Audiences	
1	
	
Science	Presenta-ons	
On	Public	Speaking	
Lars	Sudmann	
mail@lars-sudmann.com	
@larssudmann	
!
q
“Oh,	I	have	to	do	a	presenta1on	
for	the	conference”
“Ok,	I	think	I	now	have	
everything	covered…ugh,	a	lot	
of	work!”
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla
“Did	you	include	the	latest	
research	findings	as	well?		You	
should!”
“Ok”
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla
“Send	it	to	the	rest	of	the	group	
for	feedback”
“Ok”
“This	is	missing	vital	
informa1on”	
“Please	include	this	crucial	piece	
of	data”	
“What?	There	is	no	
men1on	of	the	new	
model	approach?”
“Ok”
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla
“You	have	far	too	many	slides…
you	need	to	cut”
“Oh…Ok”
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• 	Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla	
• Bla	Bla	Bla
“Let’s	go	to	the	session,	it	starts	
in	5	minutes…”
“Oh…”
Beat	the		
“Curse	of	Knowledge”
Have	an	
objec-ve
At	the	end	of	the	
presenta-on	I	
want	that______
Statement	
	
Sta-s-c	
	
Story
Have	an	
objec-ve	
Statement
The	140	character	
challenge
“We should not be confident in our ability to
keep a super-intelligent genie locked up in its
bottle forever.” — Nick Bostrom!
“There's zero correlation between
being the best talker and having the
best ideas.” — Susan Cain!
“Vision begins with the eyes, but it truly
takes place in the brain.” — Fei-Fei Li!
Have	an	
objec-ve	
Statement	
Sta-s-c
Analogies	/	Data	
comparisons
://www.flickr.com/photos/bernhardtsoccer
://www.flickr.com/photos/bernhardtsoccer
Build-up
35	
Target X
Future
(4+ years)
Scenario: “We do
nothing”
TodayPast
Scenario: “We
become #1”
Gap to fill
Planning	Cycle
36	
Planning	Cycle	
Target X
Future
(4+ years)
Scenario: “We do
nothing”
TodayPast
Scenario: “We
become #1”
Gap to fill
37	
Planning	Cycle	
Target X
Future
(4+ years)
Scenario: “We do
nothing”
TodayPast
38	
Target X
Future
(4+ years)
Scenario: “We do
nothing”
TodayPast
Scenario: “We
become #1”
Planning	Cycle
39	
Target X
Future
(4+ years)
Scenario: “We do
nothing”
TodayPast
Scenario: “We
become #1”
Gap to fill
Planning	Cycle
Have	an	
objec-ve	
Statement	
Sta-s-c	Story
Once	upon	a	-me	there	was_____________
Every	day____________________________
One	day_____________________________	
Because	of	that_______________________	
Because	of	that_______________________	
Un-l	finally___________________________
	
Pixar	Model	
	
Cf.	C.	Booker	(2004),	The	seven	basic	plots:	why	we	tell	stories
Have	an	
objec-ve	
Statement	
Sta-s-c	Story	
You
This is a typical process slide that explains in great details things and
serves at the same time as a hand out
There is a mission-
critical need to fill
these columns
Where is the logic
in here?
Order Generation
typicallly involcves
two fragments
Data will have to
be found so that
hypothesis can be
made
Summa
ry
We
need to
synergiz
es in
ultra-
light
synergy
based
models
Overall focus needs to
be adapted in the
model
Phase 3 Step 2 Axis T
Presentation on subject ABC
Financial implications of ABC
This is to report the status of project ABC.
There is very slow progress in project ABC. The
project does not meet our business needs. A review
of the set up is required. A lot of money was wasted
on launching the project. We need more
involvement of the team members.
Touch	
		
Turn		
	
Talk
Have	an	
objec-ve	
Statement	
Sta-s-c	Story	
You
Audiences	
1	
Science	Presenta-ons	
On	Public	Speaking	
Lars	Sudmann	
mail@lars-sudmann.com	
@larssudmann	
!

Science presentations on public speaking - lecture u antwerp sudmann