The document describes TCS's CubbuZZ social engagement and promotions platform. CubbuZZ aggregates content into visually engaging 3D objects and promotes information across multiple channels synchronously in real-time. It enables viral marketing promotions, location-based offers, sales force empowerment, community engagement, and internal communications. CubbuZZ also provides engagement analytics to measure promotion effectiveness and influence marketing budget decisions.

1. Social Engagement and Promotions
Platform – CubbuZZ
Connected Marketing Solutions
Brands must keep innovating to make customer engagement more meaningful. Customer preferences today are
rapidly evolving, with them making better-informed choices, on their own terms. The media too is adding new
dimensions to manifest and embed into the consumer game plan.
To find your way through these evolving trends, we, at Tata Consultancy Services (TCS) bring you our Social
Engagement and Promotions platform – CubbuZZ. CubbuZZ offers excitement, engagement, digital content
aggregation, and analytics combined in a package that is as novel as it is visually-compelling.
A three-dimensional, animated appearance enables viral marketing, propagates real-time information seamlessly
across multiple channels, and builds communities and location-based mobile promotions. Our solution also enables
you to track usage and measure the Return on Investment (ROI). Together, these make CubbuZZ dynamic by design – a
platform that continuously expands itself to scope the consumer’s expectations.
Overview
CubbuZZ has the unique ability to aggregate variety of content into
visually engaging and appealing three-dimensional objects and allows
aggregation of information about a brand, product, event, or any
subject. The solution promotes the information on multiple channels
synchronously in real-time to derive insights from measurement of
customer engagement. The channels include email, own web sites,
affiliate sites, social media sites like Facebook, mobile devices as well as
desktops in the form of a widget.
The multi-faceted CubbuZZ Platform offers very unique ways in which
it may be applied to deliver business solutions. These include:
Marketing promotions. The CubbuZZ platform enables brands to
run engaging marketing promotions on multiple channels; measures
the effectiveness of promotions; and steers the campaign in real-time,
based on campaign response.
Viral social propagation. The CubbuZZ platform enables viral
marketing promotions on multiple channels. With an inherent
engagement quotient and the ability to re-share on social media sites
like Facebook, the platform has the potential to achieve extremely
high reach in social media.
Location-based offers. The CubbuZZ mobile application enables
brands to send location-based offers to customers, which are not
dependent on any sign-in mechanism or any other third-party
location-based service. The application also integrates easily with
existing mobile applications to open up a completely new channel for
brands to send location-based offers to customers.
Sales force and customer empowerment. CubbuZZ can provide
information about products, events or promotions via Sales Agents'
smart phones, thus enabling effective selling while they are on
the move. The real time updates on smart phone would equip sales
agents with the latest information. The same app can be extended
to customers as well, to convey product information at their
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fingertips.
Community engagement. The platform facilitates the creation of
a vibrant community, with members sharing, rating, ‘favorite-ing’,
and commenting on cubes created by members around the
engagement theme.
Internal Communications. CubbuZZ has the capability of driving
internal communications within the enterprise in an engaging way.
This is achieved through cubbuzz intranet widget as well as the
CubbuZZ desktop communicator widget through which enterprises
can reach out to employees.
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Threading through these interactions, are the CubbuZZ engagement
analytics, which track and measure digital/ mobile promotion
effectiveness. CubbuZZ records parameters of usage, reach, and
popularity across channels and geography (by country and city) to
deliver a unique parameter, ‘Return on Reach’. This parameter articulates
social media effectiveness, thereby influencing decisions on the share of
marketing budgets.With an open programming interface to the
platform, CubbuZZ offers the ability to easily integrate the platform with
other enterprise applications and extend it to other mobile channels at
ease.
CubbuZZ also offers:
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A highly scalable and high-availability solution as it is built on a Cloud
-based platform;
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Easy integration with web applications and ad networks;
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Easy access to content on the existing brand websites and third-party
applications;
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Support for multiple digital channels such as web, mobile, and email;
with native applications for iOS, Android mobile, and tablet platforms.
Benefits

2. Easy Integration and
Customization
API
Interface
for
extension
Engagement Analytics
An overview of our platform
Marketing
Promotions
Social Viral
Propagation
Internal
Collaboration
Community
Engagement
Sales agents
Empowerment
Tata Consultancy Services is an IT services, consulting and business
solutions organization that delivers real results to global business,
ensuring a level of certainty no other firm can match. TCS offers a
consulting-led, integrated portfolio of IT and IT-enabled
infrastructure, engineering and assurance services. This is delivered
TM through its unique Global Network Delivery Model , recognized as
the benchmark of excellence in software development. A part of the
Tata Group, India’s largest industrial conglomerate, TCS has a global
footprint and is listed on the National Stock Exchange and Bombay
Stock Exchange in India.
IT Services
Business Solutions
Outsourcing
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All content / information present here is the exclusive property of Tata Consultancy Services Limited (TCS). The content / information contained here is correct at the time of publishing. No material from here may be copied,
modified, reproduced, republished, uploaded, transmitted, posted or distributed in any form without prior written permission from TCS. Unauthorized use of the content / information appearing here may violate copyright,
trademark and other applicable laws, and could result in criminal or civil penalties. Copyright © 2013 Tata Consultancy Services Limited
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Contact
To know more about TCS Social Engagement and promotions Platform
(CubbuZZ), contact connectedmarketing.solutions@tcs.com
About Tata Consultancy Services Ltd (TCS)
www.tcs.com
For more information, visit us at
CubbuZZ brings you benefits in terms of:
Powerful mechanism to deliver localized content to customers;
Greater engagement and viral experience. This has enabled CubbuZZ
to fetch significant Click Through Rate (CTR) resulting in higher ROI
compared to the traditional approach;
Cross-channel distribution. This gives the ability to convey and share
information across the web, desktops, mobile, and social media;
Faster time-to-market. As a result of this, campaigns are able to go
live within hours.
The TCS Advantage
Our domain-specific solutions, are further tailored to meet your unique
needs. What is more, we quickly adapt these solutions as your needs
change, helping you stay flexible and in sync with the fast-paced
changes of today’s digital marketing paradigm.
About Connected Marketing Solutions
TCS’ Connected Marketing Solutions are designed to help you Connect –
connect with your target customers, connect with your enterprise,
connect your data, your channels and your messaging – so that you can
build a Connected Brand Experience.
Our end-to-end offerings cover the gamut of marketing requirements –
Digital and Social Media Strategy, Customer and Marketing Analytics,
Enterprise Marketing Management, Customer Experience Design
and Listening Insight across social and VoC channels. These can be
seamlessly combined with your existing systems to provide you
with a single, integrated platform that delivers a holistic solution.
Our solutions, already domain-specific, are further tailored to meet your
unique needs. What is more, we quickly adapt these solutions as your
needs change, helping you stay flexible and in sync with the fast-paced
changes of today’s digital marketing paradigm.
Scalable Cloud based
Platform
Content Aggregation
Multi channel Information Publishing
Synchronous real time updates
Location
Based Offers
TCS CubbuZZ - Social Engagement And Promotions Platform