1. STEPHAN BRICAULT, MBA
702, rue Curie, Boisbriand, QC, Canada J7G 3G6 ▪ Tel: 450.430.7084 ▪ Email: simsteph2@sympatico.ca
VICE-PRESIDENT OPERATIONS / REGIONAL DIRECTOR BUSINESS DEVELOPMENT
EXECUTIVE SUMMARY
Visionary, dynamic and results oriented Business Strategist with an unparalleled record executing complex and
high profile programs while propelling operational growth and profitability. Consistently delivered continuous
improvement in process, cost, quality, and productivity. Drove major projects, programs, and initiatives from
planning through tactical execution; mastered advanced methodologies, processes, and technologies and aligned
change efforts with business goals. Fluent in French, English, and Spanish at 75%
 PROFILE 
20+ years’ solid management experience spanning multiple disciplines including Global Operations Business
Development, Program Management, Operations Management, Customer Relationship Management, and Sales
Management. Hotel Brand Conversion, Guest Experience Development, P&L management.
Respected leader and team-player, with very strong vertical and lateral management skills as well as proposal
and process development expertise. Inspire sales force, developed teams and talents, and measured objectives.
CORE COMPETENCIES
Business Development Cost Reduction & Expense Control Operations Management
Risk & Asset Management Customer Relationship Management International Business
Product/Program Management DMAIC Methods Service Delivery Improvement
Partnership Development Finance & Expense Control Sales Forecasting
Public & Media Relations Strategic Planning Team Leadership & Training
RECENT EMPLOYMENT EXPERIENCE
SHERATON MONTREAL AIRPORT HOTEL, STARWOOD HOTELS & RESORTS WORLDWIDE 2010-Present
A provider of multiple market segments, corporate individual & group business travelers, leisure, convention and global social
events with $75M in annual revenue, 160 associates, 465 guestrooms, 23 meeting rooms, 21000 square feet.
Executive Director of Business Development & Marketing, Board Member
Maximize profitability and return on investment, charged with hotel brand conversion and development. Plan,
manage and deploy business development strategies, marketing and actions plans. Prepare and manage budgets,
inspire and develop sales structure team, maintain and develop key accounts. Develop and maintain strategic
business relationship & partnership. Train and implement new culture as per standards.
Key Achievements:
 18 months after conversion, Key Performance Indicators growth results combining all market segments:
REVPAR + 254%, ADR + 142%, Room revenues + 182%, Occupancy +170%
 Guest Experience Index results: TOP 1 on 230 NAD in March 2012, TOP 10 YTD 2012
W MONTREAL HOTEL, STARWOOD HOTELS & RESORTS WORLDWIDE, Quebec, Canada 2008-2010
A provider of multiple market segments, corporate individual & group business travelers, leisure travel management companies
with $20M in annual revenue 90 talents, 159 guestrooms, 6 meeting rooms, 6000 square feet.
Corporate Business Sales Director
Generate new business opportunities through RFP, Lanyon, Hotelligence report, and internal marketing tools.
Manage and maintain existing accounts and prospect key potential target accounts. Build business cases, Prospect
and secure new target accounts, and manage customer relationships with local, national, global accounts, tour
operators, FIT, travel management companies, and travel agencies. Develop new business plans for market
segments and key accounts. Create and update budgets and follow up on KPI’s.
Key Achievements:
 Boosted overall market share performance by establishing new strategic global accounts, increasing
revenue more than $358K.

2. STEPHANE BRICAULT PAGE 2
 Grew revenue more than $209K by sourcing, negotiating, and securing key strategic accounts for the
implementation of Starwood Hotels in the Travel Program.
 Designed and implemented a corporate social media network by securing three new accounts, increasing
the number of business travelers and booking of premium room category.
 Closed new special projects accounts business, which increased more than $845K in revenue.
 Recognized as #1 Best Divisional Corporate Business Travel Sales Director in North America.
 Awarded for earning score of 97% in Sales Department Quality Assurance Shopping Survey which was
presented by Hospitality Softnet.
AER RIANTA INT’L NAD, RUNWAY DUTY FREE, Montreal International Airport, Quebec, Canada 1997-2008
A global operation of 5 stores in an international airport with $45M in global sales and 125 staff members.
Senior Marketing Manager (2005-2008)
General Manager (2001-2005)
Sales and Operations Manager (1997-2001)
Charged with developing and implementing new methods to increase revenue & profits for all stores (US border,
Int`l 1, 2, 3 and domestic) Enhanced company profitability by ensuring proper inventory turnover.
AER RIANTA INTERNATIONAL, RUNWAY DUTY FREE (CONTINUED)
Managed all marketing and promotional campaigns. Developed monthly merchandising plans and communicated
with sales and management teams. Oversaw the delivery of products and goods in all departments for five duty
free shops throughout the globe. Provided direction to security and loss prevention through the utilization of
company methods and procedures in line with security airport authorities. Managed strong business relationships
with airport authorities, including Canadian and US customs, airlines, airport merchant association, and the media.
Directed global operations and manage financial performance of $35M in business, while increasing productivity
and profitability for five points of sales within multiple market segments. As Sales and Operations Manager,
oversaw global operations with multiple teams with more than 125 staff members. Inspired teams, defined the
vision, set strategic directions, measured, improved, and supported quality service standard execution.
Key Achievements:
 Increased sales 48% in six months through the development and management of promotional Air France
campaign.
 Boosted customer penetration 35% within three months by establishing new promotional campaign with
Lufthansa.
 Generated 30% increase in customer penetration within one month by developing exclusive commercial
activity with Air Transat.
 Spearheaded the development of new customer relationship management process, increasing customer
service culture standards and performance.
 Established and managed new internal staff development career plan, which enhanced partnership culture
and created positive environment.
 Drove sales revenue 15% in major departments by increasing accountability of key managers and
supervisors.
 Coordinated the opening of new retail shops with a $5M, build new teams and logistics.
EDUCATION AND PROFESSIONAL DEVELOPMENT
MBA, Business Administration (2008), ESG UQAM, University of Quebec, Montreal, Canada
Marketing & Organizational Development (2005), University of Quebec, Montreal, Canada
College Diploma, DEC, Tourism (1995), Institute of Tourism & Hospitality in Quebec, Montreal, Canada
AFFILIATIONS
 Member of Montreal West Island Chamber of Commerce (2010…) WICC
 Member of Quebec Association of MBA (2010…) AMBAQ
 Member of Board of Trade of Metropolitan Montreal (2009) CCMM

3. STEPHANE BRICAULT PAGE 3
 Member of Association of Corporate Travel Executive (2008) ACTE
 Member of Global Business Travel Association (2008) GBTA
 Member of RGAB Business people’s group, Boisbriand (2008)
 Member of Communication committee and merchant association (2005)
 Member of executive board of AGEEITHQ and congress organization (1994)