagerock

9. What once worked but now no longer does. Hidden text and/or keyword stuffing Some of the pages may contain hidden text and/or keyword stuffing. @sagerock

10. What once worked but now no longer does. Parked domains Parked domains are placeholder sites with little unique content, so Google doesn’t typically include them in search results. @sagerock

11. What once worked but now no longer does. Pure spam Site appears to use aggressive spam techniques such as automatically generated gibberish, cloaking, scraping content from other websites, and/or repeated or egregious violations of Google’s Webmaster Guidelines. @sagerock

12. What once worked but now no longer does. Spammy free hosts and dynamic DNS providers Site is hosted by a free hosting service or dynamic DNS provider that has a significant fraction of spammy content. @sagerock

13. What once worked but now no longer does. Thin content with little or no added value Site appears to consist of low-quality or shallow pages which do not provide users with much added value (such as thin affiliate pages, doorway pages, cookie-cutter sites, automatically generated content, or copied content). @sagerock

14. What once worked but now no longer does. Unnatural links from a site Google detected a pattern of unnatural, artificial, deceptive or manipulative outbound links on this site. This may be the result of selling links that pass PageRank or participating in link schemes. @sagerock

15. What once worked but now no longer does. User-generated spam Site appears to contain spammy usergenerated content. The problematic content may appear on forum pages, guestbook pages, or user profiles. @sagerock

16. @sagerock

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18. Notifying Website Owners @sagerock

19. Reconsideration Requests by Week @sagerock

20. Where spam is still winning: “Buy Cheap Viagra” @sagerock

21. @sagerock

22. THE PROBLEM WITH LINKING @sagerock

23. Google has taken action on several dozen newspapers in US and UK that were not labeling advertorials and native advertising as such, and that were passing PageRank. @sagerock

24. @sagerock

25. @sagerock

26. @sagerock

27. My Personal Pet Peeve: The policy is to never meet one on one with a partner, advertiser or client with Google quality or web spam. @sagerock

28. Is there any hope? Is SEO finally dead? @sagerock

29. @sagerock

30. @sagerock

31. The Knowledge Graph http://www.youtube.com/watch?v=mmQl6VGvX-c @sagerock

32. Quality Content Is The Key Anything creative. Create a voice. Go back to the basics. Blogs. Forums. Local newspapers. That's SEO folks. @sagerock

33. The key in 2014 is quality Understand your strengths. Understand what your prospect truly wants. Where those meet is where you want to focus your content. @sagerock

34. SOME STATS @sagerock

35. Moz 2014 Industry Survey @sagerock

36. Top SEO Tools Google Webmaster Tools Moz Open Site Explorer MajesticSEO Screaming Frog Bing Webmaster Tools Yoast SEMrush Ahrefs Firebug Moz 2014 Industry Survey @sagerock

37. @sagerock

38. TOP 5 SEO METRICS: Moz Conversion rate and performance 2014 metrics: 68.8 percent. Landing page traffic: 66.2 percent. Industry Google Webmaster Tools data: 57.9 Survey percent. Estimated traffic based on other data: 40.5 percent Social data (tweets, Likes, +1's, etc.): 36.7 percent. @sagerock

39. 10 HOURS OF CONSULTING (THEY NEVER EXPIRE) $1250 @sagerock

Search Marketing Shakeup - February 2014

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