The document discusses a 2D barcode solution called Tag Generator that allows people to instantly access digital content from physical objects by scanning codes with their mobile devices. It bridges the gap between physical and digital worlds. The solution includes a client application that can read these 2D codes on any device, and a code management platform makes it easy to create, track, and manage the codes. Several examples are given of campaigns where codes were placed in various locations to provide additional information to users.

1. The Tag Generator 2D barcode solution is changing the way people interact with the world. See something, and get something – instantly! Forget about typing in long URL’s or searching by keyword. This is the easiest and fastest way to get content & information right when you want it. The gap between physical and digital has been filled...

2. Need: Use the mobile device to bridge the traditional & digital worlds Digital Traditional Converging Worlds Creating a Need Worldwide advertising spending on mobile media is estimated to reach $12 Billion by 2012*

3. Label marketing

4. See EZcode, open application The Barcode Experience Application reads the code Specific content is delivered automatically 3. 2. 1.

5. See EZcode, open application The Barcode Experience Application reads the code Specific content is delivered automatically 3. 2. 1.

6. The Complete 2D Barcode Solution The ScanLife client application works on every operating system to quickly capture 2D codes. Works on 3x more phones than any other code reader . The ScanLife Code Management Platform makes it easy to create, manage & track 2D codes .

7. Code Campaigns Users sent to a unique page with additional photos, reviews, and specs Code connected to their updated Hot 100 list on the cover and to downloads for specific artists

8. Code Campaigns Codes link to product reviews, technical specs, inventory information Shelf Talker Store-Front Window Clings Placed EZcodes on 500 vendor windows around San Francisco with access to the latest reviews for that location Retail

9. Code Campaigns Billboards were placed in 4 major airports around the United States with codes that linked to their mobile website with flight information Placed ads in Wired Magazine and on the Wired website with access to exclusive downloads

10. Code Campaigns Placed ads in Wired Magazine and on the Wired website with access to exclusive downloads

11. Code Campaigns Each code linked to audio tour downloads for specific neighborhoods in San Francisco A code was placed on the band’s posters with downloads and tour news Content

12. Code Campaigns Codes were used to promote commercial real estate properties with sales & contact information A code was placed on the Nasdaq board in Times Square on New year’s Eve 2008 linking to the latest news Others

13. Each user receives a unique log-in ID Choose from a menu of action codes Creating a Code Download code as a digital file & place on any printed or digital media 1. 2. 3.

14. Multiple Code Actions to Choose From Go to WEB/WAP Save a Contact Make a Voice Call Send a SMS Send a Email Calendar Entry Lotto/Collection Multi-Action Menu Multi-Carrier Access

15. What Code Name Code Placement The Server Collects Actionable User Data Who User ID Age Gender Income Handset type When Time Date Publisher returns customized content based on data

16. See Performance & Usage Data

17. Consumer Reactions Among 1,006 US camera phones users, 16-54 Translates into increased mobile Internet usage Total sample 82% After seeing the technology, consumer interest levels are sky high:

18. Benefits of the EZcode Physical Size An EZcode can be as small as ½” (1.27cm) They can always stay the same size no matter how much information is in it Reach of Users EZcodes can be read by 3x more phones than other codes Up to 20x less dense than other formats Data Analytics Each EZcode scan is routed through a server to provide tracking and performance data The content of that code can be changed at any time