The rapidly expanding use of QR codes provides digital marketers with opportunities to bridge the real world with the digital world for their customers. Here are 11 ways to reach customers with QR codes, and the technology you'll need.

1. REAL WORLD /
DIGITAL WORLD
11 Ways to Bridge the Gap
with QR Codes

2. WHAT’S THE DIFFERENCE?
GOING
FROM 30
to 7,000+
One way street becomes
a super highway

3. WHO’S GONNA BE THE BETA-MAX?
FOUR
DIFFERENT MicroSoft Tag ScanLife EZ
FORMATS (Proprietary) (Proprietary)
Adoption rate determines
the winner
Data Matrix QR
(Open) (Open)

4. WHAT’S WITH ALL THE BOXES?
70% IS
STILL
AN “A”
Test, test and re-test until
it works - or doesn’t

5. EXAMPLES
AIRLINE / EVENT
CHECK-IN
> Totally Paperless Ticketing
> Phone = Check-in Kiosk
> Speed to Gate

6. EXAMPLES
PURCHASE SHORTCUT
> Buy What You See
> No Site Search
> Product Video

7. EXAMPLES
MAINTENANCE
RECORD
> Access Additional Info
> Always Up-to-Date
> Centralized Safety Data

8. EXAMPLES
BUSINESS CARD
> Paper Card = V Card
> Direct Access
> Product Data / Reviews

9. EXAMPLES
URL SHORTCUT
> No URL to Type
> Exclusive Access
> Active Engagement

10. EXAMPLES
WEB BASED PARKING
> Instant Registration
> Location Aware
> Centralized Data

11. EXAMPLES
RSVP / SAVE THE
DATE
> Access Calendar / Schedule
> Easy to Accept / Decline
> See Online Registry

12. EXAMPLES
VIDEO ACCESS
> Continue the Conversation
> QR Code Only Content
> Brand Experience is In-Hand

13. EXAMPLES
REAL TIME REWARDS
> Unlock Instant Reward
> Drive Location Based Traffic
> Loyalty Program Initiation

14. EXAMPLES
BUSINESS REVIEWS/
INFORMATION
> Access Specials
> View Photos / Videos
> Read Reviews

15. EXAMPLES
DETAILED
INSTRUCTIONS
> Detailed Care Information
> Links to Articles
> Access Forums

16. NOW WHAT?
Android
GET Google Goggles
A QR Barcode Scanner
BlackBerry
READER Code Muncher
ScanLife
Many to Choose From
But Some are Better iPhone
Than Others i-Nigma
Paperlinks

17. NOW WHAT?
COME UP
WITH A
CONCEPT
Provide a Valuable and
Additive Experience

18. WHAT’S THE DIFFERENCE?
CREATE
YOUR
OWN
Less Data Means
Cleaner QR Code

19. WHAT’S THE DIFFERENCE?
GET IT
OUT
THERE
Be at the Right Place
and The Right Time

20. THANK YOU