At SXSW Interactive 2014, Intuit's founder, Scott Cook, will share these entrepreneurial tools with attendees.

1. 1Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0.
Product Vision
PRODUCT
WHO has the biggest pain? Be specific and narrow.
WHO are you NOT designing for?
What is her BIGGEST PAIN POINT
or OPPORTUNITY you are focused
on? What is the INSIGHT that leads
you to focus here?
Is there a potential NETWORK
EFFECT? If yes, use the Network
Effect Framework template to
identify both groups and the benefits for each.
What is the INSIGHT that
MAKES YOU BELIEVE
you can solve the problem?

2. 2Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0.
What’s
protectable
What’s
painful
What’s
possible

3. 3Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0.
Two-Sided Platform
Solving the chicken & egg problem
What is the virtuous circle network effect?
How is the problem solved and benefit delivered?
Description of the platform
What is the unsolved problem or opportunity?
…and build
durable
competitive
advantage
…that we
and those
we enable,
can solve
well…
Find an
important,
unsolved
customer
problem
Who: … Who: …Small Business Financing Providers

4. 4Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0.
Lean Experiments Loop
• Design it to be fast and frugal
• Collect behavioral data
Minimize TOTAL time
through the loop
• Compare metrics to
hypotheses
• Get to root cause
• Savor the surprises
• Write down the Leap
of Faith Assumptions
• Select metric and
test method
• Declare the numeric
hypothesis you expect
to achieve
Inspired by the
teachings of Eric Ries

5. 5Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0.

6. 6Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0.