Advanced advertising media planning

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Advanced advertising media planning

  1. 1. ADVANCEDADVERTISINGMedia Planning
  2. 2. Media Planning A decision process leading to the use of advertising time and space to assist in the achievement of marketing objectives,
  3. 3. Aperture The ideal moment for exposing consumers to an advertising message.
  4. 4. Information sources Marketing Sources Media Planning Creative Media Sources Sources
  5. 5. Information sources – marketingsources Area Sales Patterns Month-by-month sales patterns Distribution patterns Competitor’s advertising patterns
  6. 6. Information Sources – Creativesources Theme characteristics Message characteristics Creative Performance research
  7. 7. Information Sources – MediaSources Media Popularity Media cost forecasting Media characterstics

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