SlideShare a Scribd company logo
Dilemma: Agile Product Managers and Product Owners Product Camp NYC Rich Mironov, CMO, Enthiosys [email_address]
An Unapologetic Product Guy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Disjoint Communities Product Managers Agile Community Nearly empty, very lonely
Product Owner? Product Manager? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Does Product Management Fit? Mktg &  Sales market information ,  priorities, requirements, roadmaps, MRDs, personas, user stories… software strategy, forecasts,  commitments, roadmaps,   competitive intelligence budgets, staff, targets Field input, Market feedback Segmentation, messages,  benefits/features, pricing,  qualification, demos… Markets &  Customers Development Executives Product Management
Product Management Planning Horizons Daily Sprint Strategy Portfolio Product Release Exec PM Dev Team 2 wk 2-9 mon many mons years many years
Pragmatic Marketing ®  Framework Strategic Tactical Less Technical More Technical © 1993-2009 Pragmatic Marketing, Inc. All rights reserved Pricing Buy, Build  or Partner Operational Metrics Business Case Sales Process Product Portfolio Market Requirements Market Sizing Marketing Plan Product Roadmap Customer Acquisition Market Research Market Problems Distinctive Competence Product Performance Customer Retention Positioning Launch Plan Thought Leaders Use Scenarios Innovation Success Stories Presentations & Demos Win/Loss Analysis Competitive Write-Up Event Support Channel Training Collateral & Sales Tools White Papers User  Personas “ Special” Calls Release Milestones Answer Desk Technology Assessment Competitive Analysis Lead Generation Buyer Personas Market Analysis Product Strategy Program Strategy Product Planning Quantitative Analysis Channel Support Sales Readiness
Pragmatic Marketing ®  Framework © 1993-2009 Pragmatic Marketing, Inc. All rights reserved Pricing Buy, Build  or Partner Operational Metrics Business Case Sales Process Product Portfolio Market Requirements Market Sizing Marketing Plan Product Roadmap Customer Acquisition Market Research Market Problems Distinctive Competence Product Performance Customer Retention Positioning Launch Plan Thought Leaders Use Scenarios Innovation Success Stories Presentations & Demos Win/Loss Analysis Competitive Write-Up Event Support Channel Training Collateral & Sales Tools White Papers User  Personas “ Special” Calls Release Milestones Answer Desk Technology Assessment Competitive Analysis Lead Generation Buyer Personas Market Analysis Product Strategy Program Strategy Product Planning Quantitative Analysis Channel Support Sales Readiness Dir, Prod Strategy Tech Prod Mgr Prod Mktg Mgr
 
What Does a Product Owner Do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Owner Must Be… ,[object Object],[object Object],[object Object],[object Object]
Product Owner’s Calendar Borrowed from Catherine Connor, Rally
Much More to Do ,[object Object],[object Object],[object Object],[object Object]
Two Sizes of Product Owner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PO/PM Organizational Map GM  -  VP PM  -  VP Eng/CTO product owners Product Management Organization more technical more market-focused
“ small p” product owner Development customer information, priorities, requirements, roadmaps, personas, user stories… software Marketing/Sales Customers Executives product owner
“ small p” product owner product owner Pricing Buy, Build  or Partner Operational Metrics Business Case Sales Process Product Portfolio Market Requirements Market Sizing Marketing Plan Product Roadmap Customer Acquisition Market Research Market Problems Distinctive Competence Product Performance Customer Retention Positioning Launch Plan Thought Leaders Use Scenarios Innovation Success Stories Presentations & Demos Win/Loss Analysis Competitive Write-Up Event Support Channel Training Collateral & Sales Tools White Papers User  Personas “ Special” Calls Release Milestones Answer Desk Technology Assessment Competitive Analysis Lead Generation Buyer Personas Market Analysis Product Strategy Program Strategy Product Planning Quantitative Analysis Channel Support Sales Readiness
Product Owner Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Context and Solo Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scalable PM/PO Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Manager Failure Modes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Owner Failure Modes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Take-Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Product Owner & Product Manager Training
Product Owner & Product Manager TrainingProduct Owner & Product Manager Training
Product Owner & Product Manager Training
Rob Betcher
 
Prioritizing Your Product Backlog
Prioritizing Your Product BacklogPrioritizing Your Product Backlog
Prioritizing Your Product BacklogMike Cohn
 
An Integral Agile Transformation Approach - Miljan Bajic
An Integral Agile Transformation Approach - Miljan BajicAn Integral Agile Transformation Approach - Miljan Bajic
An Integral Agile Transformation Approach - Miljan Bajic
agilemaine
 
ANI | Agile Kolkata | PI Planning in Action | Anand Pandey | 19th Oct 2019
ANI | Agile Kolkata | PI Planning in Action | Anand Pandey | 19th Oct 2019ANI | Agile Kolkata | PI Planning in Action | Anand Pandey | 19th Oct 2019
ANI | Agile Kolkata | PI Planning in Action | Anand Pandey | 19th Oct 2019
AgileNetwork
 
Scaling Agile With SAFe (Scaled Agile Framework)
Scaling Agile With SAFe (Scaled Agile Framework)Scaling Agile With SAFe (Scaled Agile Framework)
Scaling Agile With SAFe (Scaled Agile Framework)
Andreano Lanusse
 
Lean Agile Metrics And KPIs
Lean Agile Metrics And KPIsLean Agile Metrics And KPIs
Lean Agile Metrics And KPIs
Yuval Yeret
 
10 steps to a successsful enterprise agile transformation global scrum 2018
10 steps to a successsful enterprise agile transformation   global scrum 201810 steps to a successsful enterprise agile transformation   global scrum 2018
10 steps to a successsful enterprise agile transformation global scrum 2018
Agile Velocity
 
Turning Up the Magic in PI Planning
Turning Up the Magic in PI PlanningTurning Up the Magic in PI Planning
Turning Up the Magic in PI Planning
Em Campbell-Pretty
 
Product roadmap 101
Product roadmap 101Product roadmap 101
Product roadmap 101
Murali Erraguntala
 
User Story Workshop
User Story WorkshopUser Story Workshop
User Story Workshop
Peter Antman
 
Lean Portfolio Strategy Part 2: Shifting from Imitation to Real LPM - The Mov...
Lean Portfolio Strategy Part 2: Shifting from Imitation to Real LPM - The Mov...Lean Portfolio Strategy Part 2: Shifting from Imitation to Real LPM - The Mov...
Lean Portfolio Strategy Part 2: Shifting from Imitation to Real LPM - The Mov...
Cprime
 
Scaled Agile Framework (SAFe) Roles and Meetings
Scaled Agile Framework (SAFe) Roles and MeetingsScaled Agile Framework (SAFe) Roles and Meetings
Scaled Agile Framework (SAFe) Roles and Meetings
Rob Betcher
 
Scaled Agile Framework® (SAFe®)
Scaled Agile Framework® (SAFe®) Scaled Agile Framework® (SAFe®)
Scaled Agile Framework® (SAFe®)
Rishi Chaddha
 
Value stream management is essential for dev ops v4
Value stream management is essential for dev ops v4Value stream management is essential for dev ops v4
Value stream management is essential for dev ops v4
DevOps.com
 
Scrum process powerpoint ppt slides.
Scrum process powerpoint ppt slides.Scrum process powerpoint ppt slides.
Scrum process powerpoint ppt slides.SlideTeam.net
 
Understanding the Agile Release and Sprint Planning Process
Understanding the Agile Release and Sprint Planning Process Understanding the Agile Release and Sprint Planning Process
Understanding the Agile Release and Sprint Planning Process
John Derrico
 
Scrum Master Workshop
Scrum Master WorkshopScrum Master Workshop
Scrum Master Workshop
Glen Alleman
 
Scrum Product Owner
Scrum Product OwnerScrum Product Owner
Scrum Product Owner
Vishal Prasad
 
On business capabilities, functions and application features
On business capabilities, functions and application featuresOn business capabilities, functions and application features
On business capabilities, functions and application features
Jörgen Dahlberg
 
System of Delivery: An Intro to Our Governance Model
System of Delivery: An Intro to Our Governance ModelSystem of Delivery: An Intro to Our Governance Model
System of Delivery: An Intro to Our Governance Model
LeadingAgile
 

What's hot (20)

Product Owner & Product Manager Training
Product Owner & Product Manager TrainingProduct Owner & Product Manager Training
Product Owner & Product Manager Training
 
Prioritizing Your Product Backlog
Prioritizing Your Product BacklogPrioritizing Your Product Backlog
Prioritizing Your Product Backlog
 
An Integral Agile Transformation Approach - Miljan Bajic
An Integral Agile Transformation Approach - Miljan BajicAn Integral Agile Transformation Approach - Miljan Bajic
An Integral Agile Transformation Approach - Miljan Bajic
 
ANI | Agile Kolkata | PI Planning in Action | Anand Pandey | 19th Oct 2019
ANI | Agile Kolkata | PI Planning in Action | Anand Pandey | 19th Oct 2019ANI | Agile Kolkata | PI Planning in Action | Anand Pandey | 19th Oct 2019
ANI | Agile Kolkata | PI Planning in Action | Anand Pandey | 19th Oct 2019
 
Scaling Agile With SAFe (Scaled Agile Framework)
Scaling Agile With SAFe (Scaled Agile Framework)Scaling Agile With SAFe (Scaled Agile Framework)
Scaling Agile With SAFe (Scaled Agile Framework)
 
Lean Agile Metrics And KPIs
Lean Agile Metrics And KPIsLean Agile Metrics And KPIs
Lean Agile Metrics And KPIs
 
10 steps to a successsful enterprise agile transformation global scrum 2018
10 steps to a successsful enterprise agile transformation   global scrum 201810 steps to a successsful enterprise agile transformation   global scrum 2018
10 steps to a successsful enterprise agile transformation global scrum 2018
 
Turning Up the Magic in PI Planning
Turning Up the Magic in PI PlanningTurning Up the Magic in PI Planning
Turning Up the Magic in PI Planning
 
Product roadmap 101
Product roadmap 101Product roadmap 101
Product roadmap 101
 
User Story Workshop
User Story WorkshopUser Story Workshop
User Story Workshop
 
Lean Portfolio Strategy Part 2: Shifting from Imitation to Real LPM - The Mov...
Lean Portfolio Strategy Part 2: Shifting from Imitation to Real LPM - The Mov...Lean Portfolio Strategy Part 2: Shifting from Imitation to Real LPM - The Mov...
Lean Portfolio Strategy Part 2: Shifting from Imitation to Real LPM - The Mov...
 
Scaled Agile Framework (SAFe) Roles and Meetings
Scaled Agile Framework (SAFe) Roles and MeetingsScaled Agile Framework (SAFe) Roles and Meetings
Scaled Agile Framework (SAFe) Roles and Meetings
 
Scaled Agile Framework® (SAFe®)
Scaled Agile Framework® (SAFe®) Scaled Agile Framework® (SAFe®)
Scaled Agile Framework® (SAFe®)
 
Value stream management is essential for dev ops v4
Value stream management is essential for dev ops v4Value stream management is essential for dev ops v4
Value stream management is essential for dev ops v4
 
Scrum process powerpoint ppt slides.
Scrum process powerpoint ppt slides.Scrum process powerpoint ppt slides.
Scrum process powerpoint ppt slides.
 
Understanding the Agile Release and Sprint Planning Process
Understanding the Agile Release and Sprint Planning Process Understanding the Agile Release and Sprint Planning Process
Understanding the Agile Release and Sprint Planning Process
 
Scrum Master Workshop
Scrum Master WorkshopScrum Master Workshop
Scrum Master Workshop
 
Scrum Product Owner
Scrum Product OwnerScrum Product Owner
Scrum Product Owner
 
On business capabilities, functions and application features
On business capabilities, functions and application featuresOn business capabilities, functions and application features
On business capabilities, functions and application features
 
System of Delivery: An Intro to Our Governance Model
System of Delivery: An Intro to Our Governance ModelSystem of Delivery: An Intro to Our Governance Model
System of Delivery: An Intro to Our Governance Model
 

Similar to The Agile Product Manager/Owner Dilemma (ProdCampNYC)

Agile2009 Product Manager - Product Owner Dilemma
Agile2009 Product Manager - Product Owner DilemmaAgile2009 Product Manager - Product Owner Dilemma
Agile2009 Product Manager - Product Owner Dilemma
Enthiosys Inc
 
Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)
Enthiosys Inc
 
EL-SIG: How Engineering Works with ProdMgmt
EL-SIG: How Engineering Works with ProdMgmt EL-SIG: How Engineering Works with ProdMgmt
EL-SIG: How Engineering Works with ProdMgmt
Rich Mironov
 
Product vs Program/Project Management
Product vs Program/Project ManagementProduct vs Program/Project Management
Product vs Program/Project Management
Rich Mironov
 
Agile Product Management Basics
Agile Product Management BasicsAgile Product Management Basics
Agile Product Management BasicsRich Mironov
 
How Agile Changes (and Doesn't) Product Management
How Agile Changes (and Doesn't) Product ManagementHow Agile Changes (and Doesn't) Product Management
How Agile Changes (and Doesn't) Product Management
Rich Mironov
 
P-Camp Agile Product Mgmt Thinking
P-Camp Agile Product Mgmt ThinkingP-Camp Agile Product Mgmt Thinking
P-Camp Agile Product Mgmt Thinking
Rich Mironov
 
Where Should Strategy Live? (SDForum)
Where Should Strategy Live? (SDForum)Where Should Strategy Live? (SDForum)
Where Should Strategy Live? (SDForum)
Rich Mironov
 
Product Management Basics (for SCU MBA program)
Product Management Basics (for SCU MBA program)Product Management Basics (for SCU MBA program)
Product Management Basics (for SCU MBA program)
Rich Mironov
 
The Chameleon Product Management Model
The Chameleon Product Management Model The Chameleon Product Management Model
The Chameleon Product Management Model
Pat Scherer
 
How to reach the next level in B2B sales growth by transitioning from product...
How to reach the next level in B2B sales growth by transitioning from product...How to reach the next level in B2B sales growth by transitioning from product...
How to reach the next level in B2B sales growth by transitioning from product...
The Naro Group
 
Product Management Career Path in India - MBA Certifications what helps?
Product Management Career Path in India - MBA Certifications what helps?Product Management Career Path in India - MBA Certifications what helps?
Product Management Career Path in India - MBA Certifications what helps?
Pinkesh Shah
 
Scoping your next release defining and documenting mv ps
Scoping your next release  defining and documenting mv psScoping your next release  defining and documenting mv ps
Scoping your next release defining and documenting mv ps
Tristan Senycia
 
SVProdCamp - P Roles & Getting Promoted
SVProdCamp - P Roles & Getting PromotedSVProdCamp - P Roles & Getting Promoted
SVProdCamp - P Roles & Getting Promoted
Rich Mironov
 
Getting Promoted and Understanding The Next Job Up
Getting Promoted and Understanding The Next Job UpGetting Promoted and Understanding The Next Job Up
Getting Promoted and Understanding The Next Job Up
Silicon Valley ProductCamp
 
PCT2010 - Role of Product Marketing
PCT2010  - Role of Product MarketingPCT2010  - Role of Product Marketing
PCT2010 - Role of Product MarketingProductCamp Toronto
 
Agile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product ManagementAgile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product Management
Rich Mironov
 
Product Marketing in Global SaaS
Product Marketing in Global SaaSProduct Marketing in Global SaaS
Product Marketing in Global SaaS
Andrew Malcolm
 
Product Ownership @ RD Summit 2015
Product Ownership @ RD Summit 2015Product Ownership @ RD Summit 2015
Product Ownership @ RD Summit 2015
Manoel Lemos
 
Growth Strategies Across the Product Lifecycle
Growth Strategies Across the Product LifecycleGrowth Strategies Across the Product Lifecycle
Growth Strategies Across the Product Lifecycle
Paul Morgan
 

Similar to The Agile Product Manager/Owner Dilemma (ProdCampNYC) (20)

Agile2009 Product Manager - Product Owner Dilemma
Agile2009 Product Manager - Product Owner DilemmaAgile2009 Product Manager - Product Owner Dilemma
Agile2009 Product Manager - Product Owner Dilemma
 
Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)
 
EL-SIG: How Engineering Works with ProdMgmt
EL-SIG: How Engineering Works with ProdMgmt EL-SIG: How Engineering Works with ProdMgmt
EL-SIG: How Engineering Works with ProdMgmt
 
Product vs Program/Project Management
Product vs Program/Project ManagementProduct vs Program/Project Management
Product vs Program/Project Management
 
Agile Product Management Basics
Agile Product Management BasicsAgile Product Management Basics
Agile Product Management Basics
 
How Agile Changes (and Doesn't) Product Management
How Agile Changes (and Doesn't) Product ManagementHow Agile Changes (and Doesn't) Product Management
How Agile Changes (and Doesn't) Product Management
 
P-Camp Agile Product Mgmt Thinking
P-Camp Agile Product Mgmt ThinkingP-Camp Agile Product Mgmt Thinking
P-Camp Agile Product Mgmt Thinking
 
Where Should Strategy Live? (SDForum)
Where Should Strategy Live? (SDForum)Where Should Strategy Live? (SDForum)
Where Should Strategy Live? (SDForum)
 
Product Management Basics (for SCU MBA program)
Product Management Basics (for SCU MBA program)Product Management Basics (for SCU MBA program)
Product Management Basics (for SCU MBA program)
 
The Chameleon Product Management Model
The Chameleon Product Management Model The Chameleon Product Management Model
The Chameleon Product Management Model
 
How to reach the next level in B2B sales growth by transitioning from product...
How to reach the next level in B2B sales growth by transitioning from product...How to reach the next level in B2B sales growth by transitioning from product...
How to reach the next level in B2B sales growth by transitioning from product...
 
Product Management Career Path in India - MBA Certifications what helps?
Product Management Career Path in India - MBA Certifications what helps?Product Management Career Path in India - MBA Certifications what helps?
Product Management Career Path in India - MBA Certifications what helps?
 
Scoping your next release defining and documenting mv ps
Scoping your next release  defining and documenting mv psScoping your next release  defining and documenting mv ps
Scoping your next release defining and documenting mv ps
 
SVProdCamp - P Roles & Getting Promoted
SVProdCamp - P Roles & Getting PromotedSVProdCamp - P Roles & Getting Promoted
SVProdCamp - P Roles & Getting Promoted
 
Getting Promoted and Understanding The Next Job Up
Getting Promoted and Understanding The Next Job UpGetting Promoted and Understanding The Next Job Up
Getting Promoted and Understanding The Next Job Up
 
PCT2010 - Role of Product Marketing
PCT2010  - Role of Product MarketingPCT2010  - Role of Product Marketing
PCT2010 - Role of Product Marketing
 
Agile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product ManagementAgile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product Management
 
Product Marketing in Global SaaS
Product Marketing in Global SaaSProduct Marketing in Global SaaS
Product Marketing in Global SaaS
 
Product Ownership @ RD Summit 2015
Product Ownership @ RD Summit 2015Product Ownership @ RD Summit 2015
Product Ownership @ RD Summit 2015
 
Growth Strategies Across the Product Lifecycle
Growth Strategies Across the Product LifecycleGrowth Strategies Across the Product Lifecycle
Growth Strategies Across the Product Lifecycle
 

More from Rich Mironov

Why Silicon Valley Continues to Innovate and Rock the World
Why Silicon Valley Continues to Innovate and Rock the WorldWhy Silicon Valley Continues to Innovate and Rock the World
Why Silicon Valley Continues to Innovate and Rock the World
Rich Mironov
 
How Agile plus Product Management helps Build the RIGHT Things the RIGHT Way
How Agile plus Product Management helps Build the RIGHT Things the RIGHT WayHow Agile plus Product Management helps Build the RIGHT Things the RIGHT Way
How Agile plus Product Management helps Build the RIGHT Things the RIGHT Way
Rich Mironov
 
“Getting Promoted” at SV Product Camp 2013
“Getting Promoted” at SV Product Camp 2013“Getting Promoted” at SV Product Camp 2013
“Getting Promoted” at SV Product Camp 2013
Rich Mironov
 
How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)
How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)
How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)
Rich Mironov
 
What Your Roadmap Audiences Are Really Thinking
What Your Roadmap Audiences Are Really ThinkingWhat Your Roadmap Audiences Are Really Thinking
What Your Roadmap Audiences Are Really Thinking
Rich Mironov
 
Dealing with Misaligned Stakeholders
Dealing with Misaligned StakeholdersDealing with Misaligned Stakeholders
Dealing with Misaligned Stakeholders
Rich Mironov
 
Your Audience’s Real Roadmap Questions (An Organizational Analysis)
Your Audience’s Real Roadmap Questions (An Organizational Analysis) Your Audience’s Real Roadmap Questions (An Organizational Analysis)
Your Audience’s Real Roadmap Questions (An Organizational Analysis)
Rich Mironov
 
Covid19's Impact On Your Product Strategy
Covid19's Impact On Your Product StrategyCovid19's Impact On Your Product Strategy
Covid19's Impact On Your Product Strategy
Rich Mironov
 
What Do Product Leaders Do? (and How Can I Become One?)
 What Do Product Leaders Do? (and How Can I Become One?) What Do Product Leaders Do? (and How Can I Become One?)
What Do Product Leaders Do? (and How Can I Become One?)
Rich Mironov
 
Software Pricing Demystified (The Basics)
Software PricingDemystified (The Basics)Software PricingDemystified (The Basics)
Software Pricing Demystified (The Basics)
Rich Mironov
 
Organizational Challenge of Enterprise Roadmapping
Organizational Challenge of Enterprise RoadmappingOrganizational Challenge of Enterprise Roadmapping
Organizational Challenge of Enterprise Roadmapping
Rich Mironov
 
Understanding Enterprise Product Companies
Understanding Enterprise Product CompaniesUnderstanding Enterprise Product Companies
Understanding Enterprise Product Companies
Rich Mironov
 
Product Managers, Product Owners, and Need for Real End User Validation
Product Managers, Product Owners, and Need for Real End User ValidationProduct Managers, Product Owners, and Need for Real End User Validation
Product Managers, Product Owners, and Need for Real End User Validation
Rich Mironov
 
Validation and Product-Market Fit (Auckland, August 2018)
Validation and Product-Market Fit (Auckland, August 2018)Validation and Product-Market Fit (Auckland, August 2018)
Validation and Product-Market Fit (Auckland, August 2018)
Rich Mironov
 
Understanding Enterprise Product Companies
Understanding Enterprise Product CompaniesUnderstanding Enterprise Product Companies
Understanding Enterprise Product Companies
Rich Mironov
 
Product Leadership: Lessons from Silicon Valley (SPS ISPMA)
Product Leadership: Lessons from Silicon Valley  (SPS ISPMA)Product Leadership: Lessons from Silicon Valley  (SPS ISPMA)
Product Leadership: Lessons from Silicon Valley (SPS ISPMA)
Rich Mironov
 
Building and Scaling a Product Team
 Building and Scaling a Product Team Building and Scaling a Product Team
Building and Scaling a Product Team
Rich Mironov
 
Product Tank Dublin: Scaling Agile Product Models
Product Tank Dublin: Scaling Agile Product ModelsProduct Tank Dublin: Scaling Agile Product Models
Product Tank Dublin: Scaling Agile Product Models
Rich Mironov
 
Product Career Ladder: Getting Promoted to Director
Product Career Ladder: Getting Promoted to DirectorProduct Career Ladder: Getting Promoted to Director
Product Career Ladder: Getting Promoted to Director
Rich Mironov
 
Product Management Basics for Project Managers
Product Management Basics for Project ManagersProduct Management Basics for Project Managers
Product Management Basics for Project Managers
Rich Mironov
 

More from Rich Mironov (20)

Why Silicon Valley Continues to Innovate and Rock the World
Why Silicon Valley Continues to Innovate and Rock the WorldWhy Silicon Valley Continues to Innovate and Rock the World
Why Silicon Valley Continues to Innovate and Rock the World
 
How Agile plus Product Management helps Build the RIGHT Things the RIGHT Way
How Agile plus Product Management helps Build the RIGHT Things the RIGHT WayHow Agile plus Product Management helps Build the RIGHT Things the RIGHT Way
How Agile plus Product Management helps Build the RIGHT Things the RIGHT Way
 
“Getting Promoted” at SV Product Camp 2013
“Getting Promoted” at SV Product Camp 2013“Getting Promoted” at SV Product Camp 2013
“Getting Promoted” at SV Product Camp 2013
 
How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)
How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)
How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)
 
What Your Roadmap Audiences Are Really Thinking
What Your Roadmap Audiences Are Really ThinkingWhat Your Roadmap Audiences Are Really Thinking
What Your Roadmap Audiences Are Really Thinking
 
Dealing with Misaligned Stakeholders
Dealing with Misaligned StakeholdersDealing with Misaligned Stakeholders
Dealing with Misaligned Stakeholders
 
Your Audience’s Real Roadmap Questions (An Organizational Analysis)
Your Audience’s Real Roadmap Questions (An Organizational Analysis) Your Audience’s Real Roadmap Questions (An Organizational Analysis)
Your Audience’s Real Roadmap Questions (An Organizational Analysis)
 
Covid19's Impact On Your Product Strategy
Covid19's Impact On Your Product StrategyCovid19's Impact On Your Product Strategy
Covid19's Impact On Your Product Strategy
 
What Do Product Leaders Do? (and How Can I Become One?)
 What Do Product Leaders Do? (and How Can I Become One?) What Do Product Leaders Do? (and How Can I Become One?)
What Do Product Leaders Do? (and How Can I Become One?)
 
Software Pricing Demystified (The Basics)
Software PricingDemystified (The Basics)Software PricingDemystified (The Basics)
Software Pricing Demystified (The Basics)
 
Organizational Challenge of Enterprise Roadmapping
Organizational Challenge of Enterprise RoadmappingOrganizational Challenge of Enterprise Roadmapping
Organizational Challenge of Enterprise Roadmapping
 
Understanding Enterprise Product Companies
Understanding Enterprise Product CompaniesUnderstanding Enterprise Product Companies
Understanding Enterprise Product Companies
 
Product Managers, Product Owners, and Need for Real End User Validation
Product Managers, Product Owners, and Need for Real End User ValidationProduct Managers, Product Owners, and Need for Real End User Validation
Product Managers, Product Owners, and Need for Real End User Validation
 
Validation and Product-Market Fit (Auckland, August 2018)
Validation and Product-Market Fit (Auckland, August 2018)Validation and Product-Market Fit (Auckland, August 2018)
Validation and Product-Market Fit (Auckland, August 2018)
 
Understanding Enterprise Product Companies
Understanding Enterprise Product CompaniesUnderstanding Enterprise Product Companies
Understanding Enterprise Product Companies
 
Product Leadership: Lessons from Silicon Valley (SPS ISPMA)
Product Leadership: Lessons from Silicon Valley  (SPS ISPMA)Product Leadership: Lessons from Silicon Valley  (SPS ISPMA)
Product Leadership: Lessons from Silicon Valley (SPS ISPMA)
 
Building and Scaling a Product Team
 Building and Scaling a Product Team Building and Scaling a Product Team
Building and Scaling a Product Team
 
Product Tank Dublin: Scaling Agile Product Models
Product Tank Dublin: Scaling Agile Product ModelsProduct Tank Dublin: Scaling Agile Product Models
Product Tank Dublin: Scaling Agile Product Models
 
Product Career Ladder: Getting Promoted to Director
Product Career Ladder: Getting Promoted to DirectorProduct Career Ladder: Getting Promoted to Director
Product Career Ladder: Getting Promoted to Director
 
Product Management Basics for Project Managers
Product Management Basics for Project ManagersProduct Management Basics for Project Managers
Product Management Basics for Project Managers
 

Recently uploaded

The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Lviv Startup Club
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
Aggregage
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Corey Perlman, Social Media Speaker and Consultant
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
thesiliconleaders
 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
Adani case
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
NZSG
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
bosssp10
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 

Recently uploaded (20)

The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 

The Agile Product Manager/Owner Dilemma (ProdCampNYC)

  • 1. Dilemma: Agile Product Managers and Product Owners Product Camp NYC Rich Mironov, CMO, Enthiosys [email_address]
  • 2.
  • 3.
  • 4. Disjoint Communities Product Managers Agile Community Nearly empty, very lonely
  • 5.
  • 6. Where Does Product Management Fit? Mktg & Sales market information , priorities, requirements, roadmaps, MRDs, personas, user stories… software strategy, forecasts, commitments, roadmaps, competitive intelligence budgets, staff, targets Field input, Market feedback Segmentation, messages, benefits/features, pricing, qualification, demos… Markets & Customers Development Executives Product Management
  • 7. Product Management Planning Horizons Daily Sprint Strategy Portfolio Product Release Exec PM Dev Team 2 wk 2-9 mon many mons years many years
  • 8. Pragmatic Marketing ® Framework Strategic Tactical Less Technical More Technical © 1993-2009 Pragmatic Marketing, Inc. All rights reserved Pricing Buy, Build or Partner Operational Metrics Business Case Sales Process Product Portfolio Market Requirements Market Sizing Marketing Plan Product Roadmap Customer Acquisition Market Research Market Problems Distinctive Competence Product Performance Customer Retention Positioning Launch Plan Thought Leaders Use Scenarios Innovation Success Stories Presentations & Demos Win/Loss Analysis Competitive Write-Up Event Support Channel Training Collateral & Sales Tools White Papers User Personas “ Special” Calls Release Milestones Answer Desk Technology Assessment Competitive Analysis Lead Generation Buyer Personas Market Analysis Product Strategy Program Strategy Product Planning Quantitative Analysis Channel Support Sales Readiness
  • 9. Pragmatic Marketing ® Framework © 1993-2009 Pragmatic Marketing, Inc. All rights reserved Pricing Buy, Build or Partner Operational Metrics Business Case Sales Process Product Portfolio Market Requirements Market Sizing Marketing Plan Product Roadmap Customer Acquisition Market Research Market Problems Distinctive Competence Product Performance Customer Retention Positioning Launch Plan Thought Leaders Use Scenarios Innovation Success Stories Presentations & Demos Win/Loss Analysis Competitive Write-Up Event Support Channel Training Collateral & Sales Tools White Papers User Personas “ Special” Calls Release Milestones Answer Desk Technology Assessment Competitive Analysis Lead Generation Buyer Personas Market Analysis Product Strategy Program Strategy Product Planning Quantitative Analysis Channel Support Sales Readiness Dir, Prod Strategy Tech Prod Mgr Prod Mktg Mgr
  • 10.  
  • 11.
  • 12.
  • 13. Product Owner’s Calendar Borrowed from Catherine Connor, Rally
  • 14.
  • 15.
  • 16. PO/PM Organizational Map GM - VP PM - VP Eng/CTO product owners Product Management Organization more technical more market-focused
  • 17. “ small p” product owner Development customer information, priorities, requirements, roadmaps, personas, user stories… software Marketing/Sales Customers Executives product owner
  • 18. “ small p” product owner product owner Pricing Buy, Build or Partner Operational Metrics Business Case Sales Process Product Portfolio Market Requirements Market Sizing Marketing Plan Product Roadmap Customer Acquisition Market Research Market Problems Distinctive Competence Product Performance Customer Retention Positioning Launch Plan Thought Leaders Use Scenarios Innovation Success Stories Presentations & Demos Win/Loss Analysis Competitive Write-Up Event Support Channel Training Collateral & Sales Tools White Papers User Personas “ Special” Calls Release Milestones Answer Desk Technology Assessment Competitive Analysis Lead Generation Buyer Personas Market Analysis Product Strategy Program Strategy Product Planning Quantitative Analysis Channel Support Sales Readiness
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.

Editor's Notes

  1. Page Contents © Enthiosys, 2009.
  2. Specifically talking about software, but in the broader context. We see all kinds of companies shipping products/services for revenue that include software, bundle software, depend on SaaS, etc. Let’s assume for now that almost all products are software, depend on software, or build in software.
  3. So place to start is the basics of what a product manager does, then compare it to a product owner. We’re about two years behind. Dev doesn’t understand PM, and went ahead without us. In some ways, takes us back 25 years to the evolution of software product management
  4. Emphasize three audiences, three languages, three challenges. Rest of talk is broken up into three sections, one each for customers, executives and development.
  5. Pragmatic has done a great job of identifying what needs to happen. If you expect to make money on a product or service, these must get done by someone. Lots of ways to carve this if resources allow more than one person, after we acknowledge the necessity. (if this is new to you, lots of material on the prag site.)
  6. For instance, “triad” configuration often recommended by Steve Johnson. Note that entire grid is covered. Or split left (PM) and right (PMM).
  7. We know that we have impossible jobs.
  8. See http://www.scrumalliance.org/articles/39-glossary-of-scrum-terms#1122 From CSM class materials. See http://www.controlchaos.com/certification/cspo.php CSPO: certified scrum product owner. 1-2 days classes, e.g. from Mike Cohn
  9. www.enthiosys.com What does a typical 2-week iteration look like? • A living backlog of prioritized work to be done • A brief planning session in which the backlog items for the sprint will be defined: Team commits to work to be completed, identify tasks (and hours associated), collectively commits to getting it done during course of iteration • A brief daily meeting or scrum , at which progress is explained, upcoming work is described and impediments are raised: • 1.What have you done since the last scrum meeting? 2.What has impeded your work? 3.What do you plan on doing between now and the next scrum meeting? Review with Product Owner to review and accept/reject work Insert example of agenda . . . Insert example of retrospectives Iterations should not be longer than 4 weeks . . . .
  10. Often PO is program manager, requirements analyst, user representative, business analysts… recruited into position without training or any PM experience Certainly, there are executives who would agree that they act as big product owners – but when you check their business cards you see titles like “Senior Product Manager” and “VP Product Management” and “COO, Network Security Products.” They don’t self-identify as product owners.
  11. Makes sense in an IT context, where customers are local and well-understood and not conflicted over priorities/requirements. How would a product owner train up to do more than this? Through existing vehicles named/targeted for product management. E.g. Pragmatic, Berkeley’s Haas programs…
  12. See http://www.scrumalliance.org/articles/39-glossary-of-scrum-terms#1122 From CSM class materials. See http://www.controlchaos.com/certification/cspo.php CSPO: certified scrum product owner. 1-2 days classes, e.g. from Mike Cohn