McAfee SECURE Certification
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Marketers at top performing websites understand the impact that marketing their sites security certification has on conversion rates. Learn more about how McAfee SECURE can help show you an average 10% more sales! - Reach out to me and I can help get you started 100% FREE!
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McAfee SECURE Certification
- 5. + 10% + 8.3% + 14% + 11.65% + 2.66% + 2.7% Increase trust. Boost sales.
- 7. It starts in search. As a McAfee SECURE certified site, your domain will be automatically highlighted as secure in the search results of tens of millions of SiteAdvisor® users.
- 8. There when visitors need it. The certification trustmark ensures every visitor to your site will always be aware that your site is safe.
- 9. And small when they don't. After visitors have seen the trustmark and their security needs are met, it becomes smaller—saving you valuable real estate on your site.
- 10. On-page verification. Your visitors can verify your security without ever leaving your site, keeping their eyeballs where you want them.
- 11. Wherever you make sales. Putting the engagement trustmark near any sales- related area (such as the credit card fields, and billing address information) will significantly increase conversion rates. You should include engagement trustmarks at every step of the sales process.
- 12. And whenever you make asks. Put the trustmark near engagement-related buttons (like registration fields and download buttons) to significantly increase sign ups and new visitor registrations.
- 13. + 6.42% sales increase “I’m a believer now. Whether you are a well known brand – and certainly if you’re not so well known – McAfee SECURE service absolutely delivers.” James Marrone, E-commerce Marketing Manager + 12.9% sales increase “I knew people were worried about credit card and identity theft. But it didn’t click with me how we could communicate with our customers that their Z Gallerie shopping experience was safe. I started thinking about this in a different way.” Steven Kartstein, Internet Operations Manager + 2.66% lead conversion "Run an A/B test and try out the McAfee SECURE service to see for yourself how the McAfee SECURE trustmark can increase online conversions on your site to justify the ROI.” Vince King, Director of Web Production
- 14. E-Commerce Trends The recent rise in public data breaches has drastically increased visitor reluctance to share their information online. 97% of visitors have security concerns that lead to cart abandonment (McAfee SECURE) Estimated 4 trillion dollars abandoned in shopping carts in 2015 alone (Business Insider) 17% of shopping cart abandonment attributed to security concerns (Shopify) Security certification recommended by top web strategists worldwide (Web Strategies Inc)
Editor's Notes
- Actually, you know what, do this. Go to… Before Clicking So, The McAfee SECURE Certification, like I was saying, is specifically designed to help increase conversions at every step of your sales funnel. From Search to Sale
- Increase trust | Increase sales Key Points Average increase in sales 10% Cars.com vs StayLeaner.com Before Clicking Now, are you guys doing anything to drive traffic to the site? Get them to tell them AS MUCH as possible about the site. How long up? Where is your traffic coming from (Google, Facebook, Bing) What percentage of monthly revenue each is coming from those
- Enterprise or Small Business Key Points: Big or Small All website visitors have security concerns Big VS Small Big brands might already have “Brand Trust” but even large companies allow “the specialist” to market the security of their sites. Small sites that don’t have the same Brand Trust need it even more! BEFORE CLICKING Ask them which site they are most familiar with, and bring them to that site to show them the trustmark on that site. Gets them engaged and makes them feel like they are in control to some extent
- It starts in search McAfee SiteAdvisor 100,000 million active SiteAdvisor users All McAfee Anti-Virus users New Intel Computers More often that not, the reason that companies reach out to us, because they are paying THOUSANDS of dollars on ad’s each month, and they see that their competition is showing up as McAfee SECURE and “stealing their traffic” BEFORE CLICKING Now, once you are able to get the visitor to your site, the biggest challenge of any website marketer is how to keep them on the site and make sure they purchase. Right?
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