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Katie outlines several pros and cons of online activism. The pros are that it allows people to support causes from home efficiently, shows the impact of the internet on social issues, spreads awareness of issues and causes large online debates, and is effective for raising funds. However, the cons are that it can be misleading and spread misinformation, may have no real-world impact despite large online support, is seen as hypocritical as online support requires little effort, and online activists tend to be more passive and less informed than physical protesters.
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The document provides information about the client, Sunderland Culture, and the target audience for a project. Sunderland Culture is a nonprofit organization established in 2016 with a mission to improve quality of life through culture in Sunderland, England. The target audience for the project is 16-25 year olds, so bright colors and engaging design will be important. Potential issues include budget constraints and copyright clearance.
Audience Profile.pptx
The target audience is college and university students aged 16-21, with roughly equal numbers of males and females. They are interested in a city's culture and history and identifying as mainstreamers or explorers. The challenges are that they are uneducated about Sunderland's history and hidden beauty and unaware of local events. They prefer to learn about these topics through social media, online articles, documentaries, videos, articles and images.
Evaluation (1).docx
The document discusses the codes and conventions of documentaries, including voiceovers, real footage, interviews, titles/text, sound, set ups, and visual coding. It then analyzes the creator's documentary, noting its use of a voiceover, real footage, sound, and lack of interviews. Feedback was gathered throughout the process and considerations were made for the client and target audience. Key lessons included improved time management, feedback implementation, and technical skills.
Initial Ideas and Planning.docx
The student plans to create an 8-minute documentary on the history of Sunderland as well as a series of 8 digitally edited images highlighting hidden beauty in the city. For the documentary, they will interview local youth about Sunderland's culture and history. They have identified several potential locations to film or take photos, including parks, beaches, and historic buildings. The student believes they have enough time and skills to complete the projects, but may need help with interviews. Their goals are to showcase their talent, educate others on local culture and history, and bring attention to overlooked beauty in their hometown.
Script Documentary.pdf
The document provides a history of Sunderland, England from Roman times to the present. It details how Sunderland started as a fishing village and grew into a major port city due to its shipbuilding industry. Important historical sites mentioned include St. Peter's Church from the Anglo-Saxon monastery period, the Winter Gardens museum which has exhibits on Sunderland's glassmaking and pottery industries, and the Penshaw Monument memorial built in the 1840s. Tragedies like the 1883 Victoria Hall disaster that killed over 180 children are also discussed.
Evaluation.docx
1) The document discusses the author's research into career options and universities, including looking at jobs in media, requirements for roles like editor, and choosing to pursue journalism degrees.
2) The author applied to journalism programs at several universities, receiving conditional offers from three including their top choice, the University of Sheffield.
3) Creating a personal brand identity, the author developed a personal statement, CV, logo and business cards. This helped them understand branding, design, and how to appeal to employers.
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The document summarizes the writer's networking experience during a placement at Sunshine Co-Operative. They spent time with the owners, Claire and Wojtek, as well as an employee, Andrea, assisting with various media projects. The co-op aims to provide affordable and healthy food to the local community. During the placement, the writer gained valuable experience completing tasks like social media posts, articles, and workbooks, improving their digital, writing, and conversational skills. They also received career advice from the owners and were able to network with other relevant industry contacts.
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- 1. Created using Celtx PROS VOICEOVER Katie: "One of the pros of online activism is that it means poeple can support a cause from home in a time efficient manner." Katie: "Another pro about online activism could be that it shows the impact the internet has on society. An example of this could be the many online petitions or the campaigns that have worked to aid people, such as the campaigns that have helped people get medical care or that have saves some people from homelessness." Katie: "A third pro about online activism could be that even if the campaign itself isnt phsycial and is not in person it causes a significantly large debate on important issues and it makes it easier spread awareness about the cause itself." Katie: "My fourth and final pro about online activism is that online activism is an effective to raise funds for a cause." CONS VOICEOVER Katie: "Now onto the cons about online activism." Katie: "Online activism has been proven to be misleading at times and it also aids the influx of fake news that has been circulating around the past few years." Katie: "Another con could be that even causes with such a large following can have no physcial impact in the real world." Katie: "Another con for online activism could be that people do see it as hypocritical. As people just assume that people will support online but will do nothing physical as they do not care enough to." Katie: "My final con for online activism is that clicktivists or people who support activism online are definitely more passive than actual protestors." Katie: "And online supporters have often demonstrated a poor understanding of the cause itself and the issues at hand."