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2. SEO and PPC Together
SEO and PPC are two search engine marketing
disciplines which used in synergy can drive
maximum traffic to their website.
People experience search as one marketing channel
and don't differentiate between SEO and PPC.
3. SEO
PPC
Higher ROI
Instant Results
Long-term benefits
Easy to Quantify & Track
data
Need to devote more
resources
Precise Targeting
Lower CTR = lower click
volume
Longer time required to
achieve success
Results may be Fluctuating
Can be costly
4.
Added exposure on the search engine results pages
(SERPs)
Better traffic and conversions
What works for PPC often works for SEO
SEO
PPC
True
Search
Marketing
5. Integrate SEO and PPC
SEO builds long-term position by strong content creation
and link-building
SEO drives 75% of search traffic with 15%of budget & PPC
drives 80% of budget and generates 25% of search traffic
PPC targeting and measurability helps to get valuable SEO
insights
PPC Campaigns can be used to get short-term results while
awaiting for organic results