GENIUS coaching is a model for coaching creative talent developed by Alec McPhedran. It follows the GROW model and adds additional steps. The GENIUS steps are: Goals, Energy, Nurturing, Inhibitors, Utopia, and Steps. It is a cyclic approach to set goals, boost energy and motivation, think creatively, address potential inhibitors, envision success and create an action plan. The goal is to help creative talent achieve their full potential.