This document discusses several types of digital marketing including search engine optimization (SEO), pay-per-click (PPC) advertising, marketing analytics, social media marketing, content marketing, email marketing, and mobile marketing. SEO aims to improve organic search rankings, PPC refers to paid search ads and promoted results, and digital marketing allows metrics for tracking and measuring campaigns across different channels.

1. SEARCH ENGINE OPTIMIZATION (SEO)
TYPES OF
TYPES OF
DIGITAL MARKETING
DIGITAL MARKETING
PAY-PER-CLICK (PPC)
MARKETING ANALYTICS
SOCIAL MEDIA MARKETING
CONTENT MARKETING
EMAIL MARKETING
MOBILE MARKETING
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The goal of SEO is to get a business to rank
higher in Google search results
Pay-per-click refers to paid advertisements and promoted
search engine results
Pay-per-click refers to paid advertisement
s and promoted search engine results
One of the major advantages of digital marketing is that it is highly
trackable and measurable
Content marketing uses storytelling and
information sharing to increase brand awareness
Even with the emergence of social media,
mobile applications and other channels
This digital marketing type is this focused on reaching
your target audience on their smart phone or tablet.