Slides for the online Morgenbooster 'Design Doing is Strategy on Demand'
•
0 likes•190 views
1. The document advocates for an approach to strategy that focuses on developing hypotheses and continuously validating them through design, execution, and measurement of outcomes rather than strategizing in isolation. 2. Key aspects of this approach include translating strategic goals into testable hypotheses, gathering customer insights, rapidly prototyping ideas, and constantly measuring outcomes to inform the evolution of strategies. 3. This dynamic and ongoing process aims to close the gap between strategy development and execution by engaging in creative problem-solving through design.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Slides for the online Morgenbooster 'Design Doing is Strategy on Demand'
Similar to Slides for the online Morgenbooster 'Design Doing is Strategy on Demand' (20)
More from 1508 A/S
More from 1508 A/S (20)
Recently uploaded
Recently uploaded (20)
Slides for the online Morgenbooster 'Design Doing is Strategy on Demand'
- 3. Strategizing in an ivory tower is over 😊 🤔 🤯 🙄 🤪 😎
- 4. The gap is bigger than ever Strategy Execution
- 5. How might we close the gap Strategy Execution
- 6. …by creating hypotheses! and become experts in turning assumptions about the future into something we can act on…
- 7. Happens simultaneously and on demand Hypothesis Hypothesis Hypothesis Hypothesis Hypothesis Strategy Execution
- 8. Act on what is Not just on what is
- 9. Deductive / Inductive / adductive
- 10. Deductive / Inductive / adductive
- 11. Deductive / Inductive / adductive
- 12. Deductive / Inductive / adductive
- 13. Deductive: From a general rule to a specific conclusion (is always true) Inductive: From a specific observation to a general conclusion (may be true) Abductive: From incomplete observations to best prediction (may be true)
- 14. Design Doing
- 15. “Design is something that you do at the end of an engineering proces to make things look good!”
- 17. McKinsey
- 18. 1 3 2 “Companies view design narrowly, focusing on aesthetics and form: the color, material, and finish of products.” ”Companies broaden their design emphasis to encompass end-to-end user experiences.” ”Companies realize that design infuses everything they do; it transforms the entire company.”
- 19. Everything around us are designed More or less Products Services Processes Organizations Strategies
- 20. “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones”
- 23. Design is a Innovation is just a possible
- 25. ”All science, all business insight, everything of value in life, originates not with data, but with a brilliant hypothesis”
- 26. Nike story
- 30. Hypothesis card Topic We believe that… To verify that, we will… And measure… We are right if…
- 33. • Diagnosis • Guiding Policy • Coherent set of actions
- 34. Happens simultaneously and on demand Strategy Execution Hypothesis Hypothesis Hypothesis Hypothesis Hypothesis
- 35. Translate any strategy into a set of hypotheses that are actionable, driven by user needs and constantly measured through instant feedback.
- 38. Focus area
- 39. Focus area
- 40. Focus area
- 41. Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2
- 42. Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2 Remedy lane
- 43. Focus area Focus area Focus area Focus area Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2 Dynamic Roadmap
- 44. Strenghten Customer Centricity Advisory board Tool to customer feedback Checkin og retro med kunden Pitch board
- 46. Insights → Concept → LaunchHypothesis → MVP → Stage card
- 49. Output -> Outcome -> Impact
- 50. Outcome?
- 51. a change in behaviour that impacts business results
- 53. Customer perception Behavioural patterns Internal processes
- 54. Outcome template Topic Customer perception Behavioural patterns Internal processes Measure As is To be As is To be As is To be
- 55. Outcome template Topic Customer perception Behavioural patterns Internal processes Measure As is To be As is To be As is To be NPS: 10 NPS: > 40 Marathon time: 3 hours 12 minutes Marathon time: < 2 hours Production time: Two days Production time: < 8 hours Optimize athletes performance by making better soles and running shoes.
- 56. Employee centric
- 57. You will need to
- 58. #1 Strategizing and execution happens simultaneously.
- 62. #5 ”What is your strategy?” ”A dynamic set of hypotheses that are continously validated and changed through design doing.”
- 63. And measure… W e are right if… templates
- 64. Focus area Focus area Focus area Focus area Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2 Dynamic Roadmap
- 65. Hypothesis card Topic We believe that… To verify that, we will… And measure… We are right if…
- 66. Outcome template Topic Customer perception Behavioural patterns Internal processes Measure As is To be As is To be As is To be
- 67. Thank you