Janine James has presented at SCAD about the topic of Branding and Idea Economy. The presentation includes concepts, methodology and case studies by The Moderns.
Sustainable Packaging Conference 2014 in SeattleTheModerns
Consumers are emotionally driven and make choices with their "right brain" rather than through facts and figures. Brands should tell compelling stories that consumers can share rather than overwhelming them with data. As content has become more important, brands need to engage people in the conversation and appear as thought leaders to have their content shared. They should make sustainability easy for busy consumers by providing solutions and investing in children who will influence purchasing decisions.
The document discusses ideas around designing university spaces for the 21st century. It touches on several key ideas including the need for open, flexible spaces that support collaborative and conversational learning. It also emphasizes that spaces should be designed not just as architecture but with consideration of how they can promote learning and community. The library is highlighted as a key space that needs to embody new pedagogies and serve as the central intellectual hub of the campus.
Steve Jobs emphasized the importance of creativity and innovative products when he returned to Apple. He said the company's products "sucked" and lacked "sex". The document discusses fostering creativity within companies by encouraging employees' natural creative talents and giving them time and space to explore ideas. It also stresses the importance of acknowledging employees' ideas, even if they are not implemented, and providing feedback to help them learn and continue developing their creativity.
A comprehensive resource outlining and exemplifying active concern for our environment.
Why? Looking after a wonderful world specially designed for human beings; human rights & responsibilities, respecting one another & having freedom to choose involves caring for your country
What? litter pick-ups, designing community bins, various websites/videos raising highlighting issues, awareness-raising campaigns
How? Bags of inspiration for doing something in the style of Martin Luther King
Who? You - how will you respond. Doing nothing is not an option
See related Litter Article, which is evaluated as part of the lesson scheme of work.
Founder Institute LA 2015 Session 1: Vision and Values by Alex LightmanAlex Lightman
The document outlines Alex Lightman's vision for a more sustainable world powered by clean energy and outlines some of his efforts to make progress toward that vision through companies like Witkit, Everblaze, and Natural Machines. It discusses the importance of having a clear vision and values, getting buy-in from others, and pursuing meaningful problems like transitioning to renewable energy and increasing collaboration.
This document provides an overview of InnovatorsBox's services and 3-year journey. It discusses how the company has expanded its offerings to include creative content like podcasts and music in addition to workshops and training. It also details how the pandemic prompted the company to reduce travel and better serve clients remotely through digital services and online content. The founder reflects on how they have specialized in creative workplace development, built their niche in this area, and grown their team internationally over the past 3 years.
This document discusses digital trends for 2018, focusing on three main drivers: trust, transparency, and (de)globalization. Virtual assistants using speech, gestures and facial recognition are becoming more common. Algorithms are making more decisions but may not be fully understood. Blockchain technology could decentralize power by allowing direct transactions between individuals without middlemen. The trends are expected to further digitalization, challenging business models and democratizing access, if adopted with constant curiosity and added ethics.
InnovatorsBox® was founded in 2016 with the belief that fostering everyone’s innate creative mindset is the key to a better and more innovative future. This first Impact Report is our celebration of the two-year milestone at InnovatorsBox®, a reflection of our journey, and a look toward our future.
Sustainable Packaging Conference 2014 in SeattleTheModerns
Consumers are emotionally driven and make choices with their "right brain" rather than through facts and figures. Brands should tell compelling stories that consumers can share rather than overwhelming them with data. As content has become more important, brands need to engage people in the conversation and appear as thought leaders to have their content shared. They should make sustainability easy for busy consumers by providing solutions and investing in children who will influence purchasing decisions.
The document discusses ideas around designing university spaces for the 21st century. It touches on several key ideas including the need for open, flexible spaces that support collaborative and conversational learning. It also emphasizes that spaces should be designed not just as architecture but with consideration of how they can promote learning and community. The library is highlighted as a key space that needs to embody new pedagogies and serve as the central intellectual hub of the campus.
Steve Jobs emphasized the importance of creativity and innovative products when he returned to Apple. He said the company's products "sucked" and lacked "sex". The document discusses fostering creativity within companies by encouraging employees' natural creative talents and giving them time and space to explore ideas. It also stresses the importance of acknowledging employees' ideas, even if they are not implemented, and providing feedback to help them learn and continue developing their creativity.
A comprehensive resource outlining and exemplifying active concern for our environment.
Why? Looking after a wonderful world specially designed for human beings; human rights & responsibilities, respecting one another & having freedom to choose involves caring for your country
What? litter pick-ups, designing community bins, various websites/videos raising highlighting issues, awareness-raising campaigns
How? Bags of inspiration for doing something in the style of Martin Luther King
Who? You - how will you respond. Doing nothing is not an option
See related Litter Article, which is evaluated as part of the lesson scheme of work.
Founder Institute LA 2015 Session 1: Vision and Values by Alex LightmanAlex Lightman
The document outlines Alex Lightman's vision for a more sustainable world powered by clean energy and outlines some of his efforts to make progress toward that vision through companies like Witkit, Everblaze, and Natural Machines. It discusses the importance of having a clear vision and values, getting buy-in from others, and pursuing meaningful problems like transitioning to renewable energy and increasing collaboration.
This document provides an overview of InnovatorsBox's services and 3-year journey. It discusses how the company has expanded its offerings to include creative content like podcasts and music in addition to workshops and training. It also details how the pandemic prompted the company to reduce travel and better serve clients remotely through digital services and online content. The founder reflects on how they have specialized in creative workplace development, built their niche in this area, and grown their team internationally over the past 3 years.
This document discusses digital trends for 2018, focusing on three main drivers: trust, transparency, and (de)globalization. Virtual assistants using speech, gestures and facial recognition are becoming more common. Algorithms are making more decisions but may not be fully understood. Blockchain technology could decentralize power by allowing direct transactions between individuals without middlemen. The trends are expected to further digitalization, challenging business models and democratizing access, if adopted with constant curiosity and added ethics.
InnovatorsBox® was founded in 2016 with the belief that fostering everyone’s innate creative mindset is the key to a better and more innovative future. This first Impact Report is our celebration of the two-year milestone at InnovatorsBox®, a reflection of our journey, and a look toward our future.
Tweaked version of Managing for Change , originally presented at Ikaroa Professional Development Weekend 2010. This presentation was given to Horowhenua staff in April 2011 to kick off the development of personal development plans in preparation for a 'service rethink' for Te Takere, the new culture and community centre being built in Levin.
Author Amy Neumann will suggest simple acts that you can do to make a difference during a free online talk at 6:30 p.m. on Wednesday, Sept. 9, 2020.
Neumann is the writer of “Simple Acts to Change the World: 500 Ways to Make a Difference.” During her program, she’ll discuss her book, what inspired it, and how you can change the world – even in these atypical and turbulent times.
She’ll also explain:
The science behind why we feel so good when we help others
How you can volunteer and help from home
Ways for kids to get involved with giving and volunteering
Options for people with limited mobility or other physical limitations
Simple ways to help your favorite local charity virtually
Empowering communities through social innovationRobin Low
Good intentions are not enough, you need to think critically about impact to ensure your efforts are not wasted and you can always work with communities near you to solve social problems.
We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people.
Read more: http://blog.slideshare.net/2014/01/08/culturecode-what-makes-a-company-great/
The Evolution of Marketing and CommunicationTara Mahady
Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.
The New Way To Win More Support and Save The WorldThomas Cornwall
The document discusses how insights from behavioural science can help achieve development goals and improve outcomes. It notes that applying behavioural science has had profound benefits across various sectors. Where policies have incorporated behavioural science insights, they have substantially improved outcomes. The document promotes the idea that breakthroughs in behavioural science provide a powerful new toolkit to create positive change in innovative ways.
This document outlines a course aimed at teaching high school students about social entrepreneurship and empowering them to create sustainable solutions to social problems. The course introduces students to realities of global poverty, the need for empathy, and key skills like critical thinking and design thinking. Students evaluate current social initiatives, learn about impactful individuals, and develop their own social enterprise project to address a problem. They create a business plan, documentary, and presentation to pitch their idea to a panel. The goal is to help students develop the skills and passion to effect positive change in the world.
This document discusses the changing nature of technology and its impact on education. It argues that digital skills like creativity, problem solving, and collaboration are increasingly important for students. However, simply using technology in the classroom is not enough - schools must teach students how to think critically and produce new ideas and content. The future of work is uncertain, so educators must help students develop flexible skills and a lifelong ability to learn.
30 Incredible Inspirational Quotes by Industry ExpertsNavneet Sau
This document contains quotes from various business leaders about marketing, social media, customers, and business in general. The quotes provide advice on topics like focusing on customer needs over products, building relationships through listening, learning from mistakes and failures, and taking action. Common themes across the quotes are the importance of helping customers, building relationships, learning from feedback, and taking action over just talking.
The wisdom nuggets for digital marketers to keep you on track and drive revenueDigitoly
This document contains a collection of quotes related to marketing, branding, and social media. Some key themes that emerge are the importance of engaging customers, building trust and relationships over time, focusing on customer needs and experiences, embracing change and innovation, and using data and testing to improve strategies. Continuous learning also seems important to staying relevant in a rapidly changing digital landscape.
This document discusses developing ideas for a project to encourage more people to engage in craft activities. It considers researching what already exists, potential issues around art education, and ideas that were developed. The first idea involved starting workshops for kids and parents to create crafts together using materials and tools. The second idea was an app that would allow people to make crafts digitally, making the process more accessible. Key points focused on making craft accessible, affordable, engaging mind and body, and connecting makers, consumers and suppliers.
This document provides a summary of the David Report issue from April 2008. It discusses various topics related to consumption, including questioning the current consumption hysteria, the relationship between producers and consumers, conscious consumption, psychological drivers of consumption, and interviews on sustainable fashion. The report examines consumption from different perspectives and aims to highlight it as a complex issue without simple answers, rather than portraying it as entirely positive or negative.
The document discusses how technology, information, and culture are changing exponentially and demanding more innovation, quality, transparency, personalization and speed while providing less time, energy, money and simplicity. Old systems are breaking down while new systems have yet to be created, requiring skills like purpose, innovation, collaboration and learning. The future will reward those who can solve problems by seeing opportunities and connect and empower people.
We are proud to announce our twelfth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
The document contains advice and guidance for educators working with at-risk children, including homeless children and those living in poverty. It emphasizes empowering students through technology, focusing on their strengths rather than weaknesses, and acting as a positive role model and significant relationship in their lives. Teachers are encouraged to believe in students' potential and help them overcome obstacles through specific praise and building their self-esteem.
Chris "Kreece" Fuchs founded Better World Books in 2002 to promote literacy. The company raises funds for literacy by recycling and reselling donated books online. It has reused over 84 million books, raising $12.1 million for literacy programs. Fuchs started the business to help engineering students access affordable textbooks. Better World Books has since helped millions of readers worldwide while creating jobs and saving books from landfills.
Planning for Good and UNICEF met to discuss ideas for a late-year fundraising campaign. The group presented high and low impact ideas for 2007 and 2008. High impact 2007 ideas included "Adopt a Child for an hour" and getting children involved in fundraising. Lower impact 2007 ideas targeted accountants and framed donations as "saving" versus holiday spending. 2008 ideas suggested making donations easy through small amounts from many donors and redirecting unwanted gifts. The group sought UNICEF's feedback on potential ideas to pursue.
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough ThinkingEuroRSCGMoscow
The document discusses creative business ideas (CBIs) and their importance. It provides definitions of a CBI, noting that they are transformational, change business strategy, and drive profitable growth. CBIs have become central to the identity and success of Euro RSCG since 2000. The rest of the document outlines lessons learned from 10 years of CBIs, including finding prosumers to identify future trends, creating buzz around ideas to drive engagement, collaborating widely to deliver more, making ideas meaningful to consumers, constantly innovating to maintain momentum, thinking beyond traditional categories, overcoming limitations through creativity, embracing social media, and being first to market with new concepts.
Lessons Learned From 10 Years of Creative Business Ideas - PresentationEuro RSCG Worldwide
This document summarizes lessons learned from Euro RSCG Worldwide's book "The Creative Business Idea Book: Ten Years of Breakthrough Thinking". Some key lessons include: finding influential customer segments called "prosumers" to understand emerging trends; making consumers feel ownership and connection to spread ideas virally; seeking diverse collaborative partners to deliver more than any one group alone; and constantly innovating to push brands forward and retain relevance.
Tweaked version of Managing for Change , originally presented at Ikaroa Professional Development Weekend 2010. This presentation was given to Horowhenua staff in April 2011 to kick off the development of personal development plans in preparation for a 'service rethink' for Te Takere, the new culture and community centre being built in Levin.
Author Amy Neumann will suggest simple acts that you can do to make a difference during a free online talk at 6:30 p.m. on Wednesday, Sept. 9, 2020.
Neumann is the writer of “Simple Acts to Change the World: 500 Ways to Make a Difference.” During her program, she’ll discuss her book, what inspired it, and how you can change the world – even in these atypical and turbulent times.
She’ll also explain:
The science behind why we feel so good when we help others
How you can volunteer and help from home
Ways for kids to get involved with giving and volunteering
Options for people with limited mobility or other physical limitations
Simple ways to help your favorite local charity virtually
Empowering communities through social innovationRobin Low
Good intentions are not enough, you need to think critically about impact to ensure your efforts are not wasted and you can always work with communities near you to solve social problems.
We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people.
Read more: http://blog.slideshare.net/2014/01/08/culturecode-what-makes-a-company-great/
The Evolution of Marketing and CommunicationTara Mahady
Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.
The New Way To Win More Support and Save The WorldThomas Cornwall
The document discusses how insights from behavioural science can help achieve development goals and improve outcomes. It notes that applying behavioural science has had profound benefits across various sectors. Where policies have incorporated behavioural science insights, they have substantially improved outcomes. The document promotes the idea that breakthroughs in behavioural science provide a powerful new toolkit to create positive change in innovative ways.
This document outlines a course aimed at teaching high school students about social entrepreneurship and empowering them to create sustainable solutions to social problems. The course introduces students to realities of global poverty, the need for empathy, and key skills like critical thinking and design thinking. Students evaluate current social initiatives, learn about impactful individuals, and develop their own social enterprise project to address a problem. They create a business plan, documentary, and presentation to pitch their idea to a panel. The goal is to help students develop the skills and passion to effect positive change in the world.
This document discusses the changing nature of technology and its impact on education. It argues that digital skills like creativity, problem solving, and collaboration are increasingly important for students. However, simply using technology in the classroom is not enough - schools must teach students how to think critically and produce new ideas and content. The future of work is uncertain, so educators must help students develop flexible skills and a lifelong ability to learn.
30 Incredible Inspirational Quotes by Industry ExpertsNavneet Sau
This document contains quotes from various business leaders about marketing, social media, customers, and business in general. The quotes provide advice on topics like focusing on customer needs over products, building relationships through listening, learning from mistakes and failures, and taking action. Common themes across the quotes are the importance of helping customers, building relationships, learning from feedback, and taking action over just talking.
The wisdom nuggets for digital marketers to keep you on track and drive revenueDigitoly
This document contains a collection of quotes related to marketing, branding, and social media. Some key themes that emerge are the importance of engaging customers, building trust and relationships over time, focusing on customer needs and experiences, embracing change and innovation, and using data and testing to improve strategies. Continuous learning also seems important to staying relevant in a rapidly changing digital landscape.
This document discusses developing ideas for a project to encourage more people to engage in craft activities. It considers researching what already exists, potential issues around art education, and ideas that were developed. The first idea involved starting workshops for kids and parents to create crafts together using materials and tools. The second idea was an app that would allow people to make crafts digitally, making the process more accessible. Key points focused on making craft accessible, affordable, engaging mind and body, and connecting makers, consumers and suppliers.
This document provides a summary of the David Report issue from April 2008. It discusses various topics related to consumption, including questioning the current consumption hysteria, the relationship between producers and consumers, conscious consumption, psychological drivers of consumption, and interviews on sustainable fashion. The report examines consumption from different perspectives and aims to highlight it as a complex issue without simple answers, rather than portraying it as entirely positive or negative.
The document discusses how technology, information, and culture are changing exponentially and demanding more innovation, quality, transparency, personalization and speed while providing less time, energy, money and simplicity. Old systems are breaking down while new systems have yet to be created, requiring skills like purpose, innovation, collaboration and learning. The future will reward those who can solve problems by seeing opportunities and connect and empower people.
We are proud to announce our twelfth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
The document contains advice and guidance for educators working with at-risk children, including homeless children and those living in poverty. It emphasizes empowering students through technology, focusing on their strengths rather than weaknesses, and acting as a positive role model and significant relationship in their lives. Teachers are encouraged to believe in students' potential and help them overcome obstacles through specific praise and building their self-esteem.
Chris "Kreece" Fuchs founded Better World Books in 2002 to promote literacy. The company raises funds for literacy by recycling and reselling donated books online. It has reused over 84 million books, raising $12.1 million for literacy programs. Fuchs started the business to help engineering students access affordable textbooks. Better World Books has since helped millions of readers worldwide while creating jobs and saving books from landfills.
Planning for Good and UNICEF met to discuss ideas for a late-year fundraising campaign. The group presented high and low impact ideas for 2007 and 2008. High impact 2007 ideas included "Adopt a Child for an hour" and getting children involved in fundraising. Lower impact 2007 ideas targeted accountants and framed donations as "saving" versus holiday spending. 2008 ideas suggested making donations easy through small amounts from many donors and redirecting unwanted gifts. The group sought UNICEF's feedback on potential ideas to pursue.
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough ThinkingEuroRSCGMoscow
The document discusses creative business ideas (CBIs) and their importance. It provides definitions of a CBI, noting that they are transformational, change business strategy, and drive profitable growth. CBIs have become central to the identity and success of Euro RSCG since 2000. The rest of the document outlines lessons learned from 10 years of CBIs, including finding prosumers to identify future trends, creating buzz around ideas to drive engagement, collaborating widely to deliver more, making ideas meaningful to consumers, constantly innovating to maintain momentum, thinking beyond traditional categories, overcoming limitations through creativity, embracing social media, and being first to market with new concepts.
Lessons Learned From 10 Years of Creative Business Ideas - PresentationEuro RSCG Worldwide
This document summarizes lessons learned from Euro RSCG Worldwide's book "The Creative Business Idea Book: Ten Years of Breakthrough Thinking". Some key lessons include: finding influential customer segments called "prosumers" to understand emerging trends; making consumers feel ownership and connection to spread ideas virally; seeking diverse collaborative partners to deliver more than any one group alone; and constantly innovating to push brands forward and retain relevance.
Presentation from Infopresse Creativity and Web Strategy Conference in Montreal.
See it live here (Click more for the full link):
http://heehawmarketing.typepad.com/hee_haw_marketing/2011/12/working-with-uncertainty.html
This document proposes ideas for HSBC to promote their brand message of "HSBC Helps You Unlock the World's Potential" through engaging content. It discusses how crowdsourcing, wisdom of crowds, and social networking unlock potential value. It then proposes five ideas, including "The Insiders" - a TV series following entrepreneurs challenged to create prosperity in emerging markets, guided by HSBC experts. The idea aims to demonstrate HSBC's expertise and insights while testing the entrepreneurs' skills.
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
The smartest people in innovation and intrapreneurship from companies like Phillip Morris, Gap, HP, Salesforce, Nike, Cisco Univision, and dozens of other companies assembled to talk about what real innovation at scale looks like. This ebook contains a few of our takeaways. For more information, contact us at innovation@gapingvoid.com
The document discusses how to effectively communicate in the digital era. It emphasizes being human-driven by focusing on people's needs and adding value. It also stresses that influence is networked - the more relevant your content, the more spreadable it becomes. Additionally, it notes that consumption has become collaborative, with co-creation and curation. People now help shape brands through their voices and feedback, making communication a two-way street.
Human to Human: The New Imperative for Creative SustainabilityArya Davachi
In 2020, NeueHouse and leading creative agency TBWA\Chiat\Day led a 6-week think tank comprised exclusively of NeueHouse Members and TBWA\Chiat\Day staffers, exploring the idea of Creative Sustainability — preserving and expanding our personal creative energy and a continued push for innovation in creative thinking.
This seminar series led to the creation of our Human to Human whitepaper.
This year also saw partnerships emerge which are set to alter the course of modern E-commerce to understanding customer to alter the course of modern E-commerce to understanding customer centricity AI. Brands Today dives deep into all the important conversations happening in the business world.
This document discusses the growing importance of purpose for organizations. It argues that having a clear purpose provides alignment, connects an organization more meaningfully to key audiences, and provides an essential foundation for planning. Purpose can no longer just be about outputs or profits, but must focus on creating positive human outcomes. Customers and society increasingly expect organizations to have a meaningful purpose that improves lives and makes a positive impact. The document examines the types of purposes organizations can have and the implications of becoming a purpose-led company, including the need to demonstrate authenticity, simplicity, visibility and using purpose as an anchor for all communications and decisions.
The Three C's - Culture, Collaboration & Creative LeadershipAdam Stone
This presentation (I delivered at UNSW Art & Design) provides students with an insight into how successful creative agencies and experience design studios apply culture, collaboration and creative leadership to their work.
This document discusses the shift from a business model focused on interruptive advertising and transactions to a "Hub Mentality" focused on community interaction. It notes that the rise of the internet and information age has empowered customers by giving them more choices and transparency. Businesses must adapt to this new environment by becoming a trusted source of value for customers rather than just focusing on sales. The ability to build an engaged community will determine a business's success in the 21st century.
Unleashing the Power of Intrapreneurs and Innovators - June 2013Stefan Lindegaard
This document discusses open innovation and empowering intrapreneurs and innovators within organizations. It advocates adopting an open innovation mindset to work with both internal and external partners. It provides examples of companies that have successfully implemented open innovation approaches and developed intrapreneurship programs. The document emphasizes that developing the right culture, skills, and framework is important for organizations to change how they innovate and become more competitively unpredictable.
The document discusses macro trends that will shape society and consumer needs in the near future. It analyzes trends like an aging population, increased connectivity, health and wellness, and the rise of Asia. The key trends highlighted are expected to increase demands for transparency, social responsibility, and emotionally connecting products and services. Companies are advised to understand both rational and emotional consumer mindsets to create relevant offerings through intelligent technologies, interactive platforms, and empathetic encounters.
Evolution Factory - Changing the World through Responsible Business and Socia...jornwemmenhove
This document discusses the need for companies to move beyond corporate social responsibility and embrace social innovation and shared value creation. It notes that business practices currently waste resources and pollute the environment, focusing on the needs of only the richest 20% of the global population. However, addressing poverty could open vast new markets for companies. The document advocates for companies to use their brand power and think creatively to address social and environmental challenges in a way that benefits both society and their own bottom lines. It presents social innovation consulting and communications services to help companies transform problems into shared opportunities and responsibilities.
Evolution Factory - Changing the World through Responsible Business and Socia...Evolution Factory
Poverty is not only a huge social problem, it’s a missed business opportunity. We'd like to show you how to change the world through responsible business and social innovation by creating (corporate) shared value.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
1) Over the past 10 years, the document discusses lessons learned about understanding and engaging prosumers, who are influential early technology adopters that can help predict future market trends.
2) It emphasizes the importance of constant innovation, collaboration, and pushing brands forward in new ways to engage consumers and retain market share in a changing environment.
3) One lesson is that the best ideas are those that can be widely and rapidly shared, so marketers must be willing to cede some control and collaborate with partners.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Consumer-Led Change: How To Stay Relevant & Build Success. PRESENTATION: Consumer Lead Change: How to Stay Relevant and Build Success - Given by Duane Forrester, @duaneforrester - Bruce Clay Inc., VP, Operations. #SMX #32C3
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
Cannes 2018: Six Takeaways from the Festival of CreativityHavas Media
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but still filled with big ideas.
Here are our major takeaways.
Similar to SCAD Presentation by The Moderns: Branding and Idea Economy (20)
Revolutionizing the Digital Landscape: Web Development Companies in Indiaamrsoftec1
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
3. Traditional vs. New Economy
physical assets
natural resources and agriculture
manufacturing-based
location-dependent
rigid
stationary
competition
energy-depleted
conventional
isolation
> human capital
> knowledge
> idea-based experience
>location-independent
> flexible
> mobile
> collaboration
>energy-renewed
> creative
> gathering place
4. Formerly, economic success or
failure was determined by assets:
physical capital and money.
Now, competitive advantage is
determined by human assets—
namely
5. Intellectual capital
responsible for
of total assets of all U.S.
companies according to
Nobel laureate Gary Becker
20 million new
idea-based jobs in
the past 20 years
knowledge workers
comprise30%of U.S. work
force and command
50% of total wages
10. An arts degree is the
hottest credential in the
world of business.
In
1993,
61%
of
those
hired
at
McKinsey
had MBAs.
By 2003, only
43%
had MBA’s.
Other disciplines are becoming more valuable.
11. Differentiation comes from making goods ―transcendent,‖
Physically beautiful and emotionally compelling.
16. ―I see us as being in the art business.
Art, entertainment and mobile sculpture,
which, coincidentally, also happens
to provide transportation.‖
17. The knowledge
economy is not saying
―creative people reign free.‖
Designers must employ methodology.
It’s about problem-solving.
Being left-brained isn’t enough. We now live in a world of
right-brainedideation.
18. Imagine what a more compelling,
innovative leader Apple would be
if they led innovation in sustainability
as much as product design and
experience.
What a more
powerful story
it would be to tell.
18
19. Apple & iPod fall short
holistic innovation mix
19
20. The poetic image is not subject to an inner thrust.
It is not an echo of the past.
On the contrary: through the brilliance of an image,
the distant past resounds with echoes, and it is
hard to know at what depth these echoes will
reverberate and die away. Because of its novelty
and its action, the poetic image has an entity and a
dynamism of its own.
21. Form Follows Function.
That’s not enough.
Follows trends, social anthropology,
community interactivity.
We need to go bigger than just function.
How does it solve problems?
22. Harnessing the Knowledge Economy
The Big Merge
New Media, New Prospects
Sustainability, Health & Wellness, Diversity…
23. KNOWLEDGE ECONOMY CASE STUDY
Tulsa Revolution
Question:
Answer:
What will jump-start
Tulsa’s transformation
into a world class city?
Create a globally
relevant
knowledge hub.
24. Lifestyle &
Recreation
Arts &
Culture
Urban Living
Sustainability
Diversity
THE NEW TULSA:
INTELLECTUAL
ENERGY CAPITAL
OF THE WORLD
Transportation
Health &
Wellness
Education
Nature &
Ecology
25. Tulsa Revolution
•
•
•
•
•
•
The Channels
Gathering place
Stepping stone
Catalyze downtown
Self-sustaining microcosm
Think tank institute
Attract the knowledge worker and the companies that
follow, which will in turn revitalize
the city of
Tulsa and raise the tax base.
26. ModelShots 1
Downtown Tulsa
10-Mile Lake
Impounding Dam
The city center is located just
north of The Channels
The lake extends past downtown
to Sand Springs
Generates hydropower energy and
raises the river’s water level
27. ModelShots 10
West Bank
11th Street Bridge
The Canopy
Downtown Tulsa
Accessible by foot,
automobile, and boat
Northernmost point of
The Channels
An icon within the urban
fabric, it will sparkle as light
catches it
Just minutes away from
The Channels
28. A view of The Plaza on the island
looking towards Tulsa Green.
31. ModelShots 16
Impounding Dam
Wind Turbines
The Canopy
Generates hydropower
energy for The Channels
Converts wind to
power
Collects sunshine for
power conversion
Rainwater Harvesting/
Stormwater Wetland
Serves as a natural river filter
34. NOT A TRADITIONAL AGENCY
We are a Solutionist
Think Tank for Innovation
•Strategists, researchers, writers
•Trend futurists
•Experts in holistic branding and integration into
business models
•Culture and community builders
•Leaders in environmental strategies and
implementation
•Multidisciplinary designers
•Advocates for change
34
36. What is
a brand?
A brand is not a logo.
It is much more – it is
a culture, a community.
It is cultable and
campaignable.
A powerful brand forges a
visual memory and
offers discovery.
37. What is
a brand?
To become an iconic
brand you need
a position, a posture.
A brand must be desirable
to customers distinctive
from the competition,
deliverable by the company,
and durable over time.
40. What is
a brand?
―Because customers have
so many choices today,
there is no reason for
them to buy anything
that doesn’t give them
enjoyment. Strong brands
are simply more enjoyable
to buy, so you’d better have
one if you hope to
compete.‖
David F. D’Alessandro, Brand Warfare
41. What
is a brand?
―A brand
is an
ecosystem.
Connections,
not
components,
are the
brand drivers.‖
―A brand is the sum of
all the hearts and
minds of every single
person that comes
into contact with your
company.‖
Christopher Betzer,
Brand Consultant
Jennifer Rice,
Brand Consultant
42. ―A product is
something
made in a
factory, but
Brands are
created in the
mind.‖
Brandweek
A brand
starts
internally
and
radiates
out.
Brand architecture is like
using as-built drawings to
describe the Sistine Chapel.
43. What is
a brand?
―If all Coca Cola’s assets were
destroyed overnight, whoever
owned the Coca Cola name
could walk into a bank the next
morning and get a loan to
rebuild everything.‖
Carlton Curtus
VP Corporate Communications, Coca Cola
44. What is
a brand?
Effective branding
lodges itself
in our brains!
―In the mind‖ isn’t just
a figure of speech.
A study by Baylor University
using MRI shows that
Coke has done such a powerful
job of positioning their brand
that the human brain will say
―Coke‖ even when the taste
buds say ―Pepsi.‖
U.S. News & World Report, October 2004
45. What is
branding?
No. 1 Rule:
More important than what
you think about your
branding is what customers
think about your branding.
46. The Power of
branding
A True Story
A manufacturer in Asia makes
red polo shirts. All the shirts
are the same (same fabric,
same cut, same stitching).
When the polo shirts get to
the end of the manufacturing
line, they go into four different
boxes...
58. Choose
The New Patcraft & Designweave
goes beyond providing commercial
carpet for the mid-market.
We create good experiences by putting
people at the center of
our story, inviting people into our
community, and empowering
people with choices.
58
61. Customers are people.
Who are they
?
People who
have long days
with packed
schedules.
People who
keep lots of
balls in the air.
People who type
e-mails and talk
on the phone
at the same
time.
People who
have to pick up
kids and get
groceries and go
to the dentist.
People with
deadlines to
meet.
61
63. The 5th P.
Social innovation
builds an emotional
connection with
customers.
+S
social innovation
63
64. We are in the
business of
people
just as much as we
are in the business
of products.
We invite people
into our culture.
We introduce people
to other people in
our community.
We sell through people.
We sell to people.
We put surface under
people’s feet.
We save the people’s
planet.
64
79. How do we get more Architects
and Interior Designers in the
contract market to care about
what brand they specify for soil and
stain protection on fabrics?
79
117. Greenpeace’s comments―Apple…needs to commit to
on
phasing out additional
the latest “Green Apple” substances with timelines,
campaign…
improve its policy on
chemicals and its reporting
on chemicals management.‖
Nov. 2008 report
117
121. greenclean
a brand story told through
the experience of executives
and human resources
professionals
what motivates their choices?
• caring about employees
• employee recruitment
121
• wellness of employees
139. ―We cannot solve our problems with the same
thinking we used when we created them.‖
140. We need to be
awake.
This is a moment of transformation on a
thoroughly global stage.
Become leading knowledge workers.
141. Transform from potential
leaders and potential
ideators into real leaders
andreal ideators.
Understand the centrality of
branding in the new economy.
Sustainability and health &
wellness of our communities
must be at the center of
what we do.
Understand and promote the
central role of design in our
new economy.
143. The Moderns thank you Imagine the Next
Janine James
http://www.themoderns.co
m/
jjames@themoderns.com
This document was prepared and presented by The Moderns, Ltd. The research, ideas and concepts presented in this document are for discussion and remain the
intellectual property of The Moderns, Ltd. They are intended only convey our strategy, thinking, and design ideas and cannot be copied, distributed or transferred
without written permissions of The Moderns, Ltd. The photography or illustrations presented here illustrate style and context direction ONLY and cannot be used
143
outside of this document without procurring usage rights from the original artist(s) or The Moderns.