Learn how the agency used Shoutlet Simple Boost to reach thousands of customers for the medical device company.

1. HOW INVISALIGN & GOLD PR ACCELERATED
SOCIAL ENGAGEMENT BY THOUSANDS
CLIENT & AGENCY COLLABORATE TO REACH TARGET CUSTOMERS
GOAL
INCREASE ENGAGEMENT THROUGH PAID PROMOTION
The Gold PR team developed a content strategy for Invisalign’s social networks
to not only address some of the age-old problems associated with traditional
metal braces, but to also dispel myths and educate adults, parents, and teens
about the benefits of Invisalign.
As the PR agency managing Invisalign’s social media, Gold PR looked to increase
audience numbers, improve content visibility, and increase engagement on their
Facebook page. The team developed a strategy to test where advertising dollars
should be spent while maximizing their social media efficiencies.
CAMPAIGN
GETTING MARRIED?
To test Facebook engagement
on owned and paid media, the
Gold PR team promoted a current
sweepstakes where a lucky bride
or groom would win Invisalign
services before their wedding.
The team published two similar
pieces of content one day apart:
one utilizing Simple Boost, a
Facebook promoted post feature
in Shoutlet, and one without any
paid promotion, posted organically
through Facebook.
Facebook Organic Post
2,975 Views
5,480,448 Views
12 Likes
72 Likes
2 Link Clicks
13 Link Clicks
67 Engaged Users
Shoutlet, Inc. 2013 • v13.01
Shoutlet Simple Boost Post
628 Engaged Fans
shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet

2. RESULTS
184,116%
500%
550%
837%
INCREASED
VIEWS
INCREASED
LIKES
INCREASED
LINK CLICKS
INCREASED
ENGAGED FANS
By promoting the post using Shoutlet’s Simple Boost, Gold PR set a new standard for engaging
the Invisalign fans on important pieces of content. The Facebook promoted post delivered an
800% increase in engaged fans, and drove 550% more click throughs than the organic post.
HOW SHOUTLET HELPED
Shoutlet gives us the ability
to easily track and identify each
person’s activity with Invisalign
on social media, so we can
understand the fan’s lifecycle
and relationship with the brand
which empowers us to deliver the
right message at the right time.
Sara Record
Account Executive
Gold PR
When scheduling content for Invisalign’s social media,
promoting the post on Facebook via Shoutlet Simple
Boost is an easy click and part of the content publishing
process, so no extra steps are required.
Shoutlet also empowers Gold PR to manage Invisalign’s
social media through Social CRM and Social Profiles™.
By quickly viewing the fan’s Social Profile, Gold PR
understands if it’s a returning customer with a history
of complaints, or a customer engaging with them for
the first time and can appropriately respond, delivering
a positive experience.
The Shoutlet Calendar allows the content team to
schedule all content, including promoted posts, and
view an entire month to ensure an even distribution of
posts for their different audiences. At the end of the
month, the Gold PR team pulls key analytics including
click tracking on promoted posts for Invisalign.
ABOUT SHOUTLET, INC.
Shoutlet is a leading independent enterprise-class cloud-based social marketing platform that
enables marketers to publish, engage, and measure social marketing campaigns and activities
on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its
industry-leading, enterprise class functionality includes tools for social CRM, creative design,
social listening, ads, workflow management, contest design and execution, and top-notch
analytics for easy integration with the industry’s leading web analytics tools from Google
Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives
customers the control and flexibility they want and need, and is rooted in a strategic partnership
that provides the necessary resources and counsel to execute successful social campaigns.
Shoutlet, Inc. 2013 • v13.01
shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet