SBS
CREATIE
SEPT 2013
SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
1. EDWIN VALENT
2. FMF STRATEGY
3. FMF @SBS
4. RESULTS SO FAR
Agenda
ME
MYSELF
AND I
SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
:: SBS/CREATIE
CREATIEF DIRECTEUR SBS BROADCASTING
:: MAIL
EDWIN.VALE...
FULL MEDIA
FORMAT
STRATEGY
TELL YOUR ENGAGING STORY
TO YOUR AUDIENCE TO THE FULLEST
USING THE STRENGHTS OF A RELEVANT
MEDIAMIX
NOT JUST FOR A MOMENT
...
SBS/creatie - SBS Broadcasting © 2013
Full Media Formats @VARA
REACH:
FROM 1 MILLION - 7.5 MILLION
UNIQUE VISITORS PER MON...
SBS/creatie - SBS Broadcasting © 2013
Full Media Formats @LBi
BRANDED FMF’S
SPEEDO (NEW YORK)
EXPERIA (LONDON)
WNL (NETHER...
NOW: SBS
SBS6/NET5/
VERONICA
OUR
MAIN
GOAL
TRANSFORM SBS FROM BEING A
BROADCASTER INTO
A FULL MEDIA COMPANY.
FUTURE PROOF--FRONT RUNNER--DICTATE MARKET
ENGAGEMENT--N...
FULL MEDIA
FORMAT
THE WHY
SBS/creatie - SBS Broadcasting © 2013
Changing consumer
SBS/creatie - SBS Broadcasting © 2013
Changing media landscape
SBS/creatie - SBS Broadcasting © 2013
Changing advertisers
CHANGING BRAND AWARENESS...
DUE TO ALL DEVICES, CHANGING CONSUMER
CONSUMPTIONS AND A FRAGMENTED
MEDIALANDSCAPE, BRANDS CAN...
FULL MEDIA
FORMAT
WHAT IT IS
FULL MEDIA VISION:
TELL (Y)OUR STORY PERFECTLY
TO THE TARGET GROUP
WHERE, WHEN AND HOW THEY WANT
TO INTERACT WITH THE STOR...
WE CREATE FORMATS & DOMAINS
WITH THE MOST IDEAL MEDIAMIX
USING EVERY PLATFORM THE PROPER WAY
REACHING THE TARGETGROUP PERF...
any moment, any device...
how they want it...
HOW WE
IMPLEMENT
FMF @SBS
SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
• REORGANISATION
• NEW WORKFLOWS
• NEW & BIGGER MEDIAMIX (= NEW PLATF...
SBS/creatie - SBS Broadcasting © 2013
Re-organization: SBS/creatie
CONTENT
content producers team
CONCEPT,
STRATEGY,
DIREC...
SBS/creatie - SBS Broadcasting © 2013
New workflows
SBS/creatie - SBS Broadcasting © 2013
New platforms
• KIJK VOD PLATFORM
• 2nd SCREEN
• CHANNEL WEBSITES
• CHANNEL APPS (IO...
SBS/creatie - SBS Broadcasting © 2013
KIJK SBS6, NET5 & Veronica
SBS/creatie - SBS Broadcasting © 2013
Apps: SBS6, NET5 & Veronica
SBS/creatie - SBS Broadcasting © 2013
Channel websites: SBS6, NET5 & Veronica
SBS/creatie - SBS Broadcasting © 2013
Social media
RESULTS
SO
FAR
SBS/creatie - SBS Broadcasting © 2013
STORYTELLING VIA FMFSTRATEGY:
SEPTEMBER 2012 BROKE ALL DIGITAL SBS RECORDS
VOD PLATF...
SBS/creatie - SBS Broadcasting © 2013
ROLL OUT VOD STRATEGY:
FVOD -> AVOD -> TVOD -> SVOD
(> 100.000 PAID MEMBERS ON KIJK....
SBS/creatie - SBS Broadcasting © 2013
APPS IMPACT
400.000 INSTALLMENTS // 500.000 UNIQUE USERS
FULL MEDIA FORMATS STEP 2
C...
HOW TO...
FULLMEDIA
FORMATS
SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
• REORGANISATION
• NEW WORKFLOWS
• NEW PLATFORMS
• FMF CONCEPTING
• R...
SBS/creatie - SBS Broadcasting © 2013
TV > FMF
SBS/creatie - SBS Broadcasting © 2013
Mediamix
SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
FMF: STORYTELLING ALL DAY LONG
7.00 uur 2319
The Why
SBS/creatie - SBS Broadcasting © 2013
Live reports via social media
SBS/creatie - SBS Broadcasting © 2013
New website: Hart van Nederland
SBS/creatie - SBS Broadcasting © 2013
New website: Hart van Nederland
SBS/creatie - SBS Broadcasting © 2013
New website: Hart van Nederland
BRANDED
FULLMEDIA
FORMATS
USING OUR STORYTELLING
SKILLS AND THE STRENGTHS
OF OUR MEDIA
TO TELL BRAND STORIES
BRAND QUESTION
BRAND ANALYSIS
TARGET GROUP, GOALS, BACKGROUND
SOLUTION
INSIGHT
STORY
MEDIAMIX
DIRECTING THE STORY
Full med...
SBS/creatie - SBS Broadcasting © 2013
Branded full media formats
SBS/creatie - SBS Broadcasting © 2013
DURING AFTERBEFORE
More than 8 weeks...
QUESTIONS?
PLEASE
ASK ME
THERE
IS MORE
TO COME...
THANKS SBS/CREATIE
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FULL MEDIA FORMAT STRATEGY

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Update on the implementation of the Full Media Format strategy (strategy = copyright Edwin Valent 2013) @ SBS Broadcasting.

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FULL MEDIA FORMAT STRATEGY

  1. 1. SBS CREATIE SEPT 2013
  2. 2. SBS/creatie - SBS Broadcasting / Edwin Valent © 2013 1. EDWIN VALENT 2. FMF STRATEGY 3. FMF @SBS 4. RESULTS SO FAR Agenda
  3. 3. ME MYSELF AND I
  4. 4. SBS/creatie - SBS Broadcasting / Edwin Valent © 2013 :: SBS/CREATIE CREATIEF DIRECTEUR SBS BROADCASTING :: MAIL EDWIN.VALENT@SBS.NL :: WEBSITE WWW.EDWINVALENT.NL :: TWITTER @BRUUT Me, myself & I
  5. 5. FULL MEDIA FORMAT STRATEGY
  6. 6. TELL YOUR ENGAGING STORY TO YOUR AUDIENCE TO THE FULLEST USING THE STRENGHTS OF A RELEVANT MEDIAMIX NOT JUST FOR A MOMENT ...BUT CONTINUOUSLY
  7. 7. SBS/creatie - SBS Broadcasting © 2013 Full Media Formats @VARA REACH: FROM 1 MILLION - 7.5 MILLION UNIQUE VISITORS PER MONTH FMF BIG SUCCESS (DWDD FROM 15.000 - 500.000 A WEEK)
  8. 8. SBS/creatie - SBS Broadcasting © 2013 Full Media Formats @LBi BRANDED FMF’S SPEEDO (NEW YORK) EXPERIA (LONDON) WNL (NETHERLANDS) ETC
  9. 9. NOW: SBS SBS6/NET5/ VERONICA
  10. 10. OUR MAIN GOAL
  11. 11. TRANSFORM SBS FROM BEING A BROADCASTER INTO A FULL MEDIA COMPANY. FUTURE PROOF--FRONT RUNNER--DICTATE MARKET ENGAGEMENT--NEW BUSINESS MODELS--FRIENDS
  12. 12. FULL MEDIA FORMAT THE WHY
  13. 13. SBS/creatie - SBS Broadcasting © 2013 Changing consumer
  14. 14. SBS/creatie - SBS Broadcasting © 2013 Changing media landscape
  15. 15. SBS/creatie - SBS Broadcasting © 2013 Changing advertisers
  16. 16. CHANGING BRAND AWARENESS... DUE TO ALL DEVICES, CHANGING CONSUMER CONSUMPTIONS AND A FRAGMENTED MEDIALANDSCAPE, BRANDS CAN ONLY SURVIVE THROUGH AUTHENTIC, MATCHING AND ENGAGING STORIES
  17. 17. FULL MEDIA FORMAT WHAT IT IS
  18. 18. FULL MEDIA VISION: TELL (Y)OUR STORY PERFECTLY TO THE TARGET GROUP WHERE, WHEN AND HOW THEY WANT TO INTERACT WITH THE STORY...
  19. 19. WE CREATE FORMATS & DOMAINS WITH THE MOST IDEAL MEDIAMIX USING EVERY PLATFORM THE PROPER WAY REACHING THE TARGETGROUP PERFECTLY AND DELIVERING LOYALTY & RELATIONSHIPS
  20. 20. any moment, any device...
  21. 21. how they want it...
  22. 22. HOW WE IMPLEMENT FMF @SBS
  23. 23. SBS/creatie - SBS Broadcasting / Edwin Valent © 2013 • REORGANISATION • NEW WORKFLOWS • NEW & BIGGER MEDIAMIX (= NEW PLATFORMS) • FMF CONCEPTING • REALISATION FORMATS (CONTENT, TECHNIQUE) • DYNAMIC STORYTELLING Implementation fmf @SBS
  24. 24. SBS/creatie - SBS Broadcasting © 2013 Re-organization: SBS/creatie CONTENT content producers team CONCEPT, STRATEGY, DIRECTION direct & concept team DIGITAL technique & design mediamix
  25. 25. SBS/creatie - SBS Broadcasting © 2013 New workflows
  26. 26. SBS/creatie - SBS Broadcasting © 2013 New platforms • KIJK VOD PLATFORM • 2nd SCREEN • CHANNEL WEBSITES • CHANNEL APPS (IOS, ANDROID) incl 2nd SCREEN • SOCIAL MEDIA (FB, TWITTER, INSTAGRAM, PINTEREST) • INTEGRATION NETWORK • KIJK RESPONSIVE • RESPONSIVE CHANNEL WEBSITES
  27. 27. SBS/creatie - SBS Broadcasting © 2013 KIJK SBS6, NET5 & Veronica
  28. 28. SBS/creatie - SBS Broadcasting © 2013 Apps: SBS6, NET5 & Veronica
  29. 29. SBS/creatie - SBS Broadcasting © 2013 Channel websites: SBS6, NET5 & Veronica
  30. 30. SBS/creatie - SBS Broadcasting © 2013 Social media
  31. 31. RESULTS SO FAR
  32. 32. SBS/creatie - SBS Broadcasting © 2013 STORYTELLING VIA FMFSTRATEGY: SEPTEMBER 2012 BROKE ALL DIGITAL SBS RECORDS VOD PLATFORM KIJK FROM SCRATCH TO: 2 MILLION USERS P/M + 28 MILLION VIDEOVIEWS IN 2011 45 MILLION VIDEOVIEWS IN 2012 > 2013 MORE THAN 60? Results #1
  33. 33. SBS/creatie - SBS Broadcasting © 2013 ROLL OUT VOD STRATEGY: FVOD -> AVOD -> TVOD -> SVOD (> 100.000 PAID MEMBERS ON KIJK.NL) SOCIAL MEDIA IMPACT! SBS6 +170% GROWTH FACEBOOK (>150.000 LIKES) SBS6 +100% GROWTH TWITTER (> 100.000 FOLLOWERS) NET5 +70% GROWTH FACEBOOK (> 40.000 LIKES) VERONICA +1500% ON FACEBOOK // 800% ON TWITTER Results #2
  34. 34. SBS/creatie - SBS Broadcasting © 2013 APPS IMPACT 400.000 INSTALLMENTS // 500.000 UNIQUE USERS FULL MEDIA FORMATS STEP 2 CREATING FMF TOGETHER WITH PRODUCERS FE UTOPIA Results #2
  35. 35. HOW TO... FULLMEDIA FORMATS
  36. 36. SBS/creatie - SBS Broadcasting / Edwin Valent © 2013 • REORGANISATION • NEW WORKFLOWS • NEW PLATFORMS • FMF CONCEPTING • REALISATION FORMATS (CONTENT, TECHNIQUE) • DYNAMIC STORYTELLING Implementation fmf @SBS
  37. 37. SBS/creatie - SBS Broadcasting © 2013 TV > FMF
  38. 38. SBS/creatie - SBS Broadcasting © 2013 Mediamix
  39. 39. SBS/creatie - SBS Broadcasting / Edwin Valent © 2013 FMF: STORYTELLING ALL DAY LONG 7.00 uur 2319 The Why
  40. 40. SBS/creatie - SBS Broadcasting © 2013 Live reports via social media
  41. 41. SBS/creatie - SBS Broadcasting © 2013 New website: Hart van Nederland
  42. 42. SBS/creatie - SBS Broadcasting © 2013 New website: Hart van Nederland
  43. 43. SBS/creatie - SBS Broadcasting © 2013 New website: Hart van Nederland
  44. 44. BRANDED FULLMEDIA FORMATS
  45. 45. USING OUR STORYTELLING SKILLS AND THE STRENGTHS OF OUR MEDIA TO TELL BRAND STORIES
  46. 46. BRAND QUESTION BRAND ANALYSIS TARGET GROUP, GOALS, BACKGROUND SOLUTION INSIGHT STORY MEDIAMIX DIRECTING THE STORY Full media step by step
  47. 47. SBS/creatie - SBS Broadcasting © 2013 Branded full media formats
  48. 48. SBS/creatie - SBS Broadcasting © 2013 DURING AFTERBEFORE More than 8 weeks...
  49. 49. QUESTIONS? PLEASE ASK ME
  50. 50. THERE IS MORE TO COME...
  51. 51. THANKS SBS/CREATIE

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