Getting found on Google by Howard Flint of Ghost Partner, Inc.

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an overview of SEO basics and how Google ranks websites

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Getting found on Google by Howard Flint of Ghost Partner, Inc.

  1. 1. Getting Found on
  2. 2. Boo
  3. 3. Engage your clients Content Marketing: Email marketing | Company newsletters | Social Media strategy & marketing | SEO | Websites | Blog content Anything that has writing
  4. 4. Getting Found on
  5. 5. Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. Getting Found on
  6. 6. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. Getting Found on
  7. 7. What factors are playing a role in your site’s rankings? Getting Found on
  8. 8. Content Title Tags Directories SEO Backlinks Getting Found on
  9. 9. Search Getting Found on Plus Maps
  10. 10. Getting Found on
  11. 11. Getting Found on
  12. 12. Getting Found on
  13. 13. Best practices with Google Plus Share your content here Include images in your Google+ Strategy Use relevant hashtags and keywords Getting Found on
  14. 14. Backlinks also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Getting Found on
  15. 15. Backlinks A great source of backlinks? Getting Found on
  16. 16. Directories Getting Found on
  17. 17. Getting Found on Directories
  18. 18. “More than 50% of listings have eroers errors” Wrong phone #s Old address Another business has your listing Getting Found on Directories
  19. 19. “Reviews are the currency of the internet” Getting Found on Directories
  20. 20. Get Social Getting Found on Directories
  21. 21. Get Social Optimize your social media profiles Optimize your social media content/updates Business name, keywords Build links by making shareable content Getting Found on Directories
  22. 22. Get Social Getting Found on Directories
  23. 23. Title Tags Getting Found on
  24. 24. Title Tags Your title tag is the single most important piece of meta data on your site. It tells the search engines what you age is about Getting Found on
  25. 25. Content Getting Found on
  26. 26. Content Google wants Fresh, Original, Relevant content. Period. Getting Found on
  27. 27. Content is King for SEO Results As Google has changed and refined its ranking algorithms over the years, one thing has become more and more clear: Google ranks websites, blogs and social media based on content quality. The more relevant, original and educational that content is, the higher your site’s ranking will be.
  28. 28. #1 Google Can’t Read Google doesn’t understand English or any other language. When it looks at your website, it only sees your keywords in the context of the words around it, but doesn’t understand any of it.
  29. 29. #1 Google Can’t Read Google doesn’t understand English or any other language. When it looks at your website, it only sees your keywords in the context of the words around it, but doesn’t understand any of it.
  30. 30. #2 Google Can Count Use the same keywords too often, and Google notices. The ranking algorithms treat overuse of keywords and phrases negatively.
  31. 31. #3 Google Can Compare Google’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower.
  32. 32. #4 Google Likes New Content Google values fresh, recent and updated content highly when it ranks websites. Stale content gets lower rankings. #3 Google Can Compare Google’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower.
  33. 33. #4 Google Likes New Content Google values fresh, recent and updated content highly when it ranks websites. Stale content gets lower rankings. #3 Google Can Compare Google’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower. #5 Google Watches Users Google’s algorithms are based on how users treat results and how they use websites. A high bounce rate, for example, occurs when website visitors leave a site soon after landing on it. Google gives sites with low bounce rates higher rankings, since longer visits are evidence of high content quality. Its algorithms measure user behavior to judge website quality.
  34. 34. Directories Content Social Getting Found on 36
  35. 35. March Workshops “Getting Started with Constant Contact” Thursday March 13th, 9:30-11:30am Chambrel Senior Center, Roswell GA ~~~~~~~~~~~~~~~~~~~~ Workshop + Wine Free Wine Tasting after workshop Wednesday March 27th, 6:30-8:30pm Total Wine by Perimeter Mall Getting Found on 37
  36. 36. Q&A Getting Found on
  37. 37. Thank You & Goodbye

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