1. Session 2. Social Networks
Lecture 2-‐‑1. Introduction; The Top Four;
LinkedIn Basics
Introduction to Social Networks
"Social" Recruiting Advantages
Call or email?
The Top Four Networks
LinkedIn
Twitter
Facebook
Google-‐‑Plus
LinkedIn Basics
LinkedIn vs. Job Boards
Levels of membership
How to properly use people search
Lecture 2-‐‑2. LinkedIn In-‐‑depth
Tips
People Search as a Competitive
Intelligence Tool
Locating Members to Message
Finding Shallow Profiles
The "Also Viewed" Tip
Top Secret Tips
InMailing/Messaging: Best Practices
X-‐‑Raying
What is Google-‐‑able?
No-‐‑Boolean and Boolean X-‐‑Raying
Country Codes
The Magic of LinkedIn Signal
Lecture 2-‐‑3. "Other" Social Networks
Facebook
People Search Applications
Graph Search
Google-‐‑Plus
Google-‐‑Plus and Search
People Search Techniques
Twitter
Techniques for Branding
Outside of the Big Four
Summary
Session 3. Tools
Lecture 3-‐‑1. Tools: Introduction; People Finders
Productivity in People Sourcing
What can be automated
What cannot be automated
What about the Phone?
People Finders
Pipl
Zoominfo
Jigsaw
X-‐‑raying vs. searching "inside"
How to X-‐‑ray membership sites
Lecture 3-‐‑2. Tools for Your Toolbox
Parsing, Sorting, and Filtering Tools
Email Extractors
Browser Extensions
Finding contact information
Verification
Rapportive
Saving and sharing searches
LinkedIn Shortcuts
Lecture 3-‐‑3. Past and Future Tools; Searching
Internationally; Scenarios; Keep and Improve
Your Skills
Posting Jobs
The New Generation of Sourcing Software
Profile Aggregation
Searching Internationally
Putting it all together
Step-‐‑by-‐‑step Scenarios
Keep and Improve your People Sourcing Skills
Session 1: Search Engines
Lecture 1-‐‑1. Intro to the Program; Intro to
Search
Our Goals
Expectations and Logistics for the Program
About People Sourcing
Search Engines
What Can Be Found
The Main Concept of the Internet Search
Searching with No Boolean
The Boolean logic
Syntax Rules: Introduction
Lecture 1-‐‑2. Search: the Boolean Syntax
Special Characters
Searching for Phrases
Operators
X-‐‑raying
Search in Title and in URL
Search for Documents
Advanced Search Dialog
Options and Settings
Recommended Settings
Image Search
Numbers of Results
Examples
Lecture 1-‐‑3. Search: Strategies and Best
Practices; Beyond Google
Searching "the Right Way": the Four Rules
Identifying Keywords for Searching
The Search Process
Special Notes on Searching
Discovering Sites
Notes on Geography
What to Avoid
Searching without Google
Bing vs. Google Chart
Metasearch Engines
Real-‐‑Time Search
Semantic Search
Advice for "Beginners"