These slides are for a workshop on best practices for B2B software companies. The desired outcome for this workshop is to have a clear understanding of B2B Content Marketing, align stakeholders on strategy, create a content calendar, and define KPIs.
12. To produce great content we need to
know:
What’s the objective (what thought, or action should
the reader have in mind)?
Who is our target audience (what’s their objective /
need / want)?
Relevant insights that are new or presented in a new
way
What's actionable?
13. Channel
Dot com, FB, LinkedIn, Twitter,
Quora, Reddit, Medium
Format
Blog Post, Infographic, Op-ed,
Video, Whitepaper,
Promote
Organic or Paid, PR
Partnerships
Media, Customer, KOL, Brands
Sponsoring
Great content depends on a lot of
choices
30. Throwing a few things on the wall
Calendar
Events
Objectives
What do we
want to achieve
in key markets
Important
holidays &
events
Product
Releases
What’s new
and coming
KPIs
How to
measure
success
32. We're looking for two types of ideas
Low-Hanging Fruit
All resources available in-house
Takes days or weeks to start
Relatively small budget required
Needs partners
Takes weeks to start
Requires larger investment
Moon Shots
33. Our tools for today
Brain Writing (2 groups)
Mind Maps (2 groups)
Dot Voting
Rapid Prototyping (free style)
42. The best way to
predict the future is
to create it.
Abraham Lincoln
Thanks a lot for your time &
attention.
You can reach me here:
nicky.szmala@outlook.com