Shamaeva fearless sourcing on LinkedIn 19.2.2014

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Shamaeva fearless sourcing on LinkedIn 19.2.2014

  1. 1. Fearless Sourcing on LinkedIn How to Use use LinkedIn to find potential candidates – in advanced and creative ways
  2. 2. Presenter: Irina Shamaeva Chief Sourcer, Brain Gain Recruiting Founder, People Sourcing Certification Program http://sourcingcertification.com http://www.linkedin.com/in/irinashamaeva Twitter @braingain Blog: http://booleanstrings.com
  3. 3. Introduction • LinkedIn remains the main site for recruiters, “the” business network, beyond competition • Your competitors search there, too • This presentation is about using LinkedIn for sourcing in advanced and creative ways • I will share many examples • Your questions are welcome
  4. 4. Outline • • • • • People Search Dialog Mastery Using People Search for Completive Intelligence Finding “Similar” Profiles Skills Research Summary
  5. 5. Simple and Advanced People Search
  6. 6. Simple Keyword Search • Don’t forget to add the 3rd level connections:
  7. 7. Narrow to Location
  8. 8. Advanced People Search • Put phrases in “” • Use Title
  9. 9. Expand Search by Using Keyword Variations
  10. 10. Searching by Keywords vs. by Title • Search by Title: fewer, more targeted results
  11. 11. Searching by Certification Abbreviation in the Last Name • Few results • Very targeted
  12. 12. Using People Search for Completive Intelligence
  13. 13. Do a Keyword Search Find Locations, Companies • Search (for a RN/pediatric/int. care) US-wide – see the numbers per locations and top employers
  14. 14. Search in One Area See Top Employers • Select different keywords (skills) to explore
  15. 15. Find Top Companies for Skills, Locations • CPA Tax; current: accountant; area: NYC
  16. 16. Find Past Companies, Locations for Employer
  17. 17. Finding “Similar” Profiles
  18. 18. Find Similar Profiles via “People Also Viewed”
  19. 19. “People Also Viewed” • You can continue exploring using “People Also Viewed” on each profile that is relevant • Full profiles are shown even for people who are out of your network
  20. 20. See Full Profiles for “Similar” Members
  21. 21. Skills Research
  22. 22. Skills on LinkedIn • Skills are visible on profiles; are good keywords to use
  23. 23. Skills in the Alumni Search • Select a University…
  24. 24. • …view the skills
  25. 25. Find Relevant Skills • Select Field(s) of Study to see relevant skills
  26. 26. Summary: What We Have Covered • Using advanced capabilities in search dialog • Using LinkedIn for research, Competitive Intelligence • Finding similar target profiles • Researching professional skills
  27. 27. Resources: Boolean Strings & People Sourcing • Blog http://booleanstrings.com • Largest Sourcers’ Community: – "Boolean Strings" Group on LinkedIn – Boolean Strings Network • People Sourcing Certifications – http://sourcingcertification.com
  28. 28. Thank You! • I can be reached at irina@braingainrecruiting.com | 510-233-9493 • Q&A

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