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Copyright © 2014, Scale Focus AD, www.scalefocus.com
IBM Solutions for
Finance: Turn Data
Into Customer Loyalty
Lyubomira Mihaylova
lyubomira@scalefocus.com
Viktor Bilyanski
viktor@scalefocus.com
10 April 2014
2 www.scalefocus.com
Financial CxOs’ feedback on market demand
Budgeting and
Planning
Customer
Intelligence
Customer risk and
profitability
Customer
Engagement
FUTUREPRESENT
3 www.scalefocus.com
How to influence and get loyalty?
“Humans live 99% of their lives subconsciously.
The 1% of conscious awareness that we have is
NOT in control of what we do or think.”
DATA!
4 www.scalefocus.com
Focus areas – insights from data
5 www.scalefocus.com
ScaleFocus: IBM Partnership
• Integration and BPM
› IBM BPM
› WebSphere MQ
› WebSphere ILOG
• Commerce
› WebSphere Commerce
• Business Analytics
› Cognos BI
› SPSS Statistics
› SPSS Modeler
• Information Management
› Big Data & Netezza
› InfoSphere DataStage
› InfoSphere Guardium
• Rational
6 www.scalefocus.com
Accounts in Financial Sector
7 www.scalefocus.com
From complexity to client centricity
Increase flexibility and
streamline operations
Create a customer-
focused enterprise
Optimize enterprise
risk management
8 www.scalefocus.com
IBM Business Analytics Solutions for Finance
Market solutions for the Financial sector
 Financial risk
management
 Operational risk
management
 Financial statement
reporting
 Customer profitability
 Campaign insight and
optimization
 Relationship pricing
 Client servicing
 IT cost transparency
 Branch performance
management
 Payments
Create a customer focused
enterprise
Optimize enterprise risk
management
Increase flexibility and
streamline operations
9 www.scalefocus.com
Can’t measure it, can’t effectively manage it!
10 www.scalefocus.com
How to harness the power of Data?
Erste Bank, Romania
600k € new revenue
through and overdraft sales
promotion and recurrent
deposits campaign
İş Bankası, Turkey
Analytical marketing
customer-focused
approach, managed credit
risk, new products
AEGON, Hungary
Customer behavior
increased client revenue,
stronger customer loyalty,
reduced cost of sales
Generali, Slovakia
80% improvement
in decrease of change
requests, new products in
MTPL, great sales success
11 www.scalefocus.com
ScoreTwice – loyalty system
12 www.scalefocus.com
MobIns – mobile insurance
13 www.scalefocus.com
Analytics transforms threats to opportunities
14 www.scalefocus.com
We want to hear YOUR story!
Software Solutions for:
• Marketing analysis
• Sales analysis
• Relationship analysis
• Risk analysis
• Security analysis
Dedicated high level analysis
KPIs Definition
&
Measurement
15 www.scalefocus.com
Questions?
Devotion to excellence. To bring you perceived value…
Lyubomira Mihaylova
lyubomira@scalefocus.com
Viktor Bilyanski
viktor@scalefocus.com

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ScaleFocus - IBM Solutions for Finance - Turn Data Into Customer Loyalty

  • 1. Copyright © 2014, Scale Focus AD, www.scalefocus.com IBM Solutions for Finance: Turn Data Into Customer Loyalty Lyubomira Mihaylova lyubomira@scalefocus.com Viktor Bilyanski viktor@scalefocus.com 10 April 2014
  • 2. 2 www.scalefocus.com Financial CxOs’ feedback on market demand Budgeting and Planning Customer Intelligence Customer risk and profitability Customer Engagement FUTUREPRESENT
  • 3. 3 www.scalefocus.com How to influence and get loyalty? “Humans live 99% of their lives subconsciously. The 1% of conscious awareness that we have is NOT in control of what we do or think.” DATA!
  • 4. 4 www.scalefocus.com Focus areas – insights from data
  • 5. 5 www.scalefocus.com ScaleFocus: IBM Partnership • Integration and BPM › IBM BPM › WebSphere MQ › WebSphere ILOG • Commerce › WebSphere Commerce • Business Analytics › Cognos BI › SPSS Statistics › SPSS Modeler • Information Management › Big Data & Netezza › InfoSphere DataStage › InfoSphere Guardium • Rational
  • 7. 7 www.scalefocus.com From complexity to client centricity Increase flexibility and streamline operations Create a customer- focused enterprise Optimize enterprise risk management
  • 8. 8 www.scalefocus.com IBM Business Analytics Solutions for Finance Market solutions for the Financial sector  Financial risk management  Operational risk management  Financial statement reporting  Customer profitability  Campaign insight and optimization  Relationship pricing  Client servicing  IT cost transparency  Branch performance management  Payments Create a customer focused enterprise Optimize enterprise risk management Increase flexibility and streamline operations
  • 9. 9 www.scalefocus.com Can’t measure it, can’t effectively manage it!
  • 10. 10 www.scalefocus.com How to harness the power of Data? Erste Bank, Romania 600k € new revenue through and overdraft sales promotion and recurrent deposits campaign İş Bankası, Turkey Analytical marketing customer-focused approach, managed credit risk, new products AEGON, Hungary Customer behavior increased client revenue, stronger customer loyalty, reduced cost of sales Generali, Slovakia 80% improvement in decrease of change requests, new products in MTPL, great sales success
  • 13. 13 www.scalefocus.com Analytics transforms threats to opportunities
  • 14. 14 www.scalefocus.com We want to hear YOUR story! Software Solutions for: • Marketing analysis • Sales analysis • Relationship analysis • Risk analysis • Security analysis Dedicated high level analysis KPIs Definition & Measurement
  • 15. 15 www.scalefocus.com Questions? Devotion to excellence. To bring you perceived value… Lyubomira Mihaylova lyubomira@scalefocus.com Viktor Bilyanski viktor@scalefocus.com