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Understanding Digital Transformation..
… Technology Drivers …




                         DESIGN FOR DIGITAL
… the changing Digital Shopper …
… ( with many different faces ) ...
      1. Techno-Shy Shoppers                           2. Value Seekers       3. Occasional Online Shoppers




   4. Rational Online Shoppers                       5. Digital Shopaholics     6. Social Digital Shoppers




Source: Capgemini, Digital Shopper Relevancy, 2012
… and the Future Value Chain.
...   applying the power of collaboration for inside and
                    outside purposes …
Creating the Future…
… of Mobility …
… might look very different …
3D Printing – quickly becoming affordable …
… and yet another kick-started business …
… with disruptive, transformative potential …
From TRAIN to SCOOTER dynamics
Zwarte Zwanen

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