Morgan Stanley conference. Jan Johansson, President and CEO of SCA, provided an overview of the company. SCA is one of the world's largest hygiene products companies, with net sales of SEK 111 billion and 45,000 employees globally. Their hygiene business has grown significantly, now making up 60% of net sales compared to 42% in 1999. SCA has leading market positions globally and regionally within tissue, incontinence care, baby diapers, and feminine care. They outlined their strategic focus on growth in emerging markets and increased innovation to strengthen their market positions.