The document presents insights from Dr. Martin Enderle, CEO of Scout24 Group, discussing the online classifieds market and its financial aspects in real estate and automotive sectors. It highlights the significant potential for digitalization in mortgage intermediation and the company's strategy to drive leads closer to transactions. Scout24 emphasizes the importance of various digital services in enhancing customer engagement and streamlining the purchasing process.

1. www.scout24.com
Scout24 – Getting closer to
the transaction
London | Nov. 13th 2013 | Dr. Martin Enderle, CEO Scout24 Group

2. Online classifieds today – only a crumb of the cake
Real estate spend
Used cars & car services spend
€152bn
€89bn
Property/used
cars & service
€6bn
€5-7bn
Agent/ dealer
€0,8bn
€0,8bn
Marketing
0,1%
€0,2bn
€0,2bn
0,2%
Online classifieds
Page 2

3. Everything that can be digital, will be digital
Inform
Search
Assess
Purchase
Financial
services
After sales
services
Acquire
Promote
Manage
Sale
CRM
Image &
brand
Page 3

4. Mortgage intermediation: ripe for digitalization
€>1.000m
Offline
Online
Mortgage intermediation revenues
Page 4

5. EasyAutoSale: Closer to transaction
AS24 listing
EasyAutoSale
Total revenue per object
Page 5

6. Getting closer… the…
Getting…
closer to the transaction
Value [€/lead]
PI
VIEW
INTERESTED
CONTACT
QUALIFIED
LEAD
CONTRACTED
LEAD
TRANSACTION
Page 6

7. www.scout24.com
Thank you very much!
Contact:
Dr. Martin Enderle
CEO
Scout24 Holding
martin.enderle@scout24.com