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This document discusses several types of digital marketing including search engine optimization (SEO), pay-per-click (PPC) advertising, marketing analytics, social media marketing, content marketing, email marketing, and mobile marketing. SEO aims to improve organic search rankings, PPC refers to paid search ads and promoted results, and digital marketing allows metrics for tracking and measuring campaigns across different channels.
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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
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The document defines digital marketing as marketing products or services using digital technologies and channels like the internet, mobile apps, websites, and social media. It lists the main types of digital marketing as content marketing, search engine optimization, search engine marketing, social media marketing, pay-per-click marketing, affiliate marketing, email marketing, and instant messaging marketing. The job of a digital marketing manager is to develop, implement, and manage digital marketing campaigns to promote a company, its brands, and drive traffic and customers to its websites.
Digital marketing.pptx
This document defines and describes various types of digital marketing. It begins by defining digital marketing as the promotion of products or brands via electronic media and the internet. It then lists and briefly describes several common types of digital marketing: search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, mobile marketing, and affiliate marketing. It concludes by contrasting traditional marketing with digital marketing, noting that digital marketing allows for a larger audience, more varied sources, higher conversion rates, and immediate and measurable results.
Digital marketing
Digital marketing refers to promoting products and services online using various digital channels. It includes strategies like search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and affiliate marketing. Digital marketing allows businesses to target specific audiences, measure results in real-time, and compete cost-effectively against larger competitors. As technology and consumer behavior continue to evolve, digital marketing will expand further through emerging areas like artificial intelligence, virtual and augmented reality, and video marketing.
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