The document discusses how the Shoutlet social marketing platform can help companies streamline and scale their LinkedIn management. It provides tools to promote LinkedIn Company Pages, simplify posting updates across multiple networks including LinkedIn, and track engagement metrics and conversations on LinkedIn pages. Integrating LinkedIn into the Shoutlet platform allows for targeted updates, approval workflows, and social CRM capabilities to maximize efforts on LinkedIn.

1. Shoutlet, Inc. 2013 • v13.011 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet
STREAMLINE AND SCALE:
LINKEDIN MANAGEMENT WITH SHOUTLET
TARGETED STATUS UPDATES, CONVERSATION MANAGEMENT AND COMPANY
PAGE REPORTING INCLUDED IN INTEGRATION WITH SHOUTLET’S ENTERPRISE
SOCIAL MARKETING PLATFORM
With 200 million users, LinkedIn is the world’s largest professional social network. Roughly
2.6 million businesses are currently using the network to connect with customers, prospects,
employees and potential new employees through LinkedIn Company Pages.
Weaving LinkedIn into your social media strategy can start new conversations and achieve
added results for your social program – and your business’s overall objectives. Enlisting the help
of a social marketing platform that supports LinkedIn makes this process efficient and effective.
ELEVATE YOUR EFFORTS WITH SHOUTLET’S LINKEDIN CAPABILITIES:
PROMOTE YOUR COMPANY PAGE WITH SHOUTLET’S SOCIAL DESIGN TOOLS
Shoutlet’s Social Canvas™ lets your team build rich, interactive social media content
and publish it to Facebook, your website or standalone web pages. Eight LinkedIn
social tools are included in the Shoutlet Social Canvas™ drag-and-drop design
interface, including Company Page follow, share and recommend buttons.
SIMPLIFY POSTING WITH SHOUTLET’S ROBUST PUBLISHING TOOLSET
With support for Facebook, Twitter, LinkedIn, Foursquare and YouTube,
Shoutlet streamlines LinkedIn management. Schedule posts to both
Company Pages and individual LinkedIn profiles, manage these posts
within a universal content calendar and create and edit updates
alongside posts to your other social presences in one place.
MAKE CONTENT MORE RELEVANT WITH TARGETED COMPANY
PAGE STATUS UPDATES
Take advantage of all the post targeting options LinkedIn allows
Company Page administrators. Make updates more relevant to
followers by segmenting messages by company size, location,
seniority, job function and industry.

2. Shoutlet, Inc. 2013 • v13.012 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet
TRACK THE REAL IMPACT OF YOUR LINKEDIN UPDATES
By posting to LinkedIn via Shoutlet, your team can take advantage of built-in
link tagging capabilities for Google Analytics, Omniture and other leading
web tracking platforms. See which LinkedIn posts are leading to actions on
your website. Added insight is available through Shoutlet’s partnership with
Kenshoo Social, which allows mutual customers to see more detailed attribution
about how LinkedIn updates are driving results.
ADD LINKEDIN UPDATES TO YOUR EXISTING APPROVAL WORKFLOWS
Shoutlet’s Social Enterprise feature allows companies with thousands
of social presences for franchises, locations, agents and branches work
within a cohesive post and design approval workflow structure. Include
LinkedIn updates as part of that review process.
GAUGE CHANGES IN FOLLOWERS AND UPDATE ENGAGEMENT
Shoutlet includes metrics for all your LinkedIn Company Pages so you
can see trends in followers and post engagement. Get an at-a-glance
view of your followers (by industry, job function, location, etc.) and
see totals of impressions, clicks, likes, comments and shares for your
Company Page updates over time.
STAY ON TOP OF WHAT’S HAPPENING
ON YOUR COMPANY PAGE
LinkedIn is integrated with Shoutlet Social CRM, giving you a side-by-side
look at conversations happening here and on your other social pages.
Get email notifications, review likes and comments and tag any comment
within Shoutlet to organize responses from your followers.
READY TO START MAXIMIZING YOUR LINKEDIN EFFORTS?
CONNECT WITH US:
Request a demo at Shoutlet.com
Email: sales@shoutlet.com
LinkedIn: linkedin.com/company/shoutlet
Twitter: @shoutlet
Facebook: facebook.com/shoutlet