Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Mobile Search Trends in 2013
1. / COVARIO
By: Michael Martin PMP, SEO Manager
TRENDS IN MOBILE SEARCH
SMX WEST 2013
@mobile__martin (2 underscores) @covario
2. MOBILE SEARCH: IS IT HAPPENING?
“Search is not where it’s at”
“People are not searching on a mobile
device like they do on the desktop”
Steve Jobs - Apple CEO - April 8th, 2010
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4. THE MOBILE SEARCH EXPANSION
Percentage of Internet Use Worldwide Percentage of Search
2013 Mobile Internet Use Should Approach 20% and Mobile Search 33%
1/3 of all Search Will be Mobile
@mobile__martin (2 underscores) @covario
5. HOW WILL HTML5 AFFECT SEARCH?
Support for the latest multimedia inherently
Semantic coding
Universal coding for all device types and component access
Can be app-like with CSS3/jQuery
Increases speed with caching and works offline
Code built for low powered devices and voice input
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6. …BUT FACEBOOK
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Facebook apps continue to include a LOT of HTML5 code!
Poor management causes policy shifts
7. Build once and works on Android, iOS, BlackBerry, Windows Phone, etc
Cost savings from creating and maintaining apps on each mobile platform
No payments to or delays from the app gate keepers
Allows better discoverability online with a reach and purchase rate double that of apps
95% of mobile apps are generally abandoned
Apps still best for intense gaming and tools – similar to desktop needs for software
HTML5 ARGUMENT TO MOBILE APPS
@mobile__martin (2 underscores) @covario
8. HTML5 KEYS TO MOBILE SEO
Search engines have semantic clarity to the sections
of your HTML5 site with <header>, <article>, <aside>,
<nav>, <footer> and <mark> tags
Better integration of microdata microformats,
localization, and voice input
If using jQuery include an HTML link for SEO purposes
Utilize server side redirection vs JavaScript for mobile
user agent detection
@mobile__martin (2 underscores) @covario
9. HTML5 FOR SEARCH ACTIONABLE INSIGHTS
Get ahead of your competition with HTML5
Leverage HTML5 semantic coding
Speed up your site with HTML5 caching options
HTML5 Web for discovery and apps for retention
Leverage Dynamic Serving Single URL or Separate URL
strategy for device intent changes (e.g. services,
commerce) and Responsive Design Single URL for
universal intent (e.g. information, news, blogs)
@mobile__martin (2 underscores) @covario