The document provides instructions for using the keyword search feature on WhatRunsWhere to gather intelligence on related ads. It explains that entering a keyword will display relevant ads from their database and that searching phrases requires quotation marks. The results can be filtered and are sorted by relevancy or most recent. Viewing top performing ads provides insights into successful designs, themes, and calls to action that could be tested in one's own campaigns. Clicking an ad displays stats to identify common high performing placements.

1. Search By Keyword
Video Tutorial followed by Text Tutorial

2. Search WhatRunsWhere by Keyword
Our keyword search provides a function that can help you start gathering intelligence with a
single word or phrase. To use this feature, select the “By Keyword” tab at the top of the page.
• You can then type in a keyword, multiple related keywords, or even full phrases into the
search bar. This will collect and display all relevant ads within our database.
• When searching multiple words, only phrases in quotation marks will be searched for in order
– for example, “Diet Pill” will search for the phrase “diet pill”. Typing multiple words without
quotation marks will search for ads that relate to both of those words, but not necessarily in
order.
• WhatRunsWhere scans ad copy, URL text and landing page copy to find ads relevant to your
keywords.
• Searching, “diet” for example, will show keywords that have the word “diet” throughout the
ad copy, URL, and landing page text.
• To change the scope and depth of the search results, click the orange change text, which will
allow you to change the networks, countries and time span of the displayed results.
• The results will be sorted further by relevancy, which lists in order the top performing ads
pertaining to your search. The Most recent ads that are related to your search can be found
by selecting that parameter.

3. Search WhatRunsWhere by Keyword
• Looking over these top performing ads can give you valuable insight into what advertisers are
finding lucrative in that niche. You can spot trends between ads for a niche, and build on
successful designs.
• If most ads use a similar call to action, image, or theme, you may want to think about testing
something similar within your own campaigns. Isolating common phrases or predominant
words in top performing text ads can also help you understand what is producing results for
your competitors
• Clicking on an ad will pull up stats about that ad, much like the advertiser search feature. This
profile includes where the ad has been seen, the advertiser, and other important info. By
clicking on ads that interest you, you can easily compile a comprehensive profile of sites you
may want to advertise on. You can then use this info to build new, or supplement existing
display campaigns.
• This information can be used in a manner that is very similar to the advertiser search feature.
You can quickly identify the common placements, content and themes that are proving
lucrative for that key word or phrase. This will allow you to better understand where to place
your ads, how to build your own successful creatives and other key insights. Using content
that has been already tested and proven to perform- you can minimize campaign risk and
maximize you or your client’s ROI.