In this presentation, you will learn how to use color and placement to design top quality business presentations along with examples. You will get a fair understanding of Scandinavian client expectations from you. There is a video tutorial at the end for your better understanding.

1. KnowMore 1
KnowMore Scandinavian Design Principles
A guide by COO, Lasse Petersen

2. KnowMore
Table of content
Colours
Placement
Examples

3. KnowMore
Colors of hue is the basic building blocks of a presentation
What is color of hue?
• Yellow, blue, green & red (maximum
contrast)
Chromaticity
• High chromaticity means that the color is
close to its pure hue.
• There are little white / black or grey in the
color.
Saturation
• Colors change appearance under different
lighting.
Value
• Describs how light or dark a color is in
comparison to white.
• E.g yellow has a higher value than blue
because it is closer to white.
Tint and shade
• Adding white to a pure hue color will tint is
(make it lighter)
• Adding black to a pure hue will make is
darker (adding more shade)

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Understand how color contrast of tint and shade can be used to improve
your presentation
High contrast Low contrast

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Using large amount of high contrast colors can work out but be careful

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Using tinted colors are the standard scandinavian business
PowerPoint presentation style

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Using shaded colors are the standard business PowerPoint presentation
style

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What
When
Pitfalls
Understand colors can improve your presentation
Complementary colors Analogous colors
• You want to apply maximum contrast to
elemenets
• You want to highlight a particular element
• Any two colors opposite of each other on the color
wheel
• Any three colors next to each other on the color
wheel: One color dominates, one color supports
and one color is accent
• You want to matches colors well together
• You want to create a comfortable design that is
pleasent for the eye
• Hard to use in large volumns
• In generel really bad to apply on text elements
• To little contrast can ruin the design

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Using low contrast analogous colors can be very effective

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Understand why combinations of color and text is bad for your
presentation
Something
Something
Something
Something
Something
1. Text must have a high
contrast with the
background
2. To little contrast can make it
difficult to read
3. Text should always be
either black or white.
4. Borders on text boxes take
a lot of the attention
Something
Something
Something
Something
Something
Bad Good

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Horrible choices of the combination of text and colors

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Understanding how to use whitespace is powerfull and will increase your
design skills (1/3)
What is whitespace?
• All empty areas on a slide
Most common whitespace
areas to look for?
1. Seperating header and
content
2. Between groups of elements
3. Between closely related
objects
4. Around an elements
5. Within an element
Why use whitespace?
1. Easy communication
2. Avoid clutter & complexity
3. Seperating objects in the
audiance’s mind
How to create whitespace?
1. Seperate all elements
2. Remove background picture
3. Remove unnessesary clipart
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2
3
4
5
Slide example

13. KnowMore 13
Product information from H&M.dk Share of short shirts with print, % Avg. price across collections, DKK
▪ How many new products are your competitor launching this year?
▪ What are the characteristics of the new products vs the old products?
▪ How many colours do your competitor offer products in?
▪ How large discounts do your competitor give and in which price range?
Other potential questions to address
Understanding how to use whitespace is powerfull and will increase your
design skills (3/3)
100
%
64
%
36
%
14
%
+34%
Prin
t
New collection
NoPrint
86
%
Old collection
100
%
142
Discounted
priceDiscount
166
Old collection
+17%
+36%
New collection
1
2
3
4
5
6
7

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Let’s grow together