A panel comprised of two seasoned business owners, presenting aspects of product and service branding from a right-brain/left-brain perspective; the founder and President of an award-winning branding agency and the other an attorney and small business consultant who has worked with start-up businesses in senior management positions and as outside legal counsel throughout his career. Panel members will define what a brand is and discuss the process and considerations to be made when building a successful brand for your organization, utilization of the brand in marketing and advertising, and how to maximize its effectiveness. The panel will discuss the value of a brand to an organization and what actions can and should be taken to protect the brand’s value and insure its effectiveness, as well as the steps a business owner can take to discourage and defend against infringement of the brand by other parties, including processes involved in seeking to stop infringers and recover da

1. Protecting Your Brand Building Your Brand
As soon as your brand is
launched, it’s at risk. Learn
how to protect your brand
and your organization’s
intellectual property
against unwelcome
infringement and dilution.
All successful brands share
common characteristics.
Learn what these are
and the role they play
in building a strong brand
for your organization. It’s
easier than you think!
Branding with both sides of the brain
THINKTWICE